---
title: "Running and endurance events in New Zealand: Which brands are most popular in search?"
description: "Compare the marathons, ultras and multisport races New Zealanders enter. Share of Search among Auckland Marathon, Queenstown Marathon, Tarawera Ultra, Christchurch Marathon, Rotorua Marathon, Round the Bays and Coast to Coast, the running and endurance events Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-endurance-events"
publisher: "Brandwave"
---

# Running and endurance events in New Zealand: Which brands are most popular in search?

Compare the marathons, ultras and multisport races New Zealanders enter. Share of Search among Auckland Marathon, Queenstown Marathon, Tarawera Ultra, Christchurch Marathon, Rotorua Marathon, Round the Bays and Coast to Coast, the running and endurance events Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Running and endurance events
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Auckland Marathon, 44%

## Which brand is most popular in search among running and endurance events in New Zealand?

- In August 2026, Auckland Marathon was the most searched among running and endurance events in New Zealand, with an estimated 7.1K branded searches and 44% estimated Share of Search within this set.
- Queenstown Marathon is in 2nd place, 14.9 percentage points behind at 29.1% Share of Search.
- Across the 11 months ending August 2026, Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand decreased from 61.6% to 44%.
- Across the 11 months ending August 2026, Queenstown Marathon’s estimated Share of Search among running and endurance events in New Zealand increased from 18.1% to 29.1%.
- Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand increased from 4.9% to 8.2%.
- Across the 11 months ending August 2026, Christchurch Marathon’s estimated Share of Search among running and endurance events in New Zealand increased from 4.1% to 8.1%.
- Across the 11 months ending August 2026, Rotorua Marathon’s estimated Share of Search among running and endurance events in New Zealand increased from 1.8% to 5.5%.
- Across the 11 months ending August 2026, Round the Bays’ estimated Share of Search among running and endurance events in New Zealand decreased from 9.4% to 4.8%.
- Across the 11 months ending August 2026, Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand peaked at 61.6% in October 2025 and was lowest at 8.2% in February 2026.
- Across the 11 months ending August 2026, Queenstown Marathon’s estimated Share of Search among running and endurance events in New Zealand peaked at 48.1% in November 2025 and was lowest at 5.4% in February 2026.
- Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand peaked at 26.8% in February 2026 and was lowest at 2.2% in March 2026.
- Across the 11 months ending August 2026, Christchurch Marathon’s estimated Share of Search among running and endurance events in New Zealand peaked at 60.8% in April 2026 and was lowest at 4.1% in October 2025.
- Across the 11 months ending August 2026, Rotorua Marathon’s estimated Share of Search among running and endurance events in New Zealand peaked at 31.6% in May 2026 and was lowest at 1.6% in November 2025.
- Across the 11 months ending August 2026, Round the Bays’ estimated Share of Search among running and endurance events in New Zealand peaked at 56.2% in March 2026 and was lowest at 1.7% in April 2026.
- Across the 11 months ending August 2026, Tarawera Ultra rose from 4th to 3rd among running and endurance events in New Zealand.
- Across the 11 months ending August 2026, Christchurch Marathon rose from 5th to 4th among running and endurance events in New Zealand.
- Across the 11 months ending August 2026, Rotorua Marathon rose from 6th to 5th among running and endurance events in New Zealand.
- Across the 11 months ending August 2026, Round the Bays fell from 3rd to 6th among running and endurance events in New Zealand.
- Across the 11 months ending August 2026, Coast to Coast held steady: its estimated Share of Search among running and endurance events in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Auckland Marathon vs Queenstown Marathon: compare search popularity](/demand/nz/compare/auckland-marathon-vs-queenstown-marathon): 44% against 29.1% Share of Search.
- [Auckland Marathon vs Tarawera Ultra: compare search popularity](/demand/nz/compare/auckland-marathon-vs-tarawera-ultra): 44% against 8.2% Share of Search.
- [Auckland Marathon vs Christchurch Marathon: compare search popularity](/demand/nz/compare/auckland-marathon-vs-christchurch-marathon): 44% against 8.1% Share of Search.
- [Auckland Marathon vs Rotorua Marathon: compare search popularity](/demand/nz/compare/auckland-marathon-vs-rotorua-marathon): 44% against 5.5% Share of Search.
- [Queenstown Marathon vs Tarawera Ultra: compare search popularity](/demand/nz/compare/queenstown-marathon-vs-tarawera-ultra): 29.1% against 8.2% Share of Search.
- [Queenstown Marathon vs Christchurch Marathon: compare search popularity](/demand/nz/compare/christchurch-marathon-vs-queenstown-marathon): 29.1% against 8.1% Share of Search.
- [Queenstown Marathon vs Rotorua Marathon: compare search popularity](/demand/nz/compare/queenstown-marathon-vs-rotorua-marathon): 29.1% against 5.5% Share of Search.
- [Tarawera Ultra vs Christchurch Marathon: compare search popularity](/demand/nz/compare/christchurch-marathon-vs-tarawera-ultra): 8.2% against 8.1% Share of Search.
- [Tarawera Ultra vs Rotorua Marathon: compare search popularity](/demand/nz/compare/rotorua-marathon-vs-tarawera-ultra): 8.2% against 5.5% Share of Search.
- [Christchurch Marathon vs Rotorua Marathon: compare search popularity](/demand/nz/compare/christchurch-marathon-vs-rotorua-marathon): 8.1% against 5.5% Share of Search.

