---
title: "Face cleanser brands in New Zealand: Which are searched most?"
description: "Compare the face cleanser brands people buy. Share of Search among La Roche-Posay, CeraVe, COSRX, The Ordinary, Cetaphil, Beauty of Joseon, Neutrogena, Aveeno, Kiehl's, Bioderma, Medik8, Garnier, Eucerin and SKIN1004, the face cleanser brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-face-cleanser-brands"
publisher: "Brandwave"
---

# Face cleanser brands in New Zealand: Which are searched most?

Compare the face cleanser brands people buy. Share of Search among La Roche-Posay, CeraVe, COSRX, The Ordinary, Cetaphil, Beauty of Joseon, Neutrogena, Aveeno, Kiehl's, Bioderma, Medik8, Garnier, Eucerin and SKIN1004, the face cleanser brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Face cleanser brands
- **Market**: New Zealand
- **Brands compared**: 14
- **Month measured**: Sep 2026
- **Highest Share of Search**: La Roche-Posay, 19%

## Which brand is most popular in search among face cleanser brands in New Zealand?

- La Roche-Posay and CeraVe share the highest share of searches among face cleanser brands in New Zealand, at 19% and 18.6% in September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among face cleanser brands in New Zealand increased from 17.1% to 18.6%.
- Across the 12 months ending September 2026, COSRX’s share of searches among face cleanser brands in New Zealand increased from 8.3% to 9.9%.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among face cleanser brands in New Zealand decreased from 12% to 9.8%.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among face cleanser brands in New Zealand increased from 6.5% to 8.8%.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among face cleanser brands in New Zealand decreased from 9% to 7.4%.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among face cleanser brands in New Zealand decreased from 5.4% to 2.9%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face cleanser brands in New Zealand peaked at 19.7% in November 2025 and was lowest at 15.7% in August 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among face cleanser brands in New Zealand peaked at 21.5% in June 2026 and was lowest at 16% in November 2025.
- Across the 12 months ending September 2026, COSRX’s share of searches among face cleanser brands in New Zealand peaked at 10.6% in March 2026 and was lowest at 7.6% in November 2025.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among face cleanser brands in New Zealand peaked at 12.7% in November 2025 and was lowest at 9.8% in September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among face cleanser brands in New Zealand peaked at 9.7% in October 2025 and was lowest at 8.5% in April 2026.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among face cleanser brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 7.4% in September 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among face cleanser brands in New Zealand peaked at 5.7% in July 2026 and was lowest at 4.2% in January 2026.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among face cleanser brands in New Zealand peaked at 7% in November 2025 and was lowest at 2.6% in June 2026.
- Across the 12 months ending September 2026, COSRX rose from 6th to 3rd among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, The Ordinary fell from 3rd to 4th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Cetaphil fell from 4th to 5th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Beauty of Joseon rose from 7th to 6th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Neutrogena fell from 5th to 7th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Aveeno rose from 9th to 8th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Kiehl's fell from 8th to 9th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Medik8 rose from 12th to 11th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Garnier fell from 11th to 12th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, La Roche-Posay, Bioderma, Eucerin and SKIN1004 held steady: their share of searches among face cleanser brands in New Zealand each moved less than 0.5 percentage points.

## Top face cleanser brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay and CeraVe were mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in three out of four answers that gave a list. Cetaphil was second, and La Roche-Posay was third. Beauty of Joseon, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Cetaphil | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| La Roche-Posay | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| COSRX | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| The Ordinary | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Kiehl's | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about face cleanser brands

- Asked ChatGPT "Which face cleanser brand should I buy in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary
- Asked ChatGPT "What are the best face cleanser brands in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary
- Asked ChatGPT "What's the best face cleanser brand in New Zealand for daily skincare?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay
- Searched Google, AI Overview "best face cleanser": 1. COSRX, 2. CeraVe, 3. La Roche-Posay, 4. Kiehl's
- Searched Google, AI Overview "gentle face cleanser": named none of the brands we track

