--- title: "Cetaphil vs Estée Lauder: Which is searched more in New Zealand?" description: "Is Cetaphil or Estée Lauder more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-eye-makeup-remover-brands/compare/cetaphil-vs-estee-lauder" publisher: "Brandwave" --- # Cetaphil vs Estée Lauder: Which is searched more in New Zealand? Is Cetaphil or Estée Lauder more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and Estée Lauder - **Competitive set**: Eye makeup remover brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cetaphil Share of Search**: 21.7% - **Estée Lauder Share of Search**: 13.9% ## Is Cetaphil or Estée Lauder more popular in search? - In September 2026, Cetaphil had more branded searches than Estée Lauder among eye makeup remover brands in New Zealand. Cetaphil had about 7,920 branded searches, while Estée Lauder had 5,090. Cetaphil made up 21.7% of all eye makeup remover brand searches we track, and Estée Lauder accounted for 13.9%. - Cetaphil was ahead of Estée Lauder in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cetaphil’s share of searches among eye makeup remover brands in New Zealand moved from 21.3% to 21.7%, and its estimated monthly branded searches moved from 6.6K to 7.9K. - Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye makeup remover brands in New Zealand moved from 13% to 13.9%, and its estimated monthly branded searches moved from 4K to 5.1K. ## Top eye makeup remover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Cetaphil nor Estée Lauder showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | La Roche-Posay | 1 of 3 | 0 of 2 | 1 of 5 | | Cetaphil | 0 of 3 | 0 of 2 | 0 of 5 | | Neutrogena | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about eye makeup remover brands - Asked ChatGPT "Which eye makeup remover brand should I buy in New Zealand?": 1. Clinique - Asked ChatGPT "What are the best eye makeup remover brands in New Zealand?": 1. Clinique - Asked ChatGPT "What's the best eye makeup remover brand in New Zealand for sensitive eyes?": 1. La Roche-Posay - Searched Google, AI Overview "eye makeup remover nz": named none of the brands we track - Searched Google, AI Overview "gentle makeup remover": named none of the brands we track Not named in any answer: Cetaphil, Neutrogena and Estée Lauder. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand eye makeup remover brands in September 2026? - In September 2026, Estée Lauder gained share of searches among eye makeup remover brands in New Zealand, from 11.8% to 13.9%. - In September 2026, Cetaphil lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 21.7%. ## Month by month | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 21.3% | 2 | 4K | 13% | 4 | | Nov 2025 | 6.7K | 19% | 2 | 5.5K | 15.6% | 4 | | Dec 2025 | 6.6K | 20.7% | 2 | 4.8K | 15.1% | 4 | | Jan 2026 | 6.7K | 21.5% | 2 | 3.8K | 12.2% | 4 | | Feb 2026 | 5.5K | 21.6% | 2 | 3.3K | 12.9% | 4 | | Mar 2026 | 5.8K | 21% | 2 | 4K | 14.6% | 4 | | Apr 2026 | 6.1K | 20.3% | 2 | 3.9K | 13.2% | 4 | | May 2026 | 7.2K | 22.8% | 2 | 3.9K | 12.5% | 4 | | Jun 2026 | 6.5K | 21.2% | 2 | 3.4K | 11.1% | 4 | | Jul 2026 | 7.5K | 23.3% | 2 | 3.5K | 10.8% | 4 | | Aug 2026 | 8K | 22.6% | 3 | 4.2K | 11.8% | 4 | | Sep 2026 | 7.9K | 21.7% | 2 | 5.1K | 13.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Cetaphil’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil face moisturizer”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum” and “cetaphil wash”, summed into one figure. - **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara” and “estee lauder primer”, summed into one figure. - [Cetaphil profile](/demand/nz/brands/cetaphil) - [Estée Lauder profile](/demand/nz/brands/estee-lauder) - [All eye makeup remover brands in New Zealand](/demand/nz/categories/nz-eye-makeup-remover-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cetaphil or Estée Lauder more popular in search? In September 2026, Cetaphil had more branded searches than Estée Lauder among eye makeup remover brands in New Zealand. Cetaphil had about 7,920 branded searches, while Estée Lauder had 5,090. Cetaphil made up 21.7% of all eye makeup remover brand searches we track, and Estée Lauder accounted for 13.9%. ## Cite this page Brandwave. "Cetaphil vs Estée Lauder: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-eye-makeup-remover-brands/compare/cetaphil-vs-estee-lauder This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-eye-makeup-remover-brands/compare/cetaphil-vs-estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.