---
title: "Electrolyte drink brands in New Zealand: Which are most popular?"
description: "Compare the electrolyte drink brands people buy. Share of Search among Musashi, Powerade, Hydralyte, Pure Sports Nutrition, Gatorade, Horleys, LMNT and Nuun, the electrolyte drink brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-electrolyte-drink-brands"
publisher: "Brandwave"
---

# Electrolyte drink brands in New Zealand: Which are most popular?

Compare the electrolyte drink brands people buy. Share of Search among Musashi, Powerade, Hydralyte, Pure Sports Nutrition, Gatorade, Horleys, LMNT and Nuun, the electrolyte drink brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electrolyte drink brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Oct 2026
- **Highest Share of Search**: Musashi, 43.3%

## Which brand is most popular in search among electrolyte drink brands in New Zealand?

- In October 2026, Musashi was the most searched among electrolyte drink brands in New Zealand, with an estimated 13.3K branded searches, 43.3% of all searches for the eight tracked by the Brandwave Brand Demand Index.
- Powerade is in 2nd place, 22.8 percentage points behind at 20.5%.
- Across the 12 months ending October 2026, Musashi’s share of searches among electrolyte drink brands in New Zealand decreased from 46.3% to 43.3%.
- Across the 12 months ending October 2026, Powerade’s share of searches among electrolyte drink brands in New Zealand increased from 18.1% to 20.5%.
- Across the 12 months ending October 2026, Hydralyte’s share of searches among electrolyte drink brands in New Zealand increased from 14.6% to 18.1%.
- Across the 12 months ending October 2026, Pure Sports Nutrition’s share of searches among electrolyte drink brands in New Zealand decreased from 9% to 8.3%.
- Across the 12 months ending October 2026, Gatorade’s share of searches among electrolyte drink brands in New Zealand decreased from 7.5% to 6.8%.
- Across the 12 months ending October 2026, Horleys’ share of searches among electrolyte drink brands in New Zealand decreased from 2.3% to 1.8%.
- Across the 12 months ending October 2026, LMNT’s share of searches among electrolyte drink brands in New Zealand decreased from 2.1% to 1.1%.
- Across the 12 months ending October 2026, Musashi’s share of searches among electrolyte drink brands in New Zealand peaked at 47.2% in May 2026 and was lowest at 40.4% in August 2026.
- Across the 12 months ending October 2026, Powerade’s share of searches among electrolyte drink brands in New Zealand peaked at 21.8% in August 2026 and was lowest at 15.9% in January 2026.
- Across the 12 months ending October 2026, Hydralyte’s share of searches among electrolyte drink brands in New Zealand peaked at 18.1% in October 2026 and was lowest at 12% in May 2026.
- Across the 12 months ending October 2026, Pure Sports Nutrition’s share of searches among electrolyte drink brands in New Zealand peaked at 10.5% in April 2026 and was lowest at 7.1% in June 2026.
- Across the 12 months ending October 2026, Gatorade’s share of searches among electrolyte drink brands in New Zealand peaked at 9.7% in August 2026 and was lowest at 6.8% in October 2026.
- Across the 12 months ending October 2026, Horleys’ share of searches among electrolyte drink brands in New Zealand peaked at 3% in January 2026 and was lowest at 1.7% in September 2026.
- Across the 12 months ending October 2026, LMNT’s share of searches among electrolyte drink brands in New Zealand peaked at 2.7% in January 2026 and was lowest at 1.1% in October 2026.
- Across the 12 months ending October 2026, Nuun held steady: its share of searches among electrolyte drink brands in New Zealand moved less than 0.5 percentage points.

## Top electrolyte drink brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Powerade was mentioned most often, in three of the four answers. Powerade and Hydralyte tied as the most recommended. Pure Sports Nutrition was third. Gatorade, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Powerade | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Hydralyte | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Pure Sports Nutrition | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| Musashi | 4th | 0 of 3 | 1 of 1 | 1 of 4 |
| LMNT | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Gatorade | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Horleys | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 |
| Nuun | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about electrolyte drink brands

- Asked ChatGPT "Which electrolyte drink brand should I buy in New Zealand?": 1. Hydralyte, 2. Powerade
- Asked ChatGPT "What are the best electrolyte drink brands in New Zealand?": 1. Hydralyte, 2. Pure Sports Nutrition, 3. Powerade, 4. LMNT
- Asked ChatGPT "What's the best electrolyte drink brand in New Zealand for sport recovery?": 1. Horleys
- Searched Google, AI Overview "sports drink nz": 1. Powerade, 2. Pure Sports Nutrition, 3. Musashi

