---
title: "Face palette brands in New Zealand: Which are searched most?"
description: "Compare the face palette brands people buy. Share of Search among Charlotte Tilbury, Dior, Morphe, Hourglass and Anastasia Beverly Hills, the face palette brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-face-palette-brands"
publisher: "Brandwave"
---

# Face palette brands in New Zealand: Which are searched most?

Compare the face palette brands people buy. Share of Search among Charlotte Tilbury, Dior, Morphe, Hourglass and Anastasia Beverly Hills, the face palette brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Face palette brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Charlotte Tilbury, 48.7%

## Which brand is most popular in search among face palette brands in New Zealand?

- In September 2026, Charlotte Tilbury was the most searched among face palette brands in New Zealand, with an estimated 5.4K branded searches, 48.7% of all searches for the five we track.
- Dior is in 2nd place, 27.1 percentage points behind at 21.6%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among face palette brands in New Zealand decreased from 51.6% to 48.7%.
- Across the 12 months ending September 2026, Dior’s share of searches among face palette brands in New Zealand increased from 12.3% to 21.6%.
- Across the 12 months ending September 2026, Hourglass’ share of searches among face palette brands in New Zealand decreased from 13.3% to 10.3%.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among face palette brands in New Zealand decreased from 10.8% to 7.9%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among face palette brands in New Zealand peaked at 56.9% in June 2026 and was lowest at 41% in August 2026.
- Across the 12 months ending September 2026, Dior’s share of searches among face palette brands in New Zealand peaked at 30.5% in August 2026 and was lowest at 12% in November 2025.
- Across the 12 months ending September 2026, Morphe’s share of searches among face palette brands in New Zealand peaked at 13.5% in July 2026 and was lowest at 10.6% in November 2025.
- Across the 12 months ending September 2026, Hourglass’ share of searches among face palette brands in New Zealand peaked at 16.6% in February 2026 and was lowest at 9.6% in August 2026.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among face palette brands in New Zealand peaked at 10.8% in October 2025 and was lowest at 5.8% in June 2026.
- Across the 12 months ending September 2026, Dior rose from 3rd to 2nd among face palette brands in New Zealand.
- Across the 12 months ending September 2026, Morphe rose from 4th to 3rd among face palette brands in New Zealand.
- Across the 12 months ending September 2026, Hourglass fell from 2nd to 4th among face palette brands in New Zealand.

## Top face palette brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hourglass was mentioned most often, in four of the five answers. Hourglass was recommended most often, coming first in one out of three answers that gave a list. Morphe was second, and Anastasia Beverly Hills was third. Charlotte Tilbury, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hourglass | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Morphe | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Anastasia Beverly Hills | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about face palette brands

- Asked ChatGPT "Which face palette brand should I buy in New Zealand?": 1. Morphe, 2. Hourglass
- Asked ChatGPT "What are the best face palette brands in New Zealand?": 1. Hourglass, 2. Morphe, 3. Anastasia Beverly Hills
- Asked ChatGPT "What's the best face palette brand in New Zealand for makeup look?": 1. Anastasia Beverly Hills, 2. Hourglass, 3. Morphe
- Searched Google, AI Overview "best face palette": 1. Hourglass
- Searched Google, AI Overview "makeup face palette": named none of the brands we track

