---
title: "Employee assistance programme providers in New Zealand: Which are searched most?"
description: "Employee assistance and workplace wellbeing providers for New Zealand organisations. Share of Search among TELUS Health, Habit Health EAP, Vitae, Raise Mental Health, Instep EAP, Umbrella Wellbeing and Clearhead, the employee assistance programme providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-employee-assistance-programme-providers"
publisher: "Brandwave"
---

# Employee assistance programme providers in New Zealand: Which are searched most?

Employee assistance and workplace wellbeing providers for New Zealand organisations. Share of Search among TELUS Health, Habit Health EAP, Vitae, Raise Mental Health, Instep EAP, Umbrella Wellbeing and Clearhead, the employee assistance programme providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Employee assistance programme providers
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: TELUS Health, 38%

## Which brand is most popular in search among employee assistance programme providers in New Zealand?

- In September 2026, TELUS Health was the most searched among employee assistance programme providers in New Zealand, with an estimated 1.1K branded searches, 38% of all searches for the seven we track.
- Habit Health EAP is in 2nd place, 2.7 percentage points behind at 35.3%.
- Across the 12 months ending September 2026, TELUS Health’s share of searches among employee assistance programme providers in New Zealand decreased from 49.1% to 38%.
- Across the 12 months ending September 2026, Habit Health EAP’s share of searches among employee assistance programme providers in New Zealand increased from 6.5% to 35.3%.
- Across the 12 months ending September 2026, Vitae’s share of searches among employee assistance programme providers in New Zealand decreased from 17.4% to 9.9%.
- Across the 12 months ending September 2026, Raise Mental Health’s share of searches among employee assistance programme providers in New Zealand decreased from 10.4% to 6.5%.
- Across the 12 months ending September 2026, Instep EAP’s share of searches among employee assistance programme providers in New Zealand decreased from 8.3% to 5.1%.
- Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among employee assistance programme providers in New Zealand decreased from 6.1% to 3.1%.
- Across the 12 months ending September 2026, TELUS Health’s share of searches among employee assistance programme providers in New Zealand peaked at 53.7% in January 2026 and was lowest at 35% in July 2026.
- Across the 12 months ending September 2026, Habit Health EAP’s share of searches among employee assistance programme providers in New Zealand peaked at 35.5% in August 2026 and was lowest at 6.5% in October 2025.
- Across the 12 months ending September 2026, Vitae’s share of searches among employee assistance programme providers in New Zealand peaked at 18.8% in May 2026 and was lowest at 9.9% in September 2026.
- Across the 12 months ending September 2026, Raise Mental Health’s share of searches among employee assistance programme providers in New Zealand peaked at 11% in December 2025 and was lowest at 5.9% in August 2026.
- Across the 12 months ending September 2026, Instep EAP’s share of searches among employee assistance programme providers in New Zealand peaked at 8.5% in February 2026 and was lowest at 5.1% in September 2026.
- Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among employee assistance programme providers in New Zealand peaked at 6.1% in October 2025 and was lowest at 2.7% in June 2026.
- Across the 12 months ending September 2026, Clearhead’s share of searches among employee assistance programme providers in New Zealand peaked at 2.8% in May 2026 and was lowest at 1.1% in July 2026.
- Across the 12 months ending September 2026, Habit Health EAP rose from 5th to 2nd among employee assistance programme providers in New Zealand.
- Across the 12 months ending September 2026, Vitae fell from 2nd to 3rd among employee assistance programme providers in New Zealand.
- Across the 12 months ending September 2026, Raise Mental Health fell from 3rd to 4th among employee assistance programme providers in New Zealand.
- Across the 12 months ending September 2026, Instep EAP fell from 4th to 5th among employee assistance programme providers in New Zealand.
- Across the 12 months ending September 2026, Clearhead held steady: its share of searches among employee assistance programme providers in New Zealand moved less than 0.5 percentage points.

