---
title: "Electric motorbike brands in New Zealand: Which brands are most popular in search?"
description: "Compare the electric motorbike and e-moto brands New Zealand riders buy. Share of Search among Sur-Ron, UBCO, Super73, Zero Motorcycles and Talaria, the electric motorbike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-electric-motorbike-brands"
publisher: "Brandwave"
---

# Electric motorbike brands in New Zealand: Which brands are most popular in search?

Compare the electric motorbike and e-moto brands New Zealand riders buy. Share of Search among Sur-Ron, UBCO, Super73, Zero Motorcycles and Talaria, the electric motorbike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electric motorbike brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sur-Ron, 94.1%

## Which brand is most popular in search among electric motorbike brands in New Zealand?

- In August 2026, Sur-Ron was the most searched among electric motorbike brands in New Zealand, with an estimated 17.6K branded searches and 94.1% estimated Share of Search within this set.
- UBCO is in 2nd place, 90.5 percentage points behind at 3.6% Share of Search.
- Across the 11 months ending August 2026, Sur-Ron’s estimated Share of Search among electric motorbike brands in New Zealand increased from 93.5% to 94.1%.
- Across the 11 months ending August 2026, Sur-Ron’s estimated Share of Search among electric motorbike brands in New Zealand peaked at 95.2% in December 2025 and was lowest at 90.9% in May 2026.
- Across the 11 months ending August 2026, UBCO’s estimated Share of Search among electric motorbike brands in New Zealand peaked at 6.4% in May 2026 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Super73 rose from 4th to 3rd among electric motorbike brands in New Zealand.
- Across the 11 months ending August 2026, Zero Motorcycles rose from 5th to 4th among electric motorbike brands in New Zealand.
- Across the 11 months ending August 2026, Talaria fell from 3rd to 5th among electric motorbike brands in New Zealand.
- Across the 11 months ending August 2026, UBCO held steady: its estimated Share of Search among electric motorbike brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sur-Ron vs UBCO: compare search popularity](/demand/nz/compare/sur-ron-vs-ubco): 94.1% against 3.6% Share of Search.

