---
title: "Electrical accessory brands in New Zealand: Which are most popular?"
description: "Switch, socket and electrical accessory brands sold in New Zealand. Share of Search among ABB, Schneider Electric, Legrand, NHP, PDL, HPM, Clipsal and Hager, the electrical accessory brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-electrical-accessory-brands"
publisher: "Brandwave"
---

# Electrical accessory brands in New Zealand: Which are most popular?

Switch, socket and electrical accessory brands sold in New Zealand. Share of Search among ABB, Schneider Electric, Legrand, NHP, PDL, HPM, Clipsal and Hager, the electrical accessory brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electrical accessory brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Oct 2026
- **Highest Share of Search**: ABB, 20.2%

## Which brand is most popular in search among electrical accessory brands in New Zealand?

- In October 2026, ABB was the most searched among electrical accessory brands in New Zealand, with an estimated 1K branded searches, 20.2% of all searches for the eight tracked by the Brandwave Brand Demand Index.
- Schneider Electric is in 2nd place, 2.4 percentage points behind at 17.8%.
- Across the 12 months ending October 2026, ABB’s share of searches among electrical accessory brands in New Zealand decreased from 21.1% to 20.2%.
- Across the 12 months ending October 2026, Schneider Electric’s share of searches among electrical accessory brands in New Zealand decreased from 18.6% to 17.8%.
- Across the 12 months ending October 2026, NHP’s share of searches among electrical accessory brands in New Zealand increased from 12.4% to 14.6%.
- Across the 12 months ending October 2026, PDL’s share of searches among electrical accessory brands in New Zealand decreased from 12.4% to 9.7%.
- Across the 12 months ending October 2026, HPM’s share of searches among electrical accessory brands in New Zealand increased from 5.9% to 8.7%.
- Across the 12 months ending October 2026, ABB’s share of searches among electrical accessory brands in New Zealand peaked at 25% in July 2026 and was lowest at 18.2% in September 2026.
- Across the 12 months ending October 2026, Schneider Electric’s share of searches among electrical accessory brands in New Zealand peaked at 24.6% in May 2026 and was lowest at 16% in September 2026.
- Across the 12 months ending October 2026, Legrand’s share of searches among electrical accessory brands in New Zealand peaked at 17.1% in November 2025 and was lowest at 13.5% in February 2026.
- Across the 12 months ending October 2026, NHP’s share of searches among electrical accessory brands in New Zealand peaked at 14.6% in October 2026 and was lowest at 8.6% in January 2026.
- Across the 12 months ending October 2026, PDL’s share of searches among electrical accessory brands in New Zealand peaked at 12.4% in November 2025 and was lowest at 9.1% in May 2026.
- Across the 12 months ending October 2026, HPM’s share of searches among electrical accessory brands in New Zealand peaked at 9.4% in December 2025 and was lowest at 5.9% in November 2025.
- Across the 12 months ending October 2026, Clipsal’s share of searches among electrical accessory brands in New Zealand peaked at 10.6% in January 2026 and was lowest at 7.9% in June 2026.
- Across the 12 months ending October 2026, Hager’s share of searches among electrical accessory brands in New Zealand peaked at 9.7% in September 2026 and was lowest at 3.3% in April 2026.
- Across the 12 months ending October 2026, HPM rose from 7th to 6th among electrical accessory brands in New Zealand.
- Across the 12 months ending October 2026, Clipsal fell from 6th to 7th among electrical accessory brands in New Zealand.
- Across the 12 months ending October 2026, Legrand and Hager held steady: their share of searches among electrical accessory brands in New Zealand each moved less than 0.5 percentage points.

## Top electrical accessory brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Legrand and PDL appeared every time. PDL was recommended most often, coming first in four out of five answers. Clipsal was second, and HPM was third. ABB, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| PDL | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Clipsal | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| HPM | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Legrand | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Schneider Electric | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Hager | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| ABB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| NHP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about electrical accessory brands

