---
title: "Face moisturizer brands in New Zealand: Which are searched most?"
description: "Compare the face moisturizer brands people buy. Share of Search among CeraVe, Cetaphil, Aveeno and La Roche-Posay, the face moisturizer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-face-moisturizer-brands"
publisher: "Brandwave"
---

# Face moisturizer brands in New Zealand: Which are searched most?

Compare the face moisturizer brands people buy. Share of Search among CeraVe, Cetaphil, Aveeno and La Roche-Posay, the face moisturizer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Face moisturizer brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: CeraVe, 53.1%

## Which brand is most popular in search among face moisturizer brands in New Zealand?

- In September 2026, CeraVe was the most searched among face moisturizer brands in New Zealand, with an estimated 21.9K branded searches, 53.1% of all searches for the four we track.
- Cetaphil is in 2nd place, 21.2 percentage points behind at 31.9%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among face moisturizer brands in New Zealand increased from 50.4% to 53.1%.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among face moisturizer brands in New Zealand decreased from 33.4% to 31.9%.
- Across the 12 months ending September 2026, Aveeno’s share of searches among face moisturizer brands in New Zealand decreased from 12.7% to 11.7%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among face moisturizer brands in New Zealand peaked at 62.7% in June 2026 and was lowest at 50.4% in October 2025.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among face moisturizer brands in New Zealand peaked at 34.3% in November 2025 and was lowest at 24.6% in June 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among face moisturizer brands in New Zealand peaked at 12.7% in October 2025 and was lowest at 9.4% in May 2026.
- Across the 12 months ending September 2026, La Roche-Posay held steady: its share of searches among face moisturizer brands in New Zealand moved less than 0.5 percentage points.

## Top face moisturizer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, CeraVe appeared every time. CeraVe was recommended most often, coming first in all four answers that gave a list. Cetaphil was second, and La Roche-Posay was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Cetaphil | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| La Roche-Posay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Aveeno | 4th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about face moisturizer brands

- Asked ChatGPT "Which face moisturizer brand should I buy in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay
- Asked ChatGPT "What are the best face moisturizer brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Cetaphil, 4. Aveeno
- Asked ChatGPT "What's the best face moisturizer brand in New Zealand for daily skincare?": 1. CeraVe, 2. Cetaphil
- Searched Google, AI Overview "best face moisturizer": 1. CeraVe, 2. La Roche-Posay
- Searched Google, AI Overview "dry skin moisturiser": 1. CeraVe

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [CeraVe vs Cetaphil: compare search popularity](/demand/nz/compare/cerave-vs-cetaphil): 53.1% against 31.9% Share of Search.
- [CeraVe vs Aveeno: compare search popularity](/demand/nz/compare/aveeno-vs-cerave): 53.1% against 11.7% Share of Search.
- [CeraVe vs La Roche-Posay: compare search popularity](/demand/nz/compare/cerave-vs-la-roche-posay): 53.1% against 3.3% Share of Search.
- [Cetaphil vs Aveeno: compare search popularity](/demand/nz/compare/aveeno-vs-cetaphil): 31.9% against 11.7% Share of Search.
- [Cetaphil vs La Roche-Posay: compare search popularity](/demand/nz/compare/cetaphil-vs-la-roche-posay): 31.9% against 3.3% Share of Search.
- [Aveeno vs La Roche-Posay: compare search popularity](/demand/nz/compare/aveeno-vs-la-roche-posay): 11.7% against 3.3% Share of Search.

