---
title: "Email providers in New Zealand: Which brands are most popular in search?"
description: "Compare the email services New Zealanders and New Zealand businesses use. Share of Search among Gmail, Outlook, Yahoo Mail, Proton Mail and Zoho Mail, the email providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-email-providers"
publisher: "Brandwave"
---

# Email providers in New Zealand: Which brands are most popular in search?

Compare the email services New Zealanders and New Zealand businesses use. Share of Search among Gmail, Outlook, Yahoo Mail, Proton Mail and Zoho Mail, the email providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Email providers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gmail, 72%

## Which brand is most popular in search among email providers in New Zealand?

- In August 2026, Gmail was the most searched among email providers in New Zealand, with an estimated 1.6M branded searches and 72% estimated Share of Search within this set.
- Outlook is in 2nd place, 57.4 percentage points behind at 14.6% Share of Search.
- Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand increased from 67.9% to 72%.
- Across the 11 months ending August 2026, Outlook’s estimated Share of Search among email providers in New Zealand decreased from 19.6% to 14.6%.
- Across the 11 months ending August 2026, Yahoo Mail’s estimated Share of Search among email providers in New Zealand increased from 11.8% to 12.4%.
- Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand peaked at 72% in August 2026 and was lowest at 60% in December 2025.
- Across the 11 months ending August 2026, Outlook’s estimated Share of Search among email providers in New Zealand peaked at 23.8% in December 2025 and was lowest at 14.6% in August 2026.
- Across the 11 months ending August 2026, Yahoo Mail’s estimated Share of Search among email providers in New Zealand peaked at 15.3% in December 2025 and was lowest at 11.7% in November 2025.
- Across the 11 months ending August 2026, Proton Mail and Zoho Mail held steady: their estimated Share of Search among email providers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Gmail vs Outlook: compare search popularity](/demand/nz/compare/gmail-vs-outlook): 72% against 14.6% Share of Search.
- [Gmail vs Yahoo Mail: compare search popularity](/demand/nz/compare/gmail-vs-yahoo-mail): 72% against 12.4% Share of Search.
- [Outlook vs Yahoo Mail: compare search popularity](/demand/nz/compare/outlook-vs-yahoo-mail): 14.6% against 12.4% Share of Search.

## How did search popularity change for New Zealand email providers in August 2026?

- In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%.
- In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%.
- In August 2026, Yahoo Mail lost estimated Share of Search among email providers in New Zealand, from 14.3% to 12.4%.
- Estimated monthly branded searches for Proton Mail in New Zealand rose 52.5% over 11 measured months, from 12.6K to 19.1K in August 2026.
- Estimated monthly branded searches for Zoho Mail in New Zealand fell 17.6% over 11 measured months, from 4.6K to 3.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gmail | 72% | 1.6M | +22.4% | Google |
| 2 | Outlook | 14.6% | 316K | -0.2% | Microsoft |
| 3 | Yahoo Mail | 12.4% | 268K | -0.2% | Yahoo |
| 4 | Proton Mail | 0.88% | 19.1K | +21.9% | Proton Mail |
| 5 | Zoho Mail | 0.17% | 3.8K | -1.6% | Zoho |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gmail | 1.6M | 67.9% | 1 |
| Oct 2025 | Outlook | 455K | 19.6% | 2 |
| Oct 2025 | Yahoo Mail | 273K | 11.8% | 3 |
| Oct 2025 | Proton Mail | 12.6K | 0.54% | 4 |
| Oct 2025 | Zoho Mail | 4.6K | 0.2% | 5 |
| Nov 2025 | Gmail | 1.6M | 68% | 1 |
| Nov 2025 | Outlook | 454K | 19.7% | 2 |
| Nov 2025 | Yahoo Mail | 269K | 11.7% | 3 |
| Nov 2025 | Proton Mail | 12.6K | 0.55% | 4 |
| Nov 2025 | Zoho Mail | 3.8K | 0.16% | 5 |
| Dec 2025 | Gmail | 1.1M | 60% | 1 |
| Dec 2025 | Outlook | 417K | 23.8% | 2 |
| Dec 2025 | Yahoo Mail | 269K | 15.3% | 3 |
| Dec 2025 | Proton Mail | 12.5K | 0.71% | 4 |
| Dec 2025 | Zoho Mail | 3.1K | 0.17% | 5 |
| Jan 2026 | Gmail | 1.3M | 64.5% | 1 |
| Jan 2026 | Outlook | 419K | 21.1% | 2 |
| Jan 2026 | Yahoo Mail | 269K | 13.5% | 3 |
| Jan 2026 | Proton Mail | 15.3K | 0.77% | 4 |
| Jan 2026 | Zoho Mail | 3.1K | 0.15% | 5 |
| Feb 2026 | Gmail | 1.6M | 70.2% | 1 |
| Feb 2026 | Outlook | 378K | 17% | 2 |
| Feb 2026 | Yahoo Mail | 268K | 12% | 3 |
| Feb 2026 | Proton Mail | 15.4K | 0.69% | 4 |
| Feb 2026 | Zoho Mail | 3.1K | 0.14% | 5 |
| Mar 2026 | Gmail | 1.9M | 69.6% | 1 |
| Mar 2026 | Outlook | 462K | 16.9% | 2 |
| Mar 2026 | Yahoo Mail | 347K | 12.7% | 3 |
| Mar 2026 | Proton Mail | 15.6K | 0.57% | 4 |
| Mar 2026 | Zoho Mail | 3.8K | 0.14% | 5 |
| Apr 2026 | Gmail | 1.3M | 65.7% | 1 |
| Apr 2026 | Outlook | 379K | 19.5% | 2 |
| Apr 2026 | Yahoo Mail | 269K | 13.8% | 3 |
| Apr 2026 | Proton Mail | 15.6K | 0.8% | 4 |
| Apr 2026 | Zoho Mail | 3.8K | 0.2% | 5 |
| May 2026 | Gmail | 1.6M | 69.5% | 1 |
| May 2026 | Outlook | 385K | 17.2% | 2 |
| May 2026 | Yahoo Mail | 279K | 12.4% | 3 |
| May 2026 | Proton Mail | 15.8K | 0.71% | 4 |
| May 2026 | Zoho Mail | 3.8K | 0.17% | 5 |
| Jun 2026 | Gmail | 1.6M | 70.5% | 1 |
| Jun 2026 | Outlook | 362K | 16.3% | 2 |
| Jun 2026 | Yahoo Mail | 272K | 12.3% | 3 |
| Jun 2026 | Proton Mail | 15.7K | 0.71% | 4 |
| Jun 2026 | Zoho Mail | 3.8K | 0.17% | 5 |
| Jul 2026 | Gmail | 1.3M | 67.8% | 1 |
| Jul 2026 | Outlook | 317K | 16.9% | 2 |
| Jul 2026 | Yahoo Mail | 269K | 14.3% | 3 |
| Jul 2026 | Proton Mail | 15.7K | 0.84% | 4 |
| Jul 2026 | Zoho Mail | 3.9K | 0.2% | 5 |
| Aug 2026 | Gmail | 1.6M | 72% | 1 |
| Aug 2026 | Outlook | 316K | 14.6% | 2 |
| Aug 2026 | Yahoo Mail | 268K | 12.4% | 3 |
| Aug 2026 | Proton Mail | 19.1K | 0.88% | 4 |
| Aug 2026 | Zoho Mail | 3.8K | 0.17% | 5 |
| Sep 2026 | Gmail | — | — | — |
| Sep 2026 | Outlook | — | — | — |
| Sep 2026 | Proton Mail | — | — | — |
| Sep 2026 | Yahoo Mail | — | — | — |
| Sep 2026 | Zoho Mail | — | — | — |

