---
title: "Employee engagement survey platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to survey employees and measure engagement. Share of Search among Employment Hero, Culture Amp, Workday Peakon Employee Voice, Workleap, 15Five, AskYourTeam, Leapsome, Lattice and Qualtrics, the employee engagement survey platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-employee-engagement-survey-platforms"
publisher: "Brandwave"
---

# Employee engagement survey platforms in New Zealand: Which are searched most?

Compare services and tools used to survey employees and measure engagement. Share of Search among Employment Hero, Culture Amp, Workday Peakon Employee Voice, Workleap, 15Five, AskYourTeam, Leapsome, Lattice and Qualtrics, the employee engagement survey platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Employee engagement survey platforms
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Employment Hero, 87.8%

## Which brand is most popular in search among employee engagement survey platforms in New Zealand?

- In September 2026, Employment Hero was the most searched among employee engagement survey platforms in New Zealand, with an estimated 9.9K branded searches, 87.8% of all searches for the nine we track.
- Culture Amp is in 2nd place, 79 percentage points behind at 8.9%.
- Across the 12 months ending September 2026, Employment Hero’s share of searches among employee engagement survey platforms in New Zealand increased from 83.2% to 87.8%.
- Across the 12 months ending September 2026, Culture Amp’s share of searches among employee engagement survey platforms in New Zealand decreased from 10.9% to 8.9%.
- Across the 12 months ending September 2026, 15Five’s share of searches among employee engagement survey platforms in New Zealand decreased from 2.7% to 0.44%.
- Across the 12 months ending September 2026, Employment Hero’s share of searches among employee engagement survey platforms in New Zealand peaked at 89.9% in July 2026 and was lowest at 83.2% in October 2025.
- Across the 12 months ending September 2026, Culture Amp’s share of searches among employee engagement survey platforms in New Zealand peaked at 11.1% in June 2026 and was lowest at 6.5% in July 2026.
- Across the 12 months ending September 2026, Workday Peakon Employee Voice’s share of searches among employee engagement survey platforms in New Zealand peaked at 1.7% in March 2026 and was lowest at 0.65% in January 2026.
- Across the 12 months ending September 2026, 15Five’s share of searches among employee engagement survey platforms in New Zealand peaked at 2.8% in November 2025 and was lowest at 0.44% in September 2026.
- Across the 12 months ending September 2026, Workday Peakon Employee Voice rose from 4th to 3rd among employee engagement survey platforms in New Zealand.
- Across the 12 months ending September 2026, Workleap rose from 6th to 4th among employee engagement survey platforms in New Zealand.
- Across the 12 months ending September 2026, 15Five fell from 3rd to 5th among employee engagement survey platforms in New Zealand.
- Across the 12 months ending September 2026, AskYourTeam fell from 5th to 6th among employee engagement survey platforms in New Zealand.
- Across the 12 months ending September 2026, Leapsome, Lattice and Qualtrics held steady: their share of searches among employee engagement survey platforms in New Zealand each moved less than 0.5 percentage points.

## Top employee engagement survey platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Culture Amp appeared every time. Culture Amp was recommended most often, coming first in every answer. AskYourTeam was second, and Qualtrics was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Culture Amp | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| AskYourTeam | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Qualtrics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Workleap | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Lattice | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Employment Hero | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Workday Peakon Employee Voice | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| 15Five | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Leapsome | 9th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about employee engagement survey platforms

- Asked ChatGPT "Which employee engagement survey platform should I use in New Zealand?": 1. Culture Amp, 2. Employment Hero, 3. Qualtrics
- Asked ChatGPT "What are the best employee engagement survey platforms in New Zealand?": 1. Culture Amp, 2. AskYourTeam, 3. Workday Peakon Employee Voice, 4. Workleap, 5. Qualtrics, 6. Lattice
- Asked ChatGPT "What's the best employee engagement survey platform in New Zealand for staff feedback surveys?": 1. Culture Amp, 2. AskYourTeam, 3. Qualtrics, 4. Employment Hero
- Searched Google, AI Overview "employee feedback tool": 1. Culture Amp, 2. 15Five, 3. Lattice, 4. Leapsome
- Searched Google, AI Overview "employee survey platform": 1. Culture Amp, 2. Workleap, 3. Lattice, 4. Qualtrics, 5. Workday Peakon Employee Voice

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Employment Hero vs Culture Amp: compare search popularity](/demand/nz/compare/culture-amp-vs-employment-hero): 87.8% against 8.9% Share of Search.

