--- title: "Hourglass vs Morphe: Which is searched more in New Zealand?" description: "Is Hourglass or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-face-palette-brands/compare/hourglass-vs-morphe" publisher: "Brandwave" --- # Hourglass vs Morphe: Which is searched more in New Zealand? Is Hourglass or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hourglass and Morphe - **Competitive set**: Face palette brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hourglass Share of Search**: 10.3% - **Morphe Share of Search**: 11.6% ## Is Hourglass or Morphe more popular in search? - In September 2026, Morphe had more branded searches than Hourglass among face palette brands in New Zealand. Morphe had about 1,290 branded searches, while Hourglass had 1,140. Morphe made up 11.6% of all face palette brand searches we track, and Hourglass accounted for 10.3%. - The lead changed hands once in the 12 months ending September 2026: Morphe took it in June 2026. - Across the 12 months ending September 2026, Hourglass’ share of searches among face palette brands in New Zealand moved from 13.3% to 10.3%, and its estimated monthly branded searches moved from 1.2K to 1.1K. - Across the 12 months ending September 2026, Morphe’s share of searches among face palette brands in New Zealand moved from 11.9% to 11.6%, and its estimated monthly branded searches moved from 1.1K to 1.3K. ## Top face palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hourglass was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Morphe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hourglass was listed before Morphe in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hourglass | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Morphe | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Anastasia Beverly Hills | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about face palette brands - Asked ChatGPT "Which face palette brand should I buy in New Zealand?": 1. Morphe, 2. Hourglass - Asked ChatGPT "What are the best face palette brands in New Zealand?": 1. Hourglass, 2. Morphe, 3. Anastasia Beverly Hills - Asked ChatGPT "What's the best face palette brand in New Zealand for makeup look?": 1. Anastasia Beverly Hills, 2. Hourglass, 3. Morphe - Searched Google, AI Overview "best face palette": 1. Hourglass - Searched Google, AI Overview "makeup face palette": named none of the brands we track Not named in any answer: Charlotte Tilbury and Dior. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand face palette brands in September 2026? - In September 2026, Hourglass gained share of searches among face palette brands in New Zealand, from 9.6% to 10.3%. - In September 2026, Morphe gained share of searches among face palette brands in New Zealand, from 11.1% to 11.6%. ## Month by month | Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | Morphe estimated searches | Morphe Share of Search | Morphe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 13.3% | 2 | 1.1K | 11.9% | 4 | | Nov 2025 | 1.4K | 13.7% | 2 | 1.1K | 10.6% | 4 | | Dec 2025 | 1.5K | 14.7% | 2 | 1.3K | 12.8% | 4 | | Jan 2026 | 1.1K | 13.5% | 3 | 980 | 12% | 4 | | Feb 2026 | 1.2K | 16.6% | 2 | 930 | 13.1% | 4 | | Mar 2026 | 1K | 13.8% | 3 | 840 | 11.6% | 4 | | Apr 2026 | 970 | 12.2% | 3 | 890 | 11.2% | 4 | | May 2026 | 1K | 12.7% | 3 | 1K | 12.4% | 4 | | Jun 2026 | 1K | 10% | 4 | 1.2K | 11.6% | 3 | | Jul 2026 | 1.1K | 11.7% | 4 | 1.3K | 13.5% | 2 | | Aug 2026 | 1.2K | 9.6% | 4 | 1.4K | 11.1% | 3 | | Sep 2026 | 1.1K | 10.3% | 4 | 1.3K | 11.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hourglass’ and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hourglass**: Measured on the search terms “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass mascara”, “hourglass tubing mascara” and “hourglass unlocked mascara”, summed into one figure. - **Morphe**: Measured on the search terms “morphe concealer”, “morphe eye palette”, “morphe foundation”, “morphe lipstick”, “morphe mascara”, “morphe palette” and “morphe setting spray”, summed into one figure. - [Hourglass profile](/demand/nz/brands/hourglass) - [Morphe profile](/demand/nz/brands/morphe) - [All face palette brands in New Zealand](/demand/nz/categories/nz-face-palette-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hourglass or Morphe more popular in search? In September 2026, Morphe had more branded searches than Hourglass among face palette brands in New Zealand. Morphe had about 1,290 branded searches, while Hourglass had 1,140. Morphe made up 11.6% of all face palette brand searches we track, and Hourglass accounted for 10.3%. ## Cite this page Brandwave. "Hourglass vs Morphe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-face-palette-brands/compare/hourglass-vs-morphe This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-face-palette-brands/compare/hourglass-vs-morphe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.