- Asked ChatGPT "Which electrical accessory brand should I buy in New Zealand?": 1. PDL, 2. Clipsal, 3. HPM, 4. Legrand, 5. Schneider Electric
- Asked ChatGPT "What are the best electrical accessory brands in New Zealand?": 1. PDL, 2. Clipsal, 3. HPM, 4. Legrand
- Asked ChatGPT "What's the best electrical accessory brand in New Zealand for home wiring?": 1. PDL, 2. HPM, 3. Legrand, 4. Schneider Electric
- Searched Google, AI Overview "light switch brands": 1. Clipsal, 2. HPM, 3. Legrand, 4. Schneider Electric, 5. PDL
- Searched Google, AI Overview "electrical fittings nz": 1. PDL, 2. Clipsal, 3. Legrand, 4. Hager

Not named in any answer: ABB and NHP.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [ABB vs Schneider Electric: compare search popularity](/demand/nz/compare/abb-vs-schneider-electric): 20.2% against 17.8% Share of Search.
- [ABB vs Legrand: compare search popularity](/demand/nz/compare/abb-vs-legrand): 20.2% against 16.8% Share of Search.
- [ABB vs NHP: compare search popularity](/demand/nz/compare/abb-vs-nhp): 20.2% against 14.6% Share of Search.
- [ABB vs PDL: compare search popularity](/demand/nz/compare/abb-vs-pdl): 20.2% against 9.7% Share of Search.
- [Schneider Electric vs Legrand: compare search popularity](/demand/nz/compare/legrand-vs-schneider-electric): 17.8% against 16.8% Share of Search.
- [Schneider Electric vs NHP: compare search popularity](/demand/nz/compare/nhp-vs-schneider-electric): 17.8% against 14.6% Share of Search.
- [Schneider Electric vs PDL: compare search popularity](/demand/nz/compare/pdl-vs-schneider-electric): 17.8% against 9.7% Share of Search.
- [Legrand vs NHP: compare search popularity](/demand/nz/compare/legrand-vs-nhp): 16.8% against 14.6% Share of Search.
- [Legrand vs PDL: compare search popularity](/demand/nz/compare/legrand-vs-pdl): 16.8% against 9.7% Share of Search.
- [NHP vs PDL: compare search popularity](/demand/nz/compare/nhp-vs-pdl): 14.6% against 9.7% Share of Search.

## How did search popularity change for New Zealand electrical accessory brands in October 2026?

- In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches.
- In October 2026, Schneider Electric overtook Legrand to rank 2nd among electrical accessory brands in New Zealand, with 17.8% of the searches.
- In October 2026, ABB gained share of searches among electrical accessory brands in New Zealand, from 18.2% to 20.2%.
- In October 2026, NHP gained share of searches among electrical accessory brands in New Zealand, from 13.1% to 14.6%.
- In October 2026, Hager lost share of searches among electrical accessory brands in New Zealand, from 9.7% to 4.3%.
- In October 2026, PDL lost share of searches among electrical accessory brands in New Zealand, from 10.7% to 9.7%.
- Legrand’s share of searches among electrical accessory brands in New Zealand has gained ground for 3 months in a row, from 14.2% to 16.8% in October 2026.

