---
title: "Energy drink brands in New Zealand: Which brands are most popular in search?"
description: "Compare the energy drink brands New Zealanders buy. Share of Search among Red Bull, Monster Energy, V Energy, Mother, Prime and C4 Energy, the energy drink brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-energy-drink-brands"
publisher: "Brandwave"
---

# Energy drink brands in New Zealand: Which brands are most popular in search?

Compare the energy drink brands New Zealanders buy. Share of Search among Red Bull, Monster Energy, V Energy, Mother, Prime and C4 Energy, the energy drink brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Energy drink brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Red Bull, 35.4%

## Which brand is most popular in search among energy drink brands in New Zealand?

- In August 2026, Red Bull was the most searched among energy drink brands in New Zealand, with an estimated 11.7K branded searches and 35.4% estimated Share of Search within this set.
- Monster Energy is in 2nd place, 2 percentage points behind at 33.4% Share of Search.
- Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands in New Zealand decreased from 39% to 35.4%.
- Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands in New Zealand increased from 32% to 33.4%.
- Across the 11 months ending August 2026, V Energy’s estimated Share of Search among energy drink brands in New Zealand increased from 19.5% to 23.2%.
- Across the 11 months ending August 2026, Prime’s estimated Share of Search among energy drink brands in New Zealand decreased from 4.4% to 2.8%.
- Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands in New Zealand peaked at 42.1% in December 2025 and was lowest at 32.2% in July 2026.
- Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands in New Zealand peaked at 34.5% in March 2026 and was lowest at 31.4% in December 2025.
- Across the 11 months ending August 2026, V Energy’s estimated Share of Search among energy drink brands in New Zealand peaked at 23.3% in January 2026 and was lowest at 17.9% in December 2025.
- Across the 11 months ending August 2026, Mother’s estimated Share of Search among energy drink brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 2.7% in December 2025.
- Across the 11 months ending August 2026, Prime’s estimated Share of Search among energy drink brands in New Zealand peaked at 7.8% in July 2026 and was lowest at 2.5% in June 2026.
- Across the 11 months ending August 2026, Mother rose from 5th to 4th among energy drink brands in New Zealand.
- Across the 11 months ending August 2026, Prime fell from 4th to 5th among energy drink brands in New Zealand.
- Across the 11 months ending August 2026, C4 Energy held steady: its estimated Share of Search among energy drink brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Red Bull vs Monster Energy: compare search popularity](/demand/nz/compare/monster-energy-vs-red-bull): 35.4% against 33.4% Share of Search.
- [Red Bull vs V Energy: compare search popularity](/demand/nz/compare/red-bull-vs-v-energy): 35.4% against 23.2% Share of Search.
- [Red Bull vs Mother: compare search popularity](/demand/nz/compare/mother-vs-red-bull): 35.4% against 3.5% Share of Search.
- [Red Bull vs Prime: compare search popularity](/demand/nz/compare/prime-vs-red-bull): 35.4% against 2.8% Share of Search.
- [Monster Energy vs V Energy: compare search popularity](/demand/nz/compare/monster-energy-vs-v-energy): 33.4% against 23.2% Share of Search.
- [Monster Energy vs Mother: compare search popularity](/demand/nz/compare/monster-energy-vs-mother): 33.4% against 3.5% Share of Search.
- [Monster Energy vs Prime: compare search popularity](/demand/nz/compare/monster-energy-vs-prime): 33.4% against 2.8% Share of Search.
- [V Energy vs Mother: compare search popularity](/demand/nz/compare/mother-vs-v-energy): 23.2% against 3.5% Share of Search.
- [V Energy vs Prime: compare search popularity](/demand/nz/compare/prime-vs-v-energy): 23.2% against 2.8% Share of Search.
- [Mother vs Prime: compare search popularity](/demand/nz/compare/mother-vs-prime): 3.5% against 2.8% Share of Search.

