--- title: "Beauty of Joseon vs COSRX: Which is searched more in New Zealand?" description: "Is Beauty of Joseon or COSRX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face toner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-face-toner-brands/compare/beauty-of-joseon-vs-cosrx" publisher: "Brandwave" --- # Beauty of Joseon vs COSRX: Which is searched more in New Zealand? Is Beauty of Joseon or COSRX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face toner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and COSRX - **Competitive set**: Face toner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beauty of Joseon Share of Search**: 31.7% - **COSRX Share of Search**: 35.8% ## Is Beauty of Joseon or COSRX more popular in search? - In September 2026, COSRX had more branded searches than Beauty of Joseon among face toner brands in New Zealand. COSRX had about 9,330 branded searches, while Beauty of Joseon had 8,260. COSRX made up 35.8% of all face toner brand searches we track, and Beauty of Joseon accounted for 31.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Beauty of Joseon took it in November 2025, COSRX took it in December 2025. - Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among face toner brands in New Zealand moved from 25.9% to 31.7%, and its estimated monthly branded searches moved from 4.9K to 8.3K. - Across the 12 months ending September 2026, COSRX’s share of searches among face toner brands in New Zealand moved from 32.8% to 35.8%, and its estimated monthly branded searches moved from 6.2K to 9.3K. ## Top face toner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, COSRX was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Beauty of Joseon did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Laneige | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | COSRX | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Anua | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Essano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Innisfree | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Round Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about face toner brands - Asked ChatGPT "Which face toner brand should I buy in New Zealand?": 1. COSRX - Asked ChatGPT "What are the best face toner brands in New Zealand?": 1. Laneige, 2. COSRX, 3. Anua - Asked ChatGPT "What's the best face toner brand in New Zealand for daily skincare?": 1. Laneige, 2. COSRX - Searched Google, AI Overview "best face toner": 1. Laneige Not named in any answer: Beauty of Joseon, Essano, Innisfree and Round Lab. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand face toner brands in September 2026? - In September 2026, Beauty of Joseon gained share of searches among face toner brands in New Zealand, from 28.4% to 31.7%. - In September 2026, COSRX gained share of searches among face toner brands in New Zealand, from 34% to 35.8%. ## Month by month | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | COSRX estimated searches | COSRX Share of Search | COSRX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.9K | 25.9% | 2 | 6.2K | 32.8% | 1 | | Nov 2025 | 6.8K | 29.4% | 1 | 6.4K | 27.7% | 3 | | Dec 2025 | 5.5K | 25.4% | 3 | 6.4K | 29.5% | 2 | | Jan 2026 | 6.3K | 29.4% | 2 | 6.5K | 30.6% | 1 | | Feb 2026 | 4.6K | 25.2% | 2 | 6.6K | 36% | 1 | | Mar 2026 | 5.5K | 26.5% | 2 | 7.7K | 37.5% | 1 | | Apr 2026 | 5.5K | 26.6% | 2 | 7.8K | 37.8% | 1 | | May 2026 | 6.4K | 26.5% | 2 | 8.7K | 36.3% | 1 | | Jun 2026 | 6.5K | 29% | 2 | 8K | 35.7% | 1 | | Jul 2026 | 6.5K | 28.5% | 2 | 7.7K | 34% | 1 | | Aug 2026 | 6.9K | 28.4% | 2 | 8.2K | 34% | 1 | | Sep 2026 | 8.3K | 31.7% | 2 | 9.3K | 35.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Beauty of Joseon’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon cleanser”, “beauty of joseon cream”, “beauty of joseon moisturizer”, “beauty of joseon serum”, “beauty of joseon skincare”, “beauty of joseon sunscreen” and “beauty of joseon toner”, summed into one figure. - **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx face cleanser”, “cosrx korean skincare”, “cosrx serum”, “cosrx skincare”, “cosrx snail mucin”, “cosrx sunscreen”, “cosrx toner” and “master patch cosrx”, summed into one figure. - [Beauty of Joseon profile](/demand/nz/brands/beauty-of-joseon) - [COSRX profile](/demand/nz/brands/cosrx) - [All face toner brands in New Zealand](/demand/nz/categories/nz-face-toner-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or COSRX more popular in search? In September 2026, COSRX had more branded searches than Beauty of Joseon among face toner brands in New Zealand. COSRX had about 9,330 branded searches, while Beauty of Joseon had 8,260. COSRX made up 35.8% of all face toner brand searches we track, and Beauty of Joseon accounted for 31.7%. ## Cite this page Brandwave. "Beauty of Joseon vs COSRX: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-face-toner-brands/compare/beauty-of-joseon-vs-cosrx This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-face-toner-brands/compare/beauty-of-joseon-vs-cosrx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.