---
title: "Eye makeup remover brands in New Zealand: Which are searched most?"
description: "Compare the eye makeup remover brands people buy. Share of Search among La Roche-Posay, Cetaphil, Neutrogena, Estée Lauder and Clinique, the eye makeup remover brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-eye-makeup-remover-brands"
publisher: "Brandwave"
---

# Eye makeup remover brands in New Zealand: Which are searched most?

Compare the eye makeup remover brands people buy. Share of Search among La Roche-Posay, Cetaphil, Neutrogena, Estée Lauder and Clinique, the eye makeup remover brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Eye makeup remover brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: La Roche-Posay, 42.9%

## Which brand is most popular in search among eye makeup remover brands in New Zealand?

- In September 2026, La Roche-Posay was the most searched among eye makeup remover brands in New Zealand, with an estimated 15.7K branded searches, 42.9% of all searches for the five we track.
- Cetaphil is in 2nd place, 21.2 percentage points behind at 21.7%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among eye makeup remover brands in New Zealand increased from 41.3% to 42.9%.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among eye makeup remover brands in New Zealand decreased from 19.3% to 16.3%.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye makeup remover brands in New Zealand increased from 13% to 13.9%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among eye makeup remover brands in New Zealand peaked at 44.2% in April 2026 and was lowest at 37.6% in August 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among eye makeup remover brands in New Zealand peaked at 23.3% in July 2026 and was lowest at 19% in November 2025.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among eye makeup remover brands in New Zealand peaked at 22.6% in August 2026 and was lowest at 15.8% in November 2025.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye makeup remover brands in New Zealand peaked at 15.6% in November 2025 and was lowest at 10.8% in July 2026.
- Across the 12 months ending September 2026, Clinique’s share of searches among eye makeup remover brands in New Zealand peaked at 6.8% in November 2025 and was lowest at 4.4% in April 2026.
- Across the 12 months ending September 2026, Cetaphil and Clinique held steady: their share of searches among eye makeup remover brands in New Zealand each moved less than 0.5 percentage points.

## Top eye makeup remover brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Clinique was mentioned most often, in two of the five answers. Cetaphil, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| La Roche-Posay | 1 of 3 | 0 of 2 | 1 of 5 |
| Cetaphil | 0 of 3 | 0 of 2 | 0 of 5 |
| Neutrogena | 0 of 3 | 0 of 2 | 0 of 5 |
| Estée Lauder | 0 of 3 | 0 of 2 | 0 of 5 |
| Clinique | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about eye makeup remover brands

- Asked ChatGPT "Which eye makeup remover brand should I buy in New Zealand?": 1. Clinique
- Asked ChatGPT "What are the best eye makeup remover brands in New Zealand?": 1. Clinique
- Asked ChatGPT "What's the best eye makeup remover brand in New Zealand for sensitive eyes?": 1. La Roche-Posay
- Searched Google, AI Overview "eye makeup remover nz": named none of the brands we track
- Searched Google, AI Overview "gentle makeup remover": named none of the brands we track

Not named in any answer: Cetaphil, Neutrogena and Estée Lauder.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [La Roche-Posay vs Cetaphil: compare search popularity](/demand/nz/compare/cetaphil-vs-la-roche-posay): 42.9% against 21.7% Share of Search.
- [La Roche-Posay vs Neutrogena: compare search popularity](/demand/nz/compare/la-roche-posay-vs-neutrogena): 42.9% against 16.3% Share of Search.
- [La Roche-Posay vs Estée Lauder: compare search popularity](/demand/nz/compare/estee-lauder-vs-la-roche-posay): 42.9% against 13.9% Share of Search.
- [La Roche-Posay vs Clinique: compare search popularity](/demand/nz/compare/clinique-vs-la-roche-posay): 42.9% against 5.2% Share of Search.
- [Cetaphil vs Neutrogena: compare search popularity](/demand/nz/compare/cetaphil-vs-neutrogena): 21.7% against 16.3% Share of Search.
- [Cetaphil vs Estée Lauder: compare search popularity](/demand/nz/compare/cetaphil-vs-estee-lauder): 21.7% against 13.9% Share of Search.
- [Cetaphil vs Clinique: compare search popularity](/demand/nz/compare/cetaphil-vs-clinique): 21.7% against 5.2% Share of Search.
- [Neutrogena vs Estée Lauder: compare search popularity](/demand/nz/compare/estee-lauder-vs-neutrogena): 16.3% against 13.9% Share of Search.
- [Neutrogena vs Clinique: compare search popularity](/demand/nz/compare/clinique-vs-neutrogena): 16.3% against 5.2% Share of Search.
- [Estée Lauder vs Clinique: compare search popularity](/demand/nz/compare/clinique-vs-estee-lauder): 13.9% against 5.2% Share of Search.