## Top employee assistance programme providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Habit Health EAP and Vitae appeared every time. Vitae was recommended most often, though no answer put it first. Habit Health EAP was second, and TELUS Health was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Vitae | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Habit Health EAP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| TELUS Health | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Clearhead | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Instep EAP | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Raise Mental Health | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Umbrella Wellbeing | 7th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about employee assistance programme providers

- Asked ChatGPT "Which employee assistance programme provider should I use in New Zealand?": 1. Clearhead, 2. Vitae, 3. TELUS Health, 4. Habit Health EAP, 5. Umbrella Wellbeing
- Asked ChatGPT "What are the best employee assistance programme providers in New Zealand?": 1. TELUS Health, 2. Vitae, 3. Clearhead, 4. Habit Health EAP
- Asked ChatGPT "What's the best employee assistance programme provider in New Zealand for a workforce?": 1. Habit Health EAP, 2. Vitae, 3. Instep EAP, 4. Umbrella Wellbeing
- Searched Google, AI Overview "employee assistance programme nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health, 4. Instep EAP
- Searched Google, AI Overview "eap services nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [TELUS Health vs Habit Health EAP: compare search popularity](/demand/nz/compare/habit-health-eap-vs-telus-health): 38% against 35.3% Share of Search.
- [TELUS Health vs Vitae: compare search popularity](/demand/nz/compare/telus-health-vs-vitae): 38% against 9.9% Share of Search.
- [TELUS Health vs Raise Mental Health: compare search popularity](/demand/nz/compare/raise-mental-health-vs-telus-health): 38% against 6.5% Share of Search.
- [TELUS Health vs Instep EAP: compare search popularity](/demand/nz/compare/instep-eap-vs-telus-health): 38% against 5.1% Share of Search.
- [Habit Health EAP vs Vitae: compare search popularity](/demand/nz/compare/habit-health-eap-vs-vitae): 35.3% against 9.9% Share of Search.
- [Habit Health EAP vs Raise Mental Health: compare search popularity](/demand/nz/compare/habit-health-eap-vs-raise-mental-health): 35.3% against 6.5% Share of Search.
- [Habit Health EAP vs Instep EAP: compare search popularity](/demand/nz/compare/habit-health-eap-vs-instep-eap): 35.3% against 5.1% Share of Search.
- [Vitae vs Raise Mental Health: compare search popularity](/demand/nz/compare/raise-mental-health-vs-vitae): 9.9% against 6.5% Share of Search.
- [Vitae vs Instep EAP: compare search popularity](/demand/nz/compare/instep-eap-vs-vitae): 9.9% against 5.1% Share of Search.
- [Raise Mental Health vs Instep EAP: compare search popularity](/demand/nz/compare/instep-eap-vs-raise-mental-health): 6.5% against 5.1% Share of Search.

