---
title: "Employee scheduling platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to plan employee shifts and work schedules. Share of Search among Employment Hero, Homebase, Droppah, Sling, Connecteam, When I Work, RosterElf, Deputy and Tanda, the employee scheduling platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-employee-scheduling-platforms"
publisher: "Brandwave"
---

# Employee scheduling platforms in New Zealand: Which are searched most?

Compare services and tools used to plan employee shifts and work schedules. Share of Search among Employment Hero, Homebase, Droppah, Sling, Connecteam, When I Work, RosterElf, Deputy and Tanda, the employee scheduling platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Employee scheduling platforms
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Employment Hero, 55%

## Which brand is most popular in search among employee scheduling platforms in New Zealand?

- In September 2026, Employment Hero was the most searched among employee scheduling platforms in New Zealand, with an estimated 9.9K branded searches, 55% of all searches for the nine we track.
- Homebase is in 2nd place, 38.9 percentage points behind at 16.2%.
- Across the 12 months ending September 2026, Employment Hero’s share of searches among employee scheduling platforms in New Zealand decreased from 55.9% to 55%.
- Across the 12 months ending September 2026, Homebase’s share of searches among employee scheduling platforms in New Zealand increased from 10.8% to 16.2%.
- Across the 12 months ending September 2026, Sling’s share of searches among employee scheduling platforms in New Zealand decreased from 11.2% to 9%.
- Across the 12 months ending September 2026, Connecteam’s share of searches among employee scheduling platforms in New Zealand decreased from 5.6% to 4.9%.
- Across the 12 months ending September 2026, When I Work’s share of searches among employee scheduling platforms in New Zealand decreased from 3.3% to 2.7%.
- Across the 12 months ending September 2026, Deputy’s share of searches among employee scheduling platforms in New Zealand decreased from 0.96% to 0.44%.
- Across the 12 months ending September 2026, Employment Hero’s share of searches among employee scheduling platforms in New Zealand peaked at 55.9% in October 2025 and was lowest at 49.9% in May 2026.
- Across the 12 months ending September 2026, Homebase’s share of searches among employee scheduling platforms in New Zealand peaked at 22.2% in May 2026 and was lowest at 10.8% in October 2025.
- Across the 12 months ending September 2026, Droppah’s share of searches among employee scheduling platforms in New Zealand peaked at 12.7% in March 2026 and was lowest at 9.6% in May 2026.
- Across the 12 months ending September 2026, Sling’s share of searches among employee scheduling platforms in New Zealand peaked at 13.2% in November 2025 and was lowest at 8.7% in August 2026.
- Across the 12 months ending September 2026, Connecteam’s share of searches among employee scheduling platforms in New Zealand peaked at 6.5% in January 2026 and was lowest at 4.4% in May 2026.
- Across the 12 months ending September 2026, When I Work’s share of searches among employee scheduling platforms in New Zealand peaked at 3.8% in January 2026 and was lowest at 2.4% in May 2026.
- Across the 12 months ending September 2026, Homebase rose from 3rd to 2nd among employee scheduling platforms in New Zealand.
- Across the 12 months ending September 2026, Droppah rose from 4th to 3rd among employee scheduling platforms in New Zealand.
- Across the 12 months ending September 2026, Sling fell from 2nd to 4th among employee scheduling platforms in New Zealand.
- Across the 12 months ending September 2026, RosterElf and Tanda held steady: their share of searches among employee scheduling platforms in New Zealand each moved less than 0.5 percentage points.

## Top employee scheduling platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, RosterElf and Deputy were mentioned most often, in four of the five answers. Deputy was recommended most often, coming first in all four answers that gave a list. RosterElf was second, and Employment Hero and Droppah tied for third. Homebase, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| RosterElf | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Employment Hero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Droppah | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Tanda | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Connecteam | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Homebase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| When I Work | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about employee scheduling platforms

- Asked ChatGPT "Which employee scheduling platform should I use in New Zealand?": 1. Deputy, 2. RosterElf, 3. Droppah, 4. Tanda, 5. Employment Hero
- Asked ChatGPT "What are the best employee scheduling platforms in New Zealand?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda, 5. Droppah
- Asked ChatGPT "What's the best employee scheduling platform in New Zealand for shift planning?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda
- Searched Google, AI Overview "best scheduling software": named none of the brands we track
- Searched Google, AI Overview "staff rostering software": 1. Deputy, 2. Connecteam, 3. Droppah, 4. RosterElf

