--- title: "Egg brands in New Zealand: Which brands are most popular in search?" description: "Compare the free-range and barn egg brands New Zealanders buy. Share of Search among Woodland, Farmer Brown, Zeagold and Frenz, the egg brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-egg-brands" publisher: "Brandwave" --- # Egg brands in New Zealand: Which brands are most popular in search? Compare the free-range and barn egg brands New Zealanders buy. Share of Search among Woodland, Farmer Brown, Zeagold and Frenz, the egg brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Egg brands - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Woodland, 48.4% ## Which brand is most popular in search among egg brands in New Zealand? - In August 2026, Woodland was the most searched among egg brands in New Zealand, with an estimated 300 branded searches and 48.4% estimated Share of Search within this set. - Farmer Brown is in 2nd place, 12.9 percentage points behind at 35.5% Share of Search. - Across the 11 months ending August 2026, Woodland’s estimated Share of Search among egg brands in New Zealand increased from 43.4% to 48.4%. - Across the 11 months ending August 2026, Farmer Brown’s estimated Share of Search among egg brands in New Zealand increased from 34% to 35.5%. - Across the 11 months ending August 2026, Zeagold’s estimated Share of Search among egg brands in New Zealand decreased from 17% to 11.3%. - Across the 11 months ending August 2026, Frenz’s estimated Share of Search among egg brands in New Zealand decreased from 5.7% to 4.8%. - Across the 11 months ending August 2026, Woodland’s estimated Share of Search among egg brands in New Zealand peaked at 49.2% in April 2026 and was lowest at 38.5% in March 2026. - Across the 11 months ending August 2026, Farmer Brown’s estimated Share of Search among egg brands in New Zealand peaked at 41.5% in March 2026 and was lowest at 31.6% in November 2025. - Across the 11 months ending August 2026, Zeagold’s estimated Share of Search among egg brands in New Zealand peaked at 17.3% in December 2025 and was lowest at 8.2% in April 2026. - Across the 11 months ending August 2026, Frenz’s estimated Share of Search among egg brands in New Zealand peaked at 11.3% in February 2026 and was lowest at 4.8% in August 2026. ## Compare search popularity between leading brands - [Woodland vs Farmer Brown: compare search popularity](/demand/nz/compare/farmer-brown-vs-woodland): 48.4% against 35.5% Share of Search. - [Woodland vs Zeagold: compare search popularity](/demand/nz/compare/woodland-vs-zeagold): 48.4% against 11.3% Share of Search. - [Woodland vs Frenz: compare search popularity](/demand/nz/compare/frenz-vs-woodland): 48.4% against 4.8% Share of Search. - [Farmer Brown vs Zeagold: compare search popularity](/demand/nz/compare/farmer-brown-vs-zeagold): 35.5% against 11.3% Share of Search. - [Farmer Brown vs Frenz: compare search popularity](/demand/nz/compare/farmer-brown-vs-frenz): 35.5% against 4.8% Share of Search. - [Zeagold vs Frenz: compare search popularity](/demand/nz/compare/frenz-vs-zeagold): 11.3% against 4.8% Share of Search. ## How did search popularity change for New Zealand egg brands in August 2026? - In August 2026, Woodland gained estimated Share of Search among egg brands in New Zealand, from 43.8% to 48.4%. - In August 2026, Farmer Brown lost estimated Share of Search among egg brands in New Zealand, from 38.4% to 35.5%. - In August 2026, Zeagold lost estimated Share of Search among egg brands in New Zealand, from 12.3% to 11.3%. - In August 2026, Frenz lost estimated Share of Search among egg brands in New Zealand, from 5.5% to 4.