Not named in any answer: Beauty of Joseon, Neutrogena, Aveeno, Bioderma, Medik8, Garnier, Eucerin and SKIN1004.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [La Roche-Posay vs CeraVe: compare search popularity](/demand/nz/compare/cerave-vs-la-roche-posay): 19% against 18.6% Share of Search.
- [La Roche-Posay vs COSRX: compare search popularity](/demand/nz/compare/cosrx-vs-la-roche-posay): 19% against 9.9% Share of Search.
- [La Roche-Posay vs The Ordinary: compare search popularity](/demand/nz/compare/la-roche-posay-vs-the-ordinary-skincare): 19% against 9.8% Share of Search.
- [La Roche-Posay vs Cetaphil: compare search popularity](/demand/nz/compare/cetaphil-vs-la-roche-posay): 19% against 9.4% Share of Search.
- [CeraVe vs COSRX: compare search popularity](/demand/nz/compare/cerave-vs-cosrx): 18.6% against 9.9% Share of Search.
- [CeraVe vs The Ordinary: compare search popularity](/demand/nz/compare/cerave-vs-the-ordinary-skincare): 18.6% against 9.8% Share of Search.
- [CeraVe vs Cetaphil: compare search popularity](/demand/nz/compare/cerave-vs-cetaphil): 18.6% against 9.4% Share of Search.
- [COSRX vs The Ordinary: compare search popularity](/demand/nz/compare/cosrx-vs-the-ordinary-skincare): 9.9% against 9.8% Share of Search.
- [COSRX vs Cetaphil: compare search popularity](/demand/nz/compare/cetaphil-vs-cosrx): 9.9% against 9.4% Share of Search.
- [The Ordinary vs Cetaphil: compare search popularity](/demand/nz/compare/cetaphil-vs-the-ordinary-skincare): 9.8% against 9.4% Share of Search.

