---
title: "Eyeshadow palette brands in New Zealand: Which are searched most?"
description: "Compare the eyeshadow palette brands brands people buy. Share of Search among Maybelline, Charlotte Tilbury, Huda Beauty, Bobbi Brown, MAC, Anastasia Beverly Hills and Natasha Denona, the eyeshadow palette brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands"
publisher: "Brandwave"
---

# Eyeshadow palette brands in New Zealand: Which are searched most?

Compare the eyeshadow palette brands brands people buy. Share of Search among Maybelline, Charlotte Tilbury, Huda Beauty, Bobbi Brown, MAC, Anastasia Beverly Hills and Natasha Denona, the eyeshadow palette brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Eyeshadow palette brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Maybelline, 48.5%

## Which brand is most popular in search among eyeshadow palette brands in New Zealand?

- In September 2026, Maybelline was the most searched among eyeshadow palette brands in New Zealand, with an estimated 12.7K branded searches, 48.5% of all searches for the seven we track.
- Charlotte Tilbury is in 2nd place, 27.8 percentage points behind at 20.7%.
- Across the 12 months ending September 2026, Maybelline’s share of searches among eyeshadow palette brands in New Zealand increased from 43.4% to 48.5%.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands in New Zealand decreased from 12.6% to 11.9%.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eyeshadow palette brands in New Zealand decreased from 9.5% to 7.4%.
- Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow palette brands in New Zealand decreased from 6.9% to 6.3%.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow palette brands in New Zealand decreased from 4.4% to 3.4%.
- Across the 12 months ending September 2026, Maybelline’s share of searches among eyeshadow palette brands in New Zealand peaked at 51.4% in March 2026 and was lowest at 38.6% in November 2025.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among eyeshadow palette brands in New Zealand peaked at 26.3% in June 2026 and was lowest at 18.1% in March 2026.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands in New Zealand peaked at 20.4% in November 2025 and was lowest at 10.7% in July 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eyeshadow palette brands in New Zealand peaked at 9.5% in October 2025 and was lowest at 5.9% in June 2026.
- Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow palette brands in New Zealand peaked at 8.1% in March 2026 and was lowest at 4.9% in August 2026.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow palette brands in New Zealand peaked at 4.4% in October 2025 and was lowest at 2.7% in June 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury and Natasha Denona held steady: their share of searches among eyeshadow palette brands in New Zealand each moved less than 0.5 percentage points.

## Top eyeshadow palette brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Maybelline, Anastasia Beverly Hills and Natasha Denona were mentioned most often, in three of the four answers. Anastasia Beverly Hills was recommended most often, coming first in one out of three answers that gave a list. Natasha Denona was second, and Maybelline was third. Charlotte Tilbury, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Anastasia Beverly Hills | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Natasha Denona | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Maybelline | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| MAC | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Huda Beauty | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Bobbi Brown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about eyeshadow palette brands

- Asked ChatGPT "Which eyeshadow palette brand should I buy in New Zealand?": 1. Anastasia Beverly Hills, 2. Natasha Denona, 3. Maybelline, 4. Huda Beauty
- Asked ChatGPT "What are the best eyeshadow palette brands in New Zealand?": 1. Natasha Denona, 2. Anastasia Beverly Hills, 3. Huda Beauty, 4. MAC, 5. Maybelline
- Asked ChatGPT "What's the best eyeshadow palette brand in New Zealand for everyday makeup?": 1. Maybelline, 2. MAC
- Searched Google, AI Overview "neutral eyeshadow palette": 1. Anastasia Beverly Hills, 2. Natasha Denona

Not named in any answer: Charlotte Tilbury and Bobbi Brown.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Maybelline vs Charlotte Tilbury: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-maybelline): 48.5% against 20.7% Share of Search.
- [Maybelline vs Huda Beauty: compare search popularity](/demand/nz/compare/huda-beauty-vs-maybelline): 48.5% against 11.9% Share of Search.
- [Maybelline vs Bobbi Brown: compare search popularity](/demand/nz/compare/bobbi-brown-vs-maybelline): 48.5% against 7.4% Share of Search.
- [Maybelline vs MAC: compare search popularity](/demand/nz/compare/mac-cosmetics-vs-maybelline): 48.5% against 6.3% Share of Search.
- [Charlotte Tilbury vs Huda Beauty: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-huda-beauty): 20.7% against 11.9% Share of Search.
- [Charlotte Tilbury vs Bobbi Brown: compare search popularity](/demand/nz/compare/bobbi-brown-vs-charlotte-tilbury): 20.7% against 7.4% Share of Search.
- [Charlotte Tilbury vs MAC: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-mac-cosmetics): 20.7% against 6.3% Share of Search.
- [Huda Beauty vs Bobbi Brown: compare search popularity](/demand/nz/compare/bobbi-brown-vs-huda-beauty): 11.9% against 7.4% Share of Search.
- [Huda Beauty vs MAC: compare search popularity](/demand/nz/compare/huda-beauty-vs-mac-cosmetics): 11.9% against 6.3% Share of Search.
- [Bobbi Brown vs MAC: compare search popularity](/demand/nz/compare/bobbi-brown-vs-mac-cosmetics): 7.4% against 6.3% Share of Search.

