--- title: "Mailchimp vs MailerLite: Which is searched more in New Zealand?" description: "Is Mailchimp or MailerLite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-email-marketing-platforms/compare/mailchimp-vs-mailerlite" publisher: "Brandwave" --- # Mailchimp vs MailerLite: Which is searched more in New Zealand? Is Mailchimp or MailerLite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mailchimp and MailerLite - **Competitive set**: Email marketing platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mailchimp Share of Search**: 56.9% - **MailerLite Share of Search**: 7.5% ## Is Mailchimp or MailerLite more popular in search? - In September 2026, Mailchimp had more branded searches than MailerLite among email marketing platforms in New Zealand. Mailchimp had about 12,100 branded searches, while MailerLite had 1,610. Mailchimp made up 56.9% of all email marketing platform searches we track, and MailerLite accounted for 7.5%. - Mailchimp was ahead of MailerLite in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mailchimp’s share of searches among email marketing platforms in New Zealand moved from 62.4% to 56.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, MailerLite’s share of searches among email marketing platforms in New Zealand moved from 6.8% to 7.5%, and its estimated monthly branded searches held steady at 1.6K. ## Top email marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mailchimp appeared in all five answers. MailerLite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MailerLite was listed before Mailchimp in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mailchimp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MailerLite | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brevo | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | ActiveCampaign | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Klaviyo | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Omnisend | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Campaign Monitor | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Flodesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Constant Contact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email marketing platforms - Asked ChatGPT "Which email marketing platform should I use in New Zealand?": 1. MailerLite, 2. Brevo, 3. Mailchimp, 4. Klaviyo - Asked ChatGPT "What are the best email marketing platforms in New Zealand?": 1. MailerLite, 2. Mailchimp, 3. Klaviyo, 4. ActiveCampaign, 5. Brevo, 6. Campaign Monitor - Asked ChatGPT "What's the best email marketing platform in New Zealand for newsletter campaigns?": 1. MailerLite, 2. Campaign Monitor, 3. Mailchimp, 4. Klaviyo - Searched Google, AI Overview "best email marketing platform": 1. Omnisend, 2. ActiveCampaign, 3. Mailchimp, 4. Brevo - Searched Google, AI Overview "email campaign tools": 1. Mailchimp, 2. Brevo, 3. ActiveCampaign, 4. Klaviyo, 5. MailerLite Not named in any answer: Flodesk, Constant Contact and Kit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand email marketing platforms in September 2026? - In September 2026, Mailchimp gained share of searches among email marketing platforms in New Zealand, from 52.1% to 56.9%. - In September 2026, MailerLite lost share of searches among email marketing platforms in New Zealand, from 10.1% to 7.5%. ## Month by month | Month | Mailchimp estimated searches | Mailchimp Share of Search | Mailchimp rank | MailerLite estimated searches | MailerLite Share of Search | MailerLite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 62.4% | 1 | 1.6K | 6.8% | 3 | | Nov 2025 | 14.9K | 62.7% | 1 | 1.6K | 6.8% | 3 | | Dec 2025 | 9.9K | 60.4% | 1 | 1.3K | 8% | 3 | | Jan 2026 | 9.9K | 57% | 1 | 1.6K | 9.2% | 3 | | Feb 2026 | 12.2K | 62.1% | 1 | 1.6K | 8.2% | 3 | | Mar 2026 | 14.9K | 60.3% | 1 | 1.9K | 7.8% | 3 | | Apr 2026 | 12.2K | 57.9% | 1 | 1.9K | 9.2% | 3 | | May 2026 | 12.2K | 56.1% | 1 | 1.6K | 7.6% | 3 | | Jun 2026 | 12.2K | 57.1% | 1 | 1.9K | 9.1% | 3 | | Jul 2026 | 12.2K | 57.8% | 1 | 1.9K | 9.2% | 3 | | Aug 2026 | 10K | 52.1% | 1 | 1.9K | 10.1% | 3 | | Sep 2026 | 12.1K | 56.9% | 1 | 1.6K | 7.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Mailchimp’s and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mailchimp**: Measured on the search terms “mailchimp”, “mailchimp api”, “mailchimp email marketing” and “mailchimp newsletter”, summed into one figure. - **MailerLite**: Measured on the search terms “mailerlite”, “mailerlite email marketing” and “mailerlite newsletter”, summed into one figure. - [Mailchimp profile](/demand/nz/brands/mailchimp) - [MailerLite profile](/demand/nz/brands/mailerlite) - [All email marketing platforms in New Zealand](/demand/nz/categories/nz-email-marketing-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mailchimp or MailerLite more popular in search? In September 2026, Mailchimp had more branded searches than MailerLite among email marketing platforms in New Zealand. Mailchimp had about 12,100 branded searches, while MailerLite had 1,610. Mailchimp made up 56.9% of all email marketing platform searches we track, and MailerLite accounted for 7.5%. ## Cite this page Brandwave. "Mailchimp vs MailerLite: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-email-marketing-platforms/compare/mailchimp-vs-mailerlite This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-email-marketing-platforms/compare/mailchimp-vs-mailerlite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.