--- title: "Egg poacher brands in New Zealand: Which are searched most?" description: "Compare the egg poacher brands people buy. Share of Search among Ninja, Salter and Avanti Homewares, the egg poacher brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-egg-poacher-brands" publisher: "Brandwave" --- # Egg poacher brands in New Zealand: Which are searched most? Compare the egg poacher brands people buy. Share of Search among Ninja, Salter and Avanti Homewares, the egg poacher brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Egg poacher brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ninja, 85.2% ## Which brand is most popular in search among egg poacher brands in New Zealand? - In September 2026, Ninja was the most searched among egg poacher brands in New Zealand, with an estimated 1.3K branded searches, 85.2% of all searches for the three we track. - Salter is in 2nd place, 71.1 percentage points behind at 14.1%. - Across the 12 months ending September 2026, Ninja’s share of searches among egg poacher brands in New Zealand increased from 77.5% to 85.2%. - Across the 12 months ending September 2026, Salter’s share of searches among egg poacher brands in New Zealand decreased from 21.7% to 14.1%. - Across the 12 months ending September 2026, Ninja’s share of searches among egg poacher brands in New Zealand peaked at 87.1% in November 2025 and was lowest at 74.1% in March 2026. - Across the 12 months ending September 2026, Salter’s share of searches among egg poacher brands in New Zealand peaked at 24.1% in March 2026 and was lowest at 12.4% in November 2025. - Across the 12 months ending September 2026, Avanti Homewares’ share of searches among egg poacher brands in New Zealand peaked at 1.9% in March 2026 and was lowest at 0.59% in November 2025. - Across the 12 months ending September 2026, Avanti Homewares held steady: its share of searches among egg poacher brands in New Zealand moved less than 0.5 percentage points. ## Top egg poacher brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Avanti Homewares was mentioned most often, in two of the five answers. Ninja, which ranked first in searches, was not mentioned at all. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Ninja | 0 of 3 | 0 of 2 | 0 of 5 | | Salter | 0 of 3 | 0 of 2 | 0 of 5 | | Avanti Homewares | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about egg poacher brands - Asked ChatGPT "Which egg poacher brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best egg poacher brands in New Zealand?": 1. Avanti Homewares - Asked ChatGPT "What's the best egg poacher brand in New Zealand for easy breakfast eggs?": 1. Avanti Homewares - Searched Google, AI Overview "best egg poacher": named none of the brands we track - Searched Google, AI Overview "egg poacher pan": named none of the brands we track Not named in any answer: Ninja and Salter. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Ninja vs Salter: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-salter): 85.2% against 14.1% Share of Search. ## How did search popularity change for New Zealand egg poacher brands in September 2026? - In September 2026, Ninja gained share of searches among egg poacher brands in New Zealand, from 80.9% to 85.2%. - In September 2026, Salter lost share of searches among egg poacher brands in New Zealand, from 18.4% to 14.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ninja | 85.2% | 1.3K | +11.4% | SharkNinja | | 2 | Salter | 14.1% | 210 | -19.2% | Salter | | 3 | Avanti Homewares | 0.67% | 10 | 0.0% | Avanti Homewares | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ninja | 930 | 77.5% | 1 | | Oct 2025 | Salter | 260 | 21.7% | 2 | | Oct 2025 | Avanti Homewares | 10 | 0.83% | 3 | | Nov 2025 | Ninja | 1.5K | 87.1% | 1 | | Nov 2025 | Salter | 210 | 12.4% | 2 | | Nov 2025 | Avanti Homewares | 10 | 0.59% | 3 | | Dec 2025 | Ninja | 1.5K | 86.5% | 1 | | Dec 2025 | Salter | 210 | 12.4% | 2 | | Dec 2025 | Avanti Homewares | 20 | 1.2% | 3 | | Jan 2026 | Ninja | 1.3K | 85.2% | 1 | | Jan 2026 | Salter | 210 | 14.1% | 2 | | Jan 2026 | Avanti Homewares | 10 | 0.67% | 3 | | Feb 2026 | Ninja | 930 | 80.9% | 1 | | Feb 2026 | Salter | 210 | 18.3% | 2 | | Feb 2026 | Avanti Homewares | 10 | 0.87% | 3 | | Mar 2026 | Ninja | 800 | 74.1% | 1 | | Mar 2026 | Salter | 260 | 24.1% | 2 | | Mar 2026 | Avanti Homewares | 20 | 1.9% | 3 | | Apr 2026 | Ninja | 1.1K | 80.9% | 1 | | Apr 2026 | Salter | 260 | 18.4% | 2 | | Apr 2026 | Avanti Homewares | 10 | 0.71% | 3 | | May 2026 | Ninja | 1.1K | 80.9% | 1 | | May 2026 | Salter | 260 | 18.4% | 2 | | May 2026 | Avanti Homewares | 10 | 0.71% | 3 | | Jun 2026 | Ninja | 1.1K | 80.9% | 1 | | Jun 2026 | Salter | 260 | 18.4% | 2 | | Jun 2026 | Avanti Homewares | 10 | 0.71% | 3 | | Jul 2026 | Ninja | 1.3K | 85.1% | 1 | | Jul 2026 | Salter | 210 | 14.2% | 2 | | Jul 2026 | Avanti Homewares | 10 | 0.68% | 3 | | Aug 2026 | Ninja | 1.1K | 80.9% | 1 | | Aug 2026 | Salter | 260 | 18.4% | 2 | | Aug 2026 | Avanti Homewares | 10 | 0.71% | 3 | | Sep 2026 | Ninja | 1.3K | 85.2% | 1 | | Sep 2026 | Salter | 210 | 14.1% | 2 | | Sep 2026 | Avanti Homewares | 10 | 0.67% | 3 | ## What is being compared - **Avanti Homewares**: Measured on the search term “avanti egg poacher”. - **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure. - **Salter**: Measured on the search term “salter”. - [Avanti Homewares](/demand/nz/brands/avanti-homewares) - [Ninja](/demand/nz/brands/ninja-kitchen) - [Salter](/demand/nz/brands/salter) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among egg poacher brands in New Zealand? In September 2026, Ninja was the most searched among egg poacher brands in New Zealand, with an estimated 1.3K branded searches, 85.2% of all searches for the three we track. ## Cite this page Brandwave. "Egg poacher brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-egg-poacher-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-egg-poacher-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.