## How did search popularity change for New Zealand employee engagement survey platforms in September 2026?

- In September 2026, Culture Amp gained share of searches among employee engagement survey platforms in New Zealand, from 7.9% to 8.9%.
- In September 2026, Employment Hero lost share of searches among employee engagement survey platforms in New Zealand, from 88.7% to 87.8%.
- In September 2026, Leapsome rose from 8th to 7th among employee engagement survey platforms in New Zealand.
- In September 2026, Workday Peakon Employee Voice rose from 4th to 3rd among employee engagement survey platforms in New Zealand.
- In September 2026, Workleap rose from 5th to 4th among employee engagement survey platforms in New Zealand.
- In September 2026, 15Five fell from 3rd to 5th among employee engagement survey platforms in New Zealand.
- In September 2026, Lattice fell from 7th to 8th among employee engagement survey platforms in New Zealand.
- Estimated monthly branded searches for Qualtrics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Employment Hero | 87.8% | 9.9K | 0.0% | Employment Hero |
| 2 | Culture Amp | 8.9% | 1K | +13.6% | Culture Amp |
| 3 | Workday Peakon Employee Voice | 1.1% | 120 | +20.0% | Workday |
| 4 | Workleap | 0.89% | 100 | +11.1% | Workleap |
| 5 | 15Five | 0.44% | 50 | -50.0% | 15Five |
| 6 | AskYourTeam | 0.44% | 50 | -28.6% | AskYourTeam |
| 7 | Leapsome | 0.27% | 30 | +200.0% | Leapsome |
| 8 | Lattice | 0.18% | 20 | +100.0% | Lattice |
| 9 | Qualtrics | 0% | 0 | — | Qualtrics |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Employment Hero | 9.9K | 83.2% | 1 |
| Oct 2025 | Culture Amp | 1.3K | 10.9% | 2 |
| Oct 2025 | 15Five | 320 | 2.7% | 3 |
| Oct 2025 | Workday Peakon Employee Voice | 180 | 1.5% | 4 |
| Oct 2025 | AskYourTeam | 90 | 0.76% | 5 |
| Oct 2025 | Workleap | 60 | 0.5% | 6 |
| Oct 2025 | Leapsome | 30 | 0.25% | 7 |
| Oct 2025 | Lattice | 10 | 0.08% | 8 |
| Oct 2025 | Qualtrics | 10 | 0.08% | 9 |
| Nov 2025 | Employment Hero | 9.9K | 83.2% | 1 |
| Nov 2025 | Culture Amp | 1.3K | 10.9% | 2 |
| Nov 2025 | 15Five | 330 | 2.8% | 3 |
| Nov 2025 | Workday Peakon Employee Voice | 150 | 1.3% | 4 |
| Nov 2025 | AskYourTeam | 110 | 0.92% | 5 |
| Nov 2025 | Workleap | 60 | 0.5% | 6 |
| Nov 2025 | Leapsome | 40 | 0.34% | 7 |
| Nov 2025 | Lattice | 10 | 0.08% | 8 |
| Nov 2025 | Qualtrics | 0 | 0% | 9 |
| Dec 2025 | Employment Hero | 8.1K | 88.5% | 1 |
| Dec 2025 | Culture Amp | 720 | 7.9% | 2 |
| Dec 2025 | 15Five | 140 | 1.5% | 3 |
| Dec 2025 | AskYourTeam | 70 | 0.77% | 4 |
| Dec 2025 | Workday Peakon Employee Voice | 60 | 0.66% | 5 |
| Dec 2025 | Workleap | 30 | 0.33% | 6 |
| Dec 2025 | Leapsome | 20 | 0.22% | 7 |
| Dec 2025 | Lattice | 10 | 0.11% | 8 |
| Dec 2025 | Qualtrics | 0 | 0% | 9 |
| Jan 2026 | Employment Hero | 8.1K | 87.2% | 1 |
| Jan 2026 | Culture Amp | 880 | 9.5% | 2 |
| Jan 2026 | 15Five | 110 | 1.2% | 3 |
| Jan 2026 | Workleap | 70 | 0.75% | 4 |
| Jan 2026 | Workday Peakon Employee Voice | 60 | 0.65% | 5 |
| Jan 2026 | AskYourTeam | 40 | 0.43% | 6 |
| Jan 2026 | Leapsome | 20 | 0.22% | 7 |
| Jan 2026 | Lattice | 10 | 0.11% | 8 |
| Jan 2026 | Qualtrics | 0 | 0% | 9 |