## How did search popularity change for New Zealand running and endurance events in August 2026?

- In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%.
- In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.
- In August 2026, Christchurch Marathon lost estimated Share of Search among running and endurance events in New Zealand, from 12.4% to 8.1%.
- Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand has gained ground for 3 months in a row, from 27.2% to 44% in August 2026.
- Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026.
- Estimated monthly branded searches for Queenstown Marathon in New Zealand fell 33.9% over 11 measured months, from 7.1K to 4.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Auckland Marathon | 44% | 7.1K | +24.5% | Auckland Marathon |
| 2 | Queenstown Marathon | 29.1% | 4.7K | +23.2% | Queenstown Marathon |
| 3 | Tarawera Ultra | 8.2% | 1.3K | +47.2% | Tarawera Ultra |
| 4 | Christchurch Marathon | 8.1% | 1.3K | -19.3% | Christchurch Marathon |
| 5 | Rotorua Marathon | 5.5% | 880 | +175.0% | Rotorua Marathon |
| 6 | Round the Bays | 4.8% | 770 | +22.2% | Round the Bays |
| 7 | Coast to Coast | 0.37% | 60 | +50.0% | Coast to Coast |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland Marathon | 24.1K | 61.6% | 1 |
| Oct 2025 | Queenstown Marathon | 7.1K | 18.1% | 2 |
| Oct 2025 | Round the Bays | 3.7K | 9.4% | 3 |
| Oct 2025 | Tarawera Ultra | 1.9K | 4.9% | 4 |
| Oct 2025 | Christchurch Marathon | 1.6K | 4.1% | 5 |
| Oct 2025 | Rotorua Marathon | 720 | 1.8% | 6 |
| Oct 2025 | Coast to Coast | 60 | 0.15% | 7 |
| Nov 2025 | Queenstown Marathon | 30.4K | 48.1% | 1 |
| Nov 2025 | Auckland Marathon | 20.3K | 32% | 2 |
| Nov 2025 | Round the Bays | 5.5K | 8.7% | 3 |
| Nov 2025 | Christchurch Marathon | 3.6K | 5.7% | 4 |
| Nov 2025 | Tarawera Ultra | 2.4K | 3.8% | 5 |
| Nov 2025 | Rotorua Marathon | 1K | 1.6% | 6 |
| Nov 2025 | Coast to Coast | 60 | 0.09% | 7 |
| Dec 2025 | Round the Bays | 3.7K | 28.7% | 1 |
| Dec 2025 | Queenstown Marathon | 2.5K | 19.3% | 2 |
| Dec 2025 | Christchurch Marathon | 2.4K | 18.8% | 3 |
| Dec 2025 | Tarawera Ultra | 1.9K | 14.8% | 4 |
| Dec 2025 | Auckland Marathon | 1.7K | 13.2% | 5 |
| Dec 2025 | Rotorua Marathon | 590 | 4.6% | 6 |
| Dec 2025 | Coast to Coast | 70 | 0.55% | 7 |
| Jan 2026 | Round the Bays | 15K | 45.6% | 1 |
| Jan 2026 | Christchurch Marathon | 5.4K | 16.4% | 2 |
| Jan 2026 | Auckland Marathon | 3.7K | 11.4% | 3 |
| Jan 2026 | Queenstown Marathon | 3.7K | 11.2% | 4 |
| Jan 2026 | Tarawera Ultra | 3.6K | 11% | 5 |
| Jan 2026 | Rotorua Marathon | 1.3K | 4% | 6 |
| Jan 2026 | Coast to Coast | 130 | 0.4% | 7 |
| Feb 2026 | Round the Bays | 27.4K | 49.5% | 1 |
