---
title: "Eye drop brands in New Zealand: Which are most popular?"
description: "Compare the eye drop brands New Zealanders buy. Share of Search among Systane, Hylo and Optrex, the eye drop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-eye-drop-brands"
publisher: "Brandwave"
---

# Eye drop brands in New Zealand: Which are most popular?

Compare the eye drop brands New Zealanders buy. Share of Search among Systane, Hylo and Optrex, the eye drop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Eye drop brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Oct 2026
- **Highest Share of Search**: Systane, 80.6%

## Which brand is most popular in search among eye drop brands in New Zealand?

- In October 2026, Systane was the most searched among eye drop brands in New Zealand, with an estimated 2.5K branded searches, 80.6% of all searches for the three tracked by the Brandwave Brand Demand Index.
- Hylo is in 2nd place, 69.6 percentage points behind at 11%.
- Across the 12 months ending October 2026, Hylo’s share of searches among eye drop brands in New Zealand increased from 9% to 11%.
- Across the 12 months ending October 2026, Optrex’s share of searches among eye drop brands in New Zealand decreased from 10.4% to 8.4%.
- Across the 12 months ending October 2026, Systane’s share of searches among eye drop brands in New Zealand peaked at 87.4% in August 2026 and was lowest at 79.7% in May 2026.
- Across the 12 months ending October 2026, Hylo’s share of searches among eye drop brands in New Zealand peaked at 14.5% in May 2026 and was lowest at 6.7% in August 2026.
- Across the 12 months ending October 2026, Optrex’s share of searches among eye drop brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 5.5% in July 2026.
- Across the 12 months ending October 2026, Hylo rose from 3rd to 2nd among eye drop brands in New Zealand.
- Across the 12 months ending October 2026, Optrex fell from 2nd to 3rd among eye drop brands in New Zealand.
- Across the 12 months ending October 2026, Systane held steady: its share of searches among eye drop brands in New Zealand moved less than 0.5 percentage points.

## Top eye drop brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Systane and Hylo appeared every time. Hylo was recommended most often, coming first in three out of five answers. Systane was second. Optrex, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hylo | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Systane | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Optrex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about eye drop brands

- Asked ChatGPT "Which eye drop brand should I buy in New Zealand?": 1. Systane, 2. Hylo
- Asked ChatGPT "What are the best eye drop brands in New Zealand?": 1. Hylo, 2. Systane
- Asked ChatGPT "What's the best eye drop brand in New Zealand for dry eyes?": 1. Hylo, 2. Systane
- Searched Google, AI Overview "eye drops nz": 1. Systane, 2. Hylo
- Searched Google, AI Overview "dry eye drops": 1. Hylo, 2. Systane

Not named in any answer: Optrex.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Systane vs Hylo: compare search popularity](/demand/nz/compare/hylo-vs-systane): 80.6% against 11% Share of Search.
- [Systane vs Optrex: compare search popularity](/demand/nz/compare/optrex-vs-systane): 80.6% against 8.4% Share of Search.
- [Hylo vs Optrex: compare search popularity](/demand/nz/compare/hylo-vs-optrex): 11% against 8.4% Share of Search.

## How did search popularity change for New Zealand eye drop brands in October 2026?

- In October 2026, Optrex gained share of searches among eye drop brands in New Zealand, from 6.7% to 8.4%.
- In October 2026, Systane lost share of searches among eye drop brands in New Zealand, from 82.2% to 80.6%.
- Estimated monthly branded searches for Hylo in New Zealand rose 88.9% over 12 measured months, from 180 to 340 in October 2026.

## Which eye drop brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Systane | 80.6% | 2.5K | +19.7% | Systane |
| 2 | Hylo | 11% | 340 | +21.4% | Hylo |
| 3 | Optrex | 8.4% | 260 | +52.9% | Optrex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Systane | 1.6K | 80.6% | 1 |
| Nov 2025 | Optrex | 210 | 10.4% | 2 |
| Nov 2025 | Hylo | 180 | 9% | 3 |
| Dec 2025 | Systane | 1.3K | 82% | 1 |
| Dec 2025 | Optrex | 170 | 10.6% | 2 |
| Dec 2025 | Hylo | 120 | 7.5% | 3 |
| Jan 2026 | Systane | 1.4K | 81.8% | 1 |
| Jan 2026 | Optrex | 170 | 10% | 2 |
| Jan 2026 | Hylo | 140 | 8.2% | 3 |
| Feb 2026 | Systane | 1.3K | 84.6% | 1 |
| Feb 2026 | Hylo | 120 | 8.1% | 2 |
| Feb 2026 | Optrex | 110 | 7.4% | 3 |
| Mar 2026 | Systane | 1.7K | 87.1% | 1 |
| Mar 2026 | Hylo | 140 | 7.2% | 2 |
| Mar 2026 | Optrex | 110 | 5.7% | 3 |
| Apr 2026 | Systane | 1.6K | 86.6% | 1 |
| Apr 2026 | Hylo | 140 | 7.5% | 2 |
| Apr 2026 | Optrex | 110 | 5.9% | 3 |
| May 2026 | Systane | 1.9K | 79.7% | 1 |
| May 2026 | Hylo | 350 | 14.5% | 2 |
| May 2026 | Optrex | 140 | 5.8% | 3 |
| Jun 2026 | Systane | 1.6K | 86.6% | 1 |
| Jun 2026 | Hylo | 140 | 7.5% | 2 |
| Jun 2026 | Optrex | 110 | 5.9% | 3 |
| Jul 2026 | Systane | 1.7K | 84.5% | 1 |
| Jul 2026 | Hylo | 200 | 10% | 2 |
| Jul 2026 | Optrex | 110 | 5.5% | 3 |
| Aug 2026 | Systane | 2.1K | 87.4% | 1 |
| Aug 2026 | Hylo | 160 | 6.7% | 2 |
| Aug 2026 | Optrex | 140 | 5.9% | 3 |
| Sep 2026 | Systane | 2.1K | 82.2% | 1 |
| Sep 2026 | Hylo | 280 | 11.1% | 2 |
| Sep 2026 | Optrex | 170 | 6.7% | 3 |
| Oct 2026 | Systane | 2.5K | 80.6% | 1 |
| Oct 2026 | Hylo | 340 | 11% | 2 |
| Oct 2026 | Optrex | 260 | 8.4% | 3 |

## How are branded searches counted for eye drop brands?

- **Hylo**: Measured on the search terms “hylo” and “hylo eye drops”, summed into one figure.
- **Optrex**: Measured on the search term “optrex”.
- **Systane**: Measured on the search terms “systane” and “systane eye drops”, summed into one figure.

- [Hylo](/demand/nz/brands/hylo)
- [Optrex](/demand/nz/brands/optrex)
- [Systane](/demand/nz/brands/systane)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among eye drop brands in New Zealand?

In October 2026, Systane was the most searched among eye drop brands in New Zealand, with an estimated 2.5K branded searches, 80.6% of all searches for the three tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Eye drop brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-eye-drop-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-eye-drop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.