---
title: "Employee engagement platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the employee engagement, recognition and survey platforms New Zealand employers use. Share of Search among Qualtrics, Culture Amp, Officevibe, 15Five, Bonusly and Lattice, the employee engagement platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-employee-engagement-platforms"
publisher: "Brandwave"
---

# Employee engagement platforms in New Zealand: Which brands are most popular in search?

Compare the employee engagement, recognition and survey platforms New Zealand employers use. Share of Search among Qualtrics, Culture Amp, Officevibe, 15Five, Bonusly and Lattice, the employee engagement platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Employee engagement platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Qualtrics, 68.6%

## Which brand is most popular in search among employee engagement platforms in New Zealand?

- In August 2026, Qualtrics was the most searched among employee engagement platforms in New Zealand, with an estimated 2.5K branded searches and 68.6% estimated Share of Search within this set.
- Culture Amp is in 2nd place, 44.2 percentage points behind at 24.4% Share of Search.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee engagement platforms in New Zealand increased from 56.4% to 68.6%.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee engagement platforms in New Zealand decreased from 29.4% to 24.4%.
- Across the 11 months ending August 2026, Officevibe’s estimated Share of Search among employee engagement platforms in New Zealand decreased from 4.6% to 3%.
- Across the 11 months ending August 2026, 15Five’s estimated Share of Search among employee engagement platforms in New Zealand decreased from 7% to 2.4%.
- Across the 11 months ending August 2026, Bonusly’s estimated Share of Search among employee engagement platforms in New Zealand decreased from 2.2% to 1.4%.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee engagement platforms in New Zealand peaked at 68.6% in August 2026 and was lowest at 50% in December 2025.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee engagement platforms in New Zealand peaked at 38% in February 2026 and was lowest at 24.4% in August 2026.
- Across the 11 months ending August 2026, Officevibe’s estimated Share of Search among employee engagement platforms in New Zealand peaked at 5.4% in January 2026 and was lowest at 2.9% in November 2025.
- Across the 11 months ending August 2026, 15Five’s estimated Share of Search among employee engagement platforms in New Zealand peaked at 8.3% in November 2025 and was lowest at 2.4% in May 2026.
- Across the 11 months ending August 2026, Bonusly’s estimated Share of Search among employee engagement platforms in New Zealand peaked at 4% in June 2026 and was lowest at 1.3% in May 2026.
- Across the 11 months ending August 2026, Officevibe rose from 4th to 3rd among employee engagement platforms in New Zealand.
- Across the 11 months ending August 2026, 15Five fell from 3rd to 4th among employee engagement platforms in New Zealand.
- Across the 11 months ending August 2026, Lattice held steady: its estimated Share of Search among employee engagement platforms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Qualtrics vs Culture Amp: compare search popularity](/demand/nz/compare/culture-amp-vs-qualtrics): 68.6% against 24.4% Share of Search.
- [Qualtrics vs Officevibe: compare search popularity](/demand/nz/compare/officevibe-vs-qualtrics): 68.6% against 3% Share of Search.
- [Qualtrics vs 15Five: compare search popularity](/demand/nz/compare/15five-vs-qualtrics): 68.6% against 2.4% Share of Search.
- [Culture Amp vs Officevibe: compare search popularity](/demand/nz/compare/culture-amp-vs-officevibe): 24.4% against 3% Share of Search.
- [Culture Amp vs 15Five: compare search popularity](/demand/nz/compare/15five-vs-culture-amp): 24.4% against 2.4% Share of Search.
- [Officevibe vs 15Five: compare search popularity](/demand/nz/compare/15five-vs-officevibe): 3% against 2.4% Share of Search.