Not named in any answer: Homebase, Sling and When I Work.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Employment Hero vs Homebase: compare search popularity](/demand/nz/compare/employment-hero-vs-homebase-scheduling): 55% against 16.2% Share of Search.
- [Employment Hero vs Droppah: compare search popularity](/demand/nz/compare/droppah-vs-employment-hero): 55% against 10.6% Share of Search.
- [Employment Hero vs Sling: compare search popularity](/demand/nz/compare/employment-hero-vs-sling-scheduling): 55% against 9% Share of Search.
- [Employment Hero vs Connecteam: compare search popularity](/demand/nz/compare/connecteam-vs-employment-hero): 55% against 4.9% Share of Search.
- [Homebase vs Droppah: compare search popularity](/demand/nz/compare/droppah-vs-homebase-scheduling): 16.2% against 10.6% Share of Search.
- [Homebase vs Sling: compare search popularity](/demand/nz/compare/homebase-scheduling-vs-sling-scheduling): 16.2% against 9% Share of Search.
- [Homebase vs Connecteam: compare search popularity](/demand/nz/compare/connecteam-vs-homebase-scheduling): 16.2% against 4.9% Share of Search.
- [Droppah vs Sling: compare search popularity](/demand/nz/compare/droppah-vs-sling-scheduling): 10.6% against 9% Share of Search.
- [Droppah vs Connecteam: compare search popularity](/demand/nz/compare/connecteam-vs-droppah): 10.6% against 4.9% Share of Search.
- [Sling vs Connecteam: compare search popularity](/demand/nz/compare/connecteam-vs-sling-scheduling): 9% against 4.9% Share of Search.

