--- title: "Electrical wholesalers in New Zealand: Which brands are most popular in search?" description: "Compare the electrical wholesalers New Zealand electricians buy supplies from. Share of Search among JA Russell, Ideal Electrical and Corys, the electrical wholesalers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-electrical-wholesalers" publisher: "Brandwave" --- # Electrical wholesalers in New Zealand: Which brands are most popular in search? Compare the electrical wholesalers New Zealand electricians buy supplies from. Share of Search among JA Russell, Ideal Electrical and Corys, the electrical wholesalers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Electrical wholesalers - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: JA Russell, 61.6% ## Which brand is most popular in search among electrical wholesalers in New Zealand? - In August 2026, JA Russell was the most searched among electrical wholesalers in New Zealand, with an estimated 20.6K branded searches and 61.6% estimated Share of Search within this set. - Ideal Electrical is in 2nd place, 33.7 percentage points behind at 27.9% Share of Search. - Across the 11 months ending August 2026, JA Russell’s estimated Share of Search among electrical wholesalers in New Zealand decreased from 63.1% to 61.6%. - Across the 11 months ending August 2026, Ideal Electrical’s estimated Share of Search among electrical wholesalers in New Zealand increased from 26.7% to 27.9%. - Across the 11 months ending August 2026, JA Russell’s estimated Share of Search among electrical wholesalers in New Zealand peaked at 63.1% in October 2025 and was lowest at 55.7% in April 2026. - Across the 11 months ending August 2026, Ideal Electrical’s estimated Share of Search among electrical wholesalers in New Zealand peaked at 31.4% in May 2026 and was lowest at 26.7% in October 2025. - Across the 11 months ending August 2026, Corys’ estimated Share of Search among electrical wholesalers in New Zealand peaked at 14.2% in April 2026 and was lowest at 10% in May 2026. - Across the 11 months ending August 2026, Corys held steady: its estimated Share of Search among electrical wholesalers in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [JA Russell vs Ideal Electrical: compare search popularity](/demand/nz/compare/ideal-electrical-vs-ja-russell): 61.6% against 27.9% Share of Search. - [JA Russell vs Corys: compare search popularity](/demand/nz/compare/corys-vs-ja-russell): 61.6% against 10.5% Share of Search. - [Ideal Electrical vs Corys: compare search popularity](/demand/nz/compare/corys-vs-ideal-electrical): 27.9% against 10.5% Share of Search. ## How did search popularity change for New Zealand electrical wholesalers in August 2026? - In August 2026, JA Russell gained estimated Share of Search among electrical wholesalers in New Zealand, from 58.6% to 61.6%. - In August 2026, Ideal Electrical lost estimated Share of Search among electrical wholesalers in New Zealand, from 31% to 27.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | JA Russell | 61.6% | 20.6K | +0.9% | JA Russell | | 2 | Ideal Electrical | 27.9% | 9.3K | -13.7% | Ideal Electrical | | 3 | Corys | 10.5% | 3.5K | -3.6% | Corys | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | JA Russell | 20.5K | 63.1% | 1 | | Oct 2025 | Ideal Electrical | 8.7K | 26.7% | 2 | | Oct 2025 | Corys | 3.3K | 10.1% | 3 | | Nov 2025 | JA Russell | 17.2K | 57.2% | 1 | | Nov 2025 | Ideal Electrical | 8.8K | 29.2% | 2 | | Nov 2025 | Corys | 4.1K | 13.6% | 3 | | Dec 2025 | JA Russell | 17.1K | 59.1% | 1 | | Dec 2025 | Ideal Electrical | 8.5K | 29.5% | 2 | | Dec 2025 | Corys | 3.3K | 11.4% | 3 | | Jan 2026 | JA Russell | 16.9K | 58.6% | 1 | | Jan 2026 | Ideal Electrical | 8.5K | 29.6% | 2 | | Jan 2026 | Corys | 3.4K | 11.7% | 3 | | Feb 2026 | JA Russell | 16.9K | 58.6% | 1 | | Feb 2026 | Ideal Electrical | 8.6K | 29.7% | 2 | | Feb 2026 | Corys | 3.4K | 11.7% | 3 | | Mar 2026 | JA Russell | 20.5K | 57.8% | 1 | | Mar 2026 | Ideal Electrical | 10.7K | 30.1% | 2 | | Mar 2026 | Corys | 4.3K | 12.2% | 3 | | Apr 2026 | JA Russell | 16.9K | 55.7% | 1 | | Apr 2026 | Ideal Electrical | 9.1K | 30.1% | 2 | | Apr 2026 | Corys | 4.3K | 14.2% | 3 | | May 2026 | JA Russell | 20.4K | 58.6% | 1 | | May 2026 | Ideal Electrical | 10.9K | 31.4% | 2 | | May 2026 | Corys | 3.5K | 10% | 3 | | Jun 2026 | JA Russell | 20.5K | 57.5% | 1 | | Jun 2026 | Ideal Electrical | 10.8K | 30.3% | 2 | | Jun 2026 | Corys | 4.3K | 12.1% | 3 | | Jul 2026 | JA Russell | 20.4K | 58.6% | 1 | | Jul 2026 | Ideal Electrical | 10.8K | 31% | 2 | | Jul 2026 | Corys | 3.6K | 10.4% | 3 | | Aug 2026 | JA Russell | 20.6K | 61.6% | 1 | | Aug 2026 | Ideal Electrical | 9.3K | 27.9% | 2 | | Aug 2026 | Corys | 3.5K | 10.5% | 3 | | Sep 2026 | Corys | — | — | — | | Sep 2026 | Ideal Electrical | — | — | — | | Sep 2026 | JA Russell | — | — | — | ## What is being compared - **Corys**: Measured on the search terms “corys electrical” and “corys electrical near me”, summed into one figure. - **Ideal Electrical**: Measured on the search terms “ideal co nz”, “ideal electrical”, “ideal electrical albany”, “ideal electrical near me”, “ideal electrical nz”, “ideal electrical online”, “ideal electrical supplies” and “idealelectrical”, summed into one figure. - **JA Russell**: Measured on the search terms “ja russell”, “ja russell electrical”, “ja russell near me”, “ja russell new zealand”, “jarussell” and “jarussell co nz”, summed into one figure. - [Corys](/demand/nz/brands/corys) - [Ideal Electrical](/demand/nz/brands/ideal-electrical) - [JA Russell](/demand/nz/brands/ja-russell) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among electrical wholesalers in New Zealand? In August 2026, JA Russell was the most searched among electrical wholesalers in New Zealand, with an estimated 20.6K branded searches and 61.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Electrical wholesalers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-electrical-wholesalers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-electrical-wholesalers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.