## How did search popularity change for New Zealand employee engagement platforms in August 2026?

- In August 2026, Qualtrics gained estimated Share of Search among employee engagement platforms in New Zealand, from 66.6% to 68.6%.
- In August 2026, Culture Amp lost estimated Share of Search among employee engagement platforms in New Zealand, from 25.4% to 24.4%.
- In August 2026, 15Five lost estimated Share of Search among employee engagement platforms in New Zealand, from 3% to 2.4%.
- Officevibe’s estimated Share of Search among employee engagement platforms in New Zealand has lost ground for 3 months in a row, from 3.7% to 3% in August 2026.
- Estimated monthly branded searches for Bonusly in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.
- Estimated monthly branded searches for Lattice in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Qualtrics | 68.6% | 2.5K | +27.1% | Qualtrics |
| 2 | Culture Amp | 24.4% | 900 | +18.4% | Culture Amp |
| 3 | Officevibe | 3% | 110 | +22.2% | Officevibe |
| 4 | 15Five | 2.4% | 90 | 0.0% | 15Five |
| 5 | Bonusly | 1.4% | 50 | +25.0% | Bonusly |
| 6 | Lattice | 0.27% | 10 | -50.0% | Lattice |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Qualtrics | 2.6K | 56.4% | 1 |
| Oct 2025 | Culture Amp | 1.3K | 29.4% | 2 |
| Oct 2025 | 15Five | 320 | 7% | 3 |
| Oct 2025 | Officevibe | 210 | 4.6% | 4 |
| Oct 2025 | Bonusly | 100 | 2.2% | 5 |
| Oct 2025 | Lattice | 20 | 0.44% | 6 |
| Nov 2025 | Qualtrics | 2K | 51.6% | 1 |
| Nov 2025 | Culture Amp | 1.3K | 34.4% | 2 |
| Nov 2025 | 15Five | 320 | 8.3% | 3 |
| Nov 2025 | Officevibe | 110 | 2.9% | 4 |
| Nov 2025 | Bonusly | 100 | 2.6% | 5 |
| Nov 2025 | Lattice | 10 | 0.26% | 6 |
| Dec 2025 | Qualtrics | 1.1K | 50% | 1 |
| Dec 2025 | Culture Amp | 740 | 34.9% | 2 |
| Dec 2025 | 15Five | 140 | 6.6% | 3 |
| Dec 2025 | Officevibe | 90 | 4.2% | 4 |
| Dec 2025 | Bonusly | 80 | 3.8% | 5 |
| Dec 2025 | Lattice | 10 | 0.47% | 6 |
| Jan 2026 | Qualtrics | 1.4K | 53.5% | 1 |
| Jan 2026 | Culture Amp | 890 | 34.2% | 2 |
| Jan 2026 | Officevibe | 140 | 5.4% | 3 |
| Jan 2026 | 15Five | 110 | 4.2% | 4 |
| Jan 2026 | Bonusly | 60 | 2.3% | 5 |
| Jan 2026 | Lattice | 10 | 0.38% | 6 |
| Feb 2026 | Qualtrics | 1.4K | 51.3% | 1 |
| Feb 2026 | Culture Amp | 1K | 38% | 2 |
| Feb 2026 | Officevibe | 140 | 5.2% | 3 |
| Feb 2026 | 15Five | 90 | 3.3% | 4 |
| Feb 2026 | Bonusly | 50 | 1.8% | 5 |
| Feb 2026 | Lattice | 10 | 0.37% | 6 |
| Mar 2026 | Qualtrics | 2.5K | 65.7% | 1 |
| Mar 2026 | Culture Amp | 1K | 26% | 2 |
| Mar 2026 | Officevibe | 140 | 3.6% | 3 |
| Mar 2026 | 15Five | 110 | 2.8% | 4 |
| Mar 2026 | Bonusly | 60 | 1.5% | 5 |
| Mar 2026 | Lattice | 10 | 0.26% | 6 |
| Apr 2026 | Qualtrics | 2K | 66.9% | 1 |
| Apr 2026 | Culture Amp | 740 | 24.7% | 2 |
| Apr 2026 | 15Five | 90 | 3% | 3 |
| Apr 2026 | Officevibe | 90 | 3% | 4 |
| Apr 2026 | Bonusly | 50 | 1.7% | 5 |
| Apr 2026 | Lattice | 20 | 0.67% | 6 |
| May 2026 | Qualtrics | 2.5K | 67.6% | 1 |
| May 2026 | Culture Amp | 920 | 24.6% | 2 |
| May 2026 | Officevibe | 140 | 3.7% | 3 |
| May 2026 | 15Five | 90 | 2.4% | 4 |
| May 2026 | Bonusly | 50 | 1.3% | 5 |
| May 2026 | Lattice | 10 | 0.27% | 6 |
| Jun 2026 | Qualtrics | 2K | 53.6% | 1 |
| Jun 2026 | Culture Amp | 1.3K | 35.3% | 2 |
| Jun 2026 | Bonusly | 150 | 4% | 3 |
| Jun 2026 | 15Five | 140 | 3.7% | 4 |
| Jun 2026 | Officevibe | 120 | 3.2% | 5 |
| Jun 2026 | Lattice | 10 | 0.27% | 6 |
| Jul 2026 | Qualtrics | 2K | 66.6% | 1 |
| Jul 2026 | Culture Amp | 760 | 25.4% | 2 |
| Jul 2026 | 15Five | 90 | 3% | 3 |
| Jul 2026 | Officevibe | 90 | 3% | 4 |
| Jul 2026 | Bonusly | 40 | 1.3% | 5 |
| Jul 2026 | Lattice | 20 | 0.67% | 6 |
| Aug 2026 | Qualtrics | 2.5K | 68.6% | 1 |
| Aug 2026 | Culture Amp | 900 | 24.4% | 2 |
| Aug 2026 | Officevibe | 110 | 3% | 3 |
| Aug 2026 | 15Five | 90 | 2.4% | 4 |
| Aug 2026 | Bonusly | 50 | 1.4% | 5 |
| Aug 2026 | Lattice | 10 | 0.27% | 6 |
| Sep 2026 | 15Five | — | — | — |
| Sep 2026 | Bonusly | — | — | — |
| Sep 2026 | Culture Amp | — | — | — |
| Sep 2026 | Lattice | — | — | — |
| Sep 2026 | Officevibe | — | — | — |
| Sep 2026 | Qualtrics | — | — | — |

## What is being compared

- **15Five**: Measured on the search term “15five”.
- **Bonusly**: Measured on the search terms “bonus ly” and “bonusly”, summed into one figure.
- **Culture Amp**: Measured on the search terms “culture amp”, “culture amp employee survey”, “culture amp engagement”, “culture amp nz”, “culture amp recognition”, “cultureamp”, “cultureamp com” and “cultureamp engagement”, summed into one figure.
- **Lattice**: Measured on the search terms “lattice engagement”, “lattice hr” and “lattice performance”, summed into one figure.
- **Officevibe**: Measured on the search terms “officevibe” and “officevibe com”, summed into one figure.
- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics com”, “qualtrics employee survey”, “qualtrics engagement”, “qualtrics form”, “qualtrics nz” and “qualtrics survey”, summed into one figure.

- [15Five](/demand/nz/brands/15five)
- [Bonusly](/demand/nz/brands/bonusly)
- [Culture Amp](/demand/nz/brands/culture-amp)
- [Lattice](/demand/nz/brands/lattice)
- [Officevibe](/demand/nz/brands/officevibe)
- [Qualtrics](/demand/nz/brands/qualtrics)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among employee engagement platforms in New Zealand?

In August 2026, Qualtrics was the most searched among employee engagement platforms in New Zealand, with an estimated 2.5K branded searches and 68.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Employee engagement platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-employee-engagement-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-employee-engagement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.