---
title: "Excavator brands in New Zealand: Which are searched most?"
description: "Excavator brands sold and serviced in New Zealand. Share of Search among Terra Cat, Kubota, CablePrice, Caterpillar, Sumitomo, Hitachi, Yanmar, Sany, Kobelco, Takeuchi, Bobcat, Komatsu and JCB, the excavator brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-excavator-brands"
publisher: "Brandwave"
---

# Excavator brands in New Zealand: Which are searched most?

Excavator brands sold and serviced in New Zealand. Share of Search among Terra Cat, Kubota, CablePrice, Caterpillar, Sumitomo, Hitachi, Yanmar, Sany, Kobelco, Takeuchi, Bobcat, Komatsu and JCB, the excavator brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Excavator brands
- **Market**: New Zealand
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: Terra Cat, 32.4%

## Which brand is most popular in search among excavator brands in New Zealand?

- In September 2026, Terra Cat was the most searched among excavator brands in New Zealand, with an estimated 2.4K branded searches, 32.4% of all searches for the 13 we track.
- Kubota is in 2nd place, 9.3 percentage points behind at 23.1%.
- Across the 12 months ending September 2026, Terra Cat’s share of searches among excavator brands in New Zealand decreased from 34.7% to 32.4%.
- Across the 12 months ending September 2026, Kubota’s share of searches among excavator brands in New Zealand increased from 19.5% to 23.1%.
- Across the 12 months ending September 2026, CablePrice’s share of searches among excavator brands in New Zealand decreased from 19.1% to 13.5%.
- Across the 12 months ending September 2026, Caterpillar’s share of searches among excavator brands in New Zealand increased from 5.3% to 6.2%.
- Across the 12 months ending September 2026, Sumitomo’s share of searches among excavator brands in New Zealand increased from 5.5% to 6.2%.
- Across the 12 months ending September 2026, Hitachi’s share of searches among excavator brands in New Zealand increased from 2.8% to 3.8%.
- Across the 12 months ending September 2026, Yanmar’s share of searches among excavator brands in New Zealand increased from 2.5% to 3.5%.
- Across the 12 months ending September 2026, Kobelco’s share of searches among excavator brands in New Zealand increased from 1.1% to 2.2%.
- Across the 12 months ending September 2026, JCB’s share of searches among excavator brands in New Zealand decreased from 1.7% to 0.94%.
- Across the 12 months ending September 2026, Terra Cat’s share of searches among excavator brands in New Zealand peaked at 39.6% in August 2026 and was lowest at 30% in March 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among excavator brands in New Zealand peaked at 28.7% in March 2026 and was lowest at 17.7% in July 2026.
- Across the 12 months ending September 2026, CablePrice’s share of searches among excavator brands in New Zealand peaked at 19.1% in October 2025 and was lowest at 13.3% in April 2026.
- Across the 12 months ending September 2026, Caterpillar’s share of searches among excavator brands in New Zealand peaked at 6.5% in February 2026 and was lowest at 4.9% in November 2025.
- Across the 12 months ending September 2026, Sumitomo’s share of searches among excavator brands in New Zealand peaked at 6.2% in September 2026 and was lowest at 4.1% in March 2026.
- Across the 12 months ending September 2026, Hitachi’s share of searches among excavator brands in New Zealand peaked at 3.9% in August 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Yanmar’s share of searches among excavator brands in New Zealand peaked at 3.6% in May 2026 and was lowest at 2.2% in March 2026.
- Across the 12 months ending September 2026, Kobelco’s share of searches among excavator brands in New Zealand peaked at 2.2% in May 2026 and was lowest at 0.72% in November 2025.
- Across the 12 months ending September 2026, Komatsu’s share of searches among excavator brands in New Zealand peaked at 2.8% in April 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, JCB’s share of searches among excavator brands in New Zealand peaked at 2.7% in January 2026 and was lowest at 0.94% in September 2026.
- Across the 12 months ending September 2026, Caterpillar rose from 5th to 4th among excavator brands in New Zealand.
- Across the 12 months ending September 2026, Sumitomo fell from 4th to 5th among excavator brands in New Zealand.
- Across the 12 months ending September 2026, Kobelco rose from 13th to 9th among excavator brands in New Zealand.
- Across the 12 months ending September 2026, Bobcat fell from 9th to 11th among excavator brands in New Zealand.
- Across the 12 months ending September 2026, JCB fell from 11th to 13th among excavator brands in New Zealand.
- Across the 12 months ending September 2026, Sany, Takeuchi and Komatsu held steady: their share of searches among excavator brands in New Zealand each moved less than 0.5 percentage points.

