--- title: "Leapmotor vs Tesla: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Leapmotor or Tesla? Compare estimated monthly branded-search demand and Share of Search inside the Electric-first car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-electric-car-brands/compare/leapmotor-vs-tesla" publisher: "Brandwave" --- # Leapmotor vs Tesla: Which is more popular by branded search in New Zealand? Which is more popular in search, Leapmotor or Tesla? Compare estimated monthly branded-search demand and Share of Search inside the Electric-first car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leapmotor and Tesla - **Competitive set**: Electric-first car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Leapmotor Share of Search**: 5.5% - **Tesla Share of Search**: 30.2% ## Which is more popular in search, Leapmotor or Tesla? - In August 2026, Tesla had more branded searches than Leapmotor among electric-first car brands in New Zealand. Tesla was estimated to have 43.9K branded searches compared to Leapmotor’s 8K, and held a 30.2% Share of Search versus Leapmotor’s 5.5%. - Tesla was ahead of Leapmotor in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Leapmotor’s estimated Share of Search among electric-first car brands in New Zealand moved from 5.9% to 5.5%, and its estimated monthly branded searches moved from 6K to 8K. - Across the 11 months ending August 2026, Tesla’s estimated Share of Search among electric-first car brands in New Zealand moved from 41.2% to 30.2%, and its estimated monthly branded searches moved from 42K to 43.9K. ## How did search popularity change for New Zealand electric-first car brands in August 2026? - In August 2026, Denza overtook Leapmotor to rank 4th among electric-first car brands in New Zealand, at 5.6%. - In August 2026, Tesla lost estimated Share of Search among electric-first car brands in New Zealand, from 30.7% to 30.2%. - Estimated monthly branded searches for Leapmotor in New Zealand rose 32.7% over 11 measured months, from 6K to 8K in August 2026. ## Month by month | Month | Leapmotor estimated searches | Leapmotor Share of Search | Leapmotor rank | Tesla estimated searches | Tesla Share of Search | Tesla rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6K | 5.9% | 5 | 42K | 41.2% | 1 | | Nov 2025 | 5.1K | 5.1% | 5 | 37.3K | 36.9% | 1 | | Dec 2025 | 4.8K | 5.1% | 6 | 34.1K | 35.8% | 1 | | Jan 2026 | 5.7K | 4.6% | 6 | 41K | 33.4% | 2 | | Feb 2026 | 4.5K | 4.6% | 6 | 34.1K | 34.2% | 2 | | Mar 2026 | 8.9K | 3.8% | 5 | 73.4K | 31.1% | 2 | | Apr 2026 | 9.4K | 4.5% | 5 | 62.1K | 29.6% | 2 | | May 2026 | 7.8K | 4.8% | 5 | 48K | 29.2% | 2 | | Jun 2026 | 8.6K | 6% | 4 | 44.6K | 30.7% | 2 | | Jul 2026 | 7.3K | 5.5% | 5 | 40.9K | 30.7% | 2 | | Aug 2026 | 8K | 5.5% | 5 | 43.9K | 30.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Leapmotor’s and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leapmotor**: Measured on the search terms “leapmotor”, “leapmotor b10”, “leapmotor c10”, “leapmotor car”, “leapmotor cars” and “leapmotor nz”, summed into one figure. - **Tesla**: Measured on the search terms “cybertruck”, “tesla”, “tesla car”, “tesla cars”, “tesla cybertruck”, “tesla model 3”, “tesla model s”, “tesla model x”, “tesla model y”, “tesla new zealand” and “tesla nz”, summed into one figure. - [Leapmotor profile](/demand/nz/brands/leapmotor) - [Tesla profile](/demand/nz/brands/tesla) - [All electric-first car brands in New Zealand](/demand/nz/categories/nz-electric-car-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Leapmotor or Tesla? In August 2026, Tesla had more branded searches than Leapmotor among electric-first car brands in New Zealand. Tesla was estimated to have 43.9K branded searches compared to Leapmotor’s 8K, and held a 30.2% Share of Search versus Leapmotor’s 5.5%. ## Cite this page Brandwave. "Leapmotor vs Tesla: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-electric-car-brands/compare/leapmotor-vs-tesla This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-electric-car-brands/compare/leapmotor-vs-tesla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.