## How did search popularity change for New Zealand employee scheduling platforms in September 2026?

- In September 2026, Employment Hero gained share of searches among employee scheduling platforms in New Zealand, from 53% to 55%.
- In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%.
- Droppah’s share of searches among employee scheduling platforms in New Zealand has gained ground for 3 months in a row, from 10% to 10.6% in September 2026.
- Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
- Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026.
- Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
- Estimated monthly branded searches for When I Work in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
- Estimated monthly branded searches for Sling in New Zealand fell 18.6% over 12 measured months, from 2K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Employment Hero | 55% | 9.9K | 0.0% | Employment Hero |
| 2 | Homebase | 16.2% | 2.9K | -19.2% | Homebase |
| 3 | Droppah | 10.6% | 1.9K | 0.0% | FlexiTime |
| 4 | Sling | 9% | 1.6K | 0.0% | Sling |
| 5 | Connecteam | 4.9% | 880 | 0.0% | Connecteam |
| 6 | When I Work | 2.7% | 480 | 0.0% | When I Work |
| 7 | RosterElf | 0.94% | 170 | 0.0% | RosterElf |
| 8 | Deputy | 0.44% | 80 | 0.0% | Deputy |
| 9 | Tanda | 0.28% | 50 | -16.7% | Tanda |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Employment Hero | 9.9K | 55.9% | 1 |
| Oct 2025 | Sling | 2K | 11.2% | 2 |
| Oct 2025 | Homebase | 1.9K | 10.8% | 3 |
| Oct 2025 | Droppah | 1.9K | 10.7% | 4 |
| Oct 2025 | Connecteam | 1K | 5.6% | 5 |
| Oct 2025 | When I Work | 590 | 3.3% | 6 |
| Oct 2025 | RosterElf | 210 | 1.2% | 7 |
| Oct 2025 | Deputy | 170 | 0.96% | 8 |
| Oct 2025 | Tanda | 30 | 0.17% | 9 |
| Nov 2025 | Employment Hero | 9.9K | 53.3% | 1 |
| Nov 2025 | Sling | 2.5K | 13.2% | 2 |
| Nov 2025 | Homebase | 2.4K | 13% | 3 |
| Nov 2025 | Droppah | 1.9K | 10.2% | 4 |
| Nov 2025 | Connecteam | 1K | 5.4% | 5 |
| Nov 2025 | When I Work | 590 | 3.2% | 6 |
| Nov 2025 | RosterElf | 170 | 0.92% | 7 |
| Nov 2025 | Deputy | 100 | 0.54% | 8 |
| Nov 2025 | Tanda | 50 | 0.27% | 9 |
| Dec 2025 | Employment Hero | 8.1K | 51.7% | 1 |
| Dec 2025 | Homebase | 2.4K | 15.4% | 2 |
| Dec 2025 | Droppah | 1.9K | 12.1% | 3 |
| Dec 2025 | Sling | 1.6K | 10.5% | 4 |
| Dec 2025 | Connecteam | 880 | 5.6% | 5 |
| Dec 2025 | When I Work | 480 | 3.1% | 6 |
| Dec 2025 | RosterElf | 170 | 1.1% | 7 |
| Dec 2025 | Deputy | 70 | 0.45% | 8 |
| Dec 2025 | Tanda | 30 | 0.19% | 9 |
| Jan 2026 | Employment Hero | 8.1K | 52.5% | 1 |
| Jan 2026 | Homebase | 1.9K | 12.4% | 2 |
| Jan 2026 | Droppah | 1.9K | 12.3% | 3 |
| Jan 2026 | Sling | 1.6K | 10.7% | 4 |
| Jan 2026 | Connecteam | 1K | 6.5% | 5 |
| Jan 2026 | When I Work | 590 | 3.8% | 6 |
| Jan 2026 | RosterElf | 170 | 1.1% | 7 |
| Jan 2026 | Deputy | 100 | 0.65% | 8 |
| Jan 2026 | Tanda | 20 | 0.13% | 9 |
| Feb 2026 | Employment Hero | 8.1K | 52.2% | 1 |
| Feb 2026 | Droppah | 1.9K | 12.2% | 2 |
| Feb 2026 | Homebase | 1.9K | 12.2% | 3 |
| Feb 2026 | Sling | 1.6K | 10.5% | 4 |
| Feb 2026 | Connecteam | 1K | 6.4% | 5 |
| Feb 2026 | When I Work | 590 | 3.8% | 6 |
| Feb 2026 | RosterElf | 260 | 1.7% | 7 |
| Feb 2026 | Deputy | 90 | 0.58% | 8 |
| Feb 2026 | Tanda | 50 | 0.32% | 9 |
| Mar 2026 | Employment Hero | 9.9K | 52.5% | 1 |
| Mar 2026 | Homebase | 2.4K | 12.8% | 2 |
| Mar 2026 | Droppah | 2.4K | 12.7% | 3 |
| Mar 2026 | Sling | 1.9K | 10.3% | 4 |
| Mar 2026 | Connecteam | 1K | 5.3% | 5 |
| Mar 2026 | When I Work | 720 | 3.8% | 6 |
| Mar 2026 | Deputy | 260 | 1.4% | 7 |
| Mar 2026 | RosterElf | 170 | 0.9% | 8 |
| Mar 2026 | Tanda | 60 | 0.32% | 9 |
| Apr 2026 | Employment Hero | 8.1K | 51% | 1 |
| Apr 2026 | Homebase | 2.4K | 15.2% | 2 |
| Apr 2026 | Droppah | 1.9K | 12% | 3 |
| Apr 2026 | Sling | 1.6K | 10.3% | 4 |
| Apr 2026 | Connecteam | 880 | 5.5% | 5 |
| Apr 2026 | When I Work | 590 | 3.7% | 6 |
| Apr 2026 | RosterElf | 210 | 1.3% | 7 |
| Apr 2026 | Deputy | 100 | 0.63% | 8 |
| Apr 2026 | Tanda | 60 | 0.38% | 9 |
| May 2026 | Employment Hero | 9.9K | 49.9% | 1 |
| May 2026 | Homebase | 4.4K | 22.2% | 2 |
| May 2026 | Sling | 1.9K | 9.7% | 3 |
| May 2026 | Droppah | 1.9K | 9.6% | 4 |
| May 2026 | Connecteam | 880 | 4.4% | 5 |
| May 2026 | When I Work | 480 | 2.4% | 6 |
| May 2026 | RosterElf | 170 | 0.86% | 7 |
| May 2026 | Deputy | 90 | 0.45% | 8 |
| May 2026 | Tanda | 80 | 0.4% | 9 |
| Jun 2026 | Employment Hero | 9.9K | 52% | 1 |
| Jun 2026 | Homebase | 3.6K | 19% | 2 |
| Jun 2026 | Sling | 1.9K | 10.1% | 3 |
| Jun 2026 | Droppah | 1.9K | 10% | 4 |
| Jun 2026 | Connecteam | 880 | 4.6% | 5 |
| Jun 2026 | When I Work | 480 | 2.5% | 6 |
| Jun 2026 | RosterElf | 170 | 0.89% | 7 |
| Jun 2026 | Deputy | 100 | 0.53% | 8 |
| Jun 2026 | Tanda | 60 | 0.32% | 9 |
| Jul 2026 | Employment Hero | 9.9K | 52.2% | 1 |
| Jul 2026 | Homebase | 3.6K | 19% | 2 |
| Jul 2026 | Sling | 1.9K | 10.2% | 3 |
| Jul 2026 | Droppah | 1.9K | 10% | 4 |
| Jul 2026 | Connecteam | 880 | 4.6% | 5 |
| Jul 2026 | When I Work | 480 | 2.5% | 6 |
| Jul 2026 | RosterElf | 140 | 0.74% | 7 |
| Jul 2026 | Deputy | 80 | 0.42% | 8 |
| Jul 2026 | Tanda | 50 | 0.26% | 9 |
| Aug 2026 | Employment Hero | 9.9K | 53% | 1 |
| Aug 2026 | Homebase | 3.6K | 19.3% | 2 |
| Aug 2026 | Droppah | 1.9K | 10.2% | 3 |
| Aug 2026 | Sling | 1.6K | 8.7% | 4 |
| Aug 2026 | Connecteam | 880 | 4.7% | 5 |
| Aug 2026 | When I Work | 480 | 2.6% | 6 |
| Aug 2026 | RosterElf | 170 | 0.91% | 7 |
| Aug 2026 | Deputy | 80 | 0.43% | 8 |
| Aug 2026 | Tanda | 60 | 0.32% | 9 |
| Sep 2026 | Employment Hero | 9.9K | 55% | 1 |
| Sep 2026 | Homebase | 2.9K | 16.2% | 2 |
| Sep 2026 | Droppah | 1.9K | 10.6% | 3 |
| Sep 2026 | Sling | 1.6K | 9% | 4 |
| Sep 2026 | Connecteam | 880 | 4.9% | 5 |
| Sep 2026 | When I Work | 480 | 2.7% | 6 |
| Sep 2026 | RosterElf | 170 | 0.94% | 7 |
| Sep 2026 | Deputy | 80 | 0.44% | 8 |
| Sep 2026 | Tanda | 50 | 0.28% | 9 |

