---
title: "Electricity retailers in New Zealand: Which brands are most popular in search?"
description: "Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Share of Search among Contact Energy, Genesis Energy, Mercury, Electric Kiwi, Powershop, Meridian Energy, Pulse Energy, Globug, Octopus Energy, Nova Energy, Ecotricity and Toast Electric, the electricity retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-electricity-retailers"
publisher: "Brandwave"
---

# Electricity retailers in New Zealand: Which brands are most popular in search?

Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Share of Search among Contact Energy, Genesis Energy, Mercury, Electric Kiwi, Powershop, Meridian Energy, Pulse Energy, Globug, Octopus Energy, Nova Energy, Ecotricity and Toast Electric, the electricity retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: electricity retailers
- **Market**: New Zealand
- **Brands compared**: 12
- **Month measured**: Aug 2026
- **Highest Share of Search**: Contact Energy, 23.1%

## Which brand is most popular in search among electricity retailers in New Zealand?

- In August 2026, Contact Energy was the most searched among electricity retailers in New Zealand, with an estimated 99.6K branded searches and 23.1% estimated Share of Search within this set.
- Genesis Energy is in 2nd place, 3.1 percentage points behind at 20% Share of Search.
- Across the 11 months ending August 2026, Genesis Energy’s estimated Share of Search among electricity retailers in New Zealand increased from 19.2% to 20%.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand decreased from 19% to 16.1%.
- Across the 11 months ending August 2026, Electric Kiwi’s estimated Share of Search among electricity retailers in New Zealand increased from 7.3% to 11.2%.
- Across the 11 months ending August 2026, Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand decreased from 8.3% to 6.8%.
- Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand decreased from 3.6% to 2.5%.
- Across the 11 months ending August 2026, Octopus Energy’s estimated Share of Search among electricity retailers in New Zealand increased from 1.2% to 2%.
- Across the 11 months ending August 2026, Nova Energy’s estimated Share of Search among electricity retailers in New Zealand decreased from 3% to 2%.
- Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among electricity retailers in New Zealand peaked at 25.5% in January 2026 and was lowest at 21.5% in November 2025.
- Across the 11 months ending August 2026, Genesis Energy’s estimated Share of Search among electricity retailers in New Zealand peaked at 20.7% in July 2026 and was lowest at 15.6% in April 2026.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand peaked at 21.4% in November 2025 and was lowest at 16.1% in August 2026.
- Across the 11 months ending August 2026, Electric Kiwi’s estimated Share of Search among electricity retailers in New Zealand peaked at 11.2% in August 2026 and was lowest at 6.9% in November 2025.
- Across the 11 months ending August 2026, Powershop’s estimated Share of Search among electricity retailers in New Zealand peaked at 11.5% in April 2026 and was lowest at 9.1% in October 2025.
- Across the 11 months ending August 2026, Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand peaked at 8.3% in October 2025 and was lowest at 6.8% in April 2026.
- Across the 11 months ending August 2026, Pulse Energy’s estimated Share of Search among electricity retailers in New Zealand peaked at 5% in November 2025 and was lowest at 4% in June 2026.
- Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand peaked at 4% in January 2026 and was lowest at 2.5% in August 2026.
- Across the 11 months ending August 2026, Ecotricity’s estimated Share of Search among electricity retailers in New Zealand peaked at 2.7% in April 2026 and was lowest at 1.6% in February 2026.
- Across the 11 months ending August 2026, Electric Kiwi rose from 6th to 4th among electricity retailers in New Zealand.
- Across the 11 months ending August 2026, Powershop fell from 4th to 5th among electricity retailers in New Zealand.
- Across the 11 months ending August 2026, Meridian Energy fell from 5th to 6th among electricity retailers in New Zealand.
- Across the 11 months ending August 2026, Octopus Energy rose from 11th to 9th among electricity retailers in New Zealand.
- Across the 11 months ending August 2026, Nova Energy fell from 9th to 10th among electricity retailers in New Zealand.
