---
title: "Epoxy brands in New Zealand: Which are searched most?"
description: "Compare the epoxy brands people buy. Share of Search among Gorilla Glue, Loctite, Norski, WEST SYSTEM and Araldite, the epoxy brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-epoxy-brands"
publisher: "Brandwave"
---

# Epoxy brands in New Zealand: Which are searched most?

Compare the epoxy brands people buy. Share of Search among Gorilla Glue, Loctite, Norski, WEST SYSTEM and Araldite, the epoxy brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Epoxy brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Gorilla Glue, 43%

## Which brand is most popular in search among epoxy brands in New Zealand?

- Gorilla Glue and Loctite share the highest share of searches among epoxy brands in New Zealand, at 43% in September 2026.
- Across the 12 months ending September 2026, Gorilla Glue’s share of searches among epoxy brands in New Zealand increased from 37.5% to 43%.
- Across the 12 months ending September 2026, Loctite’s share of searches among epoxy brands in New Zealand decreased from 48.7% to 43%.
- Across the 12 months ending September 2026, Norski’s share of searches among epoxy brands in New Zealand decreased from 9% to 7.3%.
- Across the 12 months ending September 2026, WEST SYSTEM’s share of searches among epoxy brands in New Zealand increased from 4.9% to 6.3%.
- Across the 12 months ending September 2026, Gorilla Glue’s share of searches among epoxy brands in New Zealand peaked at 43% in September 2026 and was lowest at 36% in August 2026.
- Across the 12 months ending September 2026, Loctite’s share of searches among epoxy brands in New Zealand peaked at 48.7% in October 2025 and was lowest at 41.5% in November 2025.
- Across the 12 months ending September 2026, Norski’s share of searches among epoxy brands in New Zealand peaked at 11.9% in January 2026 and was lowest at 7.3% in September 2026.
- Across the 12 months ending September 2026, WEST SYSTEM’s share of searches among epoxy brands in New Zealand peaked at 9.5% in May 2026 and was lowest at 4.9% in October 2025.
- Across the 12 months ending September 2026, Gorilla Glue rose from 2nd to 1st among epoxy brands in New Zealand.
- Across the 12 months ending September 2026, Loctite fell from 1st to 2nd among epoxy brands in New Zealand.
- Across the 12 months ending September 2026, Araldite held steady: its share of searches among epoxy brands in New Zealand moved less than 0.5 percentage points.

## Top epoxy brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Araldite was mentioned most often, in three of the five answers. Araldite was recommended most often, coming first in two out of three answers that gave a list. Norski and WEST SYSTEM tied for second. Gorilla Glue, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Araldite | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Norski | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| WEST SYSTEM | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Loctite | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Gorilla Glue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about epoxy brands

- Asked ChatGPT "Which epoxy brand should I buy in New Zealand?": 1. Araldite, 2. Norski, 3. WEST SYSTEM
- Asked ChatGPT "What are the best epoxy brands in New Zealand?": 1. WEST SYSTEM, 2. Norski, 3. Araldite
- Asked ChatGPT "What's the best epoxy brand in New Zealand for a strong bond?": 1. Araldite, 2. Loctite
- Searched Google, AI Overview "epoxy resin nz": named none of the brands we track
- Searched Google, AI Overview "two part epoxy": named none of the brands we track

Not named in any answer: Gorilla Glue.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Gorilla Glue vs Loctite: compare search popularity](/demand/nz/compare/gorilla-glue-vs-loctite): 43% Share of Search each.
- [Gorilla Glue vs Norski: compare search popularity](/demand/nz/compare/gorilla-glue-vs-norski): 43% against 7.3% Share of Search.
- [Gorilla Glue vs WEST SYSTEM: compare search popularity](/demand/nz/compare/gorilla-glue-vs-west-system): 43% against 6.3% Share of Search.
- [Loctite vs Norski: compare search popularity](/demand/nz/compare/loctite-vs-norski): 43% against 7.3% Share of Search.
- [Loctite vs WEST SYSTEM: compare search popularity](/demand/nz/compare/loctite-vs-west-system): 43% against 6.3% Share of Search.
- [Norski vs WEST SYSTEM: compare search popularity](/demand/nz/compare/norski-vs-west-system): 7.3% against 6.3% Share of Search.

