---
title: "Equestrian retailers in New Zealand: Which brands are most popular in search?"
description: "Compare equestrian retailers New Zealand riders buy saddlery and riding gear from. Share of Search among Saddlery Warehouse, HorseSports, Canterbury Saddlery and Horselands, the equestrian retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-equestrian-retailers"
publisher: "Brandwave"
---

# Equestrian retailers in New Zealand: Which brands are most popular in search?

Compare equestrian retailers New Zealand riders buy saddlery and riding gear from. Share of Search among Saddlery Warehouse, HorseSports, Canterbury Saddlery and Horselands, the equestrian retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Equestrian retailers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Saddlery Warehouse, 85.2%

## Which brand is most popular in search among equestrian retailers in New Zealand?

- In August 2026, Saddlery Warehouse was the most searched among equestrian retailers in New Zealand, with an estimated 16.9K branded searches and 85.2% estimated Share of Search within this set.
- HorseSports is in 2nd place, 79.4 percentage points behind at 5.8% Share of Search.
- Across the 11 months ending August 2026, Saddlery Warehouse’s estimated Share of Search among equestrian retailers in New Zealand increased from 82.7% to 85.2%.
- Across the 11 months ending August 2026, Horselands’ estimated Share of Search among equestrian retailers in New Zealand decreased from 7.4% to 4.5%.
- Across the 11 months ending August 2026, Saddlery Warehouse’s estimated Share of Search among equestrian retailers in New Zealand peaked at 86.2% in July 2026 and was lowest at 81.6% in February 2026.
- Across the 11 months ending August 2026, HorseSports’ estimated Share of Search among equestrian retailers in New Zealand peaked at 6.8% in February 2026 and was lowest at 5% in July 2026.
- Across the 11 months ending August 2026, Canterbury Saddlery’s estimated Share of Search among equestrian retailers in New Zealand peaked at 5.2% in February 2026 and was lowest at 3.8% in November 2025.
- Across the 11 months ending August 2026, Horselands’ estimated Share of Search among equestrian retailers in New Zealand peaked at 7.4% in October 2025 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, HorseSports rose from 3rd to 2nd among equestrian retailers in New Zealand.
- Across the 11 months ending August 2026, Canterbury Saddlery rose from 4th to 3rd among equestrian retailers in New Zealand.
- Across the 11 months ending August 2026, Horselands fell from 2nd to 4th among equestrian retailers in New Zealand.

## Compare search popularity between leading brands

- [Saddlery Warehouse vs HorseSports: compare search popularity](/demand/nz/compare/horsesports-vs-saddlery-warehouse): 85.2% against 5.8% Share of Search.
- [Saddlery Warehouse vs Canterbury Saddlery: compare search popularity](/demand/nz/compare/canterbury-saddlery-vs-saddlery-warehouse): 85.2% against 4.5% Share of Search.
- [Saddlery Warehouse vs Horselands: compare search popularity](/demand/nz/compare/horselands-vs-saddlery-warehouse): 85.2% against 4.5% Share of Search.
- [HorseSports vs Canterbury Saddlery: compare search popularity](/demand/nz/compare/canterbury-saddlery-vs-horsesports): 5.8% against 4.5% Share of Search.
- [HorseSports vs Horselands: compare search popularity](/demand/nz/compare/horselands-vs-horsesports): 5.8% against 4.5% Share of Search.
- [Canterbury Saddlery vs Horselands: compare search popularity](/demand/nz/compare/canterbury-saddlery-vs-horselands): 4.5% Share of Search each.