## Top excavator brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Caterpillar appeared every time. Komatsu was recommended most often, coming first in one out of four answers that gave a list. Kubota was second, and Hitachi was third. Sumitomo, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Komatsu | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Kubota | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Hitachi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Caterpillar | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Takeuchi | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Yanmar | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| CablePrice | 7th | 3 of 3 | 0 of 2 | 3 of 5 |
| Sany | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Terra Cat | 9th | 3 of 3 | 0 of 2 | 3 of 5 |
| Kobelco | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bobcat | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Sumitomo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| JCB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about excavator brands

- Asked ChatGPT "Which excavator brand should I buy in New Zealand?": 1. Kubota, 2. Takeuchi, 3. Yanmar, 4. Komatsu, 5. Hitachi, 6. CablePrice, 7. Terra Cat, 8. Caterpillar
- Asked ChatGPT "What are the best excavator brands in New Zealand?": 1. Kubota, 2. Komatsu, 3. Hitachi, 4. Caterpillar, 5. Takeuchi, 6. Yanmar, 7. Sany, 8. CablePrice, 9. Terra Cat, 10. Kobelco
- Asked ChatGPT "What's the best excavator brand in New Zealand for earthmoving work?": 1. Komatsu, 2. Caterpillar, 3. Hitachi, 4. Kubota, 5. Takeuchi, 6. Sany, 7. Terra Cat, 8. CablePrice
- Searched Google, AI Overview "best excavator": 1. Caterpillar, 2. Komatsu, 3. Hitachi, 4. Kobelco, 5. Bobcat, 6. Kubota
- Searched Google, AI Overview "mini excavator brands": 1. Caterpillar

Not named in any answer: Sumitomo and JCB.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Terra Cat vs Kubota: compare search popularity](/demand/nz/compare/kubota-vs-terra-cat): 32.4% against 23.1% Share of Search.
- [Terra Cat vs CablePrice: compare search popularity](/demand/nz/compare/cableprice-vs-terra-cat): 32.4% against 13.5% Share of Search.
- [Terra Cat vs Caterpillar: compare search popularity](/demand/nz/compare/caterpillar-vs-terra-cat): 32.4% against 6.2% Share of Search.
- [Terra Cat vs Sumitomo: compare search popularity](/demand/nz/compare/sumitomo-vs-terra-cat): 32.4% against 6.2% Share of Search.
- [Kubota vs CablePrice: compare search popularity](/demand/nz/compare/cableprice-vs-kubota): 23.1% against 13.5% Share of Search.
- [Kubota vs Caterpillar: compare search popularity](/demand/nz/compare/caterpillar-vs-kubota): 23.1% against 6.2% Share of Search.
- [Kubota vs Sumitomo: compare search popularity](/demand/nz/compare/kubota-vs-sumitomo): 23.1% against 6.2% Share of Search.
- [CablePrice vs Caterpillar: compare search popularity](/demand/nz/compare/cableprice-vs-caterpillar): 13.5% against 6.2% Share of Search.
- [CablePrice vs Sumitomo: compare search popularity](/demand/nz/compare/cableprice-vs-sumitomo): 13.5% against 6.2% Share of Search.
- [Caterpillar vs Sumitomo: compare search popularity](/demand/nz/compare/caterpillar-vs-sumitomo): 6.2% Share of Search each.