## What is being compared

- **Gmail**: Measured on the search terms “gmail”, “gmail app”, “gmail c”, “gmail create”, “gmail email”, “gmail inbox”, “gmail mail”, “gmail near me”, “gmail new zealand”, “gmail nz”, “gmail online”, “my gmail”, “new gmail”, “sing in gmail com”, “temporary gmail” and “www gmail c”, summed into one figure.
- **Outlook**: Measured on the search terms “hotmail”, “hotmail c”, “hotmail email”, “hotmail inbox”, “hotmail live outlook”, “hotmail mail”, “hotmail outlook com”, “hotmail to outlook”, “ms outlook mail”, “outlook com email”, “outlook com hotmail”, “outlook email”, “outlook mail online”, “recalling an email in outlook”, “sing in hotmail com” and “www hotmail c”, summed into one figure.
- **Proton Mail**: Measured on the search terms “proton mail”, “proton mail com”, “proton mail email”, “proton mail mail”, “proton mail online”, “proton me”, “protonmail”, “protonmail app”, “protonmail email”, “protonmail email providers”, “protonmail mail”, “protonmail pricing”, “protonmail secure email” and “www proton mail”, summed into one figure.
- **Yahoo Mail**: Measured on the search terms “mail yahoo com”, “my yahoo mail”, “www yahoo com yahoo mail”, “www yahoo mail”, “www yahoo mail com”, “yahoo mail”, “yahoo mail app”, “yahoo mail email”, “yahoo mail in box”, “yahoo mail near me”, “yahoo mail nz”, “yahoo mail online”, “yahoo mail plus”, “yahoo yahoomail com”, “yahoomail”, “yahoomail cpm”, “yahoomail email” and “yahoomail nz”, summed into one figure.
- **Zoho Mail**: Measured on the search terms “zoho mail”, “zoho mail admin”, “zoho mail cost”, “zoho mail free”, “zoho mail free email”, “zoho mail online” and “zohomail”, summed into one figure.

- [Gmail](/demand/nz/brands/gmail)
- [Outlook](/demand/nz/brands/outlook)
- [Proton Mail](/demand/nz/brands/proton-mail)
- [Yahoo Mail](/demand/nz/brands/yahoo-mail)
- [Zoho Mail](/demand/nz/brands/zoho-mail)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among email providers in New Zealand?

In August 2026, Gmail was the most searched among email providers in New Zealand, with an estimated 1.6M branded searches and 72% estimated Share of Search within this set.

## Cite this page

Brandwave. "Email providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-email-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-email-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.