## How did search popularity change for New Zealand employee assistance programme providers in September 2026?

- In September 2026, Clearhead gained share of searches among employee assistance programme providers in New Zealand, from 1.3% to 2.1%.
- In September 2026, Raise Mental Health gained share of searches among employee assistance programme providers in New Zealand, from 5.9% to 6.5%.
- In September 2026, Vitae lost share of searches among employee assistance programme providers in New Zealand, from 10.7% to 9.9%.
- Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026.
- Estimated monthly branded searches for Habit Health EAP in New Zealand rose 586.7% over 12 measured months, from 150 to 1K in September 2026.
- Estimated monthly branded searches for Umbrella Wellbeing in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TELUS Health | 38% | 1.1K | -5.9% | TELUS Health |
| 2 | Habit Health EAP | 35.3% | 1K | -5.5% | Pacific Health Group |
| 3 | Vitae | 9.9% | 290 | -12.1% | Vitae |
| 4 | Raise Mental Health | 6.5% | 190 | +5.6% | Southern Cross Healthcare |
| 5 | Instep EAP | 5.1% | 150 | -6.3% | Pacific Health Group |
| 6 | Umbrella Wellbeing | 3.1% | 90 | 0.0% | Umbrella Wellbeing |
| 7 | Clearhead | 2.1% | 60 | +50.0% | Clearhead |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TELUS Health | 1.1K | 49.1% | 1 |
| Oct 2025 | Vitae | 400 | 17.4% | 2 |
| Oct 2025 | Raise Mental Health | 240 | 10.4% | 3 |
| Oct 2025 | Instep EAP | 190 | 8.3% | 4 |
| Oct 2025 | Habit Health EAP | 150 | 6.5% | 5 |
| Oct 2025 | Umbrella Wellbeing | 140 | 6.1% | 6 |
| Oct 2025 | Clearhead | 50 | 2.2% | 7 |
| Nov 2025 | TELUS Health | 1.2K | 49.6% | 1 |
| Nov 2025 | Vitae | 400 | 16.9% | 2 |
| Nov 2025 | Raise Mental Health | 250 | 10.6% | 3 |
| Nov 2025 | Habit Health EAP | 200 | 8.5% | 4 |
| Nov 2025 | Instep EAP | 190 | 8.1% | 5 |
| Nov 2025 | Umbrella Wellbeing | 110 | 4.7% | 6 |
| Nov 2025 | Clearhead | 40 | 1.7% | 7 |
| Dec 2025 | TELUS Health | 820 | 50% | 1 |
| Dec 2025 | Vitae | 250 | 15.2% | 2 |
| Dec 2025 | Raise Mental Health | 180 | 11% | 3 |
| Dec 2025 | Habit Health EAP | 150 | 9.1% | 4 |
| Dec 2025 | Instep EAP | 130 | 7.9% | 5 |
| Dec 2025 | Umbrella Wellbeing | 70 | 4.3% | 6 |
| Dec 2025 | Clearhead | 40 | 2.4% | 7 |
| Jan 2026 | TELUS Health | 1.2K | 53.7% | 1 |
| Jan 2026 | Vitae | 370 | 17% | 2 |
| Jan 2026 | Habit Health EAP | 180 | 8.3% | 3 |
| Jan 2026 | Raise Mental Health | 180 | 8.3% | 4 |
| Jan 2026 | Instep EAP | 160 | 7.3% | 5 |
| Jan 2026 | Umbrella Wellbeing | 70 | 3.2% | 6 |
| Jan 2026 | Clearhead | 50 | 2.3% | 7 |
| Feb 2026 | TELUS Health | 1.1K | 50.4% | 1 |
| Feb 2026 | Vitae | 400 | 17.9% | 2 |
| Feb 2026 | Raise Mental Health | 200 | 8.9% | 3 |
| Feb 2026 | Habit Health EAP | 190 | 8.5% | 4 |
| Feb 2026 | Instep EAP | 190 | 8.5% | 5 |
| Feb 2026 | Umbrella Wellbeing | 70 | 3.1% | 6 |
| Feb 2026 | Clearhead | 60 | 2.7% | 7 |
| Mar 2026 | TELUS Health | 1.3K | 51.6% | 1 |
| Mar 2026 | Vitae | 340 | 13.4% | 2 |
| Mar 2026 | Habit Health EAP | 260 | 10.2% | 3 |
| Mar 2026 | Raise Mental Health | 240 | 9.4% | 4 |
| Mar 2026 | Instep EAP | 190 | 7.5% | 5 |
| Mar 2026 | Umbrella Wellbeing | 140 | 5.5% | 6 |
| Mar 2026 | Clearhead | 60 | 2.4% | 7 |
| Apr 2026 | TELUS Health | 1.1K | 47% | 1 |
| Apr 2026 | Vitae | 400 | 17.1% | 2 |
| Apr 2026 | Habit Health EAP | 300 | 12.8% | 3 |
| Apr 2026 | Instep EAP | 190 | 8.1% | 4 |
| Apr 2026 | Raise Mental Health | 190 | 8.1% | 5 |
| Apr 2026 | Umbrella Wellbeing | 110 | 4.7% | 6 |
| Apr 2026 | Clearhead | 50 | 2.1% | 7 |
| May 2026 | TELUS Health | 1.1K | 45.6% | 1 |
| May 2026 | Vitae | 470 | 18.8% | 2 |
| May 2026 | Habit Health EAP | 300 | 12% | 3 |
| May 2026 | Raise Mental Health | 220 | 8.8% | 4 |
| May 2026 | Instep EAP | 190 | 7.6% | 5 |
| May 2026 | Umbrella Wellbeing | 110 | 4.4% | 6 |
| May 2026 | Clearhead | 70 | 2.8% | 7 |
| Jun 2026 | TELUS Health | 1.1K | 43.8% | 1 |
| Jun 2026 | Habit Health EAP | 550 | 21.2% | 2 |
| Jun 2026 | Vitae | 380 | 14.6% | 3 |
| Jun 2026 | Raise Mental Health | 220 | 8.5% | 4 |
| Jun 2026 | Instep EAP | 190 | 7.3% | 5 |
| Jun 2026 | Umbrella Wellbeing | 70 | 2.7% | 6 |
| Jun 2026 | Clearhead | 50 | 1.9% | 7 |
| Jul 2026 | TELUS Health | 970 | 35% | 1 |
| Jul 2026 | Habit Health EAP | 870 | 31.4% | 2 |
| Jul 2026 | Vitae | 400 | 14.4% | 3 |
| Jul 2026 | Raise Mental Health | 220 | 7.9% | 4 |
| Jul 2026 | Instep EAP | 190 | 6.9% | 5 |
| Jul 2026 | Umbrella Wellbeing | 90 | 3.2% | 6 |
| Jul 2026 | Clearhead | 30 | 1.1% | 7 |
| Aug 2026 | TELUS Health | 1.2K | 38.4% | 1 |
| Aug 2026 | Habit Health EAP | 1.1K | 35.5% | 2 |
| Aug 2026 | Vitae | 330 | 10.7% | 3 |
| Aug 2026 | Raise Mental Health | 180 | 5.9% | 4 |
| Aug 2026 | Instep EAP | 160 | 5.2% | 5 |
| Aug 2026 | Umbrella Wellbeing | 90 | 2.9% | 6 |
| Aug 2026 | Clearhead | 40 | 1.3% | 7 |
| Sep 2026 | TELUS Health | 1.1K | 38% | 1 |
| Sep 2026 | Habit Health EAP | 1K | 35.3% | 2 |
| Sep 2026 | Vitae | 290 | 9.9% | 3 |
| Sep 2026 | Raise Mental Health | 190 | 6.5% | 4 |
| Sep 2026 | Instep EAP | 150 | 5.1% | 5 |
| Sep 2026 | Umbrella Wellbeing | 90 | 3.1% | 6 |
| Sep 2026 | Clearhead | 60 | 2.1% | 7 |