## How did search popularity change for New Zealand eye makeup remover brands in September 2026?

- In September 2026, La Roche-Posay gained share of searches among eye makeup remover brands in New Zealand, from 37.6% to 42.9%.
- In September 2026, Estée Lauder gained share of searches among eye makeup remover brands in New Zealand, from 11.8% to 13.9%.
- In September 2026, Neutrogena lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 16.3%.
- In September 2026, Cetaphil lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 21.7%.
- Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 42.9% | 15.7K | +17.9% | La Roche-Posay |
| 2 | Cetaphil | 21.7% | 7.9K | -0.6% | Cetaphil |
| 3 | Neutrogena | 16.3% | 6K | -25.4% | Neutrogena |
| 4 | Estée Lauder | 13.9% | 5.1K | +22.7% | Estée Lauder |
| 5 | Clinique | 5.2% | 1.9K | 0.0% | Clinique |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | La Roche-Posay | 12.7K | 41.3% | 1 |
| Oct 2025 | Cetaphil | 6.6K | 21.3% | 2 |
| Oct 2025 | Neutrogena | 6K | 19.3% | 3 |
| Oct 2025 | Estée Lauder | 4K | 13% | 4 |
| Oct 2025 | Clinique | 1.6K | 5.2% | 5 |
| Nov 2025 | La Roche-Posay | 15K | 42.8% | 1 |
| Nov 2025 | Cetaphil | 6.7K | 19% | 2 |
| Nov 2025 | Neutrogena | 5.5K | 15.8% | 3 |
| Nov 2025 | Estée Lauder | 5.5K | 15.6% | 4 |
| Nov 2025 | Clinique | 2.4K | 6.8% | 5 |
| Dec 2025 | La Roche-Posay | 13K | 40.9% | 1 |
| Dec 2025 | Cetaphil | 6.6K | 20.7% | 2 |
| Dec 2025 | Neutrogena | 5.5K | 17.3% | 3 |
| Dec 2025 | Estée Lauder | 4.8K | 15.1% | 4 |
| Dec 2025 | Clinique | 1.9K | 6% | 5 |
| Jan 2026 | La Roche-Posay | 13K | 41.9% | 1 |
| Jan 2026 | Cetaphil | 6.7K | 21.5% | 2 |
| Jan 2026 | Neutrogena | 5.6K | 18.2% | 3 |
| Jan 2026 | Estée Lauder | 3.8K | 12.2% | 4 |
| Jan 2026 | Clinique | 1.9K | 6.1% | 5 |
| Feb 2026 | La Roche-Posay | 10.3K | 40.3% | 1 |
| Feb 2026 | Cetaphil | 5.5K | 21.6% | 2 |
| Feb 2026 | Neutrogena | 4.8K | 18.9% | 3 |
| Feb 2026 | Estée Lauder | 3.3K | 12.9% | 4 |
| Feb 2026 | Clinique | 1.6K | 6.3% | 5 |
| Mar 2026 | La Roche-Posay | 10.6K | 38.1% | 1 |
| Mar 2026 | Cetaphil | 5.8K | 21% | 2 |
| Mar 2026 | Neutrogena | 5.7K | 20.5% | 3 |
| Mar 2026 | Estée Lauder | 4K | 14.6% | 4 |
| Mar 2026 | Clinique | 1.6K | 5.8% | 5 |
| Apr 2026 | La Roche-Posay | 13.2K | 44.2% | 1 |
| Apr 2026 | Cetaphil | 6.1K | 20.3% | 2 |
| Apr 2026 | Neutrogena | 5.4K | 18% | 3 |
| Apr 2026 | Estée Lauder | 3.9K | 13.2% | 4 |
| Apr 2026 | Clinique | 1.3K | 4.4% | 5 |
| May 2026 | La Roche-Posay | 12.6K | 40.2% | 1 |
| May 2026 | Cetaphil | 7.2K | 22.8% | 2 |
| May 2026 | Neutrogena | 5.8K | 18.4% | 3 |