## How did search popularity change for New Zealand face cleanser brands in September 2026?

- In September 2026, La Roche-Posay overtook CeraVe to become the leader among face cleanser brands in New Zealand, with 19% of the searches.
- In September 2026, Beauty of Joseon overtook Neutrogena to rank 6th among face cleanser brands in New Zealand, with 8.8% of the searches.
- In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among face cleanser brands in New Zealand, with 9.9% of the searches.
- In September 2026, CeraVe lost share of searches among face cleanser brands in New Zealand, from 20.9% to 18.6%.
- In September 2026, Neutrogena lost share of searches among face cleanser brands in New Zealand, from 9.4% to 7.4%.
- In September 2026, Kiehl's lost share of searches among face cleanser brands in New Zealand, from 4.2% to 2.9%.
- Estimated monthly branded searches for Medik8 in New Zealand rose 51.7% over 12 measured months, from 1.4K to 2.2K in September 2026.
- Estimated monthly branded searches for SKIN1004 in New Zealand rose 38.1% over 12 measured months, from 630 to 870 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 19% | 17.8K | +19.2% | La Roche-Posay |
| 2 | CeraVe | 18.6% | 17.4K | -12.6% | CeraVe |
| 3 | COSRX | 9.9% | 9.3K | +13.5% | COSRX |
| 4 | The Ordinary | 9.8% | 9.2K | -5.2% | The Ordinary |
| 5 | Cetaphil | 9.4% | 8.8K | -0.4% | Cetaphil |
| 6 | Beauty of Joseon | 8.8% | 8.3K | +20.4% | Beauty of Joseon |
| 7 | Neutrogena | 7.4% | 6.9K | -22.7% | Neutrogena |
| 8 | Aveeno | 5.2% | 4.8K | -8.3% | Aveeno |
| 9 | Kiehl's | 2.9% | 2.7K | -30.8% | Kiehl's |
| 10 | Bioderma | 2.5% | 2.4K | +3.9% | Bioderma |
| 11 | Medik8 | 2.3% | 2.2K | +0.9% | Medik8 |
| 12 | Garnier | 2.1% | 2K | -3.4% | Garnier |
| 13 | Eucerin | 1.1% | 1K | -2.9% | Eucerin |
| 14 | SKIN1004 | 0.93% | 870 | -14.7% | SKIN1004 |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | La Roche-Posay | 13.9K | 18.5% | 1 |
| Oct 2025 | CeraVe | 12.8K | 17.1% | 2 |
| Oct 2025 | The Ordinary | 9K | 12% | 3 |
| Oct 2025 | Cetaphil | 7.3K | 9.7% | 4 |
| Oct 2025 | Neutrogena | 6.8K | 9% | 5 |
| Oct 2025 | COSRX | 6.2K | 8.3% | 6 |
| Oct 2025 | Beauty of Joseon | 4.9K | 6.5% | 7 |
| Oct 2025 | Kiehl's | 4K | 5.4% | 8 |
| Oct 2025 | Aveeno | 3.9K | 5.2% | 9 |
| Oct 2025 | Bioderma | 1.8K | 2.3% | 10 |
| Oct 2025 | Garnier | 1.5K | 2% | 11 |
| Oct 2025 | Medik8 | 1.4K | 1.9% | 12 |
| Oct 2025 | Eucerin | 940 | 1.3% | 13 |
| Oct 2025 | SKIN1004 | 630 | 0.84% | 14 |
| Nov 2025 | La Roche-Posay | 16.4K | 19.7% | 1 |
| Nov 2025 | CeraVe | 13.4K | 16% | 2 |
| Nov 2025 | The Ordinary | 10.6K | 12.7% | 3 |
| Nov 2025 | Cetaphil | 7.4K | 8.9% | 4 |
| Nov 2025 | Beauty of Joseon | 6.8K | 8.1% | 5 |
| Nov 2025 | COSRX | 6.4K | 7.6% | 6 |
| Nov 2025 | Neutrogena | 6.2K | 7.4% | 7 |
| Nov 2025 | Kiehl's | 5.8K | 7% | 8 |
| Nov 2025 | Aveeno | 3.8K | 4.6% | 9 |
| Nov 2025 | Garnier | 1.7K | 2.1% | 10 |
| Nov 2025 | Bioderma | 1.6K | 2% | 11 |
| Nov 2025 | Medik8 | 1.4K | 1.7% | 12 |