## How did search popularity change for New Zealand equestrian retailers in August 2026?

- In August 2026, HorseSports gained estimated Share of Search among equestrian retailers in New Zealand, from 5% to 5.8%.
- In August 2026, Saddlery Warehouse lost estimated Share of Search among equestrian retailers in New Zealand, from 86.2% to 85.2%.
- Estimated monthly branded searches for Horselands in New Zealand fell 40.3% over 11 measured months, from 1.5K to 890 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Saddlery Warehouse | 85.2% | 16.9K | -2.6% | Saddlery Warehouse |
| 2 | HorseSports | 5.8% | 1.1K | +15.0% | HorseSports |
| 3 | Canterbury Saddlery | 4.5% | 890 | -1.1% | Canterbury Saddlery |
| 4 | Horselands | 4.5% | 890 | +1.1% | Horselands |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Saddlery Warehouse | 16.6K | 82.7% | 1 |
| Oct 2025 | Horselands | 1.5K | 7.4% | 2 |
| Oct 2025 | HorseSports | 1.1K | 5.5% | 3 |
| Oct 2025 | Canterbury Saddlery | 890 | 4.4% | 4 |
| Nov 2025 | Saddlery Warehouse | 20K | 84.5% | 1 |
| Nov 2025 | Horselands | 1.5K | 6.3% | 2 |
| Nov 2025 | HorseSports | 1.3K | 5.4% | 3 |
| Nov 2025 | Canterbury Saddlery | 910 | 3.8% | 4 |
| Dec 2025 | Saddlery Warehouse | 20.3K | 84.1% | 1 |
| Dec 2025 | Horselands | 1.5K | 6.3% | 2 |
| Dec 2025 | HorseSports | 1.3K | 5.3% | 3 |
| Dec 2025 | Canterbury Saddlery | 1K | 4.2% | 4 |
| Jan 2026 | Saddlery Warehouse | 16.9K | 83.4% | 1 |
| Jan 2026 | HorseSports | 1.3K | 6.4% | 2 |
| Jan 2026 | Horselands | 1.2K | 5.8% | 3 |
| Jan 2026 | Canterbury Saddlery | 900 | 4.5% | 4 |
| Feb 2026 | Saddlery Warehouse | 14K | 81.6% | 1 |
| Feb 2026 | HorseSports | 1.2K | 6.8% | 2 |
| Feb 2026 | Horselands | 1.1K | 6.4% | 3 |
| Feb 2026 | Canterbury Saddlery | 890 | 5.2% | 4 |
| Mar 2026 | Saddlery Warehouse | 17.1K | 83.8% | 1 |
| Mar 2026 | HorseSports | 1.3K | 6.6% | 2 |
| Mar 2026 | Horselands | 1.1K | 5.2% | 3 |
| Mar 2026 | Canterbury Saddlery | 900 | 4.4% | 4 |
| Apr 2026 | Saddlery Warehouse | 17.4K | 82.7% | 1 |
| Apr 2026 | HorseSports | 1.4K | 6.7% | 2 |
| Apr 2026 | Horselands | 1.2K | 5.7% | 3 |
| Apr 2026 | Canterbury Saddlery | 1K | 4.8% | 4 |
| May 2026 | Saddlery Warehouse | 17.1K | 83.8% | 1 |
| May 2026 | HorseSports | 1.2K | 5.9% | 2 |
| May 2026 | Horselands | 1.1K | 5.3% | 3 |
| May 2026 | Canterbury Saddlery | 1K | 5% | 4 |
| Jun 2026 | Saddlery Warehouse | 17K | 85% | 1 |
| Jun 2026 | HorseSports | 1.2K | 6.1% | 2 |
| Jun 2026 | Horselands | 900 | 4.5% | 3 |
| Jun 2026 | Canterbury Saddlery | 890 | 4.4% | 4 |
| Jul 2026 | Saddlery Warehouse | 17.3K | 86.2% | 1 |
| Jul 2026 | HorseSports | 1K | 5% | 2 |
| Jul 2026 | Canterbury Saddlery | 900 | 4.5% | 3 |
| Jul 2026 | Horselands | 880 | 4.4% | 4 |
| Aug 2026 | Saddlery Warehouse | 16.9K | 85.2% | 1 |
| Aug 2026 | HorseSports | 1.1K | 5.8% | 2 |
| Aug 2026 | Canterbury Saddlery | 890 | 4.5% | 3 |
| Aug 2026 | Horselands | 890 | 4.5% | 4 |
| Sep 2026 | Canterbury Saddlery | — | — | — |
| Sep 2026 | Horselands | — | — | — |
| Sep 2026 | HorseSports | — | — | — |
| Sep 2026 | Saddlery Warehouse | — | — | — |

## What is being compared

- **Canterbury Saddlery**: Measured on the search terms “canterbury saddlery”, “canterbury saddlery woodend” and “canterburysaddlery”, summed into one figure.
- **Horselands**: Measured on the search terms “horselands”, “horselands co nz”, “horselands equestrian”, “horselands near me”, “horselands nz”, “horselands online” and “horselands saddlery”, summed into one figure.
- **HorseSports**: Measured on the search terms “horsesports”, “horsesports co nz”, “horsesports nz” and “horsesports saddlery”, summed into one figure.
- **Saddlery Warehouse**: Measured on the search terms “calf covers saddlery warehouse”, “dog covers saddlery warehouse”, “saddlery warehouse”, “saddlery warehouse boots”, “saddlery warehouse bridles”, “saddlery warehouse calf covers”, “saddlery warehouse covers”, “saddlery warehouse dog covers”, “saddlery warehouse gift voucher”, “saddlery warehouse helmets”, “saddlery warehouse locations”, “saddlery warehouse near me”, “saddlery warehouse new plymouth”, “saddlery warehouse nz”, “saddlery warehouse online”, “saddlery warehouse online shopping”, “saddlery warehouse rugs”, “saddlerywarehouse”, “saddlerywarehouse co nz” and “the saddlery warehouse”, summed into one figure.

- [Canterbury Saddlery](/demand/nz/brands/canterbury-saddlery)
- [Horselands](/demand/nz/brands/horselands)
- [HorseSports](/demand/nz/brands/horsesports)
- [Saddlery Warehouse](/demand/nz/brands/saddlery-warehouse)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among equestrian retailers in New Zealand?

In August 2026, Saddlery Warehouse was the most searched among equestrian retailers in New Zealand, with an estimated 16.9K branded searches and 85.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Equestrian retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-equestrian-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-equestrian-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.