| Feb 2026 | Employment Hero | 8.1K | 85.2% | 1 |
| Feb 2026 | Culture Amp | 1K | 10.5% | 2 |
| Feb 2026 | Workday Peakon Employee Voice | 130 | 1.4% | 3 |
| Feb 2026 | 15Five | 90 | 0.95% | 4 |
| Feb 2026 | Workleap | 90 | 0.95% | 5 |
| Feb 2026 | AskYourTeam | 70 | 0.74% | 6 |
| Feb 2026 | Leapsome | 20 | 0.21% | 7 |
| Feb 2026 | Lattice | 10 | 0.11% | 8 |
| Feb 2026 | Qualtrics | 0 | 0% | 9 |
| Mar 2026 | Employment Hero | 9.9K | 86.2% | 1 |
| Mar 2026 | Culture Amp | 1K | 8.7% | 2 |
| Mar 2026 | Workday Peakon Employee Voice | 190 | 1.7% | 3 |
| Mar 2026 | 15Five | 110 | 0.96% | 4 |
| Mar 2026 | AskYourTeam | 110 | 0.96% | 5 |
| Mar 2026 | Workleap | 110 | 0.96% | 6 |
| Mar 2026 | Leapsome | 40 | 0.35% | 7 |
| Mar 2026 | Lattice | 10 | 0.09% | 8 |
| Mar 2026 | Qualtrics | 10 | 0.09% | 9 |
| Apr 2026 | Employment Hero | 8.1K | 87.7% | 1 |
| Apr 2026 | Culture Amp | 720 | 7.8% | 2 |
| Apr 2026 | Workday Peakon Employee Voice | 120 | 1.3% | 3 |
| Apr 2026 | 15Five | 90 | 0.97% | 4 |
| Apr 2026 | Workleap | 80 | 0.87% | 5 |
| Apr 2026 | AskYourTeam | 70 | 0.76% | 6 |
| Apr 2026 | Leapsome | 40 | 0.43% | 7 |
| Apr 2026 | Lattice | 20 | 0.22% | 8 |
| Apr 2026 | Qualtrics | 0 | 0% | 9 |
| May 2026 | Employment Hero | 9.9K | 88.1% | 1 |
| May 2026 | Culture Amp | 880 | 7.8% | 2 |
| May 2026 | Workday Peakon Employee Voice | 130 | 1.2% | 3 |
| May 2026 | Workleap | 110 | 0.98% | 4 |
| May 2026 | 15Five | 90 | 0.8% | 5 |
| May 2026 | AskYourTeam | 90 | 0.8% | 6 |
| May 2026 | Leapsome | 30 | 0.27% | 7 |
| May 2026 | Lattice | 10 | 0.09% | 8 |
| May 2026 | Qualtrics | 0 | 0% | 9 |
| Jun 2026 | Employment Hero | 9.9K | 84.6% | 1 |
| Jun 2026 | Culture Amp | 1.3K | 11.1% | 2 |
| Jun 2026 | 15Five | 140 | 1.2% | 3 |
| Jun 2026 | Workday Peakon Employee Voice | 130 | 1.1% | 4 |
| Jun 2026 | AskYourTeam | 90 | 0.77% | 5 |
| Jun 2026 | Workleap | 90 | 0.77% | 6 |
| Jun 2026 | Leapsome | 30 | 0.26% | 7 |
| Jun 2026 | Lattice | 10 | 0.09% | 8 |
| Jun 2026 | Qualtrics | 10 | 0.09% | 9 |
| Jul 2026 | Employment Hero | 9.9K | 89.9% | 1 |
| Jul 2026 | Culture Amp | 720 | 6.5% | 2 |
| Jul 2026 | 15Five | 90 | 0.82% | 3 |
| Jul 2026 | Workday Peakon Employee Voice | 80 | 0.73% | 4 |
| Jul 2026 | Workleap | 80 | 0.73% | 5 |
| Jul 2026 | AskYourTeam | 70 | 0.64% | 6 |
| Jul 2026 | Leapsome | 40 | 0.36% | 7 |
| Jul 2026 | Lattice | 20 | 0.18% | 8 |
| Jul 2026 | Qualtrics | 10 | 0.09% | 9 |
| Aug 2026 | Employment Hero | 9.9K | 88.7% | 1 |
| Aug 2026 | Culture Amp | 880 | 7.9% | 2 |
| Aug 2026 | 15Five | 100 | 0.9% | 3 |
| Aug 2026 | Workday Peakon Employee Voice | 100 | 0.9% | 4 |
| Aug 2026 | Workleap | 90 | 0.81% | 5 |
| Aug 2026 | AskYourTeam | 70 | 0.63% | 6 |
| Aug 2026 | Lattice | 10 | 0.09% | 7 |
| Aug 2026 | Leapsome | 10 | 0.09% | 8 |
| Aug 2026 | Qualtrics | 0 | 0% | 9 |
| Sep 2026 | Employment Hero | 9.9K | 87.8% | 1 |
| Sep 2026 | Culture Amp | 1K | 8.9% | 2 |
| Sep 2026 | Workday Peakon Employee Voice | 120 | 1.1% | 3 |
| Sep 2026 | Workleap | 100 | 0.89% | 4 |
| Sep 2026 | 15Five | 50 | 0.44% | 5 |
| Sep 2026 | AskYourTeam | 50 | 0.44% | 6 |
| Sep 2026 | Leapsome | 30 | 0.27% | 7 |
| Sep 2026 | Lattice | 20 | 0.18% | 8 |
| Sep 2026 | Qualtrics | 0 | 0% | 9 |