## What is being compared

- **Connecteam**: Measured on the search term “connecteam”.
- **Deputy**: Measured on the search terms “deputy app”, “deputy roster” and “deputy software”, summed into one figure.
- **Droppah**: Measured on the search term “droppah”.
- **Employment Hero**: Measured on the search term “employment hero”.
- **Homebase**: Measured on the search terms “homebase” and “homebase scheduling”, summed into one figure.
- **RosterElf**: Measured on the search term “rosterelf”.
- **Sling**: Measured on the search terms “sling” and “sling scheduling”, summed into one figure.
- **Tanda**: Measured on the search terms “tanda app” and “tanda software”, summed into one figure.
- **When I Work**: Measured on the search term “when i work”.

- [Connecteam](/demand/nz/brands/connecteam)
- [Deputy](/demand/nz/brands/deputy)
- [Droppah](/demand/nz/brands/droppah)
- [Employment Hero](/demand/nz/brands/employment-hero)
- [Homebase](/demand/nz/brands/homebase-scheduling)
- [RosterElf](/demand/nz/brands/rosterelf)
- [Sling](/demand/nz/brands/sling-scheduling)
- [Tanda](/demand/nz/brands/tanda)
- [When I Work](/demand/nz/brands/when-i-work)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among employee scheduling platforms in New Zealand?

In September 2026, Employment Hero was the most searched among employee scheduling platforms in New Zealand, with an estimated 9.9K branded searches, 55% of all searches for the nine we track.

## Cite this page

Brandwave. "Employee scheduling platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-employee-scheduling-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-employee-scheduling-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
