---
title: "CeraVe vs La Roche-Posay: Which is searched more in New Zealand?"
description: "Is CeraVe or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face cleanser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-face-cleanser-brands/compare/cerave-vs-la-roche-posay"
publisher: "Brandwave"
---

# CeraVe vs La Roche-Posay: Which is searched more in New Zealand?

Is CeraVe or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face cleanser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CeraVe and La Roche-Posay
- **Competitive set**: Face cleanser brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **CeraVe Share of Search**: 18.6%
- **La Roche-Posay Share of Search**: 19%

## Is CeraVe or La Roche-Posay more popular in search?

- In September 2026, CeraVe and La Roche-Posay were level in searches among face cleanser brands in New Zealand, with an estimated 17.4K versus 17.8K branded searches, at 18.6% and 19% of the total.
- The lead changed hands 2 times in the 12 months ending September 2026: CeraVe took it in January 2026, La Roche-Posay took it in September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among face cleanser brands in New Zealand moved from 17.1% to 18.6%, and its estimated monthly branded searches moved from 12.8K to 17.4K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face cleanser brands in New Zealand moved from 18.5% to 19%, and its estimated monthly branded searches moved from 13.9K to 17.8K.

## Top face cleanser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe and La Roche-Posay were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CeraVe was listed before La Roche-Posay in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Cetaphil | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| La Roche-Posay | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| COSRX | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| The Ordinary | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Kiehl's | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about face cleanser brands

- Asked ChatGPT "Which face cleanser brand should I buy in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary
- Asked ChatGPT "What are the best face cleanser brands in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary
- Asked ChatGPT "What's the best face cleanser brand in New Zealand for daily skincare?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay
- Searched Google, AI Overview "best face cleanser": 1. COSRX, 2. CeraVe, 3. La Roche-Posay, 4. Kiehl's
- Searched Google, AI Overview "gentle face cleanser": named none of the brands we track

Not named in any answer: Beauty of Joseon, Neutrogena, Aveeno, Bioderma, Medik8, Garnier, Eucerin and SKIN1004.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand face cleanser brands in September 2026?

- In September 2026, La Roche-Posay overtook CeraVe to become the leader among face cleanser brands in New Zealand, with 19% of the searches.
- In September 2026, CeraVe lost share of searches among face cleanser brands in New Zealand, from 20.9% to 18.6%.

## Month by month

| Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.8K | 17.1% | 2 | 13.9K | 18.5% | 1 |
| Nov 2025 | 13.4K | 16% | 2 | 16.4K | 19.7% | 1 |
| Dec 2025 | 14.2K | 18.6% | 2 | 14.3K | 18.8% | 1 |
| Jan 2026 | 16.1K | 20.5% | 1 | 14.4K | 18.3% | 2 |
| Feb 2026 | 13.5K | 20.4% | 1 | 11.7K | 17.6% | 2 |
| Mar 2026 | 14.6K | 20% | 1 | 12.2K | 16.6% | 2 |
| Apr 2026 | 15.8K | 20% | 1 | 14.8K | 18.8% | 2 |
| May 2026 | 16.6K | 20% | 1 | 14.1K | 17% | 2 |
| Jun 2026 | 17.6K | 21.5% | 1 | 14.4K | 17.6% | 2 |
| Jul 2026 | 18.3K | 20.8% | 1 | 14.5K | 16.4% | 2 |
| Aug 2026 | 20K | 20.9% | 1 | 14.9K | 15.7% | 2 |
| Sep 2026 | 17.4K | 18.6% | 2 | 17.8K | 19% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave face wash”, “cerave foaming cleanser”, “cerave hydrate cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum” and “cerave skincare”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay cleanser”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay moisturizer”, “la roche posay serum”, “la roche posay skincare” and “la roche posay toleriane”, summed into one figure.

- [CeraVe profile](/demand/nz/brands/cerave)
- [La Roche-Posay profile](/demand/nz/brands/la-roche-posay)
- [All face cleanser brands in New Zealand](/demand/nz/categories/nz-face-cleanser-brands): The set both shares are measured inside, 14 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is CeraVe or La Roche-Posay more popular in search?

In September 2026, CeraVe and La Roche-Posay were level in searches among face cleanser brands in New Zealand, with an estimated 17.4K versus 17.8K branded searches, at 18.6% and 19% of the total.

## Cite this page

Brandwave. "CeraVe vs La Roche-Posay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-face-cleanser-brands/compare/cerave-vs-la-roche-posay

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-face-cleanser-brands/compare/cerave-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.