---
title: "Email marketing platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the email marketing platforms New Zealand businesses send newsletters and campaigns with. Share of Search among Mailchimp, Klaviyo, MailerLite, Brevo, Campaign Monitor, Flodesk, ActiveCampaign, Constant Contact and Omnisend, the email marketing platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-email-marketing-platforms"
publisher: "Brandwave"
---

# Email marketing platforms in New Zealand: Which brands are most popular in search?

Compare the email marketing platforms New Zealand businesses send newsletters and campaigns with. Share of Search among Mailchimp, Klaviyo, MailerLite, Brevo, Campaign Monitor, Flodesk, ActiveCampaign, Constant Contact and Omnisend, the email marketing platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Email marketing platforms
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mailchimp, 52.5%

## Which brand is most popular in search among email marketing platforms in New Zealand?

- In August 2026, Mailchimp was the most searched among email marketing platforms in New Zealand, with an estimated 10.5K branded searches and 52.5% estimated Share of Search within this set.
- Klaviyo is in 2nd place, 37.4 percentage points behind at 15.1% Share of Search.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms in New Zealand decreased from 62.8% to 52.5%.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms in New Zealand increased from 12.3% to 15.1%.
- Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms in New Zealand increased from 7% to 10%.
- Across the 11 months ending August 2026, Brevo’s estimated Share of Search among email marketing platforms in New Zealand increased from 4.3% to 8.4%.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms in New Zealand peaked at 63% in November 2025 and was lowest at 52.5% in August 2026.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms in New Zealand peaked at 16.7% in May 2026 and was lowest at 11.6% in December 2025.
- Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms in New Zealand peaked at 10% in August 2026 and was lowest at 6.8% in November 2025.
- Across the 11 months ending August 2026, Brevo’s estimated Share of Search among email marketing platforms in New Zealand peaked at 8.4% in August 2026 and was lowest at 3.9% in November 2025.
- Across the 11 months ending August 2026, Flodesk’s estimated Share of Search among email marketing platforms in New Zealand peaked at 4.4% in December 2025 and was lowest at 2.9% in April 2026.
- Across the 11 months ending August 2026, Brevo rose from 5th to 4th among email marketing platforms in New Zealand.
- Across the 11 months ending August 2026, Campaign Monitor fell from 4th to 5th among email marketing platforms in New Zealand.
- Across the 11 months ending August 2026, Flodesk, ActiveCampaign, Constant Contact and Omnisend held steady: their estimated Share of Search among email marketing platforms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mailchimp vs Klaviyo: compare search popularity](/demand/nz/compare/klaviyo-vs-mailchimp): 52.5% against 15.1% Share of Search.
- [Mailchimp vs MailerLite: compare search popularity](/demand/nz/compare/mailchimp-vs-mailerlite): 52.5% against 10% Share of Search.
- [Mailchimp vs Brevo: compare search popularity](/demand/nz/compare/brevo-vs-mailchimp): 52.5% against 8.4% Share of Search.
- [Mailchimp vs Campaign Monitor: compare search popularity](/demand/nz/compare/campaign-monitor-vs-mailchimp): 52.5% against 5.2% Share of Search.
- [Klaviyo vs MailerLite: compare search popularity](/demand/nz/compare/klaviyo-vs-mailerlite): 15.1% against 10% Share of Search.
- [Klaviyo vs Brevo: compare search popularity](/demand/nz/compare/brevo-vs-klaviyo): 15.1% against 8.4% Share of Search.
- [Klaviyo vs Campaign Monitor: compare search popularity](/demand/nz/compare/campaign-monitor-vs-klaviyo): 15.1% against 5.2% Share of Search.
- [MailerLite vs Brevo: compare search popularity](/demand/nz/compare/brevo-vs-mailerlite): 10% against 8.4% Share of Search.
- [MailerLite vs Campaign Monitor: compare search popularity](/demand/nz/compare/campaign-monitor-vs-mailerlite): 10% against 5.2% Share of Search.
- [Brevo vs Campaign Monitor: compare search popularity](/demand/nz/compare/brevo-vs-campaign-monitor): 8.4% against 5.2% Share of Search.

