--- title: "Estée Lauder vs La Roche-Posay: Which is searched more in New Zealand?" description: "Is Estée Lauder or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-eye-makeup-remover-brands/compare/estee-lauder-vs-la-roche-posay" publisher: "Brandwave" --- # Estée Lauder vs La Roche-Posay: Which is searched more in New Zealand? Is Estée Lauder or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estée Lauder and La Roche-Posay - **Competitive set**: Eye makeup remover brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Estée Lauder Share of Search**: 13.9% - **La Roche-Posay Share of Search**: 42.9% ## Is Estée Lauder or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than Estée Lauder among eye makeup remover brands in New Zealand. La Roche-Posay had about 15,700 branded searches, while Estée Lauder had 5,090. La Roche-Posay made up 42.9% of all eye makeup remover brand searches we track, and Estée Lauder accounted for 13.9%. - La Roche-Posay was ahead of Estée Lauder in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye makeup remover brands in New Zealand moved from 13% to 13.9%, and its estimated monthly branded searches moved from 4K to 5.1K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among eye makeup remover brands in New Zealand moved from 41.3% to 42.9%, and its estimated monthly branded searches moved from 12.7K to 15.7K. ## Top eye makeup remover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Estée Lauder did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | La Roche-Posay | 1 of 3 | 0 of 2 | 1 of 5 | | Cetaphil | 0 of 3 | 0 of 2 | 0 of 5 | | Neutrogena | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about eye makeup remover brands - Asked ChatGPT "Which eye makeup remover brand should I buy in New Zealand?": 1. Clinique - Asked ChatGPT "What are the best eye makeup remover brands in New Zealand?": 1. Clinique - Asked ChatGPT "What's the best eye makeup remover brand in New Zealand for sensitive eyes?": 1. La Roche-Posay - Searched Google, AI Overview "eye makeup remover nz": named none of the brands we track - Searched Google, AI Overview "gentle makeup remover": named none of the brands we track Not named in any answer: Cetaphil, Neutrogena and Estée Lauder. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand eye makeup remover brands in September 2026? - In September 2026, La Roche-Posay gained share of searches among eye makeup remover brands in New Zealand, from 37.6% to 42.9%. - In September 2026, Estée Lauder gained share of searches among eye makeup remover brands in New Zealand, from 11.8% to 13.9%. ## Month by month | Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 13% | 4 | 12.7K | 41.3% | 1 | | Nov 2025 | 5.5K | 15.6% | 4 | 15K | 42.8% | 1 | | Dec 2025 | 4.8K | 15.1% | 4 | 13K | 40.9% | 1 | | Jan 2026 | 3.8K | 12.2% | 4 | 13K | 41.9% | 1 | | Feb 2026 | 3.3K | 12.9% | 4 | 10.3K | 40.3% | 1 | | Mar 2026 | 4K | 14.6% | 4 | 10.6K | 38.1% | 1 | | Apr 2026 | 3.9K | 13.2% | 4 | 13.2K | 44.2% | 1 | | May 2026 | 3.9K | 12.5% | 4 | 12.6K | 40.2% | 1 | | Jun 2026 | 3.4K | 11.1% | 4 | 12.8K | 42.2% | 1 | | Jul 2026 | 3.5K | 10.8% | 4 | 12.8K | 39.8% | 1 | | Aug 2026 | 4.2K | 11.8% | 4 | 13.3K | 37.6% | 1 | | Sep 2026 | 5.1K | 13.9% | 4 | 15.7K | 42.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Estée Lauder’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara” and “estee lauder primer”, summed into one figure. - **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay effaclar”, “la roche posay moisturizer”, “la roche posay serum” and “la roche posay toleriane”, summed into one figure. - [Estée Lauder profile](/demand/nz/brands/estee-lauder) - [La Roche-Posay profile](/demand/nz/brands/la-roche-posay) - [All eye makeup remover brands in New Zealand](/demand/nz/categories/nz-eye-makeup-remover-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Estée Lauder or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than Estée Lauder among eye makeup remover brands in New Zealand. La Roche-Posay had about 15,700 branded searches, while Estée Lauder had 5,090. La Roche-Posay made up 42.9% of all eye makeup remover brand searches we track, and Estée Lauder accounted for 13.9%. ## Cite this page Brandwave. "Estée Lauder vs La Roche-Posay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-eye-makeup-remover-brands/compare/estee-lauder-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-eye-makeup-remover-brands/compare/estee-lauder-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.