| Nov 2025 | SKIN1004 | 1.1K | 1.3% | 13 |
| Nov 2025 | Eucerin | 820 | 0.98% | 14 |
| Dec 2025 | La Roche-Posay | 14.3K | 18.8% | 1 |
| Dec 2025 | CeraVe | 14.2K | 18.6% | 2 |
| Dec 2025 | The Ordinary | 8.9K | 11.7% | 3 |
| Dec 2025 | Cetaphil | 7.2K | 9.5% | 4 |
| Dec 2025 | COSRX | 6.4K | 8.4% | 5 |
| Dec 2025 | Neutrogena | 6.2K | 8.1% | 6 |
| Dec 2025 | Beauty of Joseon | 5.5K | 7.3% | 7 |
| Dec 2025 | Kiehl's | 4K | 5.2% | 8 |
| Dec 2025 | Aveeno | 3.5K | 4.6% | 9 |
| Dec 2025 | Garnier | 1.6K | 2.2% | 10 |
| Dec 2025 | Bioderma | 1.4K | 1.8% | 11 |
| Dec 2025 | Medik8 | 1.2K | 1.5% | 12 |
| Dec 2025 | SKIN1004 | 950 | 1.2% | 13 |
| Dec 2025 | Eucerin | 730 | 0.96% | 14 |
| Jan 2026 | CeraVe | 16.1K | 20.5% | 1 |
| Jan 2026 | La Roche-Posay | 14.4K | 18.3% | 2 |
| Jan 2026 | The Ordinary | 9.2K | 11.7% | 3 |
| Jan 2026 | Cetaphil | 7.4K | 9.4% | 4 |
| Jan 2026 | COSRX | 6.5K | 8.2% | 5 |
| Jan 2026 | Neutrogena | 6.3K | 8% | 6 |
| Jan 2026 | Beauty of Joseon | 6.3K | 7.9% | 7 |
| Jan 2026 | Aveeno | 3.3K | 4.2% | 8 |
| Jan 2026 | Kiehl's | 2.7K | 3.4% | 9 |
| Jan 2026 | Bioderma | 1.8K | 2.3% | 10 |
| Jan 2026 | Garnier | 1.5K | 1.9% | 11 |
| Jan 2026 | Medik8 | 1.4K | 1.8% | 12 |
| Jan 2026 | SKIN1004 | 960 | 1.2% | 13 |
| Jan 2026 | Eucerin | 830 | 1.1% | 14 |
| Feb 2026 | CeraVe | 13.5K | 20.4% | 1 |
| Feb 2026 | La Roche-Posay | 11.7K | 17.6% | 2 |
| Feb 2026 | The Ordinary | 7.5K | 11.3% | 3 |
| Feb 2026 | COSRX | 6.6K | 10% | 4 |
| Feb 2026 | Cetaphil | 6.1K | 9.2% | 5 |
| Feb 2026 | Neutrogena | 5.5K | 8.3% | 6 |
| Feb 2026 | Beauty of Joseon | 4.6K | 7% | 7 |
| Feb 2026 | Aveeno | 3K | 4.5% | 8 |
| Feb 2026 | Kiehl's | 2.2K | 3.3% | 9 |
| Feb 2026 | Bioderma | 1.5K | 2.3% | 10 |
| Feb 2026 | Garnier | 1.5K | 2.2% | 11 |
| Feb 2026 | Medik8 | 1.1K | 1.7% | 12 |
| Feb 2026 | Eucerin | 780 | 1.2% | 13 |
| Feb 2026 | SKIN1004 | 640 | 0.97% | 14 |
| Mar 2026 | CeraVe | 14.6K | 20% | 1 |
| Mar 2026 | La Roche-Posay | 12.2K | 16.6% | 2 |
| Mar 2026 | The Ordinary | 8K | 10.9% | 3 |
| Mar 2026 | COSRX | 7.7K | 10.6% | 4 |
| Mar 2026 | Cetaphil | 6.4K | 8.8% | 5 |
| Mar 2026 | Neutrogena | 6.3K | 8.7% | 6 |
| Mar 2026 | Beauty of Joseon | 5.5K | 7.5% | 7 |
| Mar 2026 | Aveeno | 3.6K | 5% | 8 |
| Mar 2026 | Kiehl's | 2.7K | 3.7% | 9 |
| Mar 2026 | Bioderma | 1.6K | 2.2% | 10 |
| Mar 2026 | Garnier | 1.5K | 2.1% | 11 |
| Mar 2026 | Medik8 | 1.4K | 2% | 12 |
| Mar 2026 | SKIN1004 | 790 | 1.1% | 13 |
| Mar 2026 | Eucerin | 780 | 1.1% | 14 |
| Apr 2026 | CeraVe | 15.8K | 20% | 1 |
| Apr 2026 | La Roche-Posay | 14.8K | 18.8% | 2 |
| Apr 2026 | The Ordinary | 9.3K | 11.9% | 3 |
| Apr 2026 | COSRX | 7.8K | 10% | 4 |
| Apr 2026 | Cetaphil | 6.7K | 8.5% | 5 |
| Apr 2026 | Neutrogena | 6.2K | 7.8% | 6 |
| Apr 2026 | Beauty of Joseon | 5.5K | 7% | 7 |
| Apr 2026 | Aveeno | 3.5K | 4.4% | 8 |
| Apr 2026 | Kiehl's | 2.2K | 2.8% | 9 |
| Apr 2026 | Bioderma | 1.9K | 2.4% | 10 |
| Apr 2026 | Medik8 | 1.8K | 2.3% | 11 |
| Apr 2026 | Garnier | 1.5K | 1.9% | 12 |
| Apr 2026 | SKIN1004 | 840 | 1.1% | 13 |
