---
title: "EFTPOS terminal providers in New Zealand: Which brands are most popular in search?"
description: "Compare the EFTPOS terminal and in-store payment providers New Zealand merchants use. Share of Search among Windcave, Shift4, Eftpos NZ, Smartpay, Skyzer and Verifone, the EFTPOS terminal providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-eftpos-terminal-providers"
publisher: "Brandwave"
---

# EFTPOS terminal providers in New Zealand: Which brands are most popular in search?

Compare the EFTPOS terminal and in-store payment providers New Zealand merchants use. Share of Search among Windcave, Shift4, Eftpos NZ, Smartpay, Skyzer and Verifone, the EFTPOS terminal providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: EFTPOS terminal providers
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Windcave, 44.7%

## Which brand is most popular in search among EFTPOS terminal providers in New Zealand?

- In August 2026, Windcave was the most searched among EFTPOS terminal providers in New Zealand, with an estimated 5.2K branded searches and 44.7% estimated Share of Search within this set.
- Shift4 is in 2nd place, 26.6 percentage points behind at 18.1% Share of Search.
- Across the 11 months ending August 2026, Windcave’s estimated Share of Search among EFTPOS terminal providers in New Zealand decreased from 49.5% to 44.7%.
- Across the 11 months ending August 2026, Shift4’s estimated Share of Search among EFTPOS terminal providers in New Zealand increased from 1.1% to 18.1%.
- Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand decreased from 28.5% to 15%.
- Across the 11 months ending August 2026, Skyzer’s estimated Share of Search among EFTPOS terminal providers in New Zealand increased from 1.3% to 2.5%.
- Across the 11 months ending August 2026, Windcave’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 49.5% in October 2025 and was lowest at 37.4% in March 2026.
- Across the 11 months ending August 2026, Shift4’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 21.6% in April 2026 and was lowest at 0.99% in January 2026.
- Across the 11 months ending August 2026, Eftpos NZ’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 20.3% in November 2025 and was lowest at 14.8% in April 2026.
- Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 31.5% in November 2025 and was lowest at 14.1% in July 2026.
- Across the 11 months ending August 2026, Skyzer’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.3% in October 2025.
- Across the 11 months ending August 2026, Shift4 rose from 6th to 2nd among EFTPOS terminal providers in New Zealand.
- Across the 11 months ending August 2026, Smartpay fell from 2nd to 4th among EFTPOS terminal providers in New Zealand.
- Across the 11 months ending August 2026, Verifone fell from 4th to 6th among EFTPOS terminal providers in New Zealand.
- Across the 11 months ending August 2026, Eftpos NZ held steady: its estimated Share of Search among EFTPOS terminal providers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Windcave vs Shift4: compare search popularity](/demand/nz/compare/shift4-vs-windcave): 44.7% against 18.1% Share of Search.
- [Windcave vs Eftpos NZ: compare search popularity](/demand/nz/compare/eftpos-nz-vs-windcave): 44.7% against 17.3% Share of Search.
- [Windcave vs Smartpay: compare search popularity](/demand/nz/compare/smartpay-vs-windcave): 44.7% against 15% Share of Search.
- [Windcave vs Skyzer: compare search popularity](/demand/nz/compare/skyzer-vs-windcave): 44.7% against 2.5% Share of Search.
- [Shift4 vs Eftpos NZ: compare search popularity](/demand/nz/compare/eftpos-nz-vs-shift4): 18.1% against 17.3% Share of Search.
- [Shift4 vs Smartpay: compare search popularity](/demand/nz/compare/shift4-vs-smartpay): 18.1% against 15% Share of Search.
- [Shift4 vs Skyzer: compare search popularity](/demand/nz/compare/shift4-vs-skyzer): 18.1% against 2.5% Share of Search.
- [Eftpos NZ vs Smartpay: compare search popularity](/demand/nz/compare/eftpos-nz-vs-smartpay): 17.3% against 15% Share of Search.
- [Eftpos NZ vs Skyzer: compare search popularity](/demand/nz/compare/eftpos-nz-vs-skyzer): 17.3% against 2.5% Share of Search.
- [Smartpay vs Skyzer: compare search popularity](/demand/nz/compare/skyzer-vs-smartpay): 15% against 2.5% Share of Search.