## How did search popularity change for New Zealand excavator brands in September 2026?

- In September 2026, Kobelco overtook Bobcat and 2 others to rank 9th among excavator brands in New Zealand, with 2.2% of the searches.
- In September 2026, Kubota gained share of searches among excavator brands in New Zealand, from 18.3% to 23.1%.
- In September 2026, Sumitomo gained share of searches among excavator brands in New Zealand, from 5.4% to 6.2%.
- In September 2026, Yanmar gained share of searches among excavator brands in New Zealand, from 2.9% to 3.5%.
- In September 2026, Terra Cat lost share of searches among excavator brands in New Zealand, from 39.6% to 32.4%.
- In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%.
- Estimated monthly branded searches for Hitachi in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026.
- Estimated monthly branded searches for JCB in New Zealand fell 50% over 12 measured months, from 140 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Terra Cat | 32.4% | 2.4K | -33.3% | Terra Cat |
| 2 | Kubota | 23.1% | 1.7K | +3.0% | Kubota |
| 3 | CablePrice | 13.5% | 1K | -23.1% | CablePrice |
| 4 | Caterpillar | 6.2% | 460 | -13.2% | Caterpillar Inc. |
| 5 | Sumitomo | 6.2% | 460 | -6.1% | Sumitomo Construction Machinery Co., Ltd. |
| 6 | Hitachi | 3.8% | 280 | -20.0% | Hitachi Construction Machinery Co., Ltd. |
| 7 | Yanmar | 3.5% | 260 | 0.0% | Yanmar Holdings Co., Ltd. |
| 8 | Sany | 2.4% | 180 | -10.0% | Sany Heavy Industry Co., Ltd. |
| 9 | Kobelco | 2.2% | 160 | +23.1% | Kobelco Construction Machinery Co., Ltd. |
| 10 | Takeuchi | 2% | 150 | 0.0% | Takeuchi Mfg. Co., Ltd. |
| 11 | Bobcat | 1.9% | 140 | -17.6% | Bobcat Company |
| 12 | Komatsu | 1.9% | 140 | 0.0% | Komatsu Ltd. |
| 13 | JCB | 0.94% | 70 | -30.0% | JCB |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Terra Cat | 2.9K | 34.7% | 1 |
| Oct 2025 | Kubota | 1.6K | 19.5% | 2 |
| Oct 2025 | CablePrice | 1.6K | 19.1% | 3 |
| Oct 2025 | Sumitomo | 460 | 5.5% | 4 |
| Oct 2025 | Caterpillar | 440 | 5.3% | 5 |
| Oct 2025 | Hitachi | 230 | 2.8% | 6 |
| Oct 2025 | Yanmar | 210 | 2.5% | 7 |
| Oct 2025 | Sany | 180 | 2.2% | 8 |
| Oct 2025 | Bobcat | 170 | 2% | 9 |
| Oct 2025 | Takeuchi | 170 | 2% | 10 |
| Oct 2025 | JCB | 140 | 1.7% | 11 |
| Oct 2025 | Komatsu | 140 | 1.7% | 12 |
| Oct 2025 | Kobelco | 90 | 1.1% | 13 |
| Nov 2025 | Terra Cat | 2.9K | 34.7% | 1 |
| Nov 2025 | Kubota | 1.9K | 22.9% | 2 |
| Nov 2025 | CablePrice | 1.3K | 15.6% | 3 |
| Nov 2025 | Sumitomo | 460 | 5.5% | 4 |
| Nov 2025 | Caterpillar | 410 | 4.9% | 5 |
| Nov 2025 | Hitachi | 310 | 3.7% | 6 |
| Nov 2025 | Yanmar | 260 | 3.1% | 7 |
| Nov 2025 | Bobcat | 170 | 2% | 8 |
| Nov 2025 | Sany | 160 | 1.9% | 9 |
