---
title: "Electric scooter brands in New Zealand: Which brands are most popular in search?"
description: "Compare the electric scooter brands New Zealand riders buy. Share of Search among Segway-Ninebot, Kaabo, Xiaomi Electric Scooter, Apollo Scooters and Inokim, the electric scooter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-electric-scooter-brands"
publisher: "Brandwave"
---

# Electric scooter brands in New Zealand: Which brands are most popular in search?

Compare the electric scooter brands New Zealand riders buy. Share of Search among Segway-Ninebot, Kaabo, Xiaomi Electric Scooter, Apollo Scooters and Inokim, the electric scooter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electric scooter brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Segway-Ninebot, 79.2%

## Which brand is most popular in search among electric scooter brands in New Zealand?

- In August 2026, Segway-Ninebot was the most searched among electric scooter brands in New Zealand, with an estimated 5.5K branded searches and 79.2% estimated Share of Search within this set.
- Kaabo is in 2nd place, 66.9 percentage points behind at 12.3% Share of Search.
- Across the 11 months ending August 2026, Segway-Ninebot’s estimated Share of Search among electric scooter brands in New Zealand increased from 76.4% to 79.2%.
- Across the 11 months ending August 2026, Kaabo’s estimated Share of Search among electric scooter brands in New Zealand increased from 11.5% to 12.3%.
- Across the 11 months ending August 2026, Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands in New Zealand decreased from 8.3% to 6.1%.
- Across the 11 months ending August 2026, Apollo Scooters’ estimated Share of Search among electric scooter brands in New Zealand decreased from 2.6% to 1.7%.
- Across the 11 months ending August 2026, Inokim’s estimated Share of Search among electric scooter brands in New Zealand decreased from 1.3% to 0.71%.
- Across the 11 months ending August 2026, Segway-Ninebot’s estimated Share of Search among electric scooter brands in New Zealand peaked at 79.2% in August 2026 and was lowest at 73.9% in April 2026.
- Across the 11 months ending August 2026, Kaabo’s estimated Share of Search among electric scooter brands in New Zealand peaked at 12.6% in April 2026 and was lowest at 10% in February 2026.
- Across the 11 months ending August 2026, Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands in New Zealand peaked at 10.5% in March 2026 and was lowest at 6.1% in August 2026.
- Across the 11 months ending August 2026, Apollo Scooters’ estimated Share of Search among electric scooter brands in New Zealand peaked at 3.3% in May 2026 and was lowest at 1.7% in August 2026.
- Across the 11 months ending August 2026, Inokim’s estimated Share of Search among electric scooter brands in New Zealand peaked at 1.7% in January 2026 and was lowest at 0.71% in August 2026.

## Compare search popularity between leading brands

- [Segway-Ninebot vs Kaabo: compare search popularity](/demand/nz/compare/kaabo-vs-segway-ninebot): 79.2% against 12.3% Share of Search.
- [Segway-Ninebot vs Xiaomi Electric Scooter: compare search popularity](/demand/nz/compare/segway-ninebot-vs-xiaomi-electric-scooter): 79.2% against 6.1% Share of Search.
- [Kaabo vs Xiaomi Electric Scooter: compare search popularity](/demand/nz/compare/kaabo-vs-xiaomi-electric-scooter): 12.3% against 6.1% Share of Search.