## What is being compared

- **15Five**: Measured on the search terms “15 five”, “15five” and “15five performance management”, summed into one figure.
- **AskYourTeam**: Measured on the search term “askyourteam”.
- **Culture Amp**: Measured on the search terms “culture amp” and “cultureamp”, summed into one figure.
- **Employment Hero**: Measured on the search term “employment hero”.
- **Lattice**: Measured on the search terms “lattice hr” and “lattice performance”, summed into one figure.
- **Leapsome**: Measured on the search terms “leapsome”, “leapsome hr” and “leapsome performance management”, summed into one figure.
- **Qualtrics**: Measured on the search term “qualtrics employee survey”.
- **Workday Peakon Employee Voice**: Measured on the search terms “peakon” and “workday peakon”, summed into one figure.
- **Workleap**: Measured on the search terms “workleap” and “workleap officevibe”, summed into one figure.

- [15Five](/demand/nz/brands/15five)
- [AskYourTeam](/demand/nz/brands/askyourteam)
- [Culture Amp](/demand/nz/brands/culture-amp)
- [Employment Hero](/demand/nz/brands/employment-hero)
- [Lattice](/demand/nz/brands/lattice)
- [Leapsome](/demand/nz/brands/leapsome)
- [Qualtrics](/demand/nz/brands/qualtrics)
- [Workday Peakon Employee Voice](/demand/nz/brands/workday-peakon)
- [Workleap](/demand/nz/brands/workleap)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among employee engagement survey platforms in New Zealand?

In September 2026, Employment Hero was the most searched among employee engagement survey platforms in New Zealand, with an estimated 9.9K branded searches, 87.8% of all searches for the nine we track.

## Cite this page

Brandwave. "Employee engagement survey platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-employee-engagement-survey-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-employee-engagement-survey-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.