| Nov 2025 | Takeuchi | 150 | 1.8% | 10 |
| Nov 2025 | Komatsu | 140 | 1.7% | 11 |
| Nov 2025 | JCB | 120 | 1.4% | 12 |
| Nov 2025 | Kobelco | 60 | 0.72% | 13 |
| Dec 2025 | Terra Cat | 2.4K | 36.1% | 1 |
| Dec 2025 | Kubota | 1.6K | 23.6% | 2 |
| Dec 2025 | CablePrice | 1K | 15.1% | 3 |
| Dec 2025 | Caterpillar | 380 | 5.7% | 4 |
| Dec 2025 | Sumitomo | 350 | 5.3% | 5 |
| Dec 2025 | Hitachi | 180 | 2.7% | 6 |
| Dec 2025 | Yanmar | 170 | 2.6% | 7 |
| Dec 2025 | JCB | 120 | 1.8% | 8 |
| Dec 2025 | Sany | 110 | 1.7% | 9 |
| Dec 2025 | Takeuchi | 110 | 1.7% | 10 |
| Dec 2025 | Bobcat | 90 | 1.4% | 11 |
| Dec 2025 | Komatsu | 90 | 1.4% | 12 |
| Dec 2025 | Kobelco | 70 | 1.1% | 13 |
| Jan 2026 | Terra Cat | 2.9K | 36.8% | 1 |
| Jan 2026 | Kubota | 1.6K | 20.3% | 2 |
| Jan 2026 | CablePrice | 1.3K | 16.5% | 3 |
| Jan 2026 | Caterpillar | 430 | 5.5% | 4 |
| Jan 2026 | Sumitomo | 370 | 4.7% | 5 |
| Jan 2026 | Hitachi | 280 | 3.6% | 6 |
| Jan 2026 | JCB | 210 | 2.7% | 7 |
| Jan 2026 | Yanmar | 210 | 2.7% | 8 |
| Jan 2026 | Takeuchi | 150 | 1.9% | 9 |
| Jan 2026 | Komatsu | 140 | 1.8% | 10 |
| Jan 2026 | Sany | 120 | 1.5% | 11 |
| Jan 2026 | Bobcat | 110 | 1.4% | 12 |
| Jan 2026 | Kobelco | 60 | 0.76% | 13 |
| Feb 2026 | Terra Cat | 2.4K | 30.8% | 1 |
| Feb 2026 | Kubota | 2K | 25.5% | 2 |
| Feb 2026 | CablePrice | 1.3K | 16.7% | 3 |
| Feb 2026 | Caterpillar | 510 | 6.5% | 4 |
| Feb 2026 | Sumitomo | 400 | 5.1% | 5 |
| Feb 2026 | Hitachi | 250 | 3.2% | 6 |
| Feb 2026 | Yanmar | 210 | 2.7% | 7 |
| Feb 2026 | Takeuchi | 180 | 2.3% | 8 |
| Feb 2026 | Komatsu | 140 | 1.8% | 9 |
| Feb 2026 | Sany | 120 | 1.5% | 10 |
| Feb 2026 | Bobcat | 110 | 1.4% | 11 |
| Feb 2026 | Kobelco | 110 | 1.4% | 12 |
| Feb 2026 | JCB | 80 | 1% | 13 |
| Mar 2026 | Terra Cat | 2.9K | 30% | 1 |
| Mar 2026 | Kubota | 2.8K | 28.7% | 2 |
| Mar 2026 | CablePrice | 1.6K | 16.6% | 3 |
| Mar 2026 | Caterpillar | 560 | 5.8% | 4 |
| Mar 2026 | Sumitomo | 400 | 4.1% | 5 |
| Mar 2026 | Hitachi | 340 | 3.5% | 6 |
| Mar 2026 | Yanmar | 210 | 2.2% | 7 |
| Mar 2026 | Takeuchi | 180 | 1.9% | 8 |
| Mar 2026 | Komatsu | 170 | 1.8% | 9 |
| Mar 2026 | Sany | 160 | 1.7% | 10 |
| Mar 2026 | Bobcat | 140 | 1.4% | 11 |
| Mar 2026 | JCB | 120 | 1.2% | 12 |
| Mar 2026 | Kobelco | 110 | 1.1% | 13 |
| Apr 2026 | Terra Cat | 2.4K | 32% | 1 |
| Apr 2026 | Kubota | 1.9K | 25.4% | 2 |
| Apr 2026 | CablePrice | 1K | 13.3% | 3 |
| Apr 2026 | Caterpillar | 460 | 6.1% | 4 |
| Apr 2026 | Sumitomo | 400 | 5.3% | 5 |
| Apr 2026 | Yanmar | 260 | 3.5% | 6 |
| Apr 2026 | Hitachi | 250 | 3.3% | 7 |
| Apr 2026 | Komatsu | 210 | 2.8% | 8 |
| Apr 2026 | Kobelco | 160 | 2.1% | 9 |
| Apr 2026 | JCB | 120 | 1.6% | 10 |
| Apr 2026 | Sany | 120 | 1.6% | 11 |