## What is being compared

- **Clearhead**: Measured on the search terms “clearhead counselling”, “clearhead eap” and “myclearhead”, summed into one figure.
- **Habit Health EAP**: Measured on the search terms “eap habit health”, “habit eap”, “habit health eap” and “habit health eap services”, summed into one figure.
- **Instep EAP**: Measured on the search terms “instep counselling”, “instep eap” and “instep programme”, summed into one figure.
- **Raise Mental Health**: Measured on the search terms “eap raise”, “eapworks”, “raise counselling”, “raise eap”, “raise eap works”, “raise wellbeing” and “raisementalhealth”, summed into one figure.
- **TELUS Health**: Measured on the search terms “benestar”, “benestar counselling”, “benestar eap”, “lifeworks telus”, “lifeworks telus health”, “telus eap”, “telus health”, “telus health care”, “telus health eap”, “telus health lifeworks”, “telus health one”, “telus health services”, “telus healthcare”, “telus lifeworks”, “telus mental health”, “telus occupational health” and “telushealth”, summed into one figure.
- **Umbrella Wellbeing**: Measured on the search term “umbrella wellbeing”.
- **Vitae**: Measured on the search terms “vitae counselling”, “vitae eap” and “vitae employee assistance”, summed into one figure.

- [Clearhead](/demand/nz/brands/clearhead)
- [Habit Health EAP](/demand/nz/brands/habit-health-eap)
- [Instep EAP](/demand/nz/brands/instep-eap)
- [Raise Mental Health](/demand/nz/brands/raise-mental-health)
- [TELUS Health](/demand/nz/brands/telus-health)
- [Umbrella Wellbeing](/demand/nz/brands/umbrella-wellbeing)
- [Vitae](/demand/nz/brands/vitae)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among employee assistance programme providers in New Zealand?

In September 2026, TELUS Health was the most searched among employee assistance programme providers in New Zealand, with an estimated 1.1K branded searches, 38% of all searches for the seven we track.

## Cite this page

Brandwave. "Employee assistance programme providers in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-employee-assistance-programme-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-employee-assistance-programme-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.