## How did search popularity change for New Zealand energy drink brands in August 2026?

- In August 2026, Red Bull gained estimated Share of Search among energy drink brands in New Zealand, from 32.2% to 35.4%.
- In August 2026, Monster Energy gained estimated Share of Search among energy drink brands in New Zealand, from 31.6% to 33.4%.
- In August 2026, Prime lost estimated Share of Search among energy drink brands in New Zealand, from 7.8% to 2.8%.
- V Energy’s estimated Share of Search among energy drink brands in New Zealand has gained ground for 3 months in a row, from 21.4% to 23.2% in August 2026.
- Mother’s estimated Share of Search among energy drink brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.5% in August 2026.
- Estimated monthly branded searches for C4 Energy in New Zealand rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Red Bull | 35.4% | 11.7K | +28.1% | Red Bull |
| 2 | Monster Energy | 33.4% | 11.1K | +23.4% | Monster Energy |
| 3 | V Energy | 23.2% | 7.7K | +19.0% | V Energy |
| 4 | Mother | 3.5% | 1.1K | +11.7% | Mother |
| 5 | Prime | 2.8% | 930 | -57.9% | Prime |
| 6 | C4 Energy | 1.8% | 590 | +5.4% | C4 Energy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Red Bull | 11.1K | 39% | 1 |
| Oct 2025 | Monster Energy | 9.1K | 32% | 2 |
| Oct 2025 | V Energy | 5.5K | 19.5% | 3 |
| Oct 2025 | Prime | 1.3K | 4.4% | 4 |
| Oct 2025 | Mother | 980 | 3.4% | 5 |
| Oct 2025 | C4 Energy | 480 | 1.7% | 6 |
| Nov 2025 | Red Bull | 11.5K | 38.6% | 1 |
| Nov 2025 | Monster Energy | 10K | 33.7% | 2 |
| Nov 2025 | V Energy | 5.8K | 19.3% | 3 |
| Nov 2025 | Prime | 1.2K | 4% | 4 |
| Nov 2025 | Mother | 840 | 2.8% | 5 |
| Nov 2025 | C4 Energy | 460 | 1.5% | 6 |
| Dec 2025 | Red Bull | 10.7K | 42.1% | 1 |
| Dec 2025 | Monster Energy | 8K | 31.4% | 2 |
| Dec 2025 | V Energy | 4.5K | 17.9% | 3 |
| Dec 2025 | Prime | 1.1K | 4.4% | 4 |
| Dec 2025 | Mother | 690 | 2.7% | 5 |
| Dec 2025 | C4 Energy | 380 | 1.5% | 6 |
| Jan 2026 | Red Bull | 8.9K | 35.6% | 1 |
| Jan 2026 | Monster Energy | 8K | 31.9% | 2 |
| Jan 2026 | V Energy | 5.8K | 23.3% | 3 |
| Jan 2026 | Prime | 1K | 4% | 4 |
| Jan 2026 | Mother | 840 | 3.3% | 5 |
| Jan 2026 | C4 Energy | 480 | 1.9% | 6 |
| Feb 2026 | Red Bull | 9.5K | 36.4% | 1 |
| Feb 2026 | Monster Energy | 8.8K | 33.7% | 2 |
| Feb 2026 | V Energy | 5.9K | 22.4% | 3 |
| Feb 2026 | Mother | 840 | 3.2% | 4 |
| Feb 2026 | Prime | 720 | 2.8% | 5 |
| Feb 2026 | C4 Energy | 390 | 1.5% | 6 |
| Mar 2026 | Red Bull | 11.9K | 38% | 1 |
| Mar 2026 | Monster Energy | 10.8K | 34.5% | 2 |
| Mar 2026 | V Energy | 6.3K | 20.1% | 3 |
| Mar 2026 | Mother | 1.1K | 3.4% | 4 |
| Mar 2026 | Prime | 840 | 2.7% | 5 |
| Mar 2026 | C4 Energy | 420 | 1.3% | 6 |
| Apr 2026 | Red Bull | 9.6K | 37.3% | 1 |
| Apr 2026 | Monster Energy | 8.7K | 33.6% | 2 |
| Apr 2026 | V Energy | 5.3K | 20.5% | 3 |
| Apr 2026 | Mother | 1.1K | 4.1% | 4 |
| Apr 2026 | Prime | 760 | 2.9% | 5 |
| Apr 2026 | C4 Energy | 400 | 1.5% | 6 |
| May 2026 | Red Bull | 10.8K | 36.8% | 1 |
| May 2026 | Monster Energy | 9.7K | 32.9% | 2 |
| May 2026 | V Energy | 6.3K | 21.4% | 3 |
| May 2026 | Mother | 1.2K | 4% | 4 |
| May 2026 | Prime | 930 | 3.2% | 5 |
| May 2026 | C4 Energy | 480 | 1.6% | 6 |
| Jun 2026 | Red Bull | 11.1K | 38.9% | 1 |
| Jun 2026 | Monster Energy | 9K | 31.7% | 2 |
| Jun 2026 | V Energy | 6.2K | 21.6% | 3 |
| Jun 2026 | Mother | 1.1K | 3.7% | 4 |
| Jun 2026 | Prime | 700 | 2.5% | 5 |
| Jun 2026 | C4 Energy | 460 | 1.6% | 6 |
| Jul 2026 | Red Bull | 9.2K | 32.2% | 1 |
| Jul 2026 | Monster Energy | 9K | 31.6% | 2 |
| Jul 2026 | V Energy | 6.5K | 22.8% | 3 |
| Jul 2026 | Prime | 2.2K | 7.8% | 4 |
| Jul 2026 | Mother | 1K | 3.6% | 5 |
| Jul 2026 | C4 Energy | 560 | 2% | 6 |
| Aug 2026 | Red Bull | 11.7K | 35.4% | 1 |
| Aug 2026 | Monster Energy | 11.1K | 33.4% | 2 |
| Aug 2026 | V Energy | 7.7K | 23.2% | 3 |
| Aug 2026 | Mother | 1.1K | 3.5% | 4 |
| Aug 2026 | Prime | 930 | 2.8% | 5 |
| Aug 2026 | C4 Energy | 590 | 1.8% | 6 |
| Sep 2026 | C4 Energy | — | — | — |
| Sep 2026 | Monster Energy | — | — | — |
| Sep 2026 | Mother | — | — | — |
| Sep 2026 | Prime | — | — | — |
| Sep 2026 | Red Bull | — | — | — |
| Sep 2026 | V Energy | — | — | — |