| Apr 2026 | Bobcat | 110 | 1.5% | 12 |
| Apr 2026 | Takeuchi | 110 | 1.5% | 13 |
| May 2026 | Terra Cat | 2.9K | 33% | 1 |
| May 2026 | Kubota | 2K | 22.8% | 2 |
| May 2026 | CablePrice | 1.3K | 14.8% | 3 |
| May 2026 | Caterpillar | 570 | 6.5% | 4 |
| May 2026 | Sumitomo | 430 | 4.9% | 5 |
| May 2026 | Yanmar | 320 | 3.6% | 6 |
| May 2026 | Hitachi | 280 | 3.2% | 7 |
| May 2026 | Takeuchi | 210 | 2.4% | 8 |
| May 2026 | Kobelco | 190 | 2.2% | 9 |
| May 2026 | Komatsu | 170 | 1.9% | 10 |
| May 2026 | Sany | 160 | 1.8% | 11 |
| May 2026 | Bobcat | 140 | 1.6% | 12 |
| May 2026 | JCB | 120 | 1.4% | 13 |
| Jun 2026 | Terra Cat | 2.9K | 32.5% | 1 |
| Jun 2026 | Kubota | 2.3K | 26.2% | 2 |
| Jun 2026 | CablePrice | 1.3K | 14.6% | 3 |
| Jun 2026 | Caterpillar | 540 | 6.1% | 4 |
| Jun 2026 | Sumitomo | 370 | 4.2% | 5 |
| Jun 2026 | Yanmar | 260 | 2.9% | 6 |
| Jun 2026 | Hitachi | 250 | 2.8% | 7 |
| Jun 2026 | Kobelco | 190 | 2.1% | 8 |
| Jun 2026 | Sany | 180 | 2% | 9 |
| Jun 2026 | Bobcat | 170 | 1.9% | 10 |
| Jun 2026 | Komatsu | 170 | 1.9% | 11 |
| Jun 2026 | Takeuchi | 150 | 1.7% | 12 |
| Jun 2026 | JCB | 100 | 1.1% | 13 |
| Jul 2026 | Terra Cat | 2.9K | 39.4% | 1 |
| Jul 2026 | Kubota | 1.3K | 17.7% | 2 |
| Jul 2026 | CablePrice | 1K | 13.6% | 3 |
| Jul 2026 | Caterpillar | 470 | 6.4% | 4 |
| Jul 2026 | Sumitomo | 430 | 5.8% | 5 |
| Jul 2026 | Hitachi | 280 | 3.8% | 6 |
| Jul 2026 | Yanmar | 210 | 2.9% | 7 |
| Jul 2026 | Sany | 160 | 2.2% | 8 |
| Jul 2026 | Bobcat | 140 | 1.9% | 9 |
| Jul 2026 | Komatsu | 140 | 1.9% | 10 |
| Jul 2026 | Takeuchi | 120 | 1.6% | 11 |
| Jul 2026 | Kobelco | 110 | 1.5% | 12 |
| Jul 2026 | JCB | 100 | 1.4% | 13 |
| Aug 2026 | Terra Cat | 3.6K | 39.6% | 1 |
| Aug 2026 | Kubota | 1.7K | 18.3% | 2 |
| Aug 2026 | CablePrice | 1.3K | 14.3% | 3 |
| Aug 2026 | Caterpillar | 530 | 5.8% | 4 |
| Aug 2026 | Sumitomo | 490 | 5.4% | 5 |
| Aug 2026 | Hitachi | 350 | 3.9% | 6 |
| Aug 2026 | Yanmar | 260 | 2.9% | 7 |
| Aug 2026 | Sany | 200 | 2.2% | 8 |
| Aug 2026 | Bobcat | 170 | 1.9% | 9 |
| Aug 2026 | Takeuchi | 150 | 1.7% | 10 |
| Aug 2026 | Komatsu | 140 | 1.5% | 11 |
| Aug 2026 | Kobelco | 130 | 1.4% | 12 |
| Aug 2026 | JCB | 100 | 1.1% | 13 |
| Sep 2026 | Terra Cat | 2.4K | 32.4% | 1 |
| Sep 2026 | Kubota | 1.7K | 23.1% | 2 |
| Sep 2026 | CablePrice | 1K | 13.5% | 3 |
| Sep 2026 | Caterpillar | 460 | 6.2% | 4 |
| Sep 2026 | Sumitomo | 460 | 6.2% | 5 |
| Sep 2026 | Hitachi | 280 | 3.8% | 6 |
| Sep 2026 | Yanmar | 260 | 3.5% | 7 |
| Sep 2026 | Sany | 180 | 2.4% | 8 |
| Sep 2026 | Kobelco | 160 | 2.2% | 9 |
| Sep 2026 | Takeuchi | 150 | 2% | 10 |
| Sep 2026 | Bobcat | 140 | 1.9% | 11 |
| Sep 2026 | Komatsu | 140 | 1.9% | 12 |
| Sep 2026 | JCB | 70 | 0.94% | 13 |

