---
title: "Electrolyte and hydration brands in New Zealand: Which brands are most popular in search?"
description: "Compare the electrolyte and rehydration brands New Zealanders drink for sport, heat and recovery. Share of Search among Hydralyte, Liquid I.V., LMNT and Nuun, the electrolyte and hydration brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-electrolyte-brands"
publisher: "Brandwave"
---

# Electrolyte and hydration brands in New Zealand: Which brands are most popular in search?

Compare the electrolyte and rehydration brands New Zealanders drink for sport, heat and recovery. Share of Search among Hydralyte, Liquid I.V., LMNT and Nuun, the electrolyte and hydration brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electrolyte and hydration brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hydralyte, 75%

## Which brand is most popular in search among electrolyte and hydration brands in New Zealand?

- In August 2026, Hydralyte was the most searched among electrolyte and hydration brands in New Zealand, with an estimated 6.4K branded searches and 75% estimated Share of Search within this set.
- Liquid I.V. is in 2nd place, 61.7 percentage points behind at 13.3% Share of Search.
- Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands in New Zealand increased from 67.6% to 75%.
- Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among electrolyte and hydration brands in New Zealand decreased from 16.4% to 13.3%.
- Across the 11 months ending August 2026, LMNT’s estimated Share of Search among electrolyte and hydration brands in New Zealand decreased from 14.6% to 10%.
- Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 75% in August 2026 and was lowest at 57.9% in June 2026.
- Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 27.7% in June 2026 and was lowest at 13.1% in December 2025.
- Across the 11 months ending August 2026, LMNT’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 15.9% in April 2026 and was lowest at 10% in August 2026.
- Across the 11 months ending August 2026, Nuun’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, Nuun held steady: its estimated Share of Search among electrolyte and hydration brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hydralyte vs Liquid I.V.: compare search popularity](/demand/nz/compare/hydralyte-vs-liquid-iv): 75% against 13.3% Share of Search.
- [Hydralyte vs LMNT: compare search popularity](/demand/nz/compare/hydralyte-vs-lmnt): 75% against 10% Share of Search.
- [Liquid I.V. vs LMNT: compare search popularity](/demand/nz/compare/liquid-iv-vs-lmnt): 13.3% against 10% Share of Search.