| Feb 2026 | Tarawera Ultra | 14.8K | 26.8% | 2 |
| Feb 2026 | Auckland Marathon | 4.5K | 8.2% | 3 |
| Feb 2026 | Christchurch Marathon | 3.6K | 6.5% | 4 |
| Feb 2026 | Queenstown Marathon | 3K | 5.4% | 5 |
| Feb 2026 | Rotorua Marathon | 1.6K | 2.9% | 6 |
| Feb 2026 | Coast to Coast | 430 | 0.78% | 7 |
| Mar 2026 | Round the Bays | 22.4K | 56.2% | 1 |
| Mar 2026 | Christchurch Marathon | 6.6K | 16.5% | 2 |
| Mar 2026 | Auckland Marathon | 4.6K | 11.5% | 3 |
| Mar 2026 | Queenstown Marathon | 3.7K | 9.3% | 4 |
| Mar 2026 | Rotorua Marathon | 1.6K | 4% | 5 |
| Mar 2026 | Tarawera Ultra | 890 | 2.2% | 6 |
| Mar 2026 | Coast to Coast | 70 | 0.18% | 7 |
| Apr 2026 | Christchurch Marathon | 27.1K | 60.8% | 1 |
| Apr 2026 | Auckland Marathon | 6.9K | 15.5% | 2 |
| Apr 2026 | Queenstown Marathon | 4.6K | 10.2% | 3 |
| Apr 2026 | Rotorua Marathon | 3.6K | 8.1% | 4 |
| Apr 2026 | Tarawera Ultra | 1.6K | 3.6% | 5 |
| Apr 2026 | Round the Bays | 770 | 1.7% | 6 |
| Apr 2026 | Coast to Coast | 50 | 0.11% | 7 |
| May 2026 | Rotorua Marathon | 5.4K | 31.6% | 1 |
| May 2026 | Auckland Marathon | 4.6K | 27.2% | 2 |
| May 2026 | Queenstown Marathon | 4.6K | 26.9% | 3 |
| May 2026 | Christchurch Marathon | 880 | 5.2% | 4 |
| May 2026 | Tarawera Ultra | 880 | 5.2% | 5 |
| May 2026 | Round the Bays | 630 | 3.7% | 6 |
| May 2026 | Coast to Coast | 50 | 0.29% | 7 |
| Jun 2026 | Auckland Marathon | 3.9K | 39.3% | 1 |
| Jun 2026 | Queenstown Marathon | 3.8K | 38.3% | 2 |
| Jun 2026 | Tarawera Ultra | 730 | 7.5% | 3 |
| Jun 2026 | Christchurch Marathon | 590 | 6% | 4 |
| Jun 2026 | Round the Bays | 520 | 5.3% | 5 |
| Jun 2026 | Rotorua Marathon | 320 | 3.3% | 6 |
| Jun 2026 | Coast to Coast | 30 | 0.31% | 7 |
| Jul 2026 | Auckland Marathon | 5.7K | 43.8% | 1 |
| Jul 2026 | Queenstown Marathon | 3.8K | 29.3% | 2 |
| Jul 2026 | Christchurch Marathon | 1.6K | 12.4% | 3 |
| Jul 2026 | Tarawera Ultra | 890 | 6.9% | 4 |
| Jul 2026 | Round the Bays | 630 | 4.9% | 5 |
| Jul 2026 | Rotorua Marathon | 320 | 2.5% | 6 |
| Jul 2026 | Coast to Coast | 40 | 0.31% | 7 |
| Aug 2026 | Auckland Marathon | 7.1K | 44% | 1 |
| Aug 2026 | Queenstown Marathon | 4.7K | 29.1% | 2 |
| Aug 2026 | Tarawera Ultra | 1.3K | 8.2% | 3 |
| Aug 2026 | Christchurch Marathon | 1.3K | 8.1% | 4 |
| Aug 2026 | Rotorua Marathon | 880 | 5.5% | 5 |
| Aug 2026 | Round the Bays | 770 | 4.8% | 6 |
| Aug 2026 | Coast to Coast | 60 | 0.37% | 7 |
| Sep 2026 | Auckland Marathon | — | — | — |
| Sep 2026 | Christchurch Marathon | — | — | — |
| Sep 2026 | Coast to Coast | — | — | — |
| Sep 2026 | Queenstown Marathon | — | — | — |
| Sep 2026 | Rotorua Marathon | — | — | — |
| Sep 2026 | Round the Bays | — | — | — |
| Sep 2026 | Tarawera Ultra | — | — | — |