## What is being compared

- **Bobcat**: Measured on the search term “bobcat digger”.
- **CablePrice**: Measured on the search term “cableprice”.
- **Caterpillar**: Measured on the search terms “303 cat excavator”, “306 cat excavator”, “308 cat excavator”, “349 cat excavator”, “bruder cat excavator”, “cat digger”, “cat excavator” and “rc cat excavator”, summed into one figure.
- **Hitachi**: Measured on the search terms “hitachi digger” and “hitachi excavator”, summed into one figure.
- **JCB**: Measured on the search terms “jcb digger” and “jcb excavator”, summed into one figure.
- **Kobelco**: Measured on the search terms “kobelco 140”, “kobelco 210” and “kobelco excavator”, summed into one figure.
- **Komatsu**: Measured on the search term “komatsu excavator”.
- **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota excavator”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure.
- **Sany**: Measured on the search terms “sany digger” and “sany excavator”, summed into one figure.
- **Sumitomo**: Measured on the search terms “sumitomo” and “sumitomo excavator”, summed into one figure.
- **Takeuchi**: Measured on the search terms “takeuchi digger”, “takeuchi for sale”, “takeuchi tl12r2” and “verhoeven takeuchi”, summed into one figure.
- **Terra Cat**: Measured on the search term “terra cat”.
- **Yanmar**: Measured on the search term “yanmar digger”.

- [Bobcat](/demand/nz/brands/bobcat)
- [CablePrice](/demand/nz/brands/cableprice)
- [Caterpillar](/demand/nz/brands/caterpillar)
- [Hitachi](/demand/nz/brands/hitachi)
- [JCB](/demand/nz/brands/jcb)
- [Kobelco](/demand/nz/brands/kobelco)
- [Komatsu](/demand/nz/brands/komatsu)
- [Kubota](/demand/nz/brands/kubota)
- [Sany](/demand/nz/brands/sany)
- [Sumitomo](/demand/nz/brands/sumitomo)
- [Takeuchi](/demand/nz/brands/takeuchi)
- [Terra Cat](/demand/nz/brands/terra-cat)
- [Yanmar](/demand/nz/brands/yanmar)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among excavator brands in New Zealand?

In September 2026, Terra Cat was the most searched among excavator brands in New Zealand, with an estimated 2.4K branded searches, 32.4% of all searches for the 13 we track.

## Cite this page

Brandwave. "Excavator brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-excavator-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-excavator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.