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Woodland | 48.4% | 300 | -6.3% | Woodland | | 2 | Farmer Brown | 35.5% | 220 | -21.4% | Farmer Brown | | 3 | Zeagold | 11.3% | 70 | -22.2% | Zeagold | | 4 | Frenz | 4.8% | 30 | -25.0% | Frenz | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Woodland | 230 | 43.4% | 1 | | Oct 2025 | Farmer Brown | 180 | 34% | 2 | | Oct 2025 | Zeagold | 90 | 17% | 3 | | Oct 2025 | Frenz | 30 | 5.7% | 4 | | Nov 2025 | Woodland | 250 | 43.9% | 1 | | Nov 2025 | Farmer Brown | 180 | 31.6% | 2 | | Nov 2025 | Zeagold | 90 | 15.8% | 3 | | Nov 2025 | Frenz | 50 | 8.8% | 4 | | Dec 2025 | Woodland | 210 | 40.4% | 1 | | Dec 2025 | Farmer Brown | 180 | 34.6% | 2 | | Dec 2025 | Zeagold | 90 | 17.3% | 3 | | Dec 2025 | Frenz | 40 | 7.7% | 4 | | Jan 2026 | Woodland | 260 | 41.3% | 1 | | Jan 2026 | Farmer Brown | 220 | 34.9% | 2 | | Jan 2026 | Zeagold | 90 | 14.3% | 3 | | Jan 2026 | Frenz | 60 | 9.5% | 4 | | Feb 2026 | Woodland | 240 | 45.3% | 1 | | Feb 2026 | Farmer Brown | 180 | 34% | 2 | | Feb 2026 | Frenz | 60 | 11.3% | 3 | | Feb 2026 | Zeagold | 50 | 9.4% | 4 | | Mar 2026 | Farmer Brown | 270 | 41.5% | 1 | | Mar 2026 | Woodland | 250 | 38.5% | 2 | | Mar 2026 | Zeagold | 70 | 10.8% | 3 | | Mar 2026 | Frenz | 60 | 9.2% | 4 | | Apr 2026 | Woodland | 300 | 49.2% | 1 | | Apr 2026 | Farmer Brown | 220 | 36.1% | 2 | | Apr 2026 | Zeagold | 50 | 8.2% | 3 | | Apr 2026 | Frenz | 40 | 6.6% | 4 | | May 2026 | Woodland | 310 | 47.7% | 1 | | May 2026 | Farmer Brown | 230 | 35.4% | 2 | | May 2026 | Zeagold | 70 | 10.8% | 3 | | May 2026 | Frenz | 40 | 6.2% | 4 | | Jun 2026 | Woodland | 310 | 43.1% | 1 | | Jun 2026 | Farmer Brown | 290 | 40.3% | 2 | | Jun 2026 | Zeagold | 70 | 9.7% | 3 | | Jun 2026 | Frenz | 50 | 6.9% | 4 | | Jul 2026 | Woodland | 320 | 43.8% | 1 | | Jul 2026 | Farmer Brown | 280 | 38.4% | 2 | | Jul 2026 | Zeagold | 90 | 12.3% | 3 | | Jul 2026 | Frenz | 40 | 5.5% | 4 | | Aug 2026 | Woodland | 300 | 48.4% | 1 | | Aug 2026 | Farmer Brown | 220 | 35.5% | 2 | | Aug 2026 | Zeagold | 70 | 11.3% | 3 | | Aug 2026 | Frenz | 30 | 4.8% | 4 | | Sep 2026 | Farmer Brown | — | — | — | | Sep 2026 | Frenz | — | — | — | | Sep 2026 | Woodland | — | — | — | | Sep 2026 | Zeagold | — | — | — | ## What is being compared - **Farmer Brown**: Measured on the search terms “farmer brown eggs” and “farmer brown free range eggs”, summed into one figure. - **Frenz**: Measured on the search terms “frenz eggs” and “frenz free range eggs”, summed into one figure. - **Woodland**: Measured on the search terms “woodland eggs”, “woodland eggs adopt me” and “woodland free range eggs”, summed into one figure. - **Zeagold**: Measured on the search term “zeagold eggs”. - [Farmer Brown](/demand/nz/brands/farmer-brown) - [Frenz](/demand/nz/brands/frenz) - [Woodland](/demand/nz/brands/woodland) - [Zeagold](/demand/nz/brands/zeagold) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among egg brands in New Zealand? In August 2026, Woodland was the most searched among egg brands in New Zealand, with an estimated 300 branded searches and 48.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Egg brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-egg-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-egg-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.