--- title: "ESET vs Malwarebytes: Which is searched more in New Zealand?" description: "Is ESET or Malwarebytes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-endpoint-security-platforms/compare/eset-vs-malwarebytes" publisher: "Brandwave" --- # ESET vs Malwarebytes: Which is searched more in New Zealand? Is ESET or Malwarebytes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ESET and Malwarebytes - **Competitive set**: Endpoint security platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **ESET Share of Search**: 7.8% - **Malwarebytes Share of Search**: 42.7% ## Is ESET or Malwarebytes more popular in search? - In September 2026, Malwarebytes had more branded searches than ESET among endpoint security platforms in New Zealand. Malwarebytes had about 2,800 branded searches, while ESET had 510. Malwarebytes made up 42.7% of all endpoint security platform searches we track, and ESET accounted for 7.8%. - Malwarebytes was ahead of ESET in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ESET’s share of searches among endpoint security platforms in New Zealand moved from 13.4% to 7.8%, and its estimated monthly branded searches moved from 1.1K to 510. - Across the 12 months ending September 2026, Malwarebytes’ share of searches among endpoint security platforms in New Zealand moved from 38.7% to 42.7%, and its estimated monthly branded searches moved from 3K to 2.8K. ## Top endpoint security platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ESET was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Malwarebytes did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CrowdStrike | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SentinelOne | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Microsoft Defender for Business | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Defender for Endpoint | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Bitdefender | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos Intercept X | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sophos Endpoint | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | ESET | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Malwarebytes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about endpoint security platforms - Asked ChatGPT "Which endpoint security platform should I use in New Zealand?": 1. Microsoft Defender for Business, 2. CrowdStrike, 3. SentinelOne, 4. Sophos Endpoint - Asked ChatGPT "What are the best endpoint security platforms in New Zealand?": 1. Microsoft Defender for Endpoint, 2. CrowdStrike, 3. SentinelOne, 4. Sophos Intercept X, 5. Bitdefender, 6. ESET, 7. Sophos Endpoint - Asked ChatGPT "What's the best endpoint security platform in New Zealand for a small it team?": 1. Microsoft Defender for Business, 2. Sophos Intercept X, 3. CrowdStrike, 4. Bitdefender, 5. Microsoft Defender for Endpoint, 6. Sophos Endpoint - Searched Google, AI Overview "endpoint security platforms": 1. CrowdStrike, 2. SentinelOne, 3. Sophos Endpoint, 4. Microsoft Defender for Endpoint - Searched Google, AI Overview "best endpoint security": 1. SentinelOne, 2. CrowdStrike, 3. Bitdefender, 4. Microsoft Defender for Endpoint Not named in any answer: Malwarebytes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand endpoint security platforms in September 2026? - In September 2026, ESET gained share of searches among endpoint security platforms in New Zealand, from 6.9% to 7.8%. - In September 2026, Malwarebytes lost share of searches among endpoint security platforms in New Zealand, from 48.2% to 42.7%. ## Month by month | Month | ESET estimated searches | ESET Share of Search | ESET rank | Malwarebytes estimated searches | Malwarebytes Share of Search | Malwarebytes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 13.4% | 4 | 3K | 38.7% | 1 | | Nov 2025 | 920 | 13.1% | 4 | 2.5K | 36% | 1 | | Dec 2025 | 740 | 11.4% | 3 | 3K | 46.8% | 1 | | Jan 2026 | 760 | 10.8% | 3 | 3.1K | 44.8% | 1 | | Feb 2026 | 750 | 10.8% | 4 | 2.9K | 41.5% | 1 | | Mar 2026 | 930 | 10.9% | 4 | 3.5K | 41.1% | 1 | | Apr 2026 | 750 | 10% | 4 | 3.5K | 46.7% | 1 | | May 2026 | 760 | 9.3% | 4 | 3.7K | 45.9% | 1 | | Jun 2026 | 760 | 9.1% | 4 | 4K | 48.4% | 1 | | Jul 2026 | 620 | 7.6% | 4 | 4K | 49.6% | 1 | | Aug 2026 | 520 | 6.9% | 4 | 3.6K | 48.2% | 1 | | Sep 2026 | 510 | 7.8% | 4 | 2.8K | 42.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ESET’s and Malwarebytes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ESET**: Measured on the search terms “eset” and “eset protect”, summed into one figure. - **Malwarebytes**: Measured on the search terms “malwarebytes”, “malwarebytes anti malware”, “malwarebytes os x” and “mbam malwarebytes”, summed into one figure. - [ESET profile](/demand/nz/brands/eset) - [Malwarebytes profile](/demand/nz/brands/malwarebytes) - [All endpoint security platforms in New Zealand](/demand/nz/categories/nz-endpoint-security-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ESET or Malwarebytes more popular in search? In September 2026, Malwarebytes had more branded searches than ESET among endpoint security platforms in New Zealand. Malwarebytes had about 2,800 branded searches, while ESET had 510. Malwarebytes made up 42.7% of all endpoint security platform searches we track, and ESET accounted for 7.8%. ## Cite this page Brandwave. "ESET vs Malwarebytes: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-endpoint-security-platforms/compare/eset-vs-malwarebytes This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-endpoint-security-platforms/compare/eset-vs-malwarebytes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.