## How did search popularity change for New Zealand face moisturizer brands in September 2026?

- In September 2026, Cetaphil gained share of searches among face moisturizer brands in New Zealand, from 27.7% to 31.9%.
- In September 2026, CeraVe lost share of searches among face moisturizer brands in New Zealand, from 57.2% to 53.1%.
- Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026.
- Estimated monthly branded searches for La Roche-Posay in New Zealand rose 22.5% over 12 measured months, from 1.1K to 1.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CeraVe | 53.1% | 21.9K | -12.9% | CeraVe |
| 2 | Cetaphil | 31.9% | 13.2K | +8.1% | Cetaphil |
| 3 | Aveeno | 11.7% | 4.8K | -8.3% | Aveeno |
| 4 | La Roche-Posay | 3.3% | 1.4K | 0.0% | La Roche-Posay |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CeraVe | 15.4K | 50.4% | 1 |
| Oct 2025 | Cetaphil | 10.2K | 33.4% | 2 |
| Oct 2025 | Aveeno | 3.9K | 12.7% | 3 |
| Oct 2025 | La Roche-Posay | 1.1K | 3.6% | 4 |
| Nov 2025 | CeraVe | 16.1K | 50.4% | 1 |
| Nov 2025 | Cetaphil | 10.9K | 34.3% | 2 |
| Nov 2025 | Aveeno | 3.8K | 12% | 3 |
| Nov 2025 | La Roche-Posay | 1K | 3.3% | 4 |
| Dec 2025 | CeraVe | 16.8K | 53.4% | 1 |
| Dec 2025 | Cetaphil | 10K | 31.9% | 2 |
| Dec 2025 | Aveeno | 3.5K | 11.2% | 3 |
| Dec 2025 | La Roche-Posay | 1.1K | 3.5% | 4 |
| Jan 2026 | CeraVe | 19.3K | 57.1% | 1 |
| Jan 2026 | Cetaphil | 10K | 29.7% | 2 |
| Jan 2026 | Aveeno | 3.3K | 9.9% | 3 |
| Jan 2026 | La Roche-Posay | 1.1K | 3.3% | 4 |
| Feb 2026 | CeraVe | 16.5K | 57.6% | 1 |
| Feb 2026 | Cetaphil | 8.2K | 28.6% | 2 |
| Feb 2026 | Aveeno | 3K | 10.4% | 3 |
| Feb 2026 | La Roche-Posay | 980 | 3.4% | 4 |
| Mar 2026 | CeraVe | 18.1K | 57.4% | 1 |
| Mar 2026 | Cetaphil | 8.7K | 27.7% | 2 |
| Mar 2026 | Aveeno | 3.6K | 11.6% | 3 |
| Mar 2026 | La Roche-Posay | 1K | 3.3% | 4 |
| Apr 2026 | CeraVe | 20.1K | 59.7% | 1 |
| Apr 2026 | Cetaphil | 8.9K | 26.6% | 2 |
| Apr 2026 | Aveeno | 3.5K | 10.4% | 3 |
| Apr 2026 | La Roche-Posay | 1.1K | 3.3% | 4 |
| May 2026 | CeraVe | 22.7K | 60% | 1 |
| May 2026 | Cetaphil | 10.5K | 27.7% | 2 |
| May 2026 | Aveeno | 3.5K | 9.4% | 3 |
| May 2026 | La Roche-Posay | 1.1K | 2.9% | 4 |
| Jun 2026 | CeraVe | 25K | 62.7% | 1 |
| Jun 2026 | Cetaphil | 9.8K | 24.6% | 2 |
| Jun 2026 | Aveeno | 3.8K | 9.6% | 3 |
| Jun 2026 | La Roche-Posay | 1.2K | 3% | 4 |
| Jul 2026 | CeraVe | 25.8K | 59.3% | 1 |
| Jul 2026 | Cetaphil | 11.5K | 26.4% | 2 |
| Jul 2026 | Aveeno | 5K | 11.5% | 3 |
| Jul 2026 | La Roche-Posay | 1.2K | 2.8% | 4 |
| Aug 2026 | CeraVe | 25.2K | 57.2% | 1 |
| Aug 2026 | Cetaphil | 12.2K | 27.7% | 2 |
| Aug 2026 | Aveeno | 5.3K | 12% | 3 |
| Aug 2026 | La Roche-Posay | 1.4K | 3.1% | 4 |
| Sep 2026 | CeraVe | 21.9K | 53.1% | 1 |
| Sep 2026 | Cetaphil | 13.2K | 31.9% | 2 |
| Sep 2026 | Aveeno | 4.8K | 11.7% | 3 |
| Sep 2026 | La Roche-Posay | 1.4K | 3.3% | 4 |

## What is being compared

- **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby”, “aveeno baby lotion”, “aveeno cleanser”, “aveeno cream”, “aveeno dermexa”, “aveeno hand cream” and “aveeno lotion”, summed into one figure.
- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave cream”, “cerave cream lotion”, “cerave face wash”, “cerave foaming cleanser”, “cerave hydrate cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare” and “cerave sunscreen”, summed into one figure.
- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cream”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sunscreen” and “cetaphil wash”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay moisturiser” and “la roche posay toleriane”, summed into one figure.

- [Aveeno](/demand/nz/brands/aveeno)
- [CeraVe](/demand/nz/brands/cerave)
- [Cetaphil](/demand/nz/brands/cetaphil)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among face moisturizer brands in New Zealand?

In September 2026, CeraVe was the most searched among face moisturizer brands in New Zealand, with an estimated 21.9K branded searches, 53.1% of all searches for the four we track.

## Cite this page

Brandwave. "Face moisturizer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-face-moisturizer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-face-moisturizer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.