--- title: "Aveeno vs La Roche-Posay: Which is searched more in New Zealand?" description: "Is Aveeno or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face moisturizer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-face-moisturizer-brands/compare/aveeno-vs-la-roche-posay" publisher: "Brandwave" --- # Aveeno vs La Roche-Posay: Which is searched more in New Zealand? Is Aveeno or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face moisturizer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and La Roche-Posay - **Competitive set**: Face moisturizer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aveeno Share of Search**: 11.7% - **La Roche-Posay Share of Search**: 3.3% ## Is Aveeno or La Roche-Posay more popular in search? - In September 2026, Aveeno had more branded searches than La Roche-Posay among face moisturizer brands in New Zealand. Aveeno had about 4,840 branded searches, while La Roche-Posay had 1,360. Aveeno made up 11.7% of all face moisturizer brand searches we track, and La Roche-Posay accounted for 3.3%. - Aveeno was ahead of La Roche-Posay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aveeno’s share of searches among face moisturizer brands in New Zealand moved from 12.7% to 11.7%, and its estimated monthly branded searches moved from 3.9K to 4.8K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face moisturizer brands in New Zealand moved from 3.6% to 3.3%, and its estimated monthly branded searches moved from 1.1K to 1.4K. ## Top face moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aveeno was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was listed before Aveeno in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cetaphil | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | La Roche-Posay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Aveeno | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about face moisturizer brands - Asked ChatGPT "Which face moisturizer brand should I buy in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Asked ChatGPT "What are the best face moisturizer brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Cetaphil, 4. Aveeno - Asked ChatGPT "What's the best face moisturizer brand in New Zealand for daily skincare?": 1. CeraVe, 2. Cetaphil - Searched Google, AI Overview "best face moisturizer": 1. CeraVe, 2. La Roche-Posay - Searched Google, AI Overview "dry skin moisturiser": 1. CeraVe Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand face moisturizer brands in September 2026? - Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026. - Estimated monthly branded searches for La Roche-Posay in New Zealand rose 22.5% over 12 measured months, from 1.1K to 1.4K in September 2026. ## Month by month | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 12.7% | 3 | 1.1K | 3.6% | 4 | | Nov 2025 | 3.8K | 12% | 3 | 1K | 3.3% | 4 | | Dec 2025 | 3.5K | 11.2% | 3 | 1.1K | 3.5% | 4 | | Jan 2026 | 3.3K | 9.9% | 3 | 1.1K | 3.3% | 4 | | Feb 2026 | 3K | 10.4% | 3 | 980 | 3.4% | 4 | | Mar 2026 | 3.6K | 11.6% | 3 | 1K | 3.3% | 4 | | Apr 2026 | 3.5K | 10.4% | 3 | 1.1K | 3.3% | 4 | | May 2026 | 3.5K | 9.4% | 3 | 1.1K | 2.9% | 4 | | Jun 2026 | 3.8K | 9.6% | 3 | 1.2K | 3% | 4 | | Jul 2026 | 5K | 11.5% | 3 | 1.2K | 2.8% | 4 | | Aug 2026 | 5.3K | 12% | 3 | 1.4K | 3.1% | 4 | | Sep 2026 | 4.8K | 11.7% | 3 | 1.4K | 3.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Aveeno’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby”, “aveeno baby lotion”, “aveeno cleanser”, “aveeno cream”, “aveeno dermexa”, “aveeno hand cream” and “aveeno lotion”, summed into one figure. - **La Roche-Posay**: Measured on the search terms “la roche posay moisturiser” and “la roche posay toleriane”, summed into one figure. - [Aveeno profile](/demand/nz/brands/aveeno) - [La Roche-Posay profile](/demand/nz/brands/la-roche-posay) - [All face moisturizer brands in New Zealand](/demand/nz/categories/nz-face-moisturizer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or La Roche-Posay more popular in search? In September 2026, Aveeno had more branded searches than La Roche-Posay among face moisturizer brands in New Zealand. Aveeno had about 4,840 branded searches, while La Roche-Posay had 1,360. Aveeno made up 11.7% of all face moisturizer brand searches we track, and La Roche-Posay accounted for 3.3%. ## Cite this page Brandwave. "Aveeno vs La Roche-Posay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-face-moisturizer-brands/compare/aveeno-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-face-moisturizer-brands/compare/aveeno-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.