## How did search popularity change for New Zealand electric scooter brands in August 2026?

- In August 2026, Segway-Ninebot gained estimated Share of Search among electric scooter brands in New Zealand, from 76.2% to 79.2%.
- In August 2026, Kaabo gained estimated Share of Search among electric scooter brands in New Zealand, from 11.8% to 12.3%.
- In August 2026, Xiaomi Electric Scooter lost estimated Share of Search among electric scooter brands in New Zealand, from 7.5% to 6.1%.
- In August 2026, Apollo Scooters lost estimated Share of Search among electric scooter brands in New Zealand, from 2.9% to 1.7%.
- In August 2026, Inokim lost estimated Share of Search among electric scooter brands in New Zealand, from 1.6% to 0.71%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Segway-Ninebot | 79.2% | 5.5K | +5.7% | Segway-Ninebot |
| 2 | Kaabo | 12.3% | 860 | +6.2% | Kaabo |
| 3 | Xiaomi Electric Scooter | 6.1% | 430 | -17.3% | Xiaomi Electric Scooter |
| 4 | Apollo Scooters | 1.7% | 120 | -40.0% | Apollo Scooters |
| 5 | Inokim | 0.71% | 50 | -54.5% | Inokim |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Segway-Ninebot | 4.8K | 76.4% | 1 |
| Oct 2025 | Kaabo | 720 | 11.5% | 2 |
| Oct 2025 | Xiaomi Electric Scooter | 520 | 8.3% | 3 |
| Oct 2025 | Apollo Scooters | 160 | 2.6% | 4 |
| Oct 2025 | Inokim | 80 | 1.3% | 5 |
| Nov 2025 | Segway-Ninebot | 5.4K | 77.2% | 1 |
| Nov 2025 | Kaabo | 750 | 10.7% | 2 |
| Nov 2025 | Xiaomi Electric Scooter | 550 | 7.9% | 3 |
| Nov 2025 | Apollo Scooters | 190 | 2.7% | 4 |
| Nov 2025 | Inokim | 100 | 1.4% | 5 |
| Dec 2025 | Segway-Ninebot | 6.3K | 77.9% | 1 |
| Dec 2025 | Kaabo | 940 | 11.6% | 2 |
| Dec 2025 | Xiaomi Electric Scooter | 580 | 7.2% | 3 |
| Dec 2025 | Apollo Scooters | 180 | 2.2% | 4 |
| Dec 2025 | Inokim | 90 | 1.1% | 5 |
| Jan 2026 | Segway-Ninebot | 5.4K | 76.6% | 1 |
| Jan 2026 | Kaabo | 750 | 10.7% | 2 |
| Jan 2026 | Xiaomi Electric Scooter | 610 | 8.7% | 3 |
| Jan 2026 | Apollo Scooters | 160 | 2.3% | 4 |
| Jan 2026 | Inokim | 120 | 1.7% | 5 |
| Feb 2026 | Segway-Ninebot | 6.1K | 77.9% | 1 |
| Feb 2026 | Kaabo | 790 | 10% | 2 |
| Feb 2026 | Xiaomi Electric Scooter | 700 | 8.9% | 3 |
| Feb 2026 | Apollo Scooters | 160 | 2% | 4 |
| Feb 2026 | Inokim | 90 | 1.1% | 5 |
| Mar 2026 | Segway-Ninebot | 7.3K | 74% | 1 |
| Mar 2026 | Kaabo | 1.2K | 12.3% | 2 |
| Mar 2026 | Xiaomi Electric Scooter | 1K | 10.5% | 3 |
| Mar 2026 | Apollo Scooters | 200 | 2% | 4 |
| Mar 2026 | Inokim | 110 | 1.1% | 5 |
| Apr 2026 | Segway-Ninebot | 6.4K | 73.9% | 1 |
| Apr 2026 | Kaabo | 1.1K | 12.6% | 2 |
| Apr 2026 | Xiaomi Electric Scooter | 800 | 9.2% | 3 |
| Apr 2026 | Apollo Scooters | 280 | 3.2% | 4 |
| Apr 2026 | Inokim | 90 | 1% | 5 |
| May 2026 | Segway-Ninebot | 6.1K | 76.2% | 1 |
| May 2026 | Kaabo | 1K | 12.5% | 2 |
| May 2026 | Xiaomi Electric Scooter | 520 | 6.5% | 3 |
| May 2026 | Apollo Scooters | 260 | 3.3% | 4 |
| May 2026 | Inokim | 120 | 1.5% | 5 |
| Jun 2026 | Segway-Ninebot | 5.5K | 77.7% | 1 |
| Jun 2026 | Kaabo | 760 | 10.7% | 2 |
| Jun 2026 | Xiaomi Electric Scooter | 470 | 6.6% | 3 |
| Jun 2026 | Apollo Scooters | 230 | 3.3% | 4 |
| Jun 2026 | Inokim | 120 | 1.7% | 5 |
| Jul 2026 | Segway-Ninebot | 5.3K | 76.2% | 1 |
| Jul 2026 | Kaabo | 810 | 11.8% | 2 |
| Jul 2026 | Xiaomi Electric Scooter | 520 | 7.5% | 3 |
| Jul 2026 | Apollo Scooters | 200 | 2.9% | 4 |
| Jul 2026 | Inokim | 110 | 1.6% | 5 |
| Aug 2026 | Segway-Ninebot | 5.5K | 79.2% | 1 |
| Aug 2026 | Kaabo | 860 | 12.3% | 2 |
| Aug 2026 | Xiaomi Electric Scooter | 430 | 6.1% | 3 |
| Aug 2026 | Apollo Scooters | 120 | 1.7% | 4 |
| Aug 2026 | Inokim | 50 | 0.71% | 5 |
| Sep 2026 | Apollo Scooters | — | — | — |
| Sep 2026 | Inokim | — | — | — |
| Sep 2026 | Kaabo | — | — | — |
| Sep 2026 | Segway-Ninebot | — | — | — |
| Sep 2026 | Xiaomi Electric Scooter | — | — | — |

## What is being compared

- **Apollo Scooters**: Measured on the search terms “apollo phantom”, “apollo phantom 2” and “apollo scooter”, summed into one figure.
- **Inokim**: Measured on the search terms “inokim e scooter” and “inokim scooter”, summed into one figure.
- **Kaabo**: Measured on the search terms “kaabo e scooter”, “kaabo mantis”, “kaabo mantis 10”, “kaabo mantis 10 pro”, “kaabo mantis 8”, “kaabo mantis king gt”, “kaabo mantis x” and “kaabo scooter”, summed into one figure.
- **Segway-Ninebot**: Measured on the search terms “nine bot segway”, “ninebot”, “ninebot e2”, “ninebot es2”, “ninebot g30”, “ninebot g30 max”, “ninebot go kart”, “ninebot gokart”, “segway”, “segway com”, “segway e2”, “segway kart”, “segway ninebot”, “segway ninebot e scooter”, “segway ninebot es2”, “segway ninebot near me”, “segway ninebot nz”, “segway ninebot scooter”, “segway p65” and “segwayninebot”, summed into one figure.
- **Xiaomi Electric Scooter**: Measured on the search terms “m365 xiaomi electric scooter”, “mi scooter”, “xiaomi electric scooter 4”, “xiaomi electric scooter 4 pro”, “xiaomi mi scooter electric”, “xiaomi scooter 4”, “xiaomi scooter 5”, “xiaomi scooter 5 pro” and “xiaomi scooter pro 2”, summed into one figure.

- [Apollo Scooters](/demand/nz/brands/apollo-scooters)
- [Inokim](/demand/nz/brands/inokim)
- [Kaabo](/demand/nz/brands/kaabo)
- [Segway-Ninebot](/demand/nz/brands/segway-ninebot)
- [Xiaomi Electric Scooter](/demand/nz/brands/xiaomi-electric-scooter)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electric scooter brands in New Zealand?

In August 2026, Segway-Ninebot was the most searched among electric scooter brands in New Zealand, with an estimated 5.5K branded searches and 79.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Electric scooter brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-electric-scooter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-electric-scooter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.