## How did search popularity change for New Zealand EFTPOS terminal providers in August 2026?

- In August 2026, Smartpay gained estimated Share of Search among EFTPOS terminal providers in New Zealand, from 14.1% to 15%.
- In August 2026, Windcave lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 45.2% to 44.7%.
- In August 2026, Shift4 lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 18.7% to 18.1%.
- In August 2026, Skyzer rose from 6th to 5th among EFTPOS terminal providers in New Zealand.
- In August 2026, Verifone fell from 5th to 6th among EFTPOS terminal providers in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Windcave | 44.7% | 5.2K | +0.4% | Windcave |
| 2 | Shift4 | 18.1% | 2.1K | -1.4% | Shift4 |
| 3 | Eftpos NZ | 17.3% | 2K | +0.5% | Eftpos NZ |
| 4 | Smartpay | 15% | 1.8K | +8.0% | Smartpay |
| 5 | Skyzer | 2.5% | 290 | +26.1% | Skyzer |
| 6 | Verifone | 2.4% | 280 | 0.0% | Verifone |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Windcave | 6.2K | 49.5% | 1 |
| Oct 2025 | Smartpay | 3.6K | 28.5% | 2 |
| Oct 2025 | Eftpos NZ | 2.1K | 17.2% | 3 |
| Oct 2025 | Verifone | 290 | 2.3% | 4 |
| Oct 2025 | Skyzer | 160 | 1.3% | 5 |
| Oct 2025 | Shift4 | 140 | 1.1% | 6 |
| Nov 2025 | Windcave | 5.6K | 42.1% | 1 |
| Nov 2025 | Smartpay | 4.2K | 31.5% | 2 |
| Nov 2025 | Eftpos NZ | 2.7K | 20.3% | 3 |
| Nov 2025 | Verifone | 320 | 2.4% | 4 |
| Nov 2025 | Shift4 | 260 | 2% | 5 |
| Nov 2025 | Skyzer | 240 | 1.8% | 6 |
| Dec 2025 | Windcave | 5.2K | 48.3% | 1 |
| Dec 2025 | Smartpay | 3.2K | 29.9% | 2 |
| Dec 2025 | Eftpos NZ | 1.8K | 16.3% | 3 |
| Dec 2025 | Verifone | 290 | 2.7% | 4 |
| Dec 2025 | Skyzer | 190 | 1.8% | 5 |
| Dec 2025 | Shift4 | 110 | 1% | 6 |
| Jan 2026 | Windcave | 5K | 44.7% | 1 |
| Jan 2026 | Smartpay | 3.4K | 30.8% | 2 |
| Jan 2026 | Eftpos NZ | 2.1K | 18.7% | 3 |
| Jan 2026 | Verifone | 290 | 2.6% | 4 |
| Jan 2026 | Skyzer | 240 | 2.2% | 5 |
| Jan 2026 | Shift4 | 110 | 0.99% | 6 |
| Feb 2026 | Windcave | 5.4K | 44.8% | 1 |
| Feb 2026 | Smartpay | 3.4K | 28.2% | 2 |
| Feb 2026 | Eftpos NZ | 2.1K | 17.3% | 3 |
| Feb 2026 | Shift4 | 570 | 4.8% | 4 |
| Feb 2026 | Skyzer | 300 | 2.5% | 5 |
| Feb 2026 | Verifone | 290 | 2.4% | 6 |
| Mar 2026 | Windcave | 5.4K | 37.4% | 1 |
| Mar 2026 | Smartpay | 3.1K | 21.3% | 2 |
| Mar 2026 | Shift4 | 2.7K | 18.6% | 3 |
| Mar 2026 | Eftpos NZ | 2.6K | 18.3% | 4 |
| Mar 2026 | Skyzer | 340 | 2.3% | 5 |
| Mar 2026 | Verifone | 300 | 2.1% | 6 |
| Apr 2026 | Windcave | 5.4K | 39% | 1 |
| Apr 2026 | Shift4 | 3K | 21.6% | 2 |
| Apr 2026 | Smartpay | 2.8K | 20.3% | 3 |
| Apr 2026 | Eftpos NZ | 2K | 14.8% | 4 |
| Apr 2026 | Verifone | 300 | 2.2% | 5 |
| Apr 2026 | Skyzer | 290 | 2.1% | 6 |
| May 2026 | Windcave | 5.5K | 42.9% | 1 |
| May 2026 | Shift4 | 2.5K | 19.8% | 2 |
| May 2026 | Smartpay | 2.1K | 16.6% | 3 |
| May 2026 | Eftpos NZ | 2K | 16% | 4 |
| May 2026 | Skyzer | 300 | 2.3% | 5 |
| May 2026 | Verifone | 290 | 2.3% | 6 |
| Jun 2026 | Windcave | 5.4K | 43% | 1 |
| Jun 2026 | Shift4 | 2.4K | 19.2% | 2 |
| Jun 2026 | Smartpay | 2.1K | 17% | 3 |
| Jun 2026 | Eftpos NZ | 2K | 16.4% | 4 |
| Jun 2026 | Skyzer | 280 | 2.2% | 5 |
| Jun 2026 | Verifone | 270 | 2.2% | 6 |
| Jul 2026 | Windcave | 5.2K | 45.2% | 1 |
| Jul 2026 | Shift4 | 2.1K | 18.7% | 2 |
| Jul 2026 | Eftpos NZ | 2K | 17.5% | 3 |
| Jul 2026 | Smartpay | 1.6K | 14.1% | 4 |
| Jul 2026 | Verifone | 280 | 2.4% | 5 |
| Jul 2026 | Skyzer | 230 | 2% | 6 |
| Aug 2026 | Windcave | 5.2K | 44.7% | 1 |
| Aug 2026 | Shift4 | 2.1K | 18.1% | 2 |
| Aug 2026 | Eftpos NZ | 2K | 17.3% | 3 |
| Aug 2026 | Smartpay | 1.8K | 15% | 4 |
| Aug 2026 | Skyzer | 290 | 2.5% | 5 |
| Aug 2026 | Verifone | 280 | 2.4% | 6 |
| Sep 2026 | Eftpos NZ | — | — | — |
| Sep 2026 | Shift4 | — | — | — |
| Sep 2026 | Skyzer | — | — | — |
| Sep 2026 | Smartpay | — | — | — |
| Sep 2026 | Verifone | — | — | — |
| Sep 2026 | Windcave | — | — | — |

