---
title: "Expense management software in New Zealand: Which brands are most popular in search?"
description: "Compare the expense, receipt and spend management tools New Zealand businesses use. Share of Search among SAP Concur, Dext, Expensify, Emburse and Weel, the expense management software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-expense-management-software"
publisher: "Brandwave"
---

# Expense management software in New Zealand: Which brands are most popular in search?

Compare the expense, receipt and spend management tools New Zealand businesses use. Share of Search among SAP Concur, Dext, Expensify, Emburse and Weel, the expense management software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Expense management software
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: SAP Concur, 60.2%

## Which brand is most popular in search among expense management software in New Zealand?

- In August 2026, SAP Concur was the most searched among expense management software in New Zealand, with an estimated 2.6K branded searches and 60.2% estimated Share of Search within this set.
- Dext is in 2nd place, 34.7 percentage points behind at 25.6% Share of Search.
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense management software in New Zealand increased from 55.3% to 60.2%.
- Across the 11 months ending August 2026, Dext’s estimated Share of Search among expense management software in New Zealand decreased from 29.9% to 25.6%.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand decreased from 13.2% to 12.1%.
- Across the 11 months ending August 2026, Emburse’s estimated Share of Search among expense management software in New Zealand increased from 1.1% to 1.6%.
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense management software in New Zealand peaked at 60.2% in August 2026 and was lowest at 53.6% in February 2026.
- Across the 11 months ending August 2026, Dext’s estimated Share of Search among expense management software in New Zealand peaked at 29.9% in October 2025 and was lowest at 23.1% in December 2025.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand peaked at 16.6% in January 2026 and was lowest at 12.1% in August 2026.
- Across the 11 months ending August 2026, Emburse’s estimated Share of Search among expense management software in New Zealand peaked at 2.2% in July 2026 and was lowest at 0.82% in January 2026.
- Across the 11 months ending August 2026, Weel held steady: its estimated Share of Search among expense management software in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [SAP Concur vs Dext: compare search popularity](/demand/nz/compare/dext-vs-sap-concur): 60.2% against 25.6% Share of Search.
- [SAP Concur vs Expensify: compare search popularity](/demand/nz/compare/expensify-vs-sap-concur): 60.2% against 12.1% Share of Search.
- [Dext vs Expensify: compare search popularity](/demand/nz/compare/dext-vs-expensify): 25.6% against 12.1% Share of Search.