- Across the 11 months ending August 2026, Ecotricity fell from 10th to 11th among electricity retailers in New Zealand.
- Across the 11 months ending August 2026, Contact Energy, Pulse Energy and Toast Electric held steady: their estimated Share of Search among electricity retailers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Contact Energy vs Genesis Energy: compare search popularity](/demand/nz/compare/contact-energy-vs-genesis-energy): 23.1% against 20% Share of Search.
- [Contact Energy vs Mercury: compare search popularity](/demand/nz/compare/contact-energy-vs-mercury-energy): 23.1% against 16.1% Share of Search.
- [Contact Energy vs Electric Kiwi: compare search popularity](/demand/nz/compare/contact-energy-vs-electric-kiwi): 23.1% against 11.2% Share of Search.
- [Contact Energy vs Powershop: compare search popularity](/demand/nz/compare/contact-energy-vs-powershop): 23.1% against 9.3% Share of Search.
- [Genesis Energy vs Mercury: compare search popularity](/demand/nz/compare/genesis-energy-vs-mercury-energy): 20% against 16.1% Share of Search.
- [Genesis Energy vs Electric Kiwi: compare search popularity](/demand/nz/compare/electric-kiwi-vs-genesis-energy): 20% against 11.2% Share of Search.
- [Genesis Energy vs Powershop: compare search popularity](/demand/nz/compare/genesis-energy-vs-powershop): 20% against 9.3% Share of Search.
- [Mercury vs Electric Kiwi: compare search popularity](/demand/nz/compare/electric-kiwi-vs-mercury-energy): 16.1% against 11.2% Share of Search.
- [Mercury vs Powershop: compare search popularity](/demand/nz/compare/mercury-energy-vs-powershop): 16.1% against 9.3% Share of Search.
- [Electric Kiwi vs Powershop: compare search popularity](/demand/nz/compare/electric-kiwi-vs-powershop): 11.2% against 9.3% Share of Search.

## How did search popularity change for New Zealand electricity retailers in August 2026?

- In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.
- In August 2026, Contact Energy lost estimated Share of Search among electricity retailers in New Zealand, from 23.8% to 23.1%.
- In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%.
- In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%.
- Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026.
- Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 7.8% to 6.8% in August 2026.
- In August 2026, Octopus Energy rose from 11th to 9th among electricity retailers in New Zealand.
- In August 2026, Ecotricity fell from 10th to 11th among electricity retailers in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Contact Energy | 23.1% | 99.6K | -0.4% | Contact Energy |
| 2 | Genesis Energy | 20% | 86.4K | -0.6% | Genesis Energy |
| 3 | Mercury | 16.1% | 69.6K | -1.0% | Mercury |
