--- title: "Charlotte Tilbury vs Maybelline: Which is searched more in New Zealand?" description: "Is Charlotte Tilbury or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands/compare/charlotte-tilbury-vs-maybelline" publisher: "Brandwave" --- # Charlotte Tilbury vs Maybelline: Which is searched more in New Zealand? Is Charlotte Tilbury or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and Maybelline - **Competitive set**: Eyeshadow palette brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Charlotte Tilbury Share of Search**: 20.7% - **Maybelline Share of Search**: 48.5% ## Is Charlotte Tilbury or Maybelline more popular in search? - In September 2026, Maybelline had more branded searches than Charlotte Tilbury among eyeshadow palette brands in New Zealand. Maybelline had about 12,700 branded searches, while Charlotte Tilbury had 5,410. Maybelline made up 48.5% of all eyeshadow palette brand searches we track, and Charlotte Tilbury accounted for 20.7%. - Maybelline was ahead of Charlotte Tilbury in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among eyeshadow palette brands in New Zealand moved from 21.1% to 20.7%, and its estimated monthly branded searches moved from 4.8K to 5.4K. - Across the 12 months ending September 2026, Maybelline’s share of searches among eyeshadow palette brands in New Zealand moved from 43.4% to 48.5%, and its estimated monthly branded searches moved from 9.8K to 12.7K. ## Top eyeshadow palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Maybelline was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Charlotte Tilbury did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anastasia Beverly Hills | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Natasha Denona | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Maybelline | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | MAC | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Huda Beauty | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about eyeshadow palette brands - Asked ChatGPT "Which eyeshadow palette brand should I buy in New Zealand?": 1. Anastasia Beverly Hills, 2. Natasha Denona, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best eyeshadow palette brands in New Zealand?": 1. Natasha Denona, 2. Anastasia Beverly Hills, 3. Huda Beauty, 4. MAC, 5. Maybelline - Asked ChatGPT "What's the best eyeshadow palette brand in New Zealand for everyday makeup?": 1. Maybelline, 2. MAC - Searched Google, AI Overview "neutral eyeshadow palette": 1. Anastasia Beverly Hills, 2. Natasha Denona Not named in any answer: Charlotte Tilbury and Bobbi Brown. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand eyeshadow palette brands in September 2026? - In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands in New Zealand, from 20.2% to 20.7%. - In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 21.1% | 2 | 9.8K | 43.4% | 1 | | Nov 2025 | 5.6K | 20.6% | 2 | 10.5K | 38.6% | 1 | | Dec 2025 | 4.9K | 22.5% | 2 | 9.9K | 45.4% | 1 | | Jan 2026 | 4.1K | 20.2% | 2 | 9.3K | 45.6% | 1 | | Feb 2026 | 3.3K | 19.4% | 2 | 8.4K | 49.2% | 1 | | Mar 2026 | 3.5K | 18.1% | 2 | 9.8K | 51.4% | 1 | | Apr 2026 | 4.3K | 22% | 2 | 9.4K | 48.7% | 1 | | May 2026 | 4.1K | 20.4% | 2 | 10.1K | 49.9% | 1 | | Jun 2026 | 5.8K | 26.3% | 2 | 10.3K | 47.2% | 1 | | Jul 2026 | 5.2K | 21.4% | 2 | 12.4K | 50.9% | 1 | | Aug 2026 | 5.2K | 20.2% | 2 | 13.3K | 51.4% | 1 | | Sep 2026 | 5.4K | 20.7% | 2 | 12.7K | 48.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury blush”, “charlotte tilbury concealer”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury lipstick”, “charlotte tilbury mascara” and “charlotte tilbury powder”, summed into one figure. - **Maybelline**: Measured on the search terms “maybelline”, “maybelline concealer”, “maybelline fit concealer”, “maybelline fit me”, “maybelline foundation”, “maybelline lipstick”, “maybelline mascara”, “maybelline poreless powder”, “maybelline skin tint” and “maybelline skyhigh mascara”, summed into one figure. - [Charlotte Tilbury profile](/demand/nz/brands/charlotte-tilbury) - [Maybelline profile](/demand/nz/brands/maybelline) - [All eyeshadow palette brands in New Zealand](/demand/nz/categories/nz-eyeshadow-palette-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlotte Tilbury or Maybelline more popular in search? In September 2026, Maybelline had more branded searches than Charlotte Tilbury among eyeshadow palette brands in New Zealand. Maybelline had about 12,700 branded searches, while Charlotte Tilbury had 5,410. Maybelline made up 48.5% of all eyeshadow palette brand searches we track, and Charlotte Tilbury accounted for 20.7%. ## Cite this page Brandwave. "Charlotte Tilbury vs Maybelline: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands/compare/charlotte-tilbury-vs-maybelline This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands/compare/charlotte-tilbury-vs-maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.