## Which electrical accessory brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ABB | 20.2% | 1K | 0.0% | ABB Ltd |
| 2 | Schneider Electric | 17.8% | 880 | 0.0% | Schneider Electric |
| 3 | Legrand | 16.8% | 830 | -9.8% | Legrand |
| 4 | NHP | 14.6% | 720 | 0.0% | NHP Electrical Engineering Products |
| 5 | PDL | 9.7% | 480 | -18.6% | Schneider Electric |
| 6 | HPM | 8.7% | 430 | +10.3% | HPM |
| 7 | Clipsal | 7.9% | 390 | -15.2% | Schneider Electric |
| 8 | Hager | 4.3% | 210 | -60.4% | Hager Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | ABB | 1K | 21.1% | 1 |
| Nov 2025 | Schneider Electric | 880 | 18.6% | 2 |
| Nov 2025 | Legrand | 810 | 17.1% | 3 |
| Nov 2025 | NHP | 590 | 12.4% | 4 |
| Nov 2025 | PDL | 590 | 12.4% | 5 |
| Nov 2025 | Clipsal | 390 | 8.2% | 6 |
| Nov 2025 | HPM | 280 | 5.9% | 7 |
| Nov 2025 | Hager | 200 | 4.2% | 8 |
| Dec 2025 | ABB | 720 | 19.4% | 1 |
| Dec 2025 | Schneider Electric | 720 | 19.4% | 2 |
| Dec 2025 | Legrand | 590 | 15.9% | 3 |
| Dec 2025 | NHP | 390 | 10.5% | 4 |
| Dec 2025 | PDL | 390 | 10.5% | 5 |
| Dec 2025 | Clipsal | 380 | 10.2% | 6 |
| Dec 2025 | HPM | 350 | 9.4% | 7 |
| Dec 2025 | Hager | 170 | 4.6% | 8 |
| Jan 2026 | ABB | 1K | 22.1% | 1 |
| Jan 2026 | Schneider Electric | 880 | 19.5% | 2 |
| Jan 2026 | Legrand | 730 | 16.2% | 3 |
| Jan 2026 | Clipsal | 480 | 10.6% | 4 |
| Jan 2026 | PDL | 480 | 10.6% | 5 |
| Jan 2026 | HPM | 390 | 8.6% | 6 |
| Jan 2026 | NHP | 390 | 8.6% | 7 |
| Jan 2026 | Hager | 170 | 3.8% | 8 |
| Feb 2026 | ABB | 1K | 21.5% | 1 |
| Feb 2026 | Schneider Electric | 1K | 21.5% | 2 |
| Feb 2026 | Legrand | 630 | 13.5% | 3 |
| Feb 2026 | NHP | 480 | 10.3% | 4 |
| Feb 2026 | PDL | 480 | 10.3% | 5 |
| Feb 2026 | Clipsal | 400 | 8.6% | 6 |
| Feb 2026 | HPM | 370 | 8% | 7 |
| Feb 2026 | Hager | 290 | 6.2% | 8 |
| Mar 2026 | ABB | 1.3K | 23.5% | 1 |
| Mar 2026 | Schneider Electric | 1K | 18.1% | 2 |
| Mar 2026 | Legrand | 820 | 14.8% | 3 |
| Mar 2026 | NHP | 720 | 13% | 4 |
| Mar 2026 | PDL | 590 | 10.6% | 5 |
| Mar 2026 | Clipsal | 460 | 8.3% | 6 |
| Mar 2026 | HPM | 390 | 7% | 7 |
| Mar 2026 | Hager | 260 | 4.7% | 8 |
| Apr 2026 | ABB | 1K | 20.7% | 1 |
| Apr 2026 | Schneider Electric | 1K | 20.7% | 2 |
| Apr 2026 | Legrand | 730 | 15.1% | 3 |
| Apr 2026 | NHP | 590 | 12.2% | 4 |
| Apr 2026 | PDL | 480 | 9.9% | 5 |
| Apr 2026 | Clipsal | 470 | 9.7% | 6 |
| Apr 2026 | HPM | 410 | 8.5% | 7 |
| Apr 2026 | Hager | 160 | 3.3% | 8 |
| May 2026 | Schneider Electric | 1.3K | 24.6% | 1 |
| May 2026 | ABB | 1K | 18.9% | 2 |
| May 2026 | Legrand | 900 | 17% | 3 |
| May 2026 | NHP | 590 | 11.2% | 4 |
| May 2026 | PDL | 480 | 9.1% | 5 |
| May 2026 | Clipsal | 430 | 8.1% | 6 |
| May 2026 | HPM | 390 | 7.4% | 7 |
| May 2026 | Hager | 200 | 3.8% | 8 |
| Jun 2026 | ABB | 1K | 19.7% | 1 |
| Jun 2026 | Schneider Electric | 1K | 19.7% | 2 |
| Jun 2026 | Legrand | 800 | 15.8% | 3 |
| Jun 2026 | NHP | 590 | 11.6% | 4 |
| Jun 2026 | PDL | 590 | 11.6% | 5 |
| Jun 2026 | HPM | 460 | 9.1% | 6 |
| Jun 2026 | Clipsal | 400 | 7.9% | 7 |
| Jun 2026 | Hager | 230 | 4.5% | 8 |
| Jul 2026 | ABB | 1.3K | 25% | 1 |
| Jul 2026 | Schneider Electric | 1K | 19.2% | 2 |
| Jul 2026 | Legrand | 740 | 14.2% | 3 |
| Jul 2026 | NHP | 590 | 11.3% | 4 |
| Jul 2026 | Clipsal | 480 | 9.2% | 5 |
| Jul 2026 | PDL | 480 | 9.2% | 6 |
| Jul 2026 | HPM | 410 | 7.9% | 7 |
| Jul 2026 | Hager | 200 | 3.8% | 8 |
| Aug 2026 | ABB | 1.3K | 24.9% | 1 |
| Aug 2026 | Schneider Electric | 1K | 19.1% | 2 |
| Aug 2026 | Legrand | 750 | 14.3% | 3 |
| Aug 2026 | NHP | 590 | 11.3% | 4 |
| Aug 2026 | PDL | 590 | 11.3% | 5 |
| Aug 2026 | Clipsal | 430 | 8.2% | 6 |
| Aug 2026 | HPM | 390 | 7.5% | 7 |
| Aug 2026 | Hager | 180 | 3.4% | 8 |
| Sep 2026 | ABB | 1K | 18.2% | 1 |
| Sep 2026 | Legrand | 920 | 16.8% | 2 |
| Sep 2026 | Schneider Electric | 880 | 16% | 3 |
| Sep 2026 | NHP | 720 | 13.1% | 4 |
| Sep 2026 | PDL | 590 | 10.7% | 5 |
| Sep 2026 | Hager | 530 | 9.7% | 6 |
| Sep 2026 | Clipsal | 460 | 8.4% | 7 |
| Sep 2026 | HPM | 390 | 7.1% | 8 |
| Oct 2026 | ABB | 1K | 20.2% | 1 |
| Oct 2026 | Schneider Electric | 880 | 17.8% | 2 |
| Oct 2026 | Legrand | 830 | 16.8% | 3 |
| Oct 2026 | NHP | 720 | 14.6% | 4 |
| Oct 2026 | PDL | 480 | 9.7% | 5 |
| Oct 2026 | HPM | 430 | 8.7% | 6 |
| Oct 2026 | Clipsal | 390 | 7.9% | 7 |
| Oct 2026 | Hager | 210 | 4.3% | 8 |