Not named in any answer: Charlotte Tilbury and Dior.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Charlotte Tilbury vs Dior: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-dior): 48.7% against 21.6% Share of Search.
- [Charlotte Tilbury vs Morphe: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-morphe): 48.7% against 11.6% Share of Search.
- [Charlotte Tilbury vs Hourglass: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-hourglass): 48.7% against 10.3% Share of Search.
- [Charlotte Tilbury vs Anastasia Beverly Hills: compare search popularity](/demand/nz/compare/anastasia-beverly-hills-vs-charlotte-tilbury): 48.7% against 7.9% Share of Search.
- [Dior vs Morphe: compare search popularity](/demand/nz/compare/dior-vs-morphe): 21.6% against 11.6% Share of Search.
- [Dior vs Hourglass: compare search popularity](/demand/nz/compare/dior-vs-hourglass): 21.6% against 10.3% Share of Search.
- [Dior vs Anastasia Beverly Hills: compare search popularity](/demand/nz/compare/anastasia-beverly-hills-vs-dior): 21.6% against 7.9% Share of Search.
- [Morphe vs Hourglass: compare search popularity](/demand/nz/compare/hourglass-vs-morphe): 11.6% against 10.3% Share of Search.
- [Morphe vs Anastasia Beverly Hills: compare search popularity](/demand/nz/compare/anastasia-beverly-hills-vs-morphe): 11.6% against 7.9% Share of Search.
- [Hourglass vs Anastasia Beverly Hills: compare search popularity](/demand/nz/compare/anastasia-beverly-hills-vs-hourglass): 10.3% against 7.9% Share of Search.

## How did search popularity change for New Zealand face palette brands in September 2026?

- In September 2026, Charlotte Tilbury gained share of searches among face palette brands in New Zealand, from 41% to 48.7%.
- In September 2026, Hourglass gained share of searches among face palette brands in New Zealand, from 9.6% to 10.3%.
- In September 2026, Morphe gained share of searches among face palette brands in New Zealand, from 11.1% to 11.6%.
- In September 2026, Dior lost share of searches among face palette brands in New Zealand, from 30.5% to 21.6%.
- Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Charlotte Tilbury | 48.7% | 5.4K | +3.6% | Charlotte Tilbury |
| 2 | Dior | 21.6% | 2.4K | -38.1% | LVMH |
| 3 | Morphe | 11.6% | 1.3K | -8.5% | Morphe |
| 4 | Hourglass | 10.3% | 1.1K | -6.6% | Hourglass |
| 5 | Anastasia Beverly Hills | 7.9% | 880 | -12.0% | Anastasia Beverly Hills |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Charlotte Tilbury | 4.8K | 51.6% | 1 |
| Oct 2025 | Hourglass | 1.2K | 13.3% | 2 |
| Oct 2025 | Dior | 1.1K | 12.3% | 3 |
| Oct 2025 | Morphe | 1.1K | 11.9% | 4 |
| Oct 2025 | Anastasia Beverly Hills | 1K | 10.8% | 5 |
| Nov 2025 | Charlotte Tilbury | 5.6K | 55.1% | 1 |
| Nov 2025 | Hourglass | 1.4K | 13.7% | 2 |
| Nov 2025 | Dior | 1.2K | 12% | 3 |
| Nov 2025 | Morphe | 1.1K | 10.6% | 4 |
| Nov 2025 | Anastasia Beverly Hills | 880 | 8.6% | 5 |
| Dec 2025 | Charlotte Tilbury | 4.9K | 49.1% | 1 |
| Dec 2025 | Hourglass | 1.5K | 14.7% | 2 |
| Dec 2025 | Dior | 1.4K | 14.4% | 3 |
| Dec 2025 | Morphe | 1.3K | 12.8% | 4 |
| Dec 2025 | Anastasia Beverly Hills | 880 | 8.8% | 5 |
| Jan 2026 | Charlotte Tilbury | 4.1K | 50.4% | 1 |
| Jan 2026 | Dior | 1.4K | 16.8% | 2 |
| Jan 2026 | Hourglass | 1.1K | 13.5% | 3 |
| Jan 2026 | Morphe | 980 | 12% | 4 |
| Jan 2026 | Anastasia Beverly Hills | 590 | 7.2% | 5 |
| Feb 2026 | Charlotte Tilbury | 3.3K | 46.2% | 1 |
| Feb 2026 | Hourglass | 1.2K | 16.6% | 2 |
| Feb 2026 | Dior | 1.1K | 15.9% | 3 |
| Feb 2026 | Morphe | 930 | 13.1% | 4 |
| Feb 2026 | Anastasia Beverly Hills | 590 | 8.3% | 5 |
| Mar 2026 | Charlotte Tilbury | 3.5K | 47.7% | 1 |
| Mar 2026 | Dior | 1.4K | 18.8% | 2 |
| Mar 2026 | Hourglass | 1K | 13.8% | 3 |
| Mar 2026 | Morphe | 840 | 11.6% | 4 |
| Mar 2026 | Anastasia Beverly Hills | 590 | 8.1% | 5 |
| Apr 2026 | Charlotte Tilbury | 4.3K | 53.6% | 1 |
| Apr 2026 | Dior | 1.1K | 13.9% | 2 |
| Apr 2026 | Hourglass | 970 | 12.2% | 3 |
| Apr 2026 | Morphe | 890 | 11.2% | 4 |
| Apr 2026 | Anastasia Beverly Hills | 720 | 9.1% | 5 |
| May 2026 | Charlotte Tilbury | 4.1K | 50% | 1 |
| May 2026 | Dior | 1.5K | 17.8% | 2 |
| May 2026 | Hourglass | 1K | 12.7% | 3 |
| May 2026 | Morphe | 1K | 12.4% | 4 |
| May 2026 | Anastasia Beverly Hills | 590 | 7.2% | 5 |
| Jun 2026 | Charlotte Tilbury | 5.8K | 56.9% | 1 |
| Jun 2026 | Dior | 1.6K | 15.7% | 2 |
| Jun 2026 | Morphe | 1.2K | 11.6% | 3 |
| Jun 2026 | Hourglass | 1K | 10% | 4 |
| Jun 2026 | Anastasia Beverly Hills | 590 | 5.8% | 5 |
| Jul 2026 | Charlotte Tilbury | 5.2K | 53% | 1 |
| Jul 2026 | Morphe | 1.3K | 13.5% | 2 |
| Jul 2026 | Dior | 1.3K | 12.8% | 3 |
| Jul 2026 | Hourglass | 1.1K | 11.7% | 4 |
| Jul 2026 | Anastasia Beverly Hills | 880 | 9% | 5 |
| Aug 2026 | Charlotte Tilbury | 5.2K | 41% | 1 |
| Aug 2026 | Dior | 3.9K | 30.5% | 2 |
| Aug 2026 | Morphe | 1.4K | 11.1% | 3 |
| Aug 2026 | Hourglass | 1.2K | 9.6% | 4 |
| Aug 2026 | Anastasia Beverly Hills | 1K | 7.9% | 5 |
| Sep 2026 | Charlotte Tilbury | 5.4K | 48.7% | 1 |
| Sep 2026 | Dior | 2.4K | 21.6% | 2 |
| Sep 2026 | Morphe | 1.3K | 11.6% | 3 |
| Sep 2026 | Hourglass | 1.1K | 10.3% | 4 |
| Sep 2026 | Anastasia Beverly Hills | 880 | 7.9% | 5 |

