--- title: "Essano vs Laneige: Which is searched more in New Zealand?" description: "Is Essano or Laneige more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face toner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-face-toner-brands/compare/essano-vs-laneige" publisher: "Brandwave" --- # Essano vs Laneige: Which is searched more in New Zealand? Is Essano or Laneige more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face toner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essano and Laneige - **Competitive set**: Face toner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Essano Share of Search**: 9.9% - **Laneige Share of Search**: 17.6% ## Is Essano or Laneige more popular in search? - In September 2026, Laneige had more branded searches than Essano among face toner brands in New Zealand. Laneige had about 4,580 branded searches, while Essano had 2,580. Laneige made up 17.6% of all face toner brand searches we track, and Essano accounted for 9.9%. - Laneige was ahead of Essano in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Essano’s share of searches among face toner brands in New Zealand moved from 11.5% to 9.9%, and its estimated monthly branded searches moved from 2.2K to 2.6K. - Across the 12 months ending September 2026, Laneige’s share of searches among face toner brands in New Zealand moved from 25.2% to 17.6%, and its estimated monthly branded searches moved from 4.8K to 4.6K. ## Top face toner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Laneige was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Essano did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Laneige | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | COSRX | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Anua | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Essano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Innisfree | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Round Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about face toner brands - Asked ChatGPT "Which face toner brand should I buy in New Zealand?": 1. COSRX - Asked ChatGPT "What are the best face toner brands in New Zealand?": 1. Laneige, 2. COSRX, 3. Anua - Asked ChatGPT "What's the best face toner brand in New Zealand for daily skincare?": 1. Laneige, 2. COSRX - Searched Google, AI Overview "best face toner": 1. Laneige Not named in any answer: Beauty of Joseon, Essano, Innisfree and Round Lab. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand face toner brands in September 2026? - In September 2026, Laneige lost share of searches among face toner brands in New Zealand, from 20.3% to 17.6%. - In September 2026, Essano lost share of searches among face toner brands in New Zealand, from 10.8% to 9.9%. ## Month by month | Month | Essano estimated searches | Essano Share of Search | Essano rank | Laneige estimated searches | Laneige Share of Search | Laneige rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 11.5% | 4 | 4.8K | 25.2% | 3 | | Nov 2025 | 2.1K | 9.4% | 4 | 6.8K | 29.4% | 2 | | Dec 2025 | 2.2K | 10.1% | 4 | 6.7K | 30.7% | 1 | | Jan 2026 | 2.3K | 10.6% | 4 | 5.3K | 25% | 3 | | Feb 2026 | 1.8K | 9.9% | 4 | 4.5K | 24.3% | 3 | | Mar 2026 | 1.9K | 9% | 4 | 4.5K | 21.9% | 3 | | Apr 2026 | 1.9K | 9.2% | 4 | 4.4K | 21.1% | 3 | | May 2026 | 3.7K | 15.3% | 4 | 4K | 16.9% | 3 | | Jun 2026 | 2.4K | 10.7% | 4 | 4.4K | 19.5% | 3 | | Jul 2026 | 2.4K | 10.5% | 4 | 4.9K | 21.4% | 3 | | Aug 2026 | 2.6K | 10.8% | 4 | 4.9K | 20.3% | 3 | | Sep 2026 | 2.6K | 9.9% | 4 | 4.6K | 17.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Essano’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essano**: Measured on the search terms “essano”, “essano cleanser”, “essano eye cream”, “essano night cream”, “essano rosehip oil”, “essano serum” and “essano toner”, summed into one figure. - **Laneige**: Measured on the search terms “laneige”, “laneige cream skin”, “laneige lip”, “laneige lip balm”, “laneige lip mask”, “laneige lip tint”, “laneige milk toner”, “laneige moisturiser”, “laneige skincare”, “laneige sleeping mask” and “laneige toner”, summed into one figure. - [Essano profile](/demand/nz/brands/essano) - [Laneige profile](/demand/nz/brands/laneige) - [All face toner brands in New Zealand](/demand/nz/categories/nz-face-toner-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Essano or Laneige more popular in search? In September 2026, Laneige had more branded searches than Essano among face toner brands in New Zealand. Laneige had about 4,580 branded searches, while Essano had 2,580. Laneige made up 17.6% of all face toner brand searches we track, and Essano accounted for 9.9%. ## Cite this page Brandwave. "Essano vs Laneige: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-face-toner-brands/compare/essano-vs-laneige This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-face-toner-brands/compare/essano-vs-laneige. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.