## How did search popularity change for New Zealand email marketing platforms in August 2026?

- In August 2026, Brevo gained estimated Share of Search among email marketing platforms in New Zealand, from 6.3% to 8.4%.
- In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms in New Zealand, from 13.9% to 15.1%.
- In August 2026, MailerLite gained estimated Share of Search among email marketing platforms in New Zealand, from 9.1% to 10%.
- In August 2026, Mailchimp lost estimated Share of Search among email marketing platforms in New Zealand, from 57.9% to 52.5%.
- Flodesk’s estimated Share of Search among email marketing platforms in New Zealand has gained ground for 3 months in a row, from 3.4% to 3.9% in August 2026.
- In August 2026, Constant Contact rose from 9th to 8th among email marketing platforms in New Zealand.
- In August 2026, Omnisend fell from 8th to 9th among email marketing platforms in New Zealand.
- Estimated monthly branded searches for Campaign Monitor in New Zealand fell 22% over 11 measured months, from 1.3K to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mailchimp | 52.5% | 10.5K | -17.3% | Intuit |
| 2 | Klaviyo | 15.1% | 3K | -0.7% | Klaviyo |
| 3 | MailerLite | 10% | 2K | 0.0% | MailerLite |
| 4 | Brevo | 8.4% | 1.7K | +22.6% | Brevo |
| 5 | Campaign Monitor | 5.2% | 1K | +1.0% | Campaign Monitor |
| 6 | Flodesk | 3.9% | 780 | +1.3% | Flodesk |
| 7 | ActiveCampaign | 2.2% | 440 | +2.3% | ActiveCampaign |
| 8 | Constant Contact | 1.4% | 280 | +16.7% | Constant Contact |
| 9 | Omnisend | 1.4% | 270 | -20.6% | Omnisend |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mailchimp | 15.3K | 62.8% | 1 |
| Oct 2025 | Klaviyo | 3K | 12.3% | 2 |
| Oct 2025 | MailerLite | 1.7K | 7% | 3 |
| Oct 2025 | Campaign Monitor | 1.3K | 5.4% | 4 |
| Oct 2025 | Brevo | 1.1K | 4.3% | 5 |
| Oct 2025 | Flodesk | 920 | 3.8% | 6 |
| Oct 2025 | ActiveCampaign | 520 | 2.1% | 7 |
| Oct 2025 | Constant Contact | 290 | 1.2% | 8 |
| Oct 2025 | Omnisend | 280 | 1.1% | 9 |
| Nov 2025 | Mailchimp | 15.3K | 63% | 1 |
| Nov 2025 | Klaviyo | 3K | 12.4% | 2 |
| Nov 2025 | MailerLite | 1.7K | 6.8% | 3 |
| Nov 2025 | Campaign Monitor | 1.3K | 5.4% | 4 |
| Nov 2025 | Flodesk | 950 | 3.9% | 5 |
| Nov 2025 | Brevo | 940 | 3.9% | 6 |
| Nov 2025 | ActiveCampaign | 520 | 2.1% | 7 |
| Nov 2025 | Constant Contact | 340 | 1.4% | 8 |
| Nov 2025 | Omnisend | 240 | 0.99% | 9 |
| Dec 2025 | Mailchimp | 10.3K | 60.8% | 1 |
| Dec 2025 | Klaviyo | 2K | 11.6% | 2 |
| Dec 2025 | MailerLite | 1.4K | 8% | 3 |
| Dec 2025 | Campaign Monitor | 910 | 5.4% | 4 |
| Dec 2025 | Brevo | 780 | 4.6% | 5 |
| Dec 2025 | Flodesk | 740 | 4.4% | 6 |
| Dec 2025 | ActiveCampaign | 420 | 2.5% | 7 |
| Dec 2025 | Constant Contact | 240 | 1.4% | 8 |
| Dec 2025 | Omnisend | 210 | 1.2% | 9 |
| Jan 2026 | Mailchimp | 10.3K | 57.5% | 1 |
| Jan 2026 | Klaviyo | 2.5K | 13.9% | 2 |
| Jan 2026 | MailerLite | 1.6K | 9.2% | 3 |
| Jan 2026 | Brevo | 950 | 5.3% | 4 |
| Jan 2026 | Campaign Monitor | 890 | 5% | 5 |
| Jan 2026 | Flodesk | 650 | 3.6% | 6 |
| Jan 2026 | ActiveCampaign | 510 | 2.8% | 7 |
| Jan 2026 | Constant Contact | 290 | 1.6% | 8 |
