--- title: "BYD vs Polestar: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BYD or Polestar? Compare estimated monthly branded-search demand and Share of Search inside the Electric-first car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-electric-car-brands/compare/byd-vs-polestar" publisher: "Brandwave" --- # BYD vs Polestar: Which is more popular by branded search in New Zealand? Which is more popular in search, BYD or Polestar? Compare estimated monthly branded-search demand and Share of Search inside the Electric-first car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BYD and Polestar - **Competitive set**: Electric-first car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **BYD Share of Search**: 36.6% - **Polestar Share of Search**: 4.2% ## Which is more popular in search, BYD or Polestar? - In August 2026, BYD had more branded searches than Polestar among electric-first car brands in New Zealand. BYD was estimated to have 53.2K branded searches compared to Polestar’s 6.1K, and held a 36.6% Share of Search versus Polestar’s 4.2%. - BYD was ahead of Polestar in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BYD’s estimated Share of Search among electric-first car brands in New Zealand moved from 31% to 36.6%, and its estimated monthly branded searches moved from 31.6K to 53.2K. - Across the 11 months ending August 2026, Polestar’s estimated Share of Search among electric-first car brands in New Zealand moved from 8% to 4.2%, and its estimated monthly branded searches moved from 8.2K to 6.1K. ## How did search popularity change for New Zealand electric-first car brands in August 2026? - In August 2026, Denza overtook Polestar to rank 4th among electric-first car brands in New Zealand, at 5.6%. - In August 2026, Polestar lost estimated Share of Search among electric-first car brands in New Zealand, from 5.2% to 4.2%. - Estimated monthly branded searches for BYD in New Zealand rose 68.3% over 11 measured months, from 31.6K to 53.2K in August 2026. ## Month by month | Month | BYD estimated searches | BYD Share of Search | BYD rank | Polestar estimated searches | Polestar Share of Search | Polestar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 31.6K | 31% | 2 | 8.2K | 8% | 4 | | Nov 2025 | 37.1K | 36.7% | 2 | 7.6K | 7.5% | 4 | | Dec 2025 | 31.6K | 33.1% | 2 | 7.2K | 7.6% | 5 | | Jan 2026 | 49.3K | 40.2% | 1 | 7.9K | 6.4% | 3 | | Feb 2026 | 35.8K | 35.9% | 1 | 6.3K | 6.3% | 4 | | Mar 2026 | 105K | 44.6% | 1 | 15.4K | 6.5% | 4 | | Apr 2026 | 91.1K | 43.4% | 1 | 10.9K | 5.2% | 4 | | May 2026 | 65.3K | 39.8% | 1 | 10K | 6.1% | 4 | | Jun 2026 | 60.3K | 41.6% | 1 | 7.6K | 5.2% | 5 | | Jul 2026 | 48.7K | 36.6% | 1 | 6.9K | 5.2% | 6 | | Aug 2026 | 53.2K | 36.6% | 1 | 6.1K | 4.2% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BYD’s and Polestar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BYD**: Measured on the search terms “atto 3”, “atto3”, “byd”, “byd atto 1”, “byd atto 2”, “byd atto 3”, “byd car”, “byd cars”, “byd dolphin”, “byd new zealand”, “byd nz”, “byd seal”, “byd seal lion 6”, “byd sealion 7” and “byd shark 6”, summed into one figure. - **Polestar**: Measured on the search terms “polestar”, “polestar 2”, “polestar 3”, “polestar 4”, “polestar car”, “polestar cars” and “polestar nz”, summed into one figure. - [BYD profile](/demand/nz/brands/byd) - [Polestar profile](/demand/nz/brands/polestar) - [All electric-first car brands in New Zealand](/demand/nz/categories/nz-electric-car-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BYD or Polestar? In August 2026, BYD had more branded searches than Polestar among electric-first car brands in New Zealand. BYD was estimated to have 53.2K branded searches compared to Polestar’s 6.1K, and held a 36.6% Share of Search versus Polestar’s 4.2%. ## Cite this page Brandwave. "BYD vs Polestar: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-electric-car-brands/compare/byd-vs-polestar This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-electric-car-brands/compare/byd-vs-polestar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.