| 4 | Electric Kiwi | 11.2% | 48.2K | +21.9% | Electric Kiwi |
| 5 | Powershop | 9.3% | 40.1K | +0.5% | Meridian Energy |
| 6 | Meridian Energy | 6.8% | 29.4K | -0.4% | Meridian Energy |
| 7 | Pulse Energy | 4.5% | 19.6K | +1.6% | Pulse Energy |
| 8 | Globug | 2.5% | 10.9K | +1.8% | Mercury |
| 9 | Octopus Energy | 2% | 8.7K | +21.0% | Octopus Energy |
| 10 | Nova Energy | 2% | 8.6K | +0.3% | Nova Energy |
| 11 | Ecotricity | 1.9% | 8.3K | +13.7% | Ecotricity |
| 12 | Toast Electric | 0.56% | 2.4K | +53.8% | Toast Electric |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Contact Energy | 82.9K | 23% | 1 |
| Oct 2025 | Genesis Energy | 69.2K | 19.2% | 2 |
| Oct 2025 | Mercury | 68.3K | 19% | 3 |
| Oct 2025 | Powershop | 32.6K | 9.1% | 4 |
| Oct 2025 | Meridian Energy | 29.7K | 8.3% | 5 |
| Oct 2025 | Electric Kiwi | 26.3K | 7.3% | 6 |
| Oct 2025 | Pulse Energy | 15.3K | 4.3% | 7 |
| Oct 2025 | Globug | 13K | 3.6% | 8 |
| Oct 2025 | Nova Energy | 10.7K | 3% | 9 |
| Oct 2025 | Ecotricity | 6.2K | 1.7% | 10 |
| Oct 2025 | Octopus Energy | 4.3K | 1.2% | 11 |
| Oct 2025 | Toast Electric | 1.4K | 0.38% | 12 |
| Nov 2025 | Contact Energy | 67.9K | 21.5% | 1 |
| Nov 2025 | Mercury | 67.4K | 21.4% | 2 |
| Nov 2025 | Genesis Energy | 55.2K | 17.5% | 3 |
| Nov 2025 | Powershop | 32.4K | 10.3% | 4 |
| Nov 2025 | Meridian Energy | 24.3K | 7.7% | 5 |
| Nov 2025 | Electric Kiwi | 21.8K | 6.9% | 6 |
| Nov 2025 | Pulse Energy | 15.9K | 5% | 7 |
| Nov 2025 | Globug | 10.6K | 3.3% | 8 |
| Nov 2025 | Nova Energy | 8.8K | 2.8% | 9 |
| Nov 2025 | Ecotricity | 6.2K | 2% | 10 |
| Nov 2025 | Octopus Energy | 4K | 1.3% | 11 |
| Nov 2025 | Toast Electric | 1.1K | 0.36% | 12 |
| Dec 2025 | Contact Energy | 67.2K | 24.5% | 1 |
| Dec 2025 | Mercury | 54.8K | 20% | 2 |
| Dec 2025 | Genesis Energy | 45.8K | 16.7% | 3 |
| Dec 2025 | Powershop | 26.4K | 9.6% | 4 |
| Dec 2025 | Electric Kiwi | 21K | 7.7% | 5 |
| Dec 2025 | Meridian Energy | 19.8K | 7.2% | 6 |
| Dec 2025 | Pulse Energy | 12.9K | 4.7% | 7 |
| Dec 2025 | Globug | 10.5K | 3.8% | 8 |
| Dec 2025 | Nova Energy | 7.1K | 2.6% | 9 |
| Dec 2025 | Ecotricity | 4.7K | 1.7% | 10 |
| Dec 2025 | Octopus Energy | 3.3K | 1.2% | 11 |
| Dec 2025 | Toast Electric | 930 | 0.34% | 12 |
| Jan 2026 | Contact Energy | 82.5K | 25.5% | 1 |
| Jan 2026 | Mercury | 55.8K | 17.2% | 2 |
| Jan 2026 | Genesis Energy | 55.6K | 17.2% | 3 |
| Jan 2026 | Powershop | 32.4K | 10% | 4 |
| Jan 2026 | Electric Kiwi | 26.1K | 8% | 5 |
| Jan 2026 | Meridian Energy | 24.2K | 7.5% | 6 |
| Jan 2026 | Pulse Energy | 15.5K | 4.8% | 7 |
| Jan 2026 | Globug | 12.9K | 4% | 8 |
| Jan 2026 | Nova Energy | 8.6K | 2.6% | 9 |
| Jan 2026 | Ecotricity | 5.4K | 1.7% | 10 |
| Jan 2026 | Octopus Energy | 4K | 1.2% | 11 |
| Jan 2026 | Toast Electric | 1.2K | 0.36% | 12 |