| Jan 2026 | Omnisend | 180 | 1% | 9 |
| Feb 2026 | Mailchimp | 12.6K | 62.3% | 1 |
| Feb 2026 | Klaviyo | 2.5K | 12.5% | 2 |
| Feb 2026 | MailerLite | 1.7K | 8.3% | 3 |
| Feb 2026 | Campaign Monitor | 1K | 5% | 4 |
| Feb 2026 | Brevo | 940 | 4.6% | 5 |
| Feb 2026 | Flodesk | 640 | 3.2% | 6 |
| Feb 2026 | ActiveCampaign | 420 | 2.1% | 7 |
| Feb 2026 | Omnisend | 230 | 1.1% | 8 |
| Feb 2026 | Constant Contact | 190 | 0.94% | 9 |
| Mar 2026 | Mailchimp | 15.4K | 60.5% | 1 |
| Mar 2026 | Klaviyo | 3K | 11.9% | 2 |
| Mar 2026 | MailerLite | 2K | 7.8% | 3 |
| Mar 2026 | Brevo | 1.7K | 6.6% | 4 |
| Mar 2026 | Campaign Monitor | 1.4K | 5.3% | 5 |
| Mar 2026 | Flodesk | 760 | 3% | 6 |
| Mar 2026 | ActiveCampaign | 630 | 2.5% | 7 |
| Mar 2026 | Constant Contact | 330 | 1.3% | 8 |
| Mar 2026 | Omnisend | 290 | 1.1% | 9 |
| Apr 2026 | Mailchimp | 12.6K | 58.1% | 1 |
| Apr 2026 | Klaviyo | 3K | 14% | 2 |
| Apr 2026 | MailerLite | 2K | 9.2% | 3 |
| Apr 2026 | Brevo | 1.4K | 6.3% | 4 |
| Apr 2026 | Campaign Monitor | 1K | 4.7% | 5 |
| Apr 2026 | Flodesk | 620 | 2.9% | 6 |
| Apr 2026 | ActiveCampaign | 510 | 2.4% | 7 |
| Apr 2026 | Constant Contact | 300 | 1.4% | 8 |
| Apr 2026 | Omnisend | 230 | 1.1% | 9 |
| May 2026 | Mailchimp | 12.7K | 56.6% | 1 |
| May 2026 | Klaviyo | 3.7K | 16.7% | 2 |
| May 2026 | MailerLite | 1.7K | 7.6% | 3 |
| May 2026 | Brevo | 1.4K | 6.1% | 4 |
| May 2026 | Campaign Monitor | 1K | 4.6% | 5 |
| May 2026 | Flodesk | 760 | 3.4% | 6 |
| May 2026 | ActiveCampaign | 520 | 2.3% | 7 |
| May 2026 | Constant Contact | 340 | 1.5% | 8 |
| May 2026 | Omnisend | 280 | 1.3% | 9 |
| Jun 2026 | Mailchimp | 12.6K | 57.3% | 1 |
| Jun 2026 | Klaviyo | 3K | 13.8% | 2 |
| Jun 2026 | MailerLite | 2K | 9.2% | 3 |
| Jun 2026 | Brevo | 1.4K | 6.3% | 4 |
| Jun 2026 | Campaign Monitor | 1K | 4.7% | 5 |
| Jun 2026 | Flodesk | 750 | 3.4% | 6 |
| Jun 2026 | ActiveCampaign | 530 | 2.4% | 7 |
| Jun 2026 | Constant Contact | 350 | 1.6% | 8 |
| Jun 2026 | Omnisend | 290 | 1.3% | 9 |
| Jul 2026 | Mailchimp | 12.7K | 57.9% | 1 |
| Jul 2026 | Klaviyo | 3K | 13.9% | 2 |
| Jul 2026 | MailerLite | 2K | 9.1% | 3 |
| Jul 2026 | Brevo | 1.4K | 6.3% | 4 |
| Jul 2026 | Campaign Monitor | 1K | 4.7% | 5 |
| Jul 2026 | Flodesk | 770 | 3.5% | 6 |
| Jul 2026 | ActiveCampaign | 430 | 2% | 7 |
| Jul 2026 | Omnisend | 340 | 1.6% | 8 |
| Jul 2026 | Constant Contact | 240 | 1.1% | 9 |
| Aug 2026 | Mailchimp | 10.5K | 52.5% | 1 |
| Aug 2026 | Klaviyo | 3K | 15.1% | 2 |
| Aug 2026 | MailerLite | 2K | 10% | 3 |
| Aug 2026 | Brevo | 1.7K | 8.4% | 4 |
| Aug 2026 | Campaign Monitor | 1K | 5.2% | 5 |
| Aug 2026 | Flodesk | 780 | 3.9% | 6 |
| Aug 2026 | ActiveCampaign | 440 | 2.2% | 7 |
| Aug 2026 | Constant Contact | 280 | 1.4% | 8 |
| Aug 2026 | Omnisend | 270 | 1.4% | 9 |
| Sep 2026 | ActiveCampaign | — | — | — |
| Sep 2026 | Brevo | — | — | — |
| Sep 2026 | Campaign Monitor | — | — | — |
| Sep 2026 | Constant Contact | — | — | — |
| Sep 2026 | Flodesk | — | — | — |
| Sep 2026 | Klaviyo | — | — | — |
| Sep 2026 | Mailchimp | — | — | — |
| Sep 2026 | MailerLite | — | — | — |
| Sep 2026 | Omnisend | — | — | — |