## What is being compared

- **Auckland Marathon**: Measured on the search terms “asb auckland marathon”, “auckland marathon”, “auckland marathon 11km”, “auckland marathon date”, “auckland marathon start time”, “auckland marathon times”, “auckland marathon transport”, “aucklandmarathon”, “aucklandmarathon co nz” and “barfoot and thompson auckland marathon”, summed into one figure.
- **Christchurch Marathon**: Measured on the search terms “christchurch marathon”, “christchurchmarathon” and “christchurchmarathon co nz”, summed into one figure.
- **Coast to Coast**: Measured on the search terms “coast to coast half marathon”, “coast to coast marathon”, “coast to coast multisport”, “coast to coast race” and “coast to coast ultra”, summed into one figure.
- **Queenstown Marathon**: Measured on the search terms “queenstown marathon”, “queenstown marathon co nz”, “queenstown marathon course”, “queenstown marathon date”, “queenstown marathon new zealand”, “queenstown marathon start time”, “queenstown marathon track” and “queenstownmarathon”, summed into one figure.
- **Rotorua Marathon**: Measured on the search terms “rotorua marathon” and “rotoruamarathon”, summed into one figure.
- **Round the Bays**: Measured on the search terms “round the bays”, “round the bays half marathon”, “round the bays marathon”, “round the bays near me”, “round the bays nz”, “round the bays race”, “roundthebays” and “roundthebays co nz”, summed into one figure.
- **Tarawera Ultra**: Measured on the search terms “tarawera ultra”, “tarawera ultra nz” and “taraweraultra”, summed into one figure.

- [Auckland Marathon](/demand/nz/brands/auckland-marathon)
- [Christchurch Marathon](/demand/nz/brands/christchurch-marathon)
- [Coast to Coast](/demand/nz/brands/coast-to-coast)
- [Queenstown Marathon](/demand/nz/brands/queenstown-marathon)
- [Rotorua Marathon](/demand/nz/brands/rotorua-marathon)
- [Round the Bays](/demand/nz/brands/round-the-bays)
- [Tarawera Ultra](/demand/nz/brands/tarawera-ultra)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among running and endurance events in New Zealand?

In August 2026, Auckland Marathon was the most searched among running and endurance events in New Zealand, with an estimated 7.1K branded searches and 44% estimated Share of Search within this set.

## Cite this page

Brandwave. "Running and endurance events in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-endurance-events

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-endurance-events. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.