## How did search popularity change for New Zealand electrolyte and hydration brands in August 2026?

- In August 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands in New Zealand, from 65.6% to 75%.
- In August 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 18.9% to 13.3%.
- In August 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 12.8% to 10%.
- In August 2026, Nuun lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 2.7% to 1.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hydralyte | 75% | 6.4K | +33.4% | Hydralyte |
| 2 | Liquid I.V. | 13.3% | 1.1K | -18.0% | Unilever |
| 3 | LMNT | 10% | 860 | -8.5% | LMNT |
| 4 | Nuun | 1.6% | 140 | -30.0% | Nuun |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hydralyte | 4K | 67.6% | 1 |
| Oct 2025 | Liquid I.V. | 970 | 16.4% | 2 |
| Oct 2025 | LMNT | 860 | 14.6% | 3 |
| Oct 2025 | Nuun | 80 | 1.4% | 4 |
| Nov 2025 | Hydralyte | 4.8K | 69.6% | 1 |
| Nov 2025 | Liquid I.V. | 1K | 14.6% | 2 |
| Nov 2025 | LMNT | 980 | 14.3% | 3 |
| Nov 2025 | Nuun | 110 | 1.6% | 4 |
| Dec 2025 | Hydralyte | 5.2K | 74% | 1 |
| Dec 2025 | Liquid I.V. | 920 | 13.1% | 2 |
| Dec 2025 | LMNT | 800 | 11.4% | 3 |
| Dec 2025 | Nuun | 100 | 1.4% | 4 |
| Jan 2026 | Hydralyte | 5.3K | 68.7% | 1 |
| Jan 2026 | LMNT | 1.2K | 15.5% | 2 |
| Jan 2026 | Liquid I.V. | 1.1K | 14.4% | 3 |
| Jan 2026 | Nuun | 110 | 1.4% | 4 |
| Feb 2026 | Hydralyte | 4.7K | 69.7% | 1 |
| Feb 2026 | Liquid I.V. | 1K | 15.1% | 2 |
| Feb 2026 | LMNT | 900 | 13.4% | 3 |
| Feb 2026 | Nuun | 120 | 1.8% | 4 |
| Mar 2026 | Hydralyte | 4.8K | 64.2% | 1 |
| Mar 2026 | Liquid I.V. | 1.4K | 19.1% | 2 |
| Mar 2026 | LMNT | 1.1K | 15.3% | 3 |
| Mar 2026 | Nuun | 110 | 1.5% | 4 |
| Apr 2026 | Hydralyte | 4K | 66.2% | 1 |
| Apr 2026 | Liquid I.V. | 970 | 16.1% | 2 |
| Apr 2026 | LMNT | 960 | 15.9% | 3 |
| Apr 2026 | Nuun | 110 | 1.8% | 4 |
| May 2026 | Hydralyte | 4.1K | 65.7% | 1 |
| May 2026 | Liquid I.V. | 1.1K | 17.5% | 2 |
| May 2026 | LMNT | 900 | 14.6% | 3 |
| May 2026 | Nuun | 140 | 2.3% | 4 |
| Jun 2026 | Hydralyte | 4.2K | 57.9% | 1 |
| Jun 2026 | Liquid I.V. | 2K | 27.7% | 2 |
| Jun 2026 | LMNT | 890 | 12.3% | 3 |
| Jun 2026 | Nuun | 150 | 2.1% | 4 |
| Jul 2026 | Hydralyte | 4.8K | 65.6% | 1 |
| Jul 2026 | Liquid I.V. | 1.4K | 18.9% | 2 |
| Jul 2026 | LMNT | 940 | 12.8% | 3 |
| Jul 2026 | Nuun | 200 | 2.7% | 4 |
| Aug 2026 | Hydralyte | 6.4K | 75% | 1 |
| Aug 2026 | Liquid I.V. | 1.1K | 13.3% | 2 |
| Aug 2026 | LMNT | 860 | 10% | 3 |
| Aug 2026 | Nuun | 140 | 1.6% | 4 |
| Sep 2026 | Hydralyte | — | — | — |
| Sep 2026 | Liquid I.V. | — | — | — |
| Sep 2026 | LMNT | — | — | — |
| Sep 2026 | Nuun | — | — | — |

## What is being compared

- **Hydralyte**: Measured on the search terms “hydralyte”, “hydralyte electrolytes”, “hydralyte hydration”, “hydralyte ice blocks”, “hydralyte near me”, “hydralyte nz”, “hydralyte online”, “hydralyte powder”, “hydralyte rehydration”, “hydralyte sachets”, “hydralyte sports drink”, “hydralyte tablets” and “hydralyte woolies”, summed into one figure.
- **Liquid I.V.**: Measured on the search terms “liquid i v”, “liquid i v electrolytes”, “liquid i v hydration”, “liquid i v near me”, “liquid i v new zealand”, “liquid i v nz”, “liquid i v sports drink”, “liquid iv”, “liquid iv com”, “liquid iv electrolytes”, “liquidiv” and “liquidiv hydration”, summed into one figure.
- **LMNT**: Measured on the search terms “drink lmnt”, “drinklmnt com”, “lmnt”, “lmnt electrolyte drink”, “lmnt electrolytes”, “lmnt hydration”, “lmnt near me”, “lmnt new zealand”, “lmnt nz” and “lmnt online”, summed into one figure.
- **Nuun**: Measured on the search terms “nuun electrolytes”, “nuun hydration”, “nuun sport hydration tablets” and “nuun tablets”, summed into one figure.

- [Hydralyte](/demand/nz/brands/hydralyte)
- [Liquid I.V.](/demand/nz/brands/liquid-iv)
- [LMNT](/demand/nz/brands/lmnt)
- [Nuun](/demand/nz/brands/nuun)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electrolyte and hydration brands in New Zealand?

In August 2026, Hydralyte was the most searched among electrolyte and hydration brands in New Zealand, with an estimated 6.4K branded searches and 75% estimated Share of Search within this set.

## Cite this page

Brandwave. "Electrolyte and hydration brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-electrolyte-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-electrolyte-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.