## What is being compared

- **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills”.
- **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury blush”, “charlotte tilbury concealer”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury lipstick”, “charlotte tilbury mascara” and “charlotte tilbury powder”, summed into one figure.
- **Dior**: Measured on the search terms “dior lip oil”, “homme dior” and “john galliano dior”, summed into one figure.
- **Hourglass**: Measured on the search terms “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass mascara”, “hourglass tubing mascara” and “hourglass unlocked mascara”, summed into one figure.
- **Morphe**: Measured on the search terms “morphe concealer”, “morphe eye palette”, “morphe foundation”, “morphe lipstick”, “morphe mascara”, “morphe palette” and “morphe setting spray”, summed into one figure.

- [Anastasia Beverly Hills](/demand/nz/brands/anastasia-beverly-hills)
- [Charlotte Tilbury](/demand/nz/brands/charlotte-tilbury)
- [Dior](/demand/nz/brands/dior)
- [Hourglass](/demand/nz/brands/hourglass)
- [Morphe](/demand/nz/brands/morphe)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among face palette brands in New Zealand?

In September 2026, Charlotte Tilbury was the most searched among face palette brands in New Zealand, with an estimated 5.4K branded searches, 48.7% of all searches for the five we track.

## Cite this page

Brandwave. "Face palette brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-face-palette-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-face-palette-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.