---
title: "Equipment finance in New Zealand: Which are searched most?"
description: "Compare the equipment and asset finance providers New Zealand businesses use. Share of Search among UDC Finance, Finance New Zealand, Speirs Finance, De Lage Landen and FlexiRent, the equipment finance Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-equipment-finance"
publisher: "Brandwave"
---

# Equipment finance in New Zealand: Which are searched most?

Compare the equipment and asset finance providers New Zealand businesses use. Share of Search among UDC Finance, Finance New Zealand, Speirs Finance, De Lage Landen and FlexiRent, the equipment finance Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Equipment finance
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: UDC Finance, 94.1%

## Which brand is most popular in search among equipment finance in New Zealand?

- In September 2026, UDC Finance was the most searched among equipment finance in New Zealand, with an estimated 13.5K branded searches, 94.1% of all searches for the five we track.
- Finance New Zealand is in 2nd place, 91.4 percentage points behind at 2.7%.
- Across the 12 months ending September 2026, UDC Finance’s share of searches among equipment finance in New Zealand increased from 92.4% to 94.1%.
- Across the 12 months ending September 2026, Speirs Finance’s share of searches among equipment finance in New Zealand decreased from 3.1% to 2.2%.
- Across the 12 months ending September 2026, UDC Finance’s share of searches among equipment finance in New Zealand peaked at 94.9% in January 2026 and was lowest at 92.4% in October 2025.
- Across the 12 months ending September 2026, Speirs Finance’s share of searches among equipment finance in New Zealand peaked at 3.1% in October 2025 and was lowest at 1.7% in July 2026.
- Across the 12 months ending September 2026, Finance New Zealand, De Lage Landen and FlexiRent held steady: their share of searches among equipment finance in New Zealand each moved less than 0.5 percentage points.

## Top equipment finance in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Finance New Zealand was mentioned most often, in four of the five answers. UDC Finance was recommended most often, coming first in all three answers that gave a list. Finance New Zealand was second, and Speirs Finance was third. De Lage Landen, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| UDC Finance | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Finance New Zealand | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Speirs Finance | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| De Lage Landen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| FlexiRent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about equipment finance

- Asked ChatGPT "Which equipment finance provider should I use in New Zealand?": 1. UDC Finance, 2. Finance New Zealand
- Asked ChatGPT "What are the best equipment finance providers in New Zealand?": 1. UDC Finance, 2. Speirs Finance, 3. Finance New Zealand
- Asked ChatGPT "What's the best equipment finance provider in New Zealand for new machinery?": 1. UDC Finance, 2. Finance New Zealand
- Searched Google, AI Overview "equipment finance nz": 1. Speirs Finance
- Searched Google, AI Overview "machinery finance nz": 1. Finance New Zealand, 2. Speirs Finance

Not named in any answer: De Lage Landen and FlexiRent.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [UDC Finance vs Finance New Zealand: compare search popularity](/demand/nz/compare/finance-nz-vs-udc-finance): 94.1% against 2.7% Share of Search.
- [UDC Finance vs Speirs Finance: compare search popularity](/demand/nz/compare/speirs-finance-vs-udc-finance): 94.1% against 2.2% Share of Search.
- [Finance New Zealand vs Speirs Finance: compare search popularity](/demand/nz/compare/finance-nz-vs-speirs-finance): 2.7% against 2.2% Share of Search.