## How did search popularity change for New Zealand eyeshadow palette brands in September 2026?

- In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%.
- In September 2026, Bobbi Brown gained share of searches among eyeshadow palette brands in New Zealand, from 6.1% to 7.4%.
- In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands in New Zealand, from 20.2% to 20.7%.
- In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%.
- Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maybelline | 48.5% | 12.7K | -4.9% | Maybelline |
| 2 | Charlotte Tilbury | 20.7% | 5.4K | +3.6% | Charlotte Tilbury |
| 3 | Huda Beauty | 11.9% | 3.1K | +2.0% | Huda Beauty |
| 4 | Bobbi Brown | 7.4% | 1.9K | +22.3% | Bobbi Brown |
| 5 | MAC | 6.3% | 1.6K | +30.2% | MAC |
| 6 | Anastasia Beverly Hills | 3.4% | 880 | -12.0% | Anastasia Beverly Hills |
| 7 | Natasha Denona | 1.8% | 480 | 0.0% | Natasha Denona |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maybelline | 9.8K | 43.4% | 1 |
| Oct 2025 | Charlotte Tilbury | 4.8K | 21.1% | 2 |
| Oct 2025 | Huda Beauty | 2.8K | 12.6% | 3 |
| Oct 2025 | Bobbi Brown | 2.1K | 9.5% | 4 |
| Oct 2025 | MAC | 1.6K | 6.9% | 5 |
| Oct 2025 | Anastasia Beverly Hills | 1K | 4.4% | 6 |
| Oct 2025 | Natasha Denona | 480 | 2.1% | 7 |
| Nov 2025 | Maybelline | 10.5K | 38.6% | 1 |
| Nov 2025 | Charlotte Tilbury | 5.6K | 20.6% | 2 |
| Nov 2025 | Huda Beauty | 5.5K | 20.4% | 3 |
| Nov 2025 | Bobbi Brown | 2.2K | 8.1% | 4 |
| Nov 2025 | MAC | 1.9K | 6.9% | 5 |
| Nov 2025 | Anastasia Beverly Hills | 880 | 3.2% | 6 |
| Nov 2025 | Natasha Denona | 590 | 2.2% | 7 |
| Dec 2025 | Maybelline | 9.9K | 45.4% | 1 |
| Dec 2025 | Charlotte Tilbury | 4.9K | 22.5% | 2 |
| Dec 2025 | Huda Beauty | 2.6K | 11.8% | 3 |
| Dec 2025 | Bobbi Brown | 1.8K | 8.4% | 4 |
| Dec 2025 | MAC | 1.3K | 6% | 5 |
| Dec 2025 | Anastasia Beverly Hills | 880 | 4% | 6 |
| Dec 2025 | Natasha Denona | 390 | 1.8% | 7 |
| Jan 2026 | Maybelline | 9.3K | 45.6% | 1 |
| Jan 2026 | Charlotte Tilbury | 4.1K | 20.2% | 2 |
| Jan 2026 | Huda Beauty | 3.4K | 16.8% | 3 |
| Jan 2026 | Bobbi Brown | 1.4K | 7.1% | 4 |
| Jan 2026 | MAC | 1.1K | 5.4% | 5 |
| Jan 2026 | Anastasia Beverly Hills | 590 | 2.9% | 6 |
| Jan 2026 | Natasha Denona | 390 | 1.9% | 7 |
| Feb 2026 | Maybelline | 8.4K | 49.2% | 1 |
| Feb 2026 | Charlotte Tilbury | 3.3K | 19.4% | 2 |
| Feb 2026 | Huda Beauty | 2.1K | 12.5% | 3 |
| Feb 2026 | Bobbi Brown | 1.3K | 7.5% | 4 |
| Feb 2026 | MAC | 1.1K | 6.5% | 5 |
| Feb 2026 | Anastasia Beverly Hills | 590 | 3.5% | 6 |
| Feb 2026 | Natasha Denona | 260 | 1.5% | 7 |
| Mar 2026 | Maybelline | 9.8K | 51.4% | 1 |
| Mar 2026 | Charlotte Tilbury | 3.5K | 18.1% | 2 |
| Mar 2026 | Huda Beauty | 2.2K | 11.3% | 3 |
| Mar 2026 | MAC | 1.6K | 8.1% | 4 |
| Mar 2026 | Bobbi Brown | 1.3K | 6.6% | 5 |
| Mar 2026 | Anastasia Beverly Hills | 590 | 3.1% | 6 |
| Mar 2026 | Natasha Denona | 260 | 1.4% | 7 |
| Apr 2026 | Maybelline | 9.4K | 48.7% | 1 |
| Apr 2026 | Charlotte Tilbury | 4.3K | 22% | 2 |
| Apr 2026 | Huda Beauty | 2.3K | 11.7% | 3 |
| Apr 2026 | Bobbi Brown | 1.3K | 6.6% | 4 |
| Apr 2026 | MAC | 1.1K | 5.7% | 5 |
| Apr 2026 | Anastasia Beverly Hills | 720 | 3.7% | 6 |
| Apr 2026 | Natasha Denona | 320 | 1.7% | 7 |
| May 2026 | Maybelline | 10.1K | 49.9% | 1 |
| May 2026 | Charlotte Tilbury | 4.1K | 20.4% | 2 |
| May 2026 | Huda Beauty | 2.3K | 11.5% | 3 |
| May 2026 | Bobbi Brown | 1.4K | 7.1% | 4 |
| May 2026 | MAC | 1.3K | 6.2% | 5 |
| May 2026 | Anastasia Beverly Hills | 590 | 2.9% | 6 |
| May 2026 | Natasha Denona | 390 | 1.9% | 7 |
| Jun 2026 | Maybelline | 10.3K | 47.2% | 1 |
| Jun 2026 | Charlotte Tilbury | 5.8K | 26.3% | 2 |
| Jun 2026 | Huda Beauty | 2.4K | 10.9% | 3 |
| Jun 2026 | Bobbi Brown | 1.3K | 5.9% | 4 |
| Jun 2026 | MAC | 1.2K | 5.6% | 5 |
| Jun 2026 | Anastasia Beverly Hills | 590 | 2.7% | 6 |
| Jun 2026 | Natasha Denona | 320 | 1.5% | 7 |
| Jul 2026 | Maybelline | 12.4K | 50.9% | 1 |
| Jul 2026 | Charlotte Tilbury | 5.2K | 21.4% | 2 |
| Jul 2026 | Huda Beauty | 2.6K | 10.7% | 3 |
| Jul 2026 | Bobbi Brown | 1.6K | 6.5% | 4 |
| Jul 2026 | MAC | 1.3K | 5.3% | 5 |
| Jul 2026 | Anastasia Beverly Hills | 880 | 3.6% | 6 |
| Jul 2026 | Natasha Denona | 390 | 1.6% | 7 |
| Aug 2026 | Maybelline | 13.3K | 51.4% | 1 |
| Aug 2026 | Charlotte Tilbury | 5.2K | 20.2% | 2 |
| Aug 2026 | Huda Beauty | 3K | 11.8% | 3 |
| Aug 2026 | Bobbi Brown | 1.6K | 6.1% | 4 |
| Aug 2026 | MAC | 1.3K | 4.9% | 5 |
| Aug 2026 | Anastasia Beverly Hills | 1K | 3.9% | 6 |
| Aug 2026 | Natasha Denona | 480 | 1.9% | 7 |
| Sep 2026 | Maybelline | 12.7K | 48.5% | 1 |
| Sep 2026 | Charlotte Tilbury | 5.4K | 20.7% | 2 |
| Sep 2026 | Huda Beauty | 3.1K | 11.9% | 3 |
| Sep 2026 | Bobbi Brown | 1.9K | 7.4% | 4 |
| Sep 2026 | MAC | 1.6K | 6.3% | 5 |
| Sep 2026 | Anastasia Beverly Hills | 880 | 3.4% | 6 |
| Sep 2026 | Natasha Denona | 480 | 1.8% | 7 |