| Feb 2026 | Contact Energy | 81.9K | 25.2% | 1 |
| Feb 2026 | Mercury | 57.8K | 17.8% | 2 |
| Feb 2026 | Genesis Energy | 55.2K | 17% | 3 |
| Feb 2026 | Powershop | 33.5K | 10.3% | 4 |
| Feb 2026 | Electric Kiwi | 26.3K | 8.1% | 5 |
| Feb 2026 | Meridian Energy | 24.1K | 7.4% | 6 |
| Feb 2026 | Pulse Energy | 15.9K | 4.9% | 7 |
| Feb 2026 | Globug | 10.7K | 3.3% | 8 |
| Feb 2026 | Nova Energy | 8.6K | 2.7% | 9 |
| Feb 2026 | Ecotricity | 5.1K | 1.6% | 10 |
| Feb 2026 | Octopus Energy | 4K | 1.2% | 11 |
| Feb 2026 | Toast Electric | 1.4K | 0.42% | 12 |
| Mar 2026 | Contact Energy | 82.5K | 25.1% | 1 |
| Mar 2026 | Mercury | 56.9K | 17.3% | 2 |
| Mar 2026 | Genesis Energy | 55.2K | 16.8% | 3 |
| Mar 2026 | Powershop | 33.4K | 10.2% | 4 |
| Mar 2026 | Electric Kiwi | 27K | 8.2% | 5 |
| Mar 2026 | Meridian Energy | 24.2K | 7.4% | 6 |
| Mar 2026 | Pulse Energy | 15.8K | 4.8% | 7 |
| Mar 2026 | Globug | 10.6K | 3.2% | 8 |
| Mar 2026 | Nova Energy | 8.8K | 2.7% | 9 |
| Mar 2026 | Ecotricity | 8.1K | 2.5% | 10 |
| Mar 2026 | Octopus Energy | 5K | 1.5% | 11 |
| Mar 2026 | Toast Electric | 1.2K | 0.36% | 12 |
| Apr 2026 | Contact Energy | 82.6K | 23.3% | 1 |
| Apr 2026 | Mercury | 67.8K | 19.1% | 2 |
| Apr 2026 | Genesis Energy | 55.4K | 15.6% | 3 |
| Apr 2026 | Powershop | 40.8K | 11.5% | 4 |
| Apr 2026 | Electric Kiwi | 33K | 9.3% | 5 |
| Apr 2026 | Meridian Energy | 24K | 6.8% | 6 |
| Apr 2026 | Pulse Energy | 15.7K | 4.4% | 7 |
| Apr 2026 | Globug | 10.6K | 3% | 8 |
| Apr 2026 | Ecotricity | 9.4K | 2.7% | 9 |
| Apr 2026 | Nova Energy | 8.8K | 2.5% | 10 |
| Apr 2026 | Octopus Energy | 5K | 1.4% | 11 |
| Apr 2026 | Toast Electric | 1.1K | 0.3% | 12 |
| May 2026 | Contact Energy | 83.1K | 22.3% | 1 |
| May 2026 | Mercury | 68.6K | 18.4% | 2 |
| May 2026 | Genesis Energy | 67.7K | 18.1% | 3 |
| May 2026 | Powershop | 41K | 11% | 4 |
| May 2026 | Electric Kiwi | 33.2K | 8.9% | 5 |
| May 2026 | Meridian Energy | 29.3K | 7.8% | 6 |
| May 2026 | Pulse Energy | 16.4K | 4.4% | 7 |
| May 2026 | Globug | 10.8K | 2.9% | 8 |
| May 2026 | Nova Energy | 8.7K | 2.3% | 9 |
| May 2026 | Ecotricity | 7.7K | 2.1% | 10 |
| May 2026 | Octopus Energy | 5.8K | 1.6% | 11 |
| May 2026 | Toast Electric | 1.1K | 0.29% | 12 |
| Jun 2026 | Contact Energy | 100K | 24.1% | 1 |
| Jun 2026 | Genesis Energy | 83.5K | 20.1% | 2 |
| Jun 2026 | Mercury | 68.9K | 16.6% | 3 |
| Jun 2026 | Powershop | 40.9K | 9.9% | 4 |
| Jun 2026 | Electric Kiwi | 39.5K | 9.5% | 5 |
| Jun 2026 | Meridian Energy | 29.4K | 7.1% | 6 |
| Jun 2026 | Pulse Energy | 16.5K | 4% | 7 |
| Jun 2026 | Globug | 10.8K | 2.6% | 8 |
| Jun 2026 | Nova Energy | 8.6K | 2.1% | 9 |
| Jun 2026 | Ecotricity | 7.7K | 1.8% | 10 |
| Jun 2026 | Octopus Energy | 7.5K | 1.8% | 11 |
