---
title: "Family entertainment venues in New Zealand: Which brands are most popular in search?"
description: "Compare the trampoline parks, arcades and play centres New Zealand families visit. Share of Search among Holey Moley, Timezone, Chipmunks, Flip Out and Lollipops Playland, the family entertainment venues Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-family-entertainment-venues"
publisher: "Brandwave"
---

# Family entertainment venues in New Zealand: Which brands are most popular in search?

Compare the trampoline parks, arcades and play centres New Zealand families visit. Share of Search among Holey Moley, Timezone, Chipmunks, Flip Out and Lollipops Playland, the family entertainment venues Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Family entertainment venues
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Holey Moley, 34.1%

## Which brand is most popular in search among family entertainment venues in New Zealand?

- In August 2026, Holey Moley was the most searched among family entertainment venues in New Zealand, with an estimated 6K branded searches and 34.1% estimated Share of Search within this set.
- Timezone is in 2nd place, 2.5 percentage points behind at 31.7% Share of Search.
- Across the 11 months ending August 2026, Holey Moley’s estimated Share of Search among family entertainment venues in New Zealand increased from 32.6% to 34.1%.
- Across the 11 months ending August 2026, Timezone’s estimated Share of Search among family entertainment venues in New Zealand decreased from 36.4% to 31.7%.
- Across the 11 months ending August 2026, Chipmunks’ estimated Share of Search among family entertainment venues in New Zealand increased from 18.4% to 23.9%.
- Across the 11 months ending August 2026, Flip Out’s estimated Share of Search among family entertainment venues in New Zealand decreased from 8% to 5.8%.
- Across the 11 months ending August 2026, Holey Moley’s estimated Share of Search among family entertainment venues in New Zealand peaked at 39.3% in November 2025 and was lowest at 27.8% in January 2026.
- Across the 11 months ending August 2026, Timezone’s estimated Share of Search among family entertainment venues in New Zealand peaked at 38.4% in January 2026 and was lowest at 29.8% in July 2026.
- Across the 11 months ending August 2026, Chipmunks’ estimated Share of Search among family entertainment venues in New Zealand peaked at 25.5% in May 2026 and was lowest at 13.9% in November 2025.
- Across the 11 months ending August 2026, Flip Out’s estimated Share of Search among family entertainment venues in New Zealand peaked at 9.9% in January 2026 and was lowest at 5.8% in August 2026.
- Across the 11 months ending August 2026, Lollipops Playland’s estimated Share of Search among family entertainment venues in New Zealand peaked at 5.7% in May 2026 and was lowest at 4.5% in August 2026.
- Across the 11 months ending August 2026, Holey Moley rose from 2nd to 1st among family entertainment venues in New Zealand.
- Across the 11 months ending August 2026, Timezone fell from 1st to 2nd among family entertainment venues in New Zealand.
- Across the 11 months ending August 2026, Lollipops Playland held steady: its estimated Share of Search among family entertainment venues in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Holey Moley vs Timezone: compare search popularity](/demand/nz/compare/holey-moley-vs-timezone): 34.1% against 31.7% Share of Search.
- [Holey Moley vs Chipmunks: compare search popularity](/demand/nz/compare/chipmunks-vs-holey-moley): 34.1% against 23.9% Share of Search.
- [Holey Moley vs Flip Out: compare search popularity](/demand/nz/compare/flip-out-vs-holey-moley): 34.1% against 5.8% Share of Search.
- [Holey Moley vs Lollipops Playland: compare search popularity](/demand/nz/compare/holey-moley-vs-lollipops-playland): 34.1% against 4.5% Share of Search.
- [Timezone vs Chipmunks: compare search popularity](/demand/nz/compare/chipmunks-vs-timezone): 31.7% against 23.9% Share of Search.
- [Timezone vs Flip Out: compare search popularity](/demand/nz/compare/flip-out-vs-timezone): 31.7% against 5.8% Share of Search.
- [Timezone vs Lollipops Playland: compare search popularity](/demand/nz/compare/lollipops-playland-vs-timezone): 31.7% against 4.5% Share of Search.
- [Chipmunks vs Flip Out: compare search popularity](/demand/nz/compare/chipmunks-vs-flip-out): 23.9% against 5.8% Share of Search.
- [Chipmunks vs Lollipops Playland: compare search popularity](/demand/nz/compare/chipmunks-vs-lollipops-playland): 23.9% against 4.5% Share of Search.
- [Flip Out vs Lollipops Playland: compare search popularity](/demand/nz/compare/flip-out-vs-lollipops-playland): 5.8% against 4.5% Share of Search.