| Apr 2026 | Eucerin | 820 | 1% | 14 |
| May 2026 | CeraVe | 16.6K | 20% | 1 |
| May 2026 | La Roche-Posay | 14.1K | 17% | 2 |
| May 2026 | The Ordinary | 9.6K | 11.6% | 3 |
| May 2026 | COSRX | 8.7K | 10.5% | 4 |
| May 2026 | Cetaphil | 7.8K | 9.4% | 5 |
| May 2026 | Neutrogena | 6.6K | 7.9% | 6 |
| May 2026 | Beauty of Joseon | 6.4K | 7.7% | 7 |
| May 2026 | Aveeno | 3.5K | 4.3% | 8 |
| May 2026 | Kiehl's | 3.2K | 3.8% | 9 |
| May 2026 | Medik8 | 1.7K | 2.1% | 10 |
| May 2026 | Bioderma | 1.6K | 1.9% | 11 |
| May 2026 | Garnier | 1.5K | 1.8% | 12 |
| May 2026 | SKIN1004 | 830 | 1% | 13 |
| May 2026 | Eucerin | 780 | 0.94% | 14 |
| Jun 2026 | CeraVe | 17.6K | 21.5% | 1 |
| Jun 2026 | La Roche-Posay | 14.4K | 17.6% | 2 |
| Jun 2026 | The Ordinary | 8.4K | 10.2% | 3 |
| Jun 2026 | COSRX | 8K | 9.8% | 4 |
| Jun 2026 | Cetaphil | 7.1K | 8.6% | 5 |
| Jun 2026 | Neutrogena | 7K | 8.5% | 6 |
| Jun 2026 | Beauty of Joseon | 6.5K | 7.9% | 7 |
| Jun 2026 | Aveeno | 3.8K | 4.7% | 8 |
| Jun 2026 | Kiehl's | 2.2K | 2.6% | 9 |
| Jun 2026 | Bioderma | 1.8K | 2.2% | 10 |
| Jun 2026 | Medik8 | 1.8K | 2.1% | 11 |
| Jun 2026 | Garnier | 1.6K | 2% | 12 |
| Jun 2026 | Eucerin | 860 | 1.1% | 13 |
| Jun 2026 | SKIN1004 | 840 | 1% | 14 |
| Jul 2026 | CeraVe | 18.3K | 20.8% | 1 |
| Jul 2026 | La Roche-Posay | 14.5K | 16.4% | 2 |
| Jul 2026 | The Ordinary | 9.7K | 11% | 3 |
| Jul 2026 | Cetaphil | 8.3K | 9.4% | 4 |
| Jul 2026 | COSRX | 7.7K | 8.8% | 5 |
| Jul 2026 | Neutrogena | 7.3K | 8.3% | 6 |
| Jul 2026 | Beauty of Joseon | 6.5K | 7.3% | 7 |
| Jul 2026 | Aveeno | 5K | 5.7% | 8 |
| Jul 2026 | Kiehl's | 2.7K | 3.1% | 9 |
| Jul 2026 | Medik8 | 2.1K | 2.4% | 10 |
| Jul 2026 | Garnier | 2K | 2.3% | 11 |
| Jul 2026 | Bioderma | 1.9K | 2.2% | 12 |
| Jul 2026 | SKIN1004 | 1K | 1.2% | 13 |
| Jul 2026 | Eucerin | 990 | 1.1% | 14 |
| Aug 2026 | CeraVe | 20K | 20.9% | 1 |
| Aug 2026 | La Roche-Posay | 14.9K | 15.7% | 2 |
| Aug 2026 | The Ordinary | 9.7K | 10.2% | 3 |
| Aug 2026 | Neutrogena | 8.9K | 9.4% | 4 |
| Aug 2026 | Cetaphil | 8.9K | 9.3% | 5 |
| Aug 2026 | COSRX | 8.2K | 8.6% | 6 |
| Aug 2026 | Beauty of Joseon | 6.9K | 7.2% | 7 |
| Aug 2026 | Aveeno | 5.3K | 5.5% | 8 |
| Aug 2026 | Kiehl's | 4K | 4.2% | 9 |
| Aug 2026 | Bioderma | 2.3K | 2.4% | 10 |
| Aug 2026 | Medik8 | 2.1K | 2.3% | 11 |
| Aug 2026 | Garnier | 2.1K | 2.2% | 12 |
| Aug 2026 | Eucerin | 1K | 1.1% | 13 |
| Aug 2026 | SKIN1004 | 1K | 1.1% | 14 |
| Sep 2026 | La Roche-Posay | 17.8K | 19% | 1 |
| Sep 2026 | CeraVe | 17.4K | 18.6% | 2 |
| Sep 2026 | COSRX | 9.3K | 9.9% | 3 |
| Sep 2026 | The Ordinary | 9.2K | 9.8% | 4 |
| Sep 2026 | Cetaphil | 8.8K | 9.4% | 5 |
| Sep 2026 | Beauty of Joseon | 8.3K | 8.8% | 6 |
| Sep 2026 | Neutrogena | 6.9K | 7.4% | 7 |
| Sep 2026 | Aveeno | 4.8K | 5.2% | 8 |
| Sep 2026 | Kiehl's | 2.7K | 2.9% | 9 |
| Sep 2026 | Bioderma | 2.4K | 2.5% | 10 |
| Sep 2026 | Medik8 | 2.2K | 2.3% | 11 |
| Sep 2026 | Garnier | 2K | 2.1% | 12 |
| Sep 2026 | Eucerin | 1K | 1.1% | 13 |
| Sep 2026 | SKIN1004 | 870 | 0.93% | 14 |