| Jun 2026 | Toast Electric | 1.5K | 0.35% | 12 |
| Jul 2026 | Contact Energy | 100K | 23.8% | 1 |
| Jul 2026 | Genesis Energy | 86.9K | 20.7% | 2 |
| Jul 2026 | Mercury | 70.2K | 16.7% | 3 |
| Jul 2026 | Powershop | 39.9K | 9.5% | 4 |
| Jul 2026 | Electric Kiwi | 39.6K | 9.4% | 5 |
| Jul 2026 | Meridian Energy | 29.6K | 7% | 6 |
| Jul 2026 | Pulse Energy | 19.3K | 4.6% | 7 |
| Jul 2026 | Globug | 10.7K | 2.5% | 8 |
| Jul 2026 | Nova Energy | 8.6K | 2% | 9 |
| Jul 2026 | Ecotricity | 7.3K | 1.7% | 10 |
| Jul 2026 | Octopus Energy | 7.2K | 1.7% | 11 |
| Jul 2026 | Toast Electric | 1.6K | 0.38% | 12 |
| Aug 2026 | Contact Energy | 99.6K | 23.1% | 1 |
| Aug 2026 | Genesis Energy | 86.4K | 20% | 2 |
| Aug 2026 | Mercury | 69.6K | 16.1% | 3 |
| Aug 2026 | Electric Kiwi | 48.2K | 11.2% | 4 |
| Aug 2026 | Powershop | 40.1K | 9.3% | 5 |
| Aug 2026 | Meridian Energy | 29.4K | 6.8% | 6 |
| Aug 2026 | Pulse Energy | 19.6K | 4.5% | 7 |
| Aug 2026 | Globug | 10.9K | 2.5% | 8 |
| Aug 2026 | Octopus Energy | 8.7K | 2% | 9 |
| Aug 2026 | Nova Energy | 8.6K | 2% | 10 |
| Aug 2026 | Ecotricity | 8.3K | 1.9% | 11 |
| Aug 2026 | Toast Electric | 2.4K | 0.56% | 12 |
| Sep 2026 | Contact Energy | — | — | — |
| Sep 2026 | Ecotricity | — | — | — |
| Sep 2026 | Electric Kiwi | — | — | — |
| Sep 2026 | Genesis Energy | — | — | — |
| Sep 2026 | Globug | — | — | — |
| Sep 2026 | Mercury | — | — | — |
| Sep 2026 | Meridian Energy | — | — | — |
| Sep 2026 | Nova Energy | — | — | — |
| Sep 2026 | Octopus Energy | — | — | — |
| Sep 2026 | Powershop | — | — | — |
| Sep 2026 | Pulse Energy | — | — | — |
| Sep 2026 | Toast Electric | — | — | — |

## What is being compared

- **Contact Energy**: Measured on the search terms “broadband contact energy”, “contact broadband”, “contact broadband modem”, “Contact electricity”, “Contact Energy”, “contact energy broadband”, “Contact Energy electricity”, “contact energy fast fibre”, “contact energy fibre”, “Contact Energy free power”, “contact energy mobile”, “Contact Energy New Zealand”, “Contact Energy NZ”, “Contact Energy plans”, “Contact Energy prices”, “Contact Energy pricing”, “Contact free power”, “Contact Power”, “Contact Power rates” and “Contact prepay power”, summed into one figure.
- **Ecotricity**: Measured on the search terms “Ecotricity”, “Ecotricity New Zealand”, “Ecotricity NZ”, “Ecotricity plans”, “Ecotricity rates” and “Ecotricity reviews”, summed into one figure.
- **Electric Kiwi**: Measured on the search terms “Electric Kiwi”, “Electric Kiwi Hour of Power”, “Electric Kiwi NZ”, “Electric Kiwi plans”, “Electric Kiwi power plans”, “Electric Kiwi prices”, “Electric Kiwi rates”, “Electric Kiwi review”, “Electric Kiwi reviews”, “Kiwi Electric”, “Kiwi Electric plans” and “Kiwi Electric rates”, summed into one figure.
