--- title: "Estée Lauder vs Maybelline: Which is searched more in New Zealand?" description: "Is Estée Lauder or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye shadow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-eye-shadow-brands/compare/estee-lauder-vs-maybelline" publisher: "Brandwave" --- # Estée Lauder vs Maybelline: Which is searched more in New Zealand? Is Estée Lauder or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye shadow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estée Lauder and Maybelline - **Competitive set**: Eye shadow brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Estée Lauder Share of Search**: 13.4% - **Maybelline Share of Search**: 33.4% ## Is Estée Lauder or Maybelline more popular in search? - In September 2026, Maybelline had more branded searches than Estée Lauder among eye shadow brands in New Zealand. Maybelline had about 12,700 branded searches, while Estée Lauder had 5,090. Maybelline made up 33.4% of all eye shadow brand searches we track, and Estée Lauder accounted for 13.4%. - Maybelline was ahead of Estée Lauder in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye shadow brands in New Zealand moved from 11.5% to 13.4%, and its estimated monthly branded searches moved from 4K to 5.1K. - Across the 12 months ending September 2026, Maybelline’s share of searches among eye shadow brands in New Zealand moved from 28.1% to 33.4%, and its estimated monthly branded searches moved from 9.8K to 12.7K. ## Top eye shadow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maybelline was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Estée Lauder did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maybelline | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Anastasia Beverly Hills | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Huda Beauty | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobbi Brown | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eye shadow brands - Asked ChatGPT "Which eye shadow brand should I buy in New Zealand?": 1. Anastasia Beverly Hills, 2. Huda Beauty, 3. MAC - Asked ChatGPT "What are the best eye shadow brands in New Zealand?": 1. Maybelline, 2. Anastasia Beverly Hills, 3. Huda Beauty, 4. MAC - Asked ChatGPT "What's the best eye shadow brand in New Zealand for everyday makeup?": 1. Maybelline, 2. MAC, 3. Huda Beauty - Searched Google, AI Overview "eye shadow nz": 1. Huda Beauty, 2. Bobbi Brown - Searched Google, AI Overview "best eyeshadow": 1. Anastasia Beverly Hills Not named in any answer: Tom Ford, Estée Lauder and Clinique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand eye shadow brands in September 2026? - In September 2026, Estée Lauder gained share of searches among eye shadow brands in New Zealand, from 11.3% to 13.4%. - In September 2026, Maybelline lost share of searches among eye shadow brands in New Zealand, from 36.4% to 33.4%. ## Month by month | Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 11.5% | 4 | 9.8K | 28.1% | 1 | | Nov 2025 | 5.5K | 13.5% | 4 | 10.5K | 25.8% | 1 | | Dec 2025 | 4.8K | 13.6% | 3 | 9.9K | 27.9% | 1 | | Jan 2026 | 3.8K | 12.4% | 3 | 9.3K | 30.3% | 1 | | Feb 2026 | 3.3K | 12.6% | 3 | 8.4K | 32.1% | 1 | | Mar 2026 | 4K | 13.7% | 3 | 9.8K | 33.4% | 1 | | Apr 2026 | 3.9K | 13.8% | 3 | 9.4K | 33% | 1 | | May 2026 | 3.9K | 12.7% | 3 | 10.1K | 32.7% | 1 | | Jun 2026 | 3.4K | 11.2% | 4 | 10.3K | 34.3% | 1 | | Jul 2026 | 3.5K | 10.2% | 4 | 12.4K | 36.1% | 1 | | Aug 2026 | 4.2K | 11.3% | 3 | 13.3K | 36.4% | 1 | | Sep 2026 | 5.1K | 13.4% | 3 | 12.7K | 33.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Estée Lauder’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara” and “estee lauder primer”, summed into one figure. - **Maybelline**: Measured on the search terms “maybelline”, “maybelline concealer”, “maybelline fit concealer”, “maybelline fit me”, “maybelline foundation”, “maybelline lipstick”, “maybelline mascara”, “maybelline poreless powder”, “maybelline skin tint” and “maybelline skyhigh mascara”, summed into one figure. - [Estée Lauder profile](/demand/nz/brands/estee-lauder) - [Maybelline profile](/demand/nz/brands/maybelline) - [All eye shadow brands in New Zealand](/demand/nz/categories/nz-eye-shadow-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Estée Lauder or Maybelline more popular in search? In September 2026, Maybelline had more branded searches than Estée Lauder among eye shadow brands in New Zealand. Maybelline had about 12,700 branded searches, while Estée Lauder had 5,090. Maybelline made up 33.4% of all eye shadow brand searches we track, and Estée Lauder accounted for 13.4%. ## Cite this page Brandwave. "Estée Lauder vs Maybelline: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-eye-shadow-brands/compare/estee-lauder-vs-maybelline This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-eye-shadow-brands/compare/estee-lauder-vs-maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.