---
title: "Essential oil brands in New Zealand: Which are searched most?"
description: "Compare the essential oil brands New Zealanders buy. Share of Search among doTERRA, Young Living, Absolute Essential, Thursday Plantation and Tisserand, the essential oil brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-essential-oil-brands"
publisher: "Brandwave"
---

# Essential oil brands in New Zealand: Which are searched most?

Compare the essential oil brands New Zealanders buy. Share of Search among doTERRA, Young Living, Absolute Essential, Thursday Plantation and Tisserand, the essential oil brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Essential oil brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: doTERRA, 52.1%

## Which brand is most popular in search among essential oil brands in New Zealand?

- In September 2026, doTERRA was the most searched among essential oil brands in New Zealand, with an estimated 1K branded searches, 52.1% of all searches for the five we track.
- Young Living is in 2nd place, 31.8 percentage points behind at 20.3%.
- Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands in New Zealand decreased from 57.6% to 52.1%.
- Across the 12 months ending September 2026, Young Living’s share of searches among essential oil brands in New Zealand decreased from 21.2% to 20.3%.
- Across the 12 months ending September 2026, Absolute Essential’s share of searches among essential oil brands in New Zealand increased from 11.5% to 13.5%.
- Across the 12 months ending September 2026, Thursday Plantation’s share of searches among essential oil brands in New Zealand increased from 9.4% to 13.5%.
- Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands in New Zealand peaked at 57.6% in October 2025 and was lowest at 46.7% in June 2026.
- Across the 12 months ending September 2026, Young Living’s share of searches among essential oil brands in New Zealand peaked at 23.9% in January 2026 and was lowest at 15.6% in August 2026.
- Across the 12 months ending September 2026, Absolute Essential’s share of searches among essential oil brands in New Zealand peaked at 18.2% in June 2026 and was lowest at 9.3% in December 2025.
- Across the 12 months ending September 2026, Thursday Plantation’s share of searches among essential oil brands in New Zealand peaked at 19.2% in August 2026 and was lowest at 9.4% in October 2025.
- Across the 12 months ending September 2026, Tisserand held steady: its share of searches among essential oil brands in New Zealand moved less than 0.5 percentage points.

## Top essential oil brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Absolute Essential was mentioned most often, in four of the five answers. Absolute Essential was recommended most often, coming first in both answers that gave a list. doTERRA and Thursday Plantation tied for second. Young Living, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Absolute Essential | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| doTERRA | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Thursday Plantation | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Young Living | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tisserand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about essential oil brands

- Asked ChatGPT "Which essential oil brand should I buy in New Zealand?": 1. Absolute Essential, 2. Thursday Plantation
- Asked ChatGPT "What are the best essential oil brands in New Zealand?": 1. Absolute Essential
- Asked ChatGPT "What's the best essential oil brand in New Zealand for home use?": 1. Absolute Essential, 2. doTERRA
- Searched Google, AI Overview "essential oils nz": 1. Absolute Essential
- Searched Google, AI Overview "essential oil for diffuser": named none of the brands we track

Not named in any answer: Young Living and Tisserand.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [doTERRA vs Young Living: compare search popularity](/demand/nz/compare/doterra-vs-young-living): 52.1% against 20.3% Share of Search.
- [doTERRA vs Absolute Essential: compare search popularity](/demand/nz/compare/absolute-essential-vs-doterra): 52.1% against 13.5% Share of Search.
- [doTERRA vs Thursday Plantation: compare search popularity](/demand/nz/compare/doterra-vs-thursday-plantation): 52.1% against 13.5% Share of Search.
- [Young Living vs Absolute Essential: compare search popularity](/demand/nz/compare/absolute-essential-vs-young-living): 20.3% against 13.5% Share of Search.
- [Young Living vs Thursday Plantation: compare search popularity](/demand/nz/compare/thursday-plantation-vs-young-living): 20.3% against 13.5% Share of Search.
- [Absolute Essential vs Thursday Plantation: compare search popularity](/demand/nz/compare/absolute-essential-vs-thursday-plantation): 13.5% Share of Search each.

