--- title: "Lattice vs Qualtrics: Which is searched more in New Zealand?" description: "Is Lattice or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement survey platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-employee-engagement-survey-platforms/compare/lattice-vs-qualtrics" publisher: "Brandwave" --- # Lattice vs Qualtrics: Which is searched more in New Zealand? Is Lattice or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement survey platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lattice and Qualtrics - **Competitive set**: Employee engagement survey platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lattice Share of Search**: 0.18% - **Qualtrics Share of Search**: 0% ## Is Lattice or Qualtrics more popular in search? - In September 2026, Lattice had more branded searches than Qualtrics among employee engagement survey platforms in New Zealand. Lattice had about 20 branded searches, while Qualtrics had 0. Lattice made up 0.18% of all employee engagement survey platform searches we track, and Qualtrics accounted for 0%. - Lattice was ahead of Qualtrics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lattice’s share of searches among employee engagement survey platforms in New Zealand moved from 0.08% to 0.18%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, Qualtrics’ share of searches among employee engagement survey platforms in New Zealand moved from 0.08% to 0%, and its estimated monthly branded searches moved from 10 to 0. ## Top employee engagement survey platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lattice was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Qualtrics was listed before Lattice in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Culture Amp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AskYourTeam | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Qualtrics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Workleap | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lattice | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Employment Hero | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Workday Peakon Employee Voice | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | 15Five | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Leapsome | 9th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about employee engagement survey platforms - Asked ChatGPT "Which employee engagement survey platform should I use in New Zealand?": 1. Culture Amp, 2. Employment Hero, 3. Qualtrics - Asked ChatGPT "What are the best employee engagement survey platforms in New Zealand?": 1. Culture Amp, 2. AskYourTeam, 3. Workday Peakon Employee Voice, 4. Workleap, 5. Qualtrics, 6. Lattice - Asked ChatGPT "What's the best employee engagement survey platform in New Zealand for staff feedback surveys?": 1. Culture Amp, 2. AskYourTeam, 3. Qualtrics, 4. Employment Hero - Searched Google, AI Overview "employee feedback tool": 1. Culture Amp, 2. 15Five, 3. Lattice, 4. Leapsome - Searched Google, AI Overview "employee survey platform": 1. Culture Amp, 2. Workleap, 3. Lattice, 4. Qualtrics, 5. Workday Peakon Employee Voice Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee engagement survey platforms in September 2026? - In September 2026, Lattice fell from 7th to 8th among employee engagement survey platforms in New Zealand. - Estimated monthly branded searches for Qualtrics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Month by month | Month | Lattice estimated searches | Lattice Share of Search | Lattice rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.08% | 8 | 10 | 0.08% | 9 | | Nov 2025 | 10 | 0.08% | 8 | 0 | 0% | 9 | | Dec 2025 | 10 | 0.11% | 8 | 0 | 0% | 9 | | Jan 2026 | 10 | 0.11% | 8 | 0 | 0% | 9 | | Feb 2026 | 10 | 0.11% | 8 | 0 | 0% | 9 | | Mar 2026 | 10 | 0.09% | 8 | 10 | 0.09% | 9 | | Apr 2026 | 20 | 0.22% | 8 | 0 | 0% | 9 | | May 2026 | 10 | 0.09% | 8 | 0 | 0% | 9 | | Jun 2026 | 10 | 0.09% | 8 | 10 | 0.09% | 9 | | Jul 2026 | 20 | 0.18% | 8 | 10 | 0.09% | 9 | | Aug 2026 | 10 | 0.09% | 7 | 0 | 0% | 9 | | Sep 2026 | 20 | 0.18% | 8 | 0 | 0% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Lattice’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lattice**: Measured on the search terms “lattice hr” and “lattice performance”, summed into one figure. - **Qualtrics**: Measured on the search term “qualtrics employee survey”. - [Lattice profile](/demand/nz/brands/lattice) - [Qualtrics profile](/demand/nz/brands/qualtrics) - [All employee engagement survey platforms in New Zealand](/demand/nz/categories/nz-employee-engagement-survey-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lattice or Qualtrics more popular in search? In September 2026, Lattice had more branded searches than Qualtrics among employee engagement survey platforms in New Zealand. Lattice had about 20 branded searches, while Qualtrics had 0. Lattice made up 0.18% of all employee engagement survey platform searches we track, and Qualtrics accounted for 0%. ## Cite this page Brandwave. "Lattice vs Qualtrics: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-employee-engagement-survey-platforms/compare/lattice-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-employee-engagement-survey-platforms/compare/lattice-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.