--- title: "Equipment hire companies in New Zealand: Which brands are most popular in search?" description: "Compare the tool and equipment hire companies New Zealand tradies and DIYers use. Share of Search among Hirepool, Kennards Hire and Porter Hire, the equipment hire companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-equipment-hire-companies" publisher: "Brandwave" --- # Equipment hire companies in New Zealand: Which brands are most popular in search? Compare the tool and equipment hire companies New Zealand tradies and DIYers use. Share of Search among Hirepool, Kennards Hire and Porter Hire, the equipment hire companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Equipment hire companies - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hirepool, 63.7% ## Which brand is most popular in search among equipment hire companies in New Zealand? - In August 2026, Hirepool was the most searched among equipment hire companies in New Zealand, with an estimated 20.3K branded searches and 63.7% estimated Share of Search within this set. - Kennards Hire is in 2nd place, 30.5 percentage points behind at 33.2% Share of Search. - Across the 11 months ending August 2026, Hirepool’s estimated Share of Search among equipment hire companies in New Zealand decreased from 67.5% to 63.7%. - Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire companies in New Zealand increased from 30% to 33.2%. - Across the 11 months ending August 2026, Porter Hire’s estimated Share of Search among equipment hire companies in New Zealand increased from 2.5% to 3.1%. - Across the 11 months ending August 2026, Hirepool’s estimated Share of Search among equipment hire companies in New Zealand peaked at 67.5% in October 2025 and was lowest at 60.2% in May 2026. - Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire companies in New Zealand peaked at 36.7% in May 2026 and was lowest at 30% in October 2025. - Across the 11 months ending August 2026, Porter Hire’s estimated Share of Search among equipment hire companies in New Zealand peaked at 3.5% in June 2026 and was lowest at 2.4% in November 2025. ## Compare search popularity between leading brands - [Hirepool vs Kennards Hire: compare search popularity](/demand/nz/compare/hirepool-vs-kennards-hire): 63.7% against 33.2% Share of Search. - [Hirepool vs Porter Hire: compare search popularity](/demand/nz/compare/hirepool-vs-porter-hire): 63.7% against 3.1% Share of Search. - [Kennards Hire vs Porter Hire: compare search popularity](/demand/nz/compare/kennards-hire-vs-porter-hire): 33.2% against 3.1% Share of Search. ## How did search popularity change for New Zealand equipment hire companies in August 2026? - Hirepool’s estimated Share of Search among equipment hire companies in New Zealand has gained ground for 3 months in a row, from 60.2% to 63.7% in August 2026. - Estimated monthly branded searches for Kennards Hire in New Zealand fell 16.8% over 11 measured months, from 12.7K to 10.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hirepool | 63.7% | 20.3K | +0.9% | Hirepool | | 2 | Kennards Hire | 33.2% | 10.6K | +0.5% | Kennards Hire | | 3 | Porter Hire | 3.1% | 1K | -2.9% | Porter Hire | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hirepool | 28.6K | 67.5% | 1 | | Oct 2025 | Kennards Hire | 12.7K | 30% | 2 | | Oct 2025 | Porter Hire | 1.1K | 2.5% | 3 | | Nov 2025 | Hirepool | 29K | 64.7% | 1 | | Nov 2025 | Kennards Hire | 14.8K | 33% | 2 | | Nov 2025 | Porter Hire | 1.1K | 2.4% | 3 | | Dec 2025 | Hirepool | 23.8K | 64.4% | 1 | | Dec 2025 | Kennards Hire | 12.2K | 33.1% | 2 | | Dec 2025 | Porter Hire | 930 | 2.5% | 3 | | Jan 2026 | Hirepool | 24K | 64.4% | 1 | | Jan 2026 | Kennards Hire | 12.2K | 32.8% | 2 | | Jan 2026 | Porter Hire | 1.1K | 2.8% | 3 | | Feb 2026 | Hirepool | 23.8K | 64.1% | 1 | | Feb 2026 | Kennards Hire | 12.2K | 32.9% | 2 | | Feb 2026 | Porter Hire | 1.1K | 3% | 3 | | Mar 2026 | Hirepool | 24.8K | 63.4% | 1 | | Mar 2026 | Kennards Hire | 13.2K | 33.7% | 2 | | Mar 2026 | Porter Hire | 1.1K | 2.9% | 3 | | Apr 2026 | Hirepool | 23.5K | 63.6% | 1 | | Apr 2026 | Kennards Hire | 12.5K | 33.7% | 2 | | Apr 2026 | Porter Hire | 1K | 2.7% | 3 | | May 2026 | Hirepool | 20.4K | 60.2% | 1 | | May 2026 | Kennards Hire | 12.4K | 36.7% | 2 | | May 2026 | Porter Hire | 1K | 3% | 3 | | Jun 2026 | Hirepool | 20.3K | 63.4% | 1 | | Jun 2026 | Kennards Hire | 10.6K | 33.1% | 2 | | Jun 2026 | Porter Hire | 1.1K | 3.5% | 3 | | Jul 2026 | Hirepool | 20.1K | 63.5% | 1 | | Jul 2026 | Kennards Hire | 10.5K | 33.2% | 2 | | Jul 2026 | Porter Hire | 1K | 3.3% | 3 | | Aug 2026 | Hirepool | 20.3K | 63.7% | 1 | | Aug 2026 | Kennards Hire | 10.6K | 33.2% | 2 | | Aug 2026 | Porter Hire | 1K | 3.1% | 3 | | Sep 2026 | Hirepool | — | — | — | | Sep 2026 | Kennards Hire | — | — | — | | Sep 2026 | Porter Hire | — | — | — | ## What is being compared - **Hirepool**: Measured on the search terms “hirepool”, “hirepool car trailer”, “hirepool co nz”, “hirepool equipment”, “hirepool ltd”, “hirepool moorhouse”, “hirepool near me”, “hirepool nz”, “hirepool portaloo”, “hirepool puhinui”, “hirepool thorndon”, “hirepool trailer”, “hirepool truck”, “hirepool van hire”, “hirepool vehicle hire”, “hirepool vehicles” and “hirepool water blaster”, summed into one figure. - **Kennards Hire**: Measured on the search terms “kennards hire”, “kennards hire location”, “kennards hire near me”, “kennards hire newtown”, “kennards hire nz”, “kennards hire online”, “kennards hire opening hours”, “kennards hire scissor lift”, “kennardshire”, “kennardshire co nz” and “kennardshire nz”, summed into one figure. - **Porter Hire**: Measured on the search terms “porter hire”, “porter hire near me”, “porter hire nz” and “porterhire”, summed into one figure. - [Hirepool](/demand/nz/brands/hirepool) - [Kennards Hire](/demand/nz/brands/kennards-hire) - [Porter Hire](/demand/nz/brands/porter-hire) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among equipment hire companies in New Zealand? In August 2026, Hirepool was the most searched among equipment hire companies in New Zealand, with an estimated 20.3K branded searches and 63.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Equipment hire companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-equipment-hire-companies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-equipment-hire-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.