## What is being compared

- **ActiveCampaign**: Measured on the search terms “activecampaign”, “activecampaign com”, “activecampaign email marketing” and “activecampaign pricing”, summed into one figure.
- **Brevo**: Measured on the search terms “brevo”, “brevo com”, “brevo email marketing”, “brevo near me”, “brevo newsletter” and “brevo pricing”, summed into one figure.
- **Campaign Monitor**: Measured on the search terms “campaign monitor”, “campaign monitor email marketing”, “campaign monitor near me”, “campaign monitor newsletter”, “campaign monitor pricing”, “campaignmonitor”, “campaignmonitor com” and “campaignmonitor pricing”, summed into one figure.
- **Constant Contact**: Measured on the search terms “constant contact”, “constant contact email marketing”, “constant contact near me”, “constant contact newsletter”, “constant contact pricing”, “constantcontact”, “constantcontact com”, “constantcontact email marketing”, “constantcontact newsletter” and “constantcontact pricing”, summed into one figure.
- **Flodesk**: Measured on the search terms “flodesk”, “flodesk com”, “flodesk email marketing”, “flodesk near me”, “flodesk newsletter” and “flodesk price”, summed into one figure.
- **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo com”, “klaviyo email marketing”, “klaviyo newsletter” and “klaviyo pricing”, summed into one figure.
- **Mailchimp**: Measured on the search terms “mailchimp”, “mailchimp api”, “mailchimp com”, “mailchimp cost”, “mailchimp email marketing”, “mailchimp near me”, “mailchimp newsletter”, “mailchimp nz”, “mailchimp online” and “mailchimp what is”, summed into one figure.
- **MailerLite**: Measured on the search terms “mailerlite”, “mailerlite com”, “mailerlite email marketing”, “mailerlite newsletter” and “mailerlite pricing”, summed into one figure.
- **Omnisend**: Measured on the search terms “omnisend”, “omnisend com”, “omnisend email marketing”, “omnisend newsletter” and “omnisend pricing”, summed into one figure.

- [ActiveCampaign](/demand/nz/brands/activecampaign)
- [Brevo](/demand/nz/brands/brevo)
- [Campaign Monitor](/demand/nz/brands/campaign-monitor)
- [Constant Contact](/demand/nz/brands/constant-contact)
- [Flodesk](/demand/nz/brands/flodesk)
- [Klaviyo](/demand/nz/brands/klaviyo)
- [Mailchimp](/demand/nz/brands/mailchimp)
- [MailerLite](/demand/nz/brands/mailerlite)
- [Omnisend](/demand/nz/brands/omnisend)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among email marketing platforms in New Zealand?

In August 2026, Mailchimp was the most searched among email marketing platforms in New Zealand, with an estimated 10.5K branded searches and 52.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Email marketing platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-email-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-email-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.