## How did search popularity change for New Zealand epoxy brands in September 2026?

- In September 2026, Gorilla Glue overtook Loctite to become the leader among epoxy brands in New Zealand, with 43% of the searches.
- In September 2026, Loctite lost share of searches among epoxy brands in New Zealand, from 46.8% to 43%.
- In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%.
- In September 2026, Norski lost share of searches among epoxy brands in New Zealand, from 8.6% to 7.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gorilla Glue | 43% | 1.3K | +30.0% | The Gorilla Glue Company |
| 2 | Loctite | 43% | 1.3K | 0.0% | Henkel AG & Co. KGaA |
| 3 | Norski | 7.3% | 220 | -8.3% | Norski |
| 4 | WEST SYSTEM | 6.3% | 190 | -20.8% | WEST SYSTEM |
| 5 | Araldite | 0.33% | 10 | — | Huntsman Advanced Materials |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Loctite | 1.3K | 48.7% | 1 |
| Oct 2025 | Gorilla Glue | 1K | 37.5% | 2 |
| Oct 2025 | Norski | 240 | 9% | 3 |
| Oct 2025 | WEST SYSTEM | 130 | 4.9% | 4 |
| Oct 2025 | Araldite | 0 | 0% | 5 |
| Nov 2025 | Gorilla Glue | 1K | 41.5% | 1 |
| Nov 2025 | Loctite | 1K | 41.5% | 2 |
| Nov 2025 | Norski | 240 | 10% | 3 |
| Nov 2025 | WEST SYSTEM | 160 | 6.6% | 4 |
| Nov 2025 | Araldite | 10 | 0.41% | 5 |
| Dec 2025 | Loctite | 1K | 42.9% | 1 |
| Dec 2025 | Gorilla Glue | 880 | 37.8% | 2 |
| Dec 2025 | Norski | 260 | 11.2% | 3 |
| Dec 2025 | WEST SYSTEM | 190 | 8.2% | 4 |
| Dec 2025 | Araldite | 0 | 0% | 5 |
| Jan 2026 | Loctite | 1K | 42.6% | 1 |
| Jan 2026 | Gorilla Glue | 880 | 37.4% | 2 |
| Jan 2026 | Norski | 280 | 11.9% | 3 |
| Jan 2026 | WEST SYSTEM | 180 | 7.7% | 4 |
| Jan 2026 | Araldite | 10 | 0.43% | 5 |
| Feb 2026 | Loctite | 1K | 43.9% | 1 |
| Feb 2026 | Gorilla Glue | 880 | 38.6% | 2 |
| Feb 2026 | Norski | 210 | 9.2% | 3 |
| Feb 2026 | WEST SYSTEM | 190 | 8.3% | 4 |
| Feb 2026 | Araldite | 0 | 0% | 5 |
| Mar 2026 | Gorilla Glue | 1K | 41.7% | 1 |
| Mar 2026 | Loctite | 1K | 41.7% | 2 |
| Mar 2026 | Norski | 210 | 8.8% | 3 |
| Mar 2026 | WEST SYSTEM | 190 | 7.9% | 4 |
| Mar 2026 | Araldite | 0 | 0% | 5 |
| Apr 2026 | Loctite | 1K | 43.7% | 1 |
| Apr 2026 | Gorilla Glue | 880 | 38.4% | 2 |
| Apr 2026 | Norski | 210 | 9.2% | 3 |
| Apr 2026 | WEST SYSTEM | 190 | 8.3% | 4 |
| Apr 2026 | Araldite | 10 | 0.44% | 5 |
| May 2026 | Loctite | 1K | 43.1% | 1 |
| May 2026 | Gorilla Glue | 880 | 37.9% | 2 |
| May 2026 | WEST SYSTEM | 220 | 9.5% | 3 |
| May 2026 | Norski | 210 | 9.1% | 4 |
| May 2026 | Araldite | 10 | 0.43% | 5 |
| Jun 2026 | Loctite | 1K | 43.7% | 1 |
| Jun 2026 | Gorilla Glue | 880 | 38.4% | 2 |
| Jun 2026 | Norski | 210 | 9.2% | 3 |
| Jun 2026 | WEST SYSTEM | 190 | 8.3% | 4 |
| Jun 2026 | Araldite | 10 | 0.44% | 5 |
| Jul 2026 | Gorilla Glue | 1K | 42% | 1 |
| Jul 2026 | Loctite | 1K | 42% | 2 |
| Jul 2026 | Norski | 220 | 9.2% | 3 |
| Jul 2026 | WEST SYSTEM | 160 | 6.7% | 4 |
| Jul 2026 | Araldite | 0 | 0% | 5 |
| Aug 2026 | Loctite | 1.3K | 46.8% | 1 |
| Aug 2026 | Gorilla Glue | 1K | 36% | 2 |
| Aug 2026 | Norski | 240 | 8.6% | 3 |
| Aug 2026 | WEST SYSTEM | 240 | 8.6% | 4 |
| Aug 2026 | Araldite | 0 | 0% | 5 |
| Sep 2026 | Gorilla Glue | 1.3K | 43% | 1 |
| Sep 2026 | Loctite | 1.3K | 43% | 2 |
| Sep 2026 | Norski | 220 | 7.3% | 3 |
| Sep 2026 | WEST SYSTEM | 190 | 6.3% | 4 |
| Sep 2026 | Araldite | 10 | 0.33% | 5 |

## What is being compared

- **Araldite**: Measured on the search term “24 hour araldite”.
- **Gorilla Glue**: Measured on the search term “gorilla glue”.
- **Loctite**: Measured on the search term “loctite”.
- **Norski**: Measured on the search terms “norski” and “norski epoxy”, summed into one figure.
- **WEST SYSTEM**: Measured on the search terms “west system” and “west system epoxy”, summed into one figure.

- [Araldite](/demand/nz/brands/araldite)
- [Gorilla Glue](/demand/nz/brands/gorilla-glue)
- [Loctite](/demand/nz/brands/loctite)
- [Norski](/demand/nz/brands/norski)
- [WEST SYSTEM](/demand/nz/brands/west-system)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among epoxy brands in New Zealand?

Gorilla Glue and Loctite share the highest share of searches among epoxy brands in New Zealand, at 43% in September 2026.

## Cite this page

Brandwave. "Epoxy brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-epoxy-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-epoxy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.