| May 2026 | Estée Lauder | 3.9K | 12.5% | 4 |
| May 2026 | Clinique | 1.9K | 6.1% | 5 |
| Jun 2026 | La Roche-Posay | 12.8K | 42.2% | 1 |
| Jun 2026 | Cetaphil | 6.5K | 21.2% | 2 |
| Jun 2026 | Neutrogena | 6.2K | 20.2% | 3 |
| Jun 2026 | Estée Lauder | 3.4K | 11.1% | 4 |
| Jun 2026 | Clinique | 1.6K | 5.3% | 5 |
| Jul 2026 | La Roche-Posay | 12.8K | 39.8% | 1 |
| Jul 2026 | Cetaphil | 7.5K | 23.3% | 2 |
| Jul 2026 | Neutrogena | 6.5K | 20.2% | 3 |
| Jul 2026 | Estée Lauder | 3.5K | 10.8% | 4 |
| Jul 2026 | Clinique | 1.9K | 5.9% | 5 |
| Aug 2026 | La Roche-Posay | 13.3K | 37.6% | 1 |
| Aug 2026 | Neutrogena | 8K | 22.6% | 2 |
| Aug 2026 | Cetaphil | 8K | 22.6% | 3 |
| Aug 2026 | Estée Lauder | 4.2K | 11.8% | 4 |
| Aug 2026 | Clinique | 1.9K | 5.4% | 5 |
| Sep 2026 | La Roche-Posay | 15.7K | 42.9% | 1 |
| Sep 2026 | Cetaphil | 7.9K | 21.7% | 2 |
| Sep 2026 | Neutrogena | 6K | 16.3% | 3 |
| Sep 2026 | Estée Lauder | 5.1K | 13.9% | 4 |
| Sep 2026 | Clinique | 1.9K | 5.2% | 5 |

## What is being compared

- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil face moisturizer”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum” and “cetaphil wash”, summed into one figure.
- **Clinique**: Measured on the search term “clinique”.
- **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara” and “estee lauder primer”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay effaclar”, “la roche posay moisturizer”, “la roche posay serum” and “la roche posay toleriane”, summed into one figure.
- **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena body oil”, “neutrogena gel moisturiser”, “neutrogena hand cream”, “neutrogena hydro boost”, “neutrogena moisturizer”, “neutrogena retinol”, “neutrogena serum” and “neutrogena t gel”, summed into one figure.

- [Cetaphil](/demand/nz/brands/cetaphil)
- [Clinique](/demand/nz/brands/clinique)
- [Estée Lauder](/demand/nz/brands/estee-lauder)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)
- [Neutrogena](/demand/nz/brands/neutrogena)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among eye makeup remover brands in New Zealand?

In September 2026, La Roche-Posay was the most searched among eye makeup remover brands in New Zealand, with an estimated 15.7K branded searches, 42.9% of all searches for the five we track.

## Cite this page

Brandwave. "Eye makeup remover brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-eye-makeup-remover-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-eye-makeup-remover-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.