## What is being compared

- **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby”, “aveeno baby lotion”, “aveeno cleanser”, “aveeno cream”, “aveeno dermexa”, “aveeno hand cream” and “aveeno lotion”, summed into one figure.
- **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon cleanser”, “beauty of joseon cream”, “beauty of joseon moisturizer”, “beauty of joseon serum”, “beauty of joseon skincare”, “beauty of joseon sunscreen” and “beauty of joseon toner”, summed into one figure.
- **Bioderma**: Measured on the search terms “bioderma”, “bioderma cleanser”, “bioderma face wash”, “bioderma moisturiser”, “bioderma oil cleanser”, “bioderma serum” and “bioderma shower oil”, summed into one figure.
- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave face wash”, “cerave foaming cleanser”, “cerave hydrate cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum” and “cerave skincare”, summed into one figure.
- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum”, “cetaphil skincare” and “cetaphil wash”, summed into one figure.
- **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx face cleanser”, “cosrx korean skincare”, “cosrx serum”, “cosrx skincare”, “cosrx snail mucin”, “cosrx sunscreen”, “cosrx toner” and “master patch cosrx”, summed into one figure.
- **Eucerin**: Measured on the search terms “aquaphor and eucerin”, “eucerin”, “eucerin urea repair” and “spf eucerin”, summed into one figure.
- **Garnier**: Measured on the search terms “crema bb garnier”, “garnier” and “garnier cleanser”, summed into one figure.
- **Kiehl's**: Measured on the search terms “kiehls”, “kiehls cleanser”, “kiehls facial cleanser”, “kiehls serum” and “kiehls skincare”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay cleanser”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay moisturizer”, “la roche posay serum”, “la roche posay skincare” and “la roche posay toleriane”, summed into one figure.
- **Medik8**: Measured on the search terms “medik8”, “medik8 cleanser”, “medik8 eye cream”, “medik8 retinol” and “medik8 skincare”, summed into one figure.
- **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena body oil”, “neutrogena cleanser”, “neutrogena face wash”, “neutrogena gel moisturiser”, “neutrogena hand cream”, “neutrogena hydro boost”, “neutrogena moisturizer”, “neutrogena retinol”, “neutrogena serum”, “neutrogena skincare” and “neutrogena t gel”, summed into one figure.
- **SKIN1004**: Measured on the search terms “skin1004”, “skin1004 cleanser” and “skin1004 serum”, summed into one figure.
- **The Ordinary**: Measured on the search terms “the ordinary”, “the ordinary cleanser”, “the ordinary niacinamide”, “the ordinary retinol”, “the ordinary serum” and “the ordinary skincare”, summed into one figure.

- [Aveeno](/demand/nz/brands/aveeno)
- [Beauty of Joseon](/demand/nz/brands/beauty-of-joseon)
- [Bioderma](/demand/nz/brands/bioderma)
- [CeraVe](/demand/nz/brands/cerave)
- [Cetaphil](/demand/nz/brands/cetaphil)
- [COSRX](/demand/nz/brands/cosrx)
- [Eucerin](/demand/nz/brands/eucerin)
- [Garnier](/demand/nz/brands/garnier)
- [Kiehl's](/demand/nz/brands/kiehl-s)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)
- [Medik8](/demand/nz/brands/medik8)
- [Neutrogena](/demand/nz/brands/neutrogena)
- [SKIN1004](/demand/nz/brands/skin1004)
- [The Ordinary](/demand/nz/brands/the-ordinary-skincare)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among face cleanser brands in New Zealand?

La Roche-Posay and CeraVe share the highest share of searches among face cleanser brands in New Zealand, at 19% and 18.6% in September 2026.

## Cite this page

Brandwave. "Face cleanser brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-face-cleanser-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-face-cleanser-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.