## How did search popularity change for New Zealand equipment finance in September 2026?

- Estimated monthly branded searches for FlexiRent in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
- Estimated monthly branded searches for UDC Finance in New Zealand rose 15.4% over 12 measured months, from 11.7K to 13.5K in September 2026.
- Estimated monthly branded searches for De Lage Landen in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
- Estimated monthly branded searches for Speirs Finance in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | UDC Finance | 94.1% | 13.5K | -5.6% | UDC Finance |
| 2 | Finance New Zealand | 2.7% | 390 | 0.0% | Finance New Zealand |
| 3 | Speirs Finance | 2.2% | 320 | 0.0% | Speirs Finance |
| 4 | De Lage Landen | 0.63% | 90 | -18.2% | DLL |
| 5 | FlexiRent | 0.35% | 50 | +66.7% | FlexiRent |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UDC Finance | 11.7K | 92.4% | 1 |
| Oct 2025 | Finance New Zealand | 390 | 3.1% | 2 |
| Oct 2025 | Speirs Finance | 390 | 3.1% | 3 |
| Oct 2025 | De Lage Landen | 140 | 1.1% | 4 |
| Oct 2025 | FlexiRent | 40 | 0.32% | 5 |
| Nov 2025 | UDC Finance | 11.7K | 92.9% | 1 |
| Nov 2025 | Finance New Zealand | 390 | 3.1% | 2 |
| Nov 2025 | Speirs Finance | 320 | 2.5% | 3 |
| Nov 2025 | De Lage Landen | 140 | 1.1% | 4 |
| Nov 2025 | FlexiRent | 40 | 0.32% | 5 |
| Dec 2025 | UDC Finance | 11.7K | 94.4% | 1 |
| Dec 2025 | Finance New Zealand | 320 | 2.6% | 2 |
| Dec 2025 | Speirs Finance | 260 | 2.1% | 3 |
| Dec 2025 | De Lage Landen | 70 | 0.56% | 4 |
| Dec 2025 | FlexiRent | 50 | 0.4% | 5 |
| Jan 2026 | UDC Finance | 14.3K | 94.9% | 1 |
| Jan 2026 | Finance New Zealand | 390 | 2.6% | 2 |
| Jan 2026 | Speirs Finance | 260 | 1.7% | 3 |
| Jan 2026 | De Lage Landen | 90 | 0.6% | 4 |
| Jan 2026 | FlexiRent | 30 | 0.2% | 5 |
| Feb 2026 | UDC Finance | 11.7K | 93.3% | 1 |
| Feb 2026 | Finance New Zealand | 390 | 3.1% | 2 |
| Feb 2026 | Speirs Finance | 260 | 2.1% | 3 |
| Feb 2026 | De Lage Landen | 140 | 1.1% | 4 |
| Feb 2026 | FlexiRent | 50 | 0.4% | 5 |
| Mar 2026 | UDC Finance | 14.3K | 93.6% | 1 |
| Mar 2026 | Finance New Zealand | 480 | 3.1% | 2 |
| Mar 2026 | Speirs Finance | 320 | 2.1% | 3 |
| Mar 2026 | De Lage Landen | 140 | 0.92% | 4 |
| Mar 2026 | FlexiRent | 30 | 0.2% | 5 |
| Apr 2026 | UDC Finance | 13.5K | 94.5% | 1 |
| Apr 2026 | Finance New Zealand | 390 | 2.7% | 2 |
| Apr 2026 | Speirs Finance | 260 | 1.8% | 3 |
| Apr 2026 | De Lage Landen | 110 | 0.77% | 4 |
| Apr 2026 | FlexiRent | 30 | 0.21% | 5 |
| May 2026 | UDC Finance | 11.7K | 93.2% | 1 |
| May 2026 | Finance New Zealand | 390 | 3.1% | 2 |
| May 2026 | Speirs Finance | 320 | 2.5% | 3 |
| May 2026 | De Lage Landen | 110 | 0.88% | 4 |
| May 2026 | FlexiRent | 40 | 0.32% | 5 |
| Jun 2026 | UDC Finance | 14.3K | 93.8% | 1 |
| Jun 2026 | Finance New Zealand | 480 | 3.1% | 2 |
| Jun 2026 | Speirs Finance | 320 | 2.1% | 3 |
| Jun 2026 | De Lage Landen | 110 | 0.72% | 4 |
| Jun 2026 | FlexiRent | 40 | 0.26% | 5 |
| Jul 2026 | UDC Finance | 14.3K | 94.8% | 1 |
| Jul 2026 | Finance New Zealand | 390 | 2.6% | 2 |
| Jul 2026 | Speirs Finance | 260 | 1.7% | 3 |
| Jul 2026 | De Lage Landen | 110 | 0.73% | 4 |
| Jul 2026 | FlexiRent | 20 | 0.13% | 5 |
| Aug 2026 | UDC Finance | 14.3K | 94.4% | 1 |
| Aug 2026 | Finance New Zealand | 390 | 2.6% | 2 |
| Aug 2026 | Speirs Finance | 320 | 2.1% | 3 |
| Aug 2026 | De Lage Landen | 110 | 0.73% | 4 |
| Aug 2026 | FlexiRent | 30 | 0.2% | 5 |
| Sep 2026 | UDC Finance | 13.5K | 94.1% | 1 |
| Sep 2026 | Finance New Zealand | 390 | 2.7% | 2 |
| Sep 2026 | Speirs Finance | 320 | 2.2% | 3 |
| Sep 2026 | De Lage Landen | 90 | 0.63% | 4 |
| Sep 2026 | FlexiRent | 50 | 0.35% | 5 |

## What is being compared

- **De Lage Landen**: Measured on the search term “de lage landen”.
- **Finance New Zealand**: Measured on the search term “finance new zealand”.
- **FlexiRent**: Measured on the search terms “flexirent” and “flexirent nz”, summed into one figure.
- **Speirs Finance**: Measured on the search term “speirs finance”.
- **UDC Finance**: Measured on the search terms “udc”, “udc finance” and “udcfinance”, summed into one figure.

- [De Lage Landen](/demand/nz/brands/de-lage-landen)
- [Finance New Zealand](/demand/nz/brands/finance-nz)
- [FlexiRent](/demand/nz/brands/flexirent)
- [Speirs Finance](/demand/nz/brands/speirs-finance)
- [UDC Finance](/demand/nz/brands/udc-finance)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among equipment finance in New Zealand?

In September 2026, UDC Finance was the most searched among equipment finance in New Zealand, with an estimated 13.5K branded searches, 94.1% of all searches for the five we track.

## Cite this page

Brandwave. "Equipment finance in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-equipment-finance

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-equipment-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.