## What is being compared

- **C4 Energy**: Measured on the search terms “c4 energy”, “c4 energy cans”, “c4 energy drink”, “c4 energy energy drink”, “c4 energy near me”, “c4energy” and “cellucor com”, summed into one figure.
- **Monster Energy**: Measured on the search terms “mango loco monster energy”, “mango monster energy”, “monster energy”, “monster energy all flavors”, “monster energy ama supercross”, “monster energy can”, “monster energy cans”, “monster energy drink”, “monster energy drink ultra”, “monster energy flavors”, “monster energy juice”, “monster energy near me”, “monster energy nz”, “monster energy online”, “monster energy pipeline punch”, “monster energy ultra black”, “monsterenergy”, “monsterenergy com” and “white monster energy drink”, summed into one figure.
- **Mother**: Measured on the search terms “mother cans”, “mother energy” and “mother energy drink”, summed into one figure.
- **Prime**: Measured on the search terms “prime cans”, “prime drink”, “prime energy”, “prime energy drink” and “prime hydration”, summed into one figure.
- **Red Bull**: Measured on the search terms “hoodie red bull”, “lego red bull”, “peach red bull”, “red bull 250”, “red bull 473ml”, “red bull ampol racing”, “red bull can”, “red bull drink”, “red bull f1”, “red bull merchandising”, “red bull near me”, “red bull online”, “red bull red bull”, “red bull sugarfree”, “red bull zero”, “redbull”, “redbull com”, “redbull energy”, “redbull f1”, “redbull nz”, “redbull racing” and “watermelon red bull”, summed into one figure.
- **V Energy**: Measured on the search terms “500ml v energy drink”, “black v drink”, “blue v drink”, “new v drink”, “red v drink”, “red v energy drink”, “v co nz”, “v drink”, “v drink price”, “v energy 500ml”, “v energy drink”, “v energy drink 500ml”, “v energy drink woolies”, “v energy energy drink”, “v energy nz”, “v energy shots” and “venergy”, summed into one figure.

- [C4 Energy](/demand/nz/brands/c4-energy)
- [Monster Energy](/demand/nz/brands/monster-energy)
- [Mother](/demand/nz/brands/mother)
- [Prime](/demand/nz/brands/prime)
- [Red Bull](/demand/nz/brands/red-bull)
- [V Energy](/demand/nz/brands/v-energy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among energy drink brands in New Zealand?

In August 2026, Red Bull was the most searched among energy drink brands in New Zealand, with an estimated 11.7K branded searches and 35.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Energy drink brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-energy-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-energy-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.