Not named in any answer: Gatorade and Nuun.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Musashi vs Powerade: compare search popularity](/demand/nz/compare/musashi-vs-powerade): 43.3% against 20.5% Share of Search.
- [Musashi vs Hydralyte: compare search popularity](/demand/nz/compare/hydralyte-vs-musashi): 43.3% against 18.1% Share of Search.
- [Musashi vs Pure Sports Nutrition: compare search popularity](/demand/nz/compare/musashi-vs-pure-sports-nutrition): 43.3% against 8.3% Share of Search.
- [Musashi vs Gatorade: compare search popularity](/demand/nz/compare/gatorade-vs-musashi): 43.3% against 6.8% Share of Search.
- [Powerade vs Hydralyte: compare search popularity](/demand/nz/compare/hydralyte-vs-powerade): 20.5% against 18.1% Share of Search.
- [Powerade vs Pure Sports Nutrition: compare search popularity](/demand/nz/compare/powerade-vs-pure-sports-nutrition): 20.5% against 8.3% Share of Search.
- [Powerade vs Gatorade: compare search popularity](/demand/nz/compare/gatorade-vs-powerade): 20.5% against 6.8% Share of Search.
- [Hydralyte vs Pure Sports Nutrition: compare search popularity](/demand/nz/compare/hydralyte-vs-pure-sports-nutrition): 18.1% against 8.3% Share of Search.
- [Hydralyte vs Gatorade: compare search popularity](/demand/nz/compare/gatorade-vs-hydralyte): 18.1% against 6.8% Share of Search.
- [Pure Sports Nutrition vs Gatorade: compare search popularity](/demand/nz/compare/gatorade-vs-pure-sports-nutrition): 8.3% against 6.8% Share of Search.

## How did search popularity change for New Zealand electrolyte drink brands in October 2026?

- In October 2026, Powerade gained share of searches among electrolyte drink brands in New Zealand, from 18.9% to 20.5%.
- In October 2026, Hydralyte gained share of searches among electrolyte drink brands in New Zealand, from 17.2% to 18.1%.
- In October 2026, Gatorade lost share of searches among electrolyte drink brands in New Zealand, from 8% to 6.8%.
- In October 2026, Pure Sports Nutrition lost share of searches among electrolyte drink brands in New Zealand, from 9.1% to 8.3%.
- LMNT’s share of searches among electrolyte drink brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.1% in October 2026.
- Estimated monthly branded searches for Musashi in New Zealand rose 16.1% over 12 measured months, from 11.5K to 13.3K in October 2026.
- Estimated monthly branded searches for Nuun in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