## How did search popularity change for New Zealand essential oil brands in September 2026?

- In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches.
- In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches.
- In September 2026, Thursday Plantation lost share of searches among essential oil brands in New Zealand, from 19.2% to 13.5%.
- doTERRA’s share of searches among essential oil brands in New Zealand has gained ground for 3 months in a row, from 46.7% to 52.1% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | doTERRA | 52.1% | 1K | -23.1% | doTERRA |
| 2 | Young Living | 20.3% | 390 | 0.0% | Young Living |
| 3 | Absolute Essential | 13.5% | 260 | -18.8% | Absolute Essential |
| 4 | Thursday Plantation | 13.5% | 260 | -45.8% | Thursday Plantation |
| 5 | Tisserand | 0.52% | 10 | 0.0% | Tisserand |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | doTERRA | 1.6K | 57.6% | 1 |
| Oct 2025 | Young Living | 590 | 21.2% | 2 |
| Oct 2025 | Absolute Essential | 320 | 11.5% | 3 |
| Oct 2025 | Thursday Plantation | 260 | 9.4% | 4 |
| Oct 2025 | Tisserand | 10 | 0.36% | 5 |
| Nov 2025 | doTERRA | 1.6K | 57.6% | 1 |
| Nov 2025 | Young Living | 590 | 21.2% | 2 |
| Nov 2025 | Absolute Essential | 320 | 11.5% | 3 |
| Nov 2025 | Thursday Plantation | 260 | 9.4% | 4 |
| Nov 2025 | Tisserand | 10 | 0.36% | 5 |
| Dec 2025 | doTERRA | 1.3K | 57.5% | 1 |
| Dec 2025 | Young Living | 480 | 21.2% | 2 |
| Dec 2025 | Thursday Plantation | 260 | 11.5% | 3 |
| Dec 2025 | Absolute Essential | 210 | 9.3% | 4 |
| Dec 2025 | Tisserand | 10 | 0.44% | 5 |
| Jan 2026 | doTERRA | 1K | 49.8% | 1 |
| Jan 2026 | Young Living | 480 | 23.9% | 2 |
| Jan 2026 | Absolute Essential | 260 | 12.9% | 3 |
| Jan 2026 | Thursday Plantation | 260 | 12.9% | 4 |
| Jan 2026 | Tisserand | 10 | 0.5% | 5 |
| Feb 2026 | doTERRA | 1K | 48.1% | 1 |
| Feb 2026 | Young Living | 480 | 23.1% | 2 |
| Feb 2026 | Thursday Plantation | 320 | 15.4% | 3 |
| Feb 2026 | Absolute Essential | 260 | 12.5% | 4 |
| Feb 2026 | Tisserand | 20 | 0.96% | 5 |
| Mar 2026 | doTERRA | 1K | 49.8% | 1 |
| Mar 2026 | Young Living | 480 | 23.9% | 2 |
| Mar 2026 | Absolute Essential | 260 | 12.9% | 3 |
| Mar 2026 | Thursday Plantation | 260 | 12.9% | 4 |
| Mar 2026 | Tisserand | 10 | 0.5% | 5 |
| Apr 2026 | doTERRA | 1K | 46.9% | 1 |
| Apr 2026 | Young Living | 480 | 22.5% | 2 |
| Apr 2026 | Absolute Essential | 320 | 15% | 3 |
| Apr 2026 | Thursday Plantation | 320 | 15% | 4 |
| Apr 2026 | Tisserand | 10 | 0.47% | 5 |
| May 2026 | doTERRA | 1.3K | 52% | 1 |
| May 2026 | Young Living | 480 | 19.2% | 2 |
| May 2026 | Absolute Essential | 390 | 15.6% | 3 |
| May 2026 | Thursday Plantation | 320 | 12.8% | 4 |
| May 2026 | Tisserand | 10 | 0.4% | 5 |
| Jun 2026 | doTERRA | 1K | 46.7% | 1 |
| Jun 2026 | Young Living | 480 | 22.4% | 2 |
| Jun 2026 | Absolute Essential | 390 | 18.2% | 3 |
| Jun 2026 | Thursday Plantation | 260 | 12.1% | 4 |
| Jun 2026 | Tisserand | 10 | 0.47% | 5 |
| Jul 2026 | doTERRA | 1K | 49.8% | 1 |
| Jul 2026 | Young Living | 480 | 23.9% | 2 |
| Jul 2026 | Absolute Essential | 260 | 12.9% | 3 |
| Jul 2026 | Thursday Plantation | 260 | 12.9% | 4 |
| Jul 2026 | Tisserand | 10 | 0.5% | 5 |
| Aug 2026 | doTERRA | 1.3K | 52% | 1 |
| Aug 2026 | Thursday Plantation | 480 | 19.2% | 2 |
| Aug 2026 | Young Living | 390 | 15.6% | 3 |
| Aug 2026 | Absolute Essential | 320 | 12.8% | 4 |
| Aug 2026 | Tisserand | 10 | 0.4% | 5 |
| Sep 2026 | doTERRA | 1K | 52.1% | 1 |
| Sep 2026 | Young Living | 390 | 20.3% | 2 |
| Sep 2026 | Absolute Essential | 260 | 13.5% | 3 |
| Sep 2026 | Thursday Plantation | 260 | 13.5% | 4 |
| Sep 2026 | Tisserand | 10 | 0.52% | 5 |

## What is being compared

- **Absolute Essential**: Measured on the search term “absolute essential”.
- **doTERRA**: Measured on the search term “doterra”.
- **Thursday Plantation**: Measured on the search term “thursday plantation”.
- **Tisserand**: Measured on the search term “tisserand”.
- **Young Living**: Measured on the search term “young living”.

- [Absolute Essential](/demand/nz/brands/absolute-essential)
- [doTERRA](/demand/nz/brands/doterra)
- [Thursday Plantation](/demand/nz/brands/thursday-plantation)
- [Tisserand](/demand/nz/brands/tisserand)
- [Young Living](/demand/nz/brands/young-living)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among essential oil brands in New Zealand?

In September 2026, doTERRA was the most searched among essential oil brands in New Zealand, with an estimated 1K branded searches, 52.1% of all searches for the five we track.

## Cite this page

Brandwave. "Essential oil brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-essential-oil-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-essential-oil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.