## How did search popularity change for New Zealand family entertainment venues in August 2026?

- In August 2026, Timezone gained estimated Share of Search among family entertainment venues in New Zealand, from 29.8% to 31.7%.
- In August 2026, Chipmunks gained estimated Share of Search among family entertainment venues in New Zealand, from 22.6% to 23.9%.
- In August 2026, Flip Out lost estimated Share of Search among family entertainment venues in New Zealand, from 8.4% to 5.8%.
- In August 2026, Holey Moley lost estimated Share of Search among family entertainment venues in New Zealand, from 34.6% to 34.1%.
- Lollipops Playland’s estimated Share of Search among family entertainment venues in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.5% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Holey Moley | 34.1% | 6K | -17.8% | Holey Moley |
| 2 | Timezone | 31.7% | 5.5K | -11.4% | Timezone |
| 3 | Chipmunks | 23.9% | 4.2K | -11.6% | Chipmunks |
| 4 | Flip Out | 5.8% | 1K | -42.0% | Flip Out |
| 5 | Lollipops Playland | 4.5% | 790 | -17.7% | Lollipops Playland |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Timezone | 6.4K | 36.4% | 1 |
| Oct 2025 | Holey Moley | 5.7K | 32.6% | 2 |
| Oct 2025 | Chipmunks | 3.2K | 18.4% | 3 |
| Oct 2025 | Flip Out | 1.4K | 8% | 4 |
| Oct 2025 | Lollipops Playland | 800 | 4.5% | 5 |
| Nov 2025 | Holey Moley | 5.8K | 39.3% | 1 |
| Nov 2025 | Timezone | 5.3K | 35.8% | 2 |
| Nov 2025 | Chipmunks | 2.1K | 13.9% | 3 |
| Nov 2025 | Flip Out | 960 | 6.5% | 4 |
| Nov 2025 | Lollipops Playland | 690 | 4.6% | 5 |
| Dec 2025 | Holey Moley | 5.9K | 35.4% | 1 |
| Dec 2025 | Timezone | 5.8K | 34.5% | 2 |
| Dec 2025 | Chipmunks | 2.8K | 16.9% | 3 |
| Dec 2025 | Flip Out | 1.4K | 8.6% | 4 |
| Dec 2025 | Lollipops Playland | 780 | 4.7% | 5 |
| Jan 2026 | Timezone | 8.1K | 38.4% | 1 |
| Jan 2026 | Holey Moley | 5.8K | 27.8% | 2 |
| Jan 2026 | Chipmunks | 4K | 19.3% | 3 |
| Jan 2026 | Flip Out | 2.1K | 9.9% | 4 |
| Jan 2026 | Lollipops Playland | 950 | 4.5% | 5 |
| Feb 2026 | Timezone | 5.3K | 38.3% | 1 |
| Feb 2026 | Holey Moley | 3.9K | 28.2% | 2 |
| Feb 2026 | Chipmunks | 2.8K | 20.5% | 3 |
| Feb 2026 | Flip Out | 1.1K | 8.2% | 4 |
| Feb 2026 | Lollipops Playland | 660 | 4.8% | 5 |
| Mar 2026 | Timezone | 5.3K | 37.4% | 1 |
| Mar 2026 | Holey Moley | 4.1K | 28.4% | 2 |
| Mar 2026 | Chipmunks | 3.1K | 21.7% | 3 |
| Mar 2026 | Flip Out | 1.1K | 8% | 4 |
| Mar 2026 | Lollipops Playland | 650 | 4.5% | 5 |
| Apr 2026 | Timezone | 6.8K | 33.5% | 1 |
| Apr 2026 | Holey Moley | 6K | 29.6% | 2 |
| Apr 2026 | Chipmunks | 4.7K | 23% | 3 |
| Apr 2026 | Flip Out | 1.8K | 9% | 4 |
| Apr 2026 | Lollipops Playland | 990 | 4.9% | 5 |
| May 2026 | Timezone | 5.6K | 32.9% | 1 |
| May 2026 | Holey Moley | 4.9K | 29.2% | 2 |
| May 2026 | Chipmunks | 4.3K | 25.5% | 3 |
| May 2026 | Flip Out | 1.1K | 6.7% | 4 |
| May 2026 | Lollipops Playland | 970 | 5.7% | 5 |
| Jun 2026 | Holey Moley | 6K | 35% | 1 |
| Jun 2026 | Timezone | 5.5K | 31.8% | 2 |
| Jun 2026 | Chipmunks | 3.6K | 21% | 3 |
| Jun 2026 | Flip Out | 1.1K | 6.5% | 4 |
| Jun 2026 | Lollipops Playland | 970 | 5.6% | 5 |
| Jul 2026 | Holey Moley | 7.3K | 34.6% | 1 |
| Jul 2026 | Timezone | 6.3K | 29.8% | 2 |
| Jul 2026 | Chipmunks | 4.7K | 22.6% | 3 |
| Jul 2026 | Flip Out | 1.8K | 8.4% | 4 |
| Jul 2026 | Lollipops Playland | 960 | 4.6% | 5 |
| Aug 2026 | Holey Moley | 6K | 34.1% | 1 |
| Aug 2026 | Timezone | 5.5K | 31.7% | 2 |
| Aug 2026 | Chipmunks | 4.2K | 23.9% | 3 |
| Aug 2026 | Flip Out | 1K | 5.8% | 4 |
| Aug 2026 | Lollipops Playland | 790 | 4.5% | 5 |
| Sep 2026 | Chipmunks | — | — | — |
| Sep 2026 | Flip Out | — | — | — |
| Sep 2026 | Holey Moley | — | — | — |
| Sep 2026 | Lollipops Playland | — | — | — |
| Sep 2026 | Timezone | — | — | — |