## Which electrolyte drink brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Musashi | 43.3% | 13.3K | +12.2% | Musashi |
| 2 | Powerade | 20.5% | 6.3K | +23.2% | The Coca-Cola Company |
| 3 | Hydralyte | 18.1% | 5.6K | +19.2% | Hydralyte |
| 4 | Pure Sports Nutrition | 8.3% | 2.5K | +3.2% | Pure Sports Nutrition |
| 5 | Gatorade | 6.8% | 2.1K | -3.2% | Gatorade |
| 6 | Horleys | 1.8% | 540 | +14.9% | Horleys |
| 7 | LMNT | 1.1% | 350 | 0.0% | LMNT |
| 8 | Nuun | 0.06% | 20 | 0.0% | Nuun |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Musashi | 11.5K | 46.3% | 1 |
| Nov 2025 | Powerade | 4.5K | 18.1% | 2 |
| Nov 2025 | Hydralyte | 3.6K | 14.6% | 3 |
| Nov 2025 | Pure Sports Nutrition | 2.2K | 9% | 4 |
| Nov 2025 | Gatorade | 1.9K | 7.5% | 5 |
| Nov 2025 | Horleys | 560 | 2.3% | 6 |
| Nov 2025 | LMNT | 520 | 2.1% | 7 |
| Nov 2025 | Nuun | 30 | 0.12% | 8 |
| Dec 2025 | Musashi | 9.4K | 44.1% | 1 |
| Dec 2025 | Hydralyte | 3.7K | 17.3% | 2 |
| Dec 2025 | Powerade | 3.7K | 17.2% | 3 |
| Dec 2025 | Gatorade | 1.9K | 8.8% | 4 |
| Dec 2025 | Pure Sports Nutrition | 1.8K | 8.5% | 5 |
| Dec 2025 | Horleys | 450 | 2.1% | 6 |
| Dec 2025 | LMNT | 410 | 1.9% | 7 |
| Dec 2025 | Nuun | 30 | 0.14% | 8 |
| Jan 2026 | Musashi | 10.5K | 44.6% | 1 |
| Jan 2026 | Hydralyte | 3.9K | 16.3% | 2 |
| Jan 2026 | Powerade | 3.8K | 15.9% | 3 |
| Jan 2026 | Pure Sports Nutrition | 2.2K | 9.4% | 4 |
| Jan 2026 | Gatorade | 1.9K | 7.9% | 5 |
| Jan 2026 | Horleys | 720 | 3% | 6 |
| Jan 2026 | LMNT | 630 | 2.7% | 7 |
| Jan 2026 | Nuun | 40 | 0.17% | 8 |
| Feb 2026 | Musashi | 11.5K | 46.2% | 1 |
| Feb 2026 | Powerade | 4.4K | 17.7% | 2 |
| Feb 2026 | Hydralyte | 3.6K | 14.5% | 3 |
| Feb 2026 | Pure Sports Nutrition | 2.3K | 9.1% | 4 |
| Feb 2026 | Gatorade | 2.1K | 8.5% | 5 |
| Feb 2026 | Horleys | 550 | 2.2% | 6 |
| Feb 2026 | LMNT | 450 | 1.8% | 7 |
| Feb 2026 | Nuun | 30 | 0.12% | 8 |
| Mar 2026 | Musashi | 11.6K | 45.6% | 1 |
| Mar 2026 | Powerade | 4.4K | 17.3% | 2 |
| Mar 2026 | Hydralyte | 3.7K | 14.5% | 3 |
| Mar 2026 | Pure Sports Nutrition | 2.6K | 10% | 4 |
| Mar 2026 | Gatorade | 2.2K | 8.5% | 5 |
| Mar 2026 | LMNT | 550 | 2.2% | 6 |
| Mar 2026 | Horleys | 470 | 1.8% | 7 |
| Mar 2026 | Nuun | 20 | 0.08% | 8 |
| Apr 2026 | Musashi | 9.8K | 46% | 1 |
| Apr 2026 | Powerade | 3.5K | 16.5% | 2 |
| Apr 2026 | Hydralyte | 3K | 14% | 3 |
| Apr 2026 | Pure Sports Nutrition | 2.2K | 10.5% | 4 |
| Apr 2026 | Gatorade | 1.8K | 8.6% | 5 |
| Apr 2026 | Horleys | 470 | 2.2% | 6 |
| Apr 2026 | LMNT | 450 | 2.1% | 7 |
| Apr 2026 | Nuun | 30 | 0.14% | 8 |
| May 2026 | Musashi | 11.9K | 47.2% | 1 |
| May 2026 | Powerade | 5.1K | 20.4% | 2 |
| May 2026 | Hydralyte | 3K | 12% | 3 |
| May 2026 | Gatorade | 2.2K | 8.8% | 4 |
| May 2026 | Pure Sports Nutrition | 1.8K | 7.3% | 5 |
| May 2026 | Horleys | 600 | 2.4% | 6 |
| May 2026 | LMNT | 470 | 1.9% | 7 |
| May 2026 | Nuun | 30 | 0.12% | 8 |
| Jun 2026 | Musashi | 11.5K | 47.2% | 1 |
| Jun 2026 | Powerade | 5.1K | 21% | 2 |
| Jun 2026 | Hydralyte | 3.2K | 13.1% | 3 |
| Jun 2026 | Gatorade | 1.9K | 7.9% | 4 |
| Jun 2026 | Pure Sports Nutrition | 1.7K | 7.1% | 5 |
| Jun 2026 | Horleys | 460 | 1.9% | 6 |
| Jun 2026 | LMNT | 440 | 1.8% | 7 |
| Jun 2026 | Nuun | 10 | 0.04% | 8 |
| Jul 2026 | Musashi | 9.7K | 43.1% | 1 |
| Jul 2026 | Powerade | 4.3K | 19.1% | 2 |
| Jul 2026 | Hydralyte | 3.8K | 17% | 3 |
| Jul 2026 | Gatorade | 1.9K | 8.2% | 4 |
| Jul 2026 | Pure Sports Nutrition | 1.9K | 8.2% | 5 |
| Jul 2026 | Horleys | 490 | 2.2% | 6 |
| Jul 2026 | LMNT | 480 | 2.1% | 7 |
| Jul 2026 | Nuun | 20 | 0.09% | 8 |
| Aug 2026 | Musashi | 11.6K | 40.4% | 1 |
| Aug 2026 | Powerade | 6.3K | 21.8% | 2 |
| Aug 2026 | Hydralyte | 5K | 17.4% | 3 |
| Aug 2026 | Gatorade | 2.8K | 9.7% | 4 |
| Aug 2026 | Pure Sports Nutrition | 2.1K | 7.4% | 5 |
| Aug 2026 | Horleys | 530 | 1.8% | 6 |
| Aug 2026 | LMNT | 390 | 1.4% | 7 |
| Aug 2026 | Nuun | 10 | 0.03% | 8 |
| Sep 2026 | Musashi | 11.9K | 43.8% | 1 |
| Sep 2026 | Powerade | 5.1K | 18.9% | 2 |
| Sep 2026 | Hydralyte | 4.7K | 17.2% | 3 |
| Sep 2026 | Pure Sports Nutrition | 2.5K | 9.1% | 4 |
| Sep 2026 | Gatorade | 2.2K | 8% | 5 |
| Sep 2026 | Horleys | 470 | 1.7% | 6 |
| Sep 2026 | LMNT | 350 | 1.3% | 7 |
| Sep 2026 | Nuun | 20 | 0.07% | 8 |
| Oct 2026 | Musashi | 13.3K | 43.3% | 1 |
| Oct 2026 | Powerade | 6.3K | 20.5% | 2 |
| Oct 2026 | Hydralyte | 5.6K | 18.1% | 3 |
| Oct 2026 | Pure Sports Nutrition | 2.5K | 8.3% | 4 |
| Oct 2026 | Gatorade | 2.1K | 6.8% | 5 |
| Oct 2026 | Horleys | 540 | 1.8% | 6 |
| Oct 2026 | LMNT | 350 | 1.1% | 7 |
| Oct 2026 | Nuun | 20 | 0.06% | 8 |

