--- title: "MAC vs Maybelline: Which is searched more in New Zealand?" description: "Is MAC or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands/compare/mac-cosmetics-vs-maybelline" publisher: "Brandwave" --- # MAC vs Maybelline: Which is searched more in New Zealand? Is MAC or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAC and Maybelline - **Competitive set**: Eyeshadow palette brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **MAC Share of Search**: 6.3% - **Maybelline Share of Search**: 48.5% ## Is MAC or Maybelline more popular in search? - In September 2026, Maybelline had more branded searches than MAC among eyeshadow palette brands in New Zealand. Maybelline had about 12,700 branded searches, while MAC had 1,640. Maybelline made up 48.5% of all eyeshadow palette brand searches we track, and MAC accounted for 6.3%. - Maybelline was ahead of MAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow palette brands in New Zealand moved from 6.9% to 6.3%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Maybelline’s share of searches among eyeshadow palette brands in New Zealand moved from 43.4% to 48.5%, and its estimated monthly branded searches moved from 9.8K to 12.7K. ## Top eyeshadow palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Maybelline was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. MAC was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Maybelline was listed before MAC in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anastasia Beverly Hills | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Natasha Denona | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Maybelline | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | MAC | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Huda Beauty | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about eyeshadow palette brands - Asked ChatGPT "Which eyeshadow palette brand should I buy in New Zealand?": 1. Anastasia Beverly Hills, 2. Natasha Denona, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best eyeshadow palette brands in New Zealand?": 1. Natasha Denona, 2. Anastasia Beverly Hills, 3. Huda Beauty, 4. MAC, 5. Maybelline - Asked ChatGPT "What's the best eyeshadow palette brand in New Zealand for everyday makeup?": 1. Maybelline, 2. MAC - Searched Google, AI Overview "neutral eyeshadow palette": 1. Anastasia Beverly Hills, 2. Natasha Denona Not named in any answer: Charlotte Tilbury and Bobbi Brown. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand eyeshadow palette brands in September 2026? - In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%. - In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%. ## Month by month | Month | MAC estimated searches | MAC Share of Search | MAC rank | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 6.9% | 5 | 9.8K | 43.4% | 1 | | Nov 2025 | 1.9K | 6.9% | 5 | 10.5K | 38.6% | 1 | | Dec 2025 | 1.3K | 6% | 5 | 9.9K | 45.4% | 1 | | Jan 2026 | 1.1K | 5.4% | 5 | 9.3K | 45.6% | 1 | | Feb 2026 | 1.1K | 6.5% | 5 | 8.4K | 49.2% | 1 | | Mar 2026 | 1.6K | 8.1% | 4 | 9.8K | 51.4% | 1 | | Apr 2026 | 1.1K | 5.7% | 5 | 9.4K | 48.7% | 1 | | May 2026 | 1.3K | 6.2% | 5 | 10.1K | 49.9% | 1 | | Jun 2026 | 1.2K | 5.6% | 5 | 10.3K | 47.2% | 1 | | Jul 2026 | 1.3K | 5.3% | 5 | 12.4K | 50.9% | 1 | | Aug 2026 | 1.3K | 4.9% | 5 | 13.3K | 51.4% | 1 | | Sep 2026 | 1.6K | 6.3% | 5 | 12.7K | 48.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using MAC’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAC**: Measured on the search terms “mac cosmetics”, “mac cosmetics eyeliner” and “mac powder”, summed into one figure. - **Maybelline**: Measured on the search terms “maybelline”, “maybelline concealer”, “maybelline fit concealer”, “maybelline fit me”, “maybelline foundation”, “maybelline lipstick”, “maybelline mascara”, “maybelline poreless powder”, “maybelline skin tint” and “maybelline skyhigh mascara”, summed into one figure. - [MAC profile](/demand/nz/brands/mac-cosmetics) - [Maybelline profile](/demand/nz/brands/maybelline) - [All eyeshadow palette brands in New Zealand](/demand/nz/categories/nz-eyeshadow-palette-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAC or Maybelline more popular in search? In September 2026, Maybelline had more branded searches than MAC among eyeshadow palette brands in New Zealand. Maybelline had about 12,700 branded searches, while MAC had 1,640. Maybelline made up 48.5% of all eyeshadow palette brand searches we track, and MAC accounted for 6.3%. ## Cite this page Brandwave. "MAC vs Maybelline: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands/compare/mac-cosmetics-vs-maybelline This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands/compare/mac-cosmetics-vs-maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.