--- title: "Huda Beauty vs MAC: Which is searched more in New Zealand?" description: "Is Huda Beauty or MAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands/compare/huda-beauty-vs-mac-cosmetics" publisher: "Brandwave" --- # Huda Beauty vs MAC: Which is searched more in New Zealand? Is Huda Beauty or MAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huda Beauty and MAC - **Competitive set**: Eyeshadow palette brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Huda Beauty Share of Search**: 11.9% - **MAC Share of Search**: 6.3% ## Is Huda Beauty or MAC more popular in search? - In September 2026, Huda Beauty had more branded searches than MAC among eyeshadow palette brands in New Zealand. Huda Beauty had about 3,110 branded searches, while MAC had 1,640. Huda Beauty made up 11.9% of all eyeshadow palette brand searches we track, and MAC accounted for 6.3%. - Huda Beauty was ahead of MAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands in New Zealand moved from 12.6% to 11.9%, and its estimated monthly branded searches moved from 2.8K to 3.1K. - Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow palette brands in New Zealand moved from 6.9% to 6.3%, and its estimated monthly branded searches held steady at 1.6K. ## Top eyeshadow palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Huda Beauty and MAC were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Huda Beauty was listed before MAC in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anastasia Beverly Hills | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Natasha Denona | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Maybelline | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | MAC | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Huda Beauty | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about eyeshadow palette brands - Asked ChatGPT "Which eyeshadow palette brand should I buy in New Zealand?": 1. Anastasia Beverly Hills, 2. Natasha Denona, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best eyeshadow palette brands in New Zealand?": 1. Natasha Denona, 2. Anastasia Beverly Hills, 3. Huda Beauty, 4. MAC, 5. Maybelline - Asked ChatGPT "What's the best eyeshadow palette brand in New Zealand for everyday makeup?": 1. Maybelline, 2. MAC - Searched Google, AI Overview "neutral eyeshadow palette": 1. Anastasia Beverly Hills, 2. Natasha Denona Not named in any answer: Charlotte Tilbury and Bobbi Brown. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand eyeshadow palette brands in September 2026? - In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%. ## Month by month | Month | Huda Beauty estimated searches | Huda Beauty Share of Search | Huda Beauty rank | MAC estimated searches | MAC Share of Search | MAC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 12.6% | 3 | 1.6K | 6.9% | 5 | | Nov 2025 | 5.5K | 20.4% | 3 | 1.9K | 6.9% | 5 | | Dec 2025 | 2.6K | 11.8% | 3 | 1.3K | 6% | 5 | | Jan 2026 | 3.4K | 16.8% | 3 | 1.1K | 5.4% | 5 | | Feb 2026 | 2.1K | 12.5% | 3 | 1.1K | 6.5% | 5 | | Mar 2026 | 2.2K | 11.3% | 3 | 1.6K | 8.1% | 4 | | Apr 2026 | 2.3K | 11.7% | 3 | 1.1K | 5.7% | 5 | | May 2026 | 2.3K | 11.5% | 3 | 1.3K | 6.2% | 5 | | Jun 2026 | 2.4K | 10.9% | 3 | 1.2K | 5.6% | 5 | | Jul 2026 | 2.6K | 10.7% | 3 | 1.3K | 5.3% | 5 | | Aug 2026 | 3K | 11.8% | 3 | 1.3K | 4.9% | 5 | | Sep 2026 | 3.1K | 11.9% | 3 | 1.6K | 6.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Huda Beauty’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huda Beauty**: Measured on the search terms “huda beauty”, “huda beauty blush”, “huda beauty concealer”, “huda beauty foundation”, “huda beauty lipstick”, “huda beauty mascara” and “huda beauty powder”, summed into one figure. - **MAC**: Measured on the search terms “mac cosmetics”, “mac cosmetics eyeliner” and “mac powder”, summed into one figure. - [Huda Beauty profile](/demand/nz/brands/huda-beauty) - [MAC profile](/demand/nz/brands/mac-cosmetics) - [All eyeshadow palette brands in New Zealand](/demand/nz/categories/nz-eyeshadow-palette-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huda Beauty or MAC more popular in search? In September 2026, Huda Beauty had more branded searches than MAC among eyeshadow palette brands in New Zealand. Huda Beauty had about 3,110 branded searches, while MAC had 1,640. Huda Beauty made up 11.9% of all eyeshadow palette brand searches we track, and MAC accounted for 6.3%. ## Cite this page Brandwave. "Huda Beauty vs MAC: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands/compare/huda-beauty-vs-mac-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands/compare/huda-beauty-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.