## How are branded searches counted for electrolyte drink brands?

- **Gatorade**: Measured on the search terms “gatorade”, “gatorade drink”, “gatorade pods”, “gatorade thirst quencher”, “gatorade towel” and “gatorade zero”, summed into one figure.
- **Horleys**: Measured on the search terms “horleys”, “horleys carbless crunch”, “horleys electrolytes”, “horleys replace”, “horleys sculpt” and “horleys slim shake”, summed into one figure.
- **Hydralyte**: Measured on the search terms “hydralyte”, “hydralyte ice blocks”, “hydralyte powder”, “hydralyte sachets”, “hydralyte tablets” and “hydralyte woolies”, summed into one figure.
- **LMNT**: Measured on the search terms “drink lmnt”, “lmnt” and “lmnt electrolyte drink”, summed into one figure.
- **Musashi**: Measured on the search terms “musashi”, “musashi 100 whey”, “musashi electrolytes”, “musashi energy”, “musashi fat metaboliser”, “musashi shred” and “musashi whey”, summed into one figure.
- **Nuun**: Measured on the search term “nuun tablets”.
- **Powerade**: Measured on the search terms “drink powerade”, “grape powerade”, “powerade”, “powerade 0”, “powerade mountain blast”, “powerade strawberry lemon” and “powerade woolies”, summed into one figure.
- **Pure Sports Nutrition**: Measured on the search terms “pure electrolyte”, “pure sports nutrition”, “pure sports nutrition gels” and “puresportsnutrition”, summed into one figure.

- [Gatorade](/demand/nz/brands/gatorade)
- [Horleys](/demand/nz/brands/horleys)
- [Hydralyte](/demand/nz/brands/hydralyte)
- [LMNT](/demand/nz/brands/lmnt)
- [Musashi](/demand/nz/brands/musashi)
- [Nuun](/demand/nz/brands/nuun)
- [Powerade](/demand/nz/brands/powerade)
- [Pure Sports Nutrition](/demand/nz/brands/pure-sports-nutrition)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electrolyte drink brands in New Zealand?

In October 2026, Musashi was the most searched among electrolyte drink brands in New Zealand, with an estimated 13.3K branded searches, 43.3% of all searches for the eight tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Electrolyte drink brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-electrolyte-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-electrolyte-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.