## How are branded searches counted for electrical accessory brands?

- **ABB**: Measured on the search term “abb”.
- **Clipsal**: Measured on the search terms “clipsal”, “clipsal 755lpsma4”, “clipsal 755psma4”, “clipsal cbus”, “clipsal ceiling fans”, “clipsal fan”, “clipsal home automation”, “clipsal infrascan”, “clipsal led downlights”, “clipsal light switches”, “clipsal power points”, “clipsal saturn”, “clipsal smart home”, “clipsal switches”, “clipsal tpdl1c2” and “clipsal wiser”, summed into one figure.
- **Hager**: Measured on the search terms “hager”, “hager afdd”, “hager distribution board”, “hager door closers”, “hager door handle”, “hager door hardware”, “hager door hinges”, “hager doors”, “hager electrical”, “hager hardware”, “hager hinges”, “hager knx”, “hager mccb”, “hager ready”, “hager vector” and “hager volta”, summed into one figure.
- **HPM**: Measured on the search terms “hpm” and “hpm exhaust fan”, summed into one figure.
- **Legrand**: Measured on the search terms “cablofil legrand”, “legrand”, “legrand 412790”, “legrand arteor”, “legrand av”, “legrand batibox”, “legrand bticino”, “legrand cordmate”, “legrand dimmer”, “legrand dimmer switch”, “legrand dlp”, “legrand electrical switches”, “legrand lighting”, “legrand lighting control”, “legrand netatmo”, “legrand on q”, “legrand paddle switch”, “legrand plexo”, “legrand raritan”, “legrand switches”, “legrand ups”, “legrand wattstopper” and “legrand wiremold”, summed into one figure.
- **NHP**: Measured on the search term “nhp”.
- **PDL**: Measured on the search term “pdl”.
- **Schneider Electric**: Measured on the search term “schneider-electric”.

- [ABB](/demand/nz/brands/abb)
- [Clipsal](/demand/nz/brands/clipsal)
- [Hager](/demand/nz/brands/hager)
- [HPM](/demand/nz/brands/hpm)
- [Legrand](/demand/nz/brands/legrand)
- [NHP](/demand/nz/brands/nhp)
- [PDL](/demand/nz/brands/pdl)
- [Schneider Electric](/demand/nz/brands/schneider-electric)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electrical accessory brands in New Zealand?

In October 2026, ABB was the most searched among electrical accessory brands in New Zealand, with an estimated 1K branded searches, 20.2% of all searches for the eight tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Electrical accessory brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-electrical-accessory-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-electrical-accessory-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.