## How did search popularity change for New Zealand electric motorbike brands in August 2026?

- In August 2026, Sur-Ron gained estimated Share of Search among electric motorbike brands in New Zealand, from 93.2% to 94.1%.
- UBCO’s estimated Share of Search among electric motorbike brands in New Zealand has lost ground for 3 months in a row, from 6.4% to 3.6% in August 2026.
- Estimated monthly branded searches for Zero Motorcycles in New Zealand rose 16.7% over 11 measured months, from 120 to 140 in August 2026.
- Estimated monthly branded searches for Talaria in New Zealand fell 47.4% over 11 measured months, from 190 to 100 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sur-Ron | 94.1% | 17.6K | -5.3% | Sur-Ron |
| 2 | UBCO | 3.6% | 680 | -16.0% | UBCO |
| 3 | Super73 | 0.96% | 180 | -25.0% | Super73 |
| 4 | Zero Motorcycles | 0.75% | 140 | -22.2% | Zero Motorcycles |
| 5 | Talaria | 0.53% | 100 | -16.7% | Talaria |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sur-Ron | 17.7K | 93.5% | 1 |
| Oct 2025 | UBCO | 740 | 3.9% | 2 |
| Oct 2025 | Talaria | 190 | 1% | 3 |
| Oct 2025 | Super73 | 170 | 0.9% | 4 |
| Oct 2025 | Zero Motorcycles | 120 | 0.63% | 5 |
| Nov 2025 | Sur-Ron | 21K | 94.5% | 1 |
| Nov 2025 | UBCO | 670 | 3% | 2 |
| Nov 2025 | Super73 | 290 | 1.3% | 3 |
| Nov 2025 | Talaria | 170 | 0.77% | 4 |
| Nov 2025 | Zero Motorcycles | 100 | 0.45% | 5 |
| Dec 2025 | Sur-Ron | 21.3K | 95.2% | 1 |
| Dec 2025 | UBCO | 550 | 2.5% | 2 |
| Dec 2025 | Super73 | 230 | 1% | 3 |
| Dec 2025 | Talaria | 220 | 0.98% | 4 |
| Dec 2025 | Zero Motorcycles | 80 | 0.36% | 5 |
| Jan 2026 | Sur-Ron | 19.1K | 94.2% | 1 |
| Jan 2026 | UBCO | 680 | 3.4% | 2 |
| Jan 2026 | Super73 | 220 | 1.1% | 3 |
| Jan 2026 | Talaria | 150 | 0.74% | 4 |
| Jan 2026 | Zero Motorcycles | 120 | 0.59% | 5 |
| Feb 2026 | Sur-Ron | 21.3K | 94.7% | 1 |
| Feb 2026 | UBCO | 730 | 3.3% | 2 |
| Feb 2026 | Super73 | 230 | 1% | 3 |
| Feb 2026 | Talaria | 130 | 0.58% | 4 |
| Feb 2026 | Zero Motorcycles | 90 | 0.4% | 5 |
| Mar 2026 | Sur-Ron | 28K | 93% | 1 |
| Mar 2026 | UBCO | 1.4K | 4.5% | 2 |
| Mar 2026 | Zero Motorcycles | 300 | 1% | 3 |
| Mar 2026 | Super73 | 260 | 0.86% | 4 |
| Mar 2026 | Talaria | 200 | 0.66% | 5 |
| Apr 2026 | Sur-Ron | 26.7K | 93% | 1 |
| Apr 2026 | UBCO | 1.2K | 4.2% | 2 |
| Apr 2026 | Zero Motorcycles | 350 | 1.2% | 3 |
| Apr 2026 | Super73 | 310 | 1.1% | 4 |
| Apr 2026 | Talaria | 130 | 0.45% | 5 |
| May 2026 | Sur-Ron | 23.6K | 90.9% | 1 |
| May 2026 | UBCO | 1.7K | 6.4% | 2 |
| May 2026 | Zero Motorcycles | 310 | 1.2% | 3 |
| May 2026 | Super73 | 240 | 0.93% | 4 |
| May 2026 | Talaria | 130 | 0.5% | 5 |
| Jun 2026 | Sur-Ron | 22.4K | 91.5% | 1 |
| Jun 2026 | UBCO | 1.5K | 6% | 2 |
| Jun 2026 | Super73 | 270 | 1.1% | 3 |
| Jun 2026 | Zero Motorcycles | 220 | 0.9% | 4 |
| Jun 2026 | Talaria | 130 | 0.53% | 5 |
| Jul 2026 | Sur-Ron | 18.6K | 93.2% | 1 |
| Jul 2026 | UBCO | 810 | 4.1% | 2 |
| Jul 2026 | Super73 | 240 | 1.2% | 3 |
| Jul 2026 | Zero Motorcycles | 180 | 0.9% | 4 |
| Jul 2026 | Talaria | 120 | 0.6% | 5 |
| Aug 2026 | Sur-Ron | 17.6K | 94.1% | 1 |
| Aug 2026 | UBCO | 680 | 3.6% | 2 |
| Aug 2026 | Super73 | 180 | 0.96% | 3 |
| Aug 2026 | Zero Motorcycles | 140 | 0.75% | 4 |
| Aug 2026 | Talaria | 100 | 0.53% | 5 |
| Sep 2026 | Super73 | — | — | — |
| Sep 2026 | Sur-Ron | — | — | — |
| Sep 2026 | Talaria | — | — | — |
| Sep 2026 | UBCO | — | — | — |
| Sep 2026 | Zero Motorcycles | — | — | — |

## What is being compared

- **Super73**: Measured on the search terms “super73”, “super73 com”, “super73 ebike”, “super73 electric motorbike”, “super73 near me”, “super73 new zealand” and “super73 nz”, summed into one figure.
- **Sur-Ron**: Measured on the search terms “alibaba surron”, “cheap sur ron”, “e bikes surron”, “light bee sur ron”, “sur ron”, “sur ron cheap”, “sur ron com”, “sur ron e moto”, “sur ron electric motorbike”, “sur ron lbx”, “sur ron light bee”, “sur ron light bee x”, “sur ron light bee x electric bike”, “sur ron near me”, “sur ron new zealand”, “sur ron nz”, “sur ron price”, “surron”, “surron bike”, “surron e bike”, “surron e moto”, “surron electric dirtbike”, “surron electric motorbike”, “surron light bee l1e”, “surron light bee s”, “surron light bee x electric dirt bike”, “surron nz” and “surron storm bee”, summed into one figure.
- **Talaria**: Measured on the search terms “talaria bike”, “talaria e moto”, “talaria electric dirt bike”, “talaria electric motorbike” and “talaria sting”, summed into one figure.
- **UBCO**: Measured on the search terms “ubco”, “ubco com”, “ubco electric motorbike”, “ubco near me”, “ubco new zealand” and “ubco nz”, summed into one figure.
- **Zero Motorcycles**: Measured on the search terms “zero motorcycles”, “zero motorcycles near me”, “zero motorcycles nz” and “zeromotorcycles”, summed into one figure.

- [Super73](/demand/nz/brands/super73)
- [Sur-Ron](/demand/nz/brands/sur-ron)
- [Talaria](/demand/nz/brands/talaria)
- [UBCO](/demand/nz/brands/ubco)
- [Zero Motorcycles](/demand/nz/brands/zero-motorcycles)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electric motorbike brands in New Zealand?

In August 2026, Sur-Ron was the most searched among electric motorbike brands in New Zealand, with an estimated 17.6K branded searches and 94.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Electric motorbike brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-electric-motorbike-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-electric-motorbike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.