## What is being compared

- **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills”.
- **Bobbi Brown**: Measured on the search terms “bobbi brown”, “bobbi brown concealer”, “bobbi brown foundation”, “bobbi brown lipstick” and “bobbi brown mascara”, summed into one figure.
- **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury blush”, “charlotte tilbury concealer”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury lipstick”, “charlotte tilbury mascara” and “charlotte tilbury powder”, summed into one figure.
- **Huda Beauty**: Measured on the search terms “huda beauty”, “huda beauty blush”, “huda beauty concealer”, “huda beauty foundation”, “huda beauty lipstick”, “huda beauty mascara” and “huda beauty powder”, summed into one figure.
- **MAC**: Measured on the search terms “mac cosmetics”, “mac cosmetics eyeliner” and “mac powder”, summed into one figure.
- **Maybelline**: Measured on the search terms “maybelline”, “maybelline concealer”, “maybelline fit concealer”, “maybelline fit me”, “maybelline foundation”, “maybelline lipstick”, “maybelline mascara”, “maybelline poreless powder”, “maybelline skin tint” and “maybelline skyhigh mascara”, summed into one figure.
- **Natasha Denona**: Measured on the search term “natasha denona”.

- [Anastasia Beverly Hills](/demand/nz/brands/anastasia-beverly-hills)
- [Bobbi Brown](/demand/nz/brands/bobbi-brown)
- [Charlotte Tilbury](/demand/nz/brands/charlotte-tilbury)
- [Huda Beauty](/demand/nz/brands/huda-beauty)
- [MAC](/demand/nz/brands/mac-cosmetics)
- [Maybelline](/demand/nz/brands/maybelline)
- [Natasha Denona](/demand/nz/brands/natasha-denona)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among eyeshadow palette brands in New Zealand?

In September 2026, Maybelline was the most searched among eyeshadow palette brands in New Zealand, with an estimated 12.7K branded searches, 48.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Eyeshadow palette brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-eyeshadow-palette-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.