- **Genesis Energy**: Measured on the search terms “Genesis electricity”, “Genesis Energy”, “Genesis Energy New Zealand”, “Genesis Energy NZ”, “Genesis Energy plans”, “Genesis Energy Power Shout”, “Genesis Energy rates”, “Genesis Power”, “Genesis Power plans”, “Genesis Power Shout”, “Power Shout Genesis” and “www genesis energy co nz”, summed into one figure.
- **Globug**: Measured on the search terms “Globug”, “Globug energy”, “Globug NZ” and “Globug power”, summed into one figure.
- **Mercury**: Measured on the search terms “mercury broadband”, “Mercury electricity”, “Mercury electricity plans”, “Mercury electricity rates”, “Mercury Energy”, “mercury energy broadband”, “Mercury Energy New Zealand”, “Mercury Energy NZ”, “Mercury Energy plans”, “Mercury Energy rates”, “Mercury Energy review”, “Mercury Energy reviews”, “mercury fibre”, “Mercury free power day”, “Mercury free power days”, “mercury mobile”, “mercury plans”, “Mercury Power”, “Mercury power company”, “Mercury Power NZ”, “Mercury Power plans” and “Mercury Power rates”, summed into one figure.
- **Meridian Energy**: Measured on the search terms “Meridian electricity”, “Meridian Energy”, “Meridian Energy EV plan”, “Meridian Energy New Zealand”, “Meridian Energy NZ”, “Meridian Energy plans”, “Meridian Energy rates”, “Meridian Energy reviews”, “Meridian Power”, “Meridian Power plans” and “Power Meridian”, summed into one figure.
- **Nova Energy**: Measured on the search terms “Nova Energy”, “Nova Energy gas”, “Nova Energy New Zealand”, “Nova Energy NZ”, “Nova Energy plans”, “Nova Energy rates” and “Nova Energy reviews”, summed into one figure.
- **Octopus Energy**: Measured on the search terms “Octopus Energy”, “Octopus Energy New Zealand”, “Octopus Energy NZ”, “Octopus Energy NZ rates” and “Octopus Energy NZ reviews”, summed into one figure.
- **Powershop**: Measured on the search terms “Powershop”, “Powershop electricity”, “Powershop New Zealand”, “Powershop NZ”, “Powershop plans”, “Powershop price”, “Powershop pricing” and “Powershop reviews”, summed into one figure.
- **Pulse Energy**: Measured on the search terms “Grey Power Electricity”, “Grey Power Pulse Energy”, “Pulse Energy”, “Pulse Energy NZ”, “Pulse Energy plans”, “Pulse Energy rates” and “Pulse Energy reviews”, summed into one figure.
- **Toast Electric**: Measured on the search terms “Toast Electric”, “Toast Electric NZ”, “Toast Electric reviews” and “Toast power”, summed into one figure.

- [Contact Energy](/demand/nz/brands/contact-energy)
- [Ecotricity](/demand/nz/brands/ecotricity-nz)
- [Electric Kiwi](/demand/nz/brands/electric-kiwi)
- [Genesis Energy](/demand/nz/brands/genesis-energy)
- [Globug](/demand/nz/brands/globug)
- [Mercury](/demand/nz/brands/mercury-energy)
- [Meridian Energy](/demand/nz/brands/meridian-energy)
- [Nova Energy](/demand/nz/brands/nova-energy)
- [Octopus Energy](/demand/nz/brands/octopus-energy)
- [Powershop](/demand/nz/brands/powershop)
- [Pulse Energy](/demand/nz/brands/pulse-energy)
- [Toast Electric](/demand/nz/brands/toast-electric)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electricity retailers in New Zealand?

In August 2026, Contact Energy was the most searched among electricity retailers in New Zealand, with an estimated 99.6K branded searches and 23.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Electricity retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-electricity-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-electricity-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
