--- title: "Polestar vs Tesla: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Polestar or Tesla? Compare estimated monthly branded-search demand and Share of Search inside the Electric-first car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-electric-car-brands/compare/polestar-vs-tesla" publisher: "Brandwave" --- # Polestar vs Tesla: Which is more popular by branded search in New Zealand? Which is more popular in search, Polestar or Tesla? Compare estimated monthly branded-search demand and Share of Search inside the Electric-first car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Polestar and Tesla - **Competitive set**: Electric-first car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Polestar Share of Search**: 4.2% - **Tesla Share of Search**: 30.2% ## Which is more popular in search, Polestar or Tesla? - In August 2026, Tesla had more branded searches than Polestar among electric-first car brands in New Zealand. Tesla was estimated to have 43.9K branded searches compared to Polestar’s 6.1K, and held a 30.2% Share of Search versus Polestar’s 4.2%. - Tesla was ahead of Polestar in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Polestar’s estimated Share of Search among electric-first car brands in New Zealand moved from 8% to 4.2%, and its estimated monthly branded searches moved from 8.2K to 6.1K. - Across the 11 months ending August 2026, Tesla’s estimated Share of Search among electric-first car brands in New Zealand moved from 41.2% to 30.2%, and its estimated monthly branded searches moved from 42K to 43.9K. ## How did search popularity change for New Zealand electric-first car brands in August 2026? - In August 2026, Denza overtook Polestar to rank 4th among electric-first car brands in New Zealand, at 5.6%. - In August 2026, Polestar lost estimated Share of Search among electric-first car brands in New Zealand, from 5.2% to 4.2%. - In August 2026, Tesla lost estimated Share of Search among electric-first car brands in New Zealand, from 30.7% to 30.2%. ## Month by month | Month | Polestar estimated searches | Polestar Share of Search | Polestar rank | Tesla estimated searches | Tesla Share of Search | Tesla rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.2K | 8% | 4 | 42K | 41.2% | 1 | | Nov 2025 | 7.6K | 7.5% | 4 | 37.3K | 36.9% | 1 | | Dec 2025 | 7.2K | 7.6% | 5 | 34.1K | 35.8% | 1 | | Jan 2026 | 7.9K | 6.4% | 3 | 41K | 33.4% | 2 | | Feb 2026 | 6.3K | 6.3% | 4 | 34.1K | 34.2% | 2 | | Mar 2026 | 15.4K | 6.5% | 4 | 73.4K | 31.1% | 2 | | Apr 2026 | 10.9K | 5.2% | 4 | 62.1K | 29.6% | 2 | | May 2026 | 10K | 6.1% | 4 | 48K | 29.2% | 2 | | Jun 2026 | 7.6K | 5.2% | 5 | 44.6K | 30.7% | 2 | | Jul 2026 | 6.9K | 5.2% | 6 | 40.9K | 30.7% | 2 | | Aug 2026 | 6.1K | 4.2% | 7 | 43.9K | 30.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Polestar’s and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Polestar**: Measured on the search terms “polestar”, “polestar 2”, “polestar 3”, “polestar 4”, “polestar car”, “polestar cars” and “polestar nz”, summed into one figure. - **Tesla**: Measured on the search terms “cybertruck”, “tesla”, “tesla car”, “tesla cars”, “tesla cybertruck”, “tesla model 3”, “tesla model s”, “tesla model x”, “tesla model y”, “tesla new zealand” and “tesla nz”, summed into one figure. - [Polestar profile](/demand/nz/brands/polestar) - [Tesla profile](/demand/nz/brands/tesla) - [All electric-first car brands in New Zealand](/demand/nz/categories/nz-electric-car-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Polestar or Tesla? In August 2026, Tesla had more branded searches than Polestar among electric-first car brands in New Zealand. Tesla was estimated to have 43.9K branded searches compared to Polestar’s 6.1K, and held a 30.2% Share of Search versus Polestar’s 4.2%. ## Cite this page Brandwave. "Polestar vs Tesla: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-electric-car-brands/compare/polestar-vs-tesla This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-electric-car-brands/compare/polestar-vs-tesla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.