## What is being compared

- **Chipmunks**: Measured on the search terms “chipmunks birthday party”, “chipmunks near me”, “chipmunks nz”, “chipmunks playland”, “chipmunks playland & cafe” and “chipmunks prices”, summed into one figure.
- **Flip Out**: Measured on the search terms “flip out”, “flip out birthday party”, “flip out near me”, “flip out nz”, “flip out prices”, “flipout”, “flipout birthday party”, “flipout near me”, “flipout nz” and “flipout prices”, summed into one figure.
- **Holey Moley**: Measured on the search terms “holey moley”, “holey moley birthday party”, “holey moley deals”, “holey moley hours”, “holey moley near me”, “holey moley new zealand”, “holey moley online”, “holey moley prices”, “holeymoley”, “holeymoley near me” and “holeymoley nz”, summed into one figure.
- **Lollipops Playland**: Measured on the search terms “lollipops play”, “lollipops playland & cafe”, “lollipops playland birthday party”, “lollipops playland near me” and “lollipops playland prices”, summed into one figure.
- **Timezone**: Measured on the search terms “timezone birthday party”, “timezone games”, “timezone near me”, “timezone nz” and “timezone prices”, summed into one figure.

- [Chipmunks](/demand/nz/brands/chipmunks)
- [Flip Out](/demand/nz/brands/flip-out)
- [Holey Moley](/demand/nz/brands/holey-moley)
- [Lollipops Playland](/demand/nz/brands/lollipops-playland)
- [Timezone](/demand/nz/brands/timezone)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among family entertainment venues in New Zealand?

In August 2026, Holey Moley was the most searched among family entertainment venues in New Zealand, with an estimated 6K branded searches and 34.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Family entertainment venues in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-family-entertainment-venues

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-family-entertainment-venues. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.