## How did search popularity change for New Zealand expense management software in August 2026?

- In August 2026, SAP Concur gained estimated Share of Search among expense management software in New Zealand, from 59.5% to 60.2%.
- In August 2026, Emburse lost estimated Share of Search among expense management software in New Zealand, from 2.2% to 1.6%.
- Expensify’s estimated Share of Search among expense management software in New Zealand has lost ground for 3 months in a row, from 15% to 12.1% in August 2026.
- Estimated monthly branded searches for Dext in New Zealand fell 21.4% over 11 measured months, from 1.4K to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SAP Concur | 60.2% | 2.6K | +4.4% | SAP |
| 2 | Dext | 25.6% | 1.1K | +2.8% | Dext |
| 3 | Expensify | 12.1% | 520 | 0.0% | Expensify |
| 4 | Emburse | 1.6% | 70 | -22.2% | Emburse |
| 5 | Weel | 0.47% | 20 | +100.0% | Weel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SAP Concur | 2.6K | 55.3% | 1 |
| Oct 2025 | Dext | 1.4K | 29.9% | 2 |
| Oct 2025 | Expensify | 620 | 13.2% | 3 |
| Oct 2025 | Emburse | 50 | 1.1% | 4 |
| Oct 2025 | Weel | 20 | 0.43% | 5 |
| Nov 2025 | SAP Concur | 2.6K | 58.9% | 1 |
| Nov 2025 | Dext | 1.1K | 25.2% | 2 |
| Nov 2025 | Expensify | 610 | 13.9% | 3 |
| Nov 2025 | Emburse | 70 | 1.6% | 4 |
| Nov 2025 | Weel | 20 | 0.45% | 5 |
| Dec 2025 | SAP Concur | 2.5K | 59.8% | 1 |
| Dec 2025 | Dext | 960 | 23.1% | 2 |
| Dec 2025 | Expensify | 630 | 15.2% | 3 |
| Dec 2025 | Emburse | 60 | 1.4% | 4 |
| Dec 2025 | Weel | 20 | 0.48% | 5 |
| Jan 2026 | SAP Concur | 2.1K | 56.3% | 1 |
| Jan 2026 | Dext | 950 | 25.8% | 2 |
| Jan 2026 | Expensify | 610 | 16.6% | 3 |
| Jan 2026 | Emburse | 30 | 0.82% | 4 |
| Jan 2026 | Weel | 20 | 0.54% | 5 |
| Feb 2026 | SAP Concur | 2.1K | 53.6% | 1 |
| Feb 2026 | Dext | 1.1K | 28% | 2 |
| Feb 2026 | Expensify | 630 | 16.3% | 3 |
| Feb 2026 | Emburse | 60 | 1.6% | 4 |
| Feb 2026 | Weel | 20 | 0.52% | 5 |
| Mar 2026 | SAP Concur | 3.1K | 58% | 1 |
| Mar 2026 | Dext | 1.4K | 26.1% | 2 |
| Mar 2026 | Expensify | 750 | 14.1% | 3 |
| Mar 2026 | Emburse | 80 | 1.5% | 4 |
| Mar 2026 | Weel | 20 | 0.38% | 5 |
| Apr 2026 | SAP Concur | 2.4K | 57.2% | 1 |
| Apr 2026 | Dext | 1.1K | 26% | 2 |
| Apr 2026 | Expensify | 610 | 14.7% | 3 |
| Apr 2026 | Emburse | 70 | 1.7% | 4 |
| Apr 2026 | Weel | 20 | 0.48% | 5 |
| May 2026 | SAP Concur | 2.4K | 58.2% | 1 |
| May 2026 | Dext | 1.1K | 25.1% | 2 |
| May 2026 | Expensify | 630 | 15% | 3 |
| May 2026 | Emburse | 50 | 1.2% | 4 |
| May 2026 | Weel | 20 | 0.48% | 5 |
| Jun 2026 | SAP Concur | 2.6K | 59.6% | 1 |
| Jun 2026 | Dext | 1.1K | 24.9% | 2 |
| Jun 2026 | Expensify | 610 | 14.1% | 3 |
| Jun 2026 | Emburse | 40 | 0.92% | 4 |
| Jun 2026 | Weel | 20 | 0.46% | 5 |
| Jul 2026 | SAP Concur | 2.5K | 59.5% | 1 |
| Jul 2026 | Dext | 1.1K | 25.7% | 2 |
| Jul 2026 | Expensify | 520 | 12.5% | 3 |
| Jul 2026 | Emburse | 90 | 2.2% | 4 |
| Jul 2026 | Weel | 10 | 0.24% | 5 |
| Aug 2026 | SAP Concur | 2.6K | 60.2% | 1 |
| Aug 2026 | Dext | 1.1K | 25.6% | 2 |
| Aug 2026 | Expensify | 520 | 12.1% | 3 |
| Aug 2026 | Emburse | 70 | 1.6% | 4 |
| Aug 2026 | Weel | 20 | 0.47% | 5 |
| Sep 2026 | Dext | — | — | — |
| Sep 2026 | Emburse | — | — | — |
| Sep 2026 | Expensify | — | — | — |
| Sep 2026 | SAP Concur | — | — | — |
| Sep 2026 | Weel | — | — | — |

## What is being compared

- **Dext**: Measured on the search terms “dext”, “dext com”, “dext expense management”, “dext expenses”, “dext receipts” and “receipt bank”, summed into one figure.
- **Emburse**: Measured on the search terms “emburse”, “emburse com”, “emburse expense management” and “emburse expenses”, summed into one figure.
- **Expensify**: Measured on the search terms “expensify”, “expensify com”, “expensify expense management”, “expensify expenses”, “expensify nz” and “expensify receipts”, summed into one figure.
- **SAP Concur**: Measured on the search terms “concur”, “concur com”, “concur solutions”, “sap concur”, “sap concur expense management”, “sap concur expenses”, “sap concur near me”, “sap concur nz” and “sapconcur”, summed into one figure.
- **Weel**: Measured on the search terms “weel card” and “weel expense management”, summed into one figure.

- [Dext](/demand/nz/brands/dext)
- [Emburse](/demand/nz/brands/emburse)
- [Expensify](/demand/nz/brands/expensify)
- [SAP Concur](/demand/nz/brands/sap-concur)
- [Weel](/demand/nz/brands/weel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among expense management software in New Zealand?

In August 2026, SAP Concur was the most searched among expense management software in New Zealand, with an estimated 2.6K branded searches and 60.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Expense management software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-expense-management-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-expense-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.