## What is being compared

- **Eftpos NZ**: Measured on the search terms “eftpos co nz”, “eftpos nz”, “eftpos nz merchant fees”, “eftpos nz near me”, “eftposnz”, “mobile eftpos nz” and “online eftpos nz”, summed into one figure.
- **Shift4**: Measured on the search terms “shift4”, “shift4 eftpos”, “shift4 eftpos machine”, “shift4 near me”, “shift4 new zealand” and “shift4 nz”, summed into one figure.
- **Skyzer**: Measured on the search terms “skyzer” and “skyzer nz”, summed into one figure.
- **Smartpay**: Measured on the search terms “smartpay”, “smartpay co nz”, “smartpay eftpos”, “smartpay eftpos machine”, “smartpay near me”, “smartpay new zealand”, “smartpay nz”, “smartpay online” and “smartpay payment gateway”, summed into one figure.
- **Verifone**: Measured on the search terms “verifone card terminal”, “verifone eftpos”, “verifone eftpos machine” and “verifone terminal”, summed into one figure.
- **Windcave**: Measured on the search terms “windcave”, “windcave com”, “windcave contact”, “windcave eftpos”, “windcave eftpos machine”, “windcave ltd”, “windcave near me”, “windcave new zealand”, “windcave nz”, “windcave payment”, “windcave payment gateway” and “windcave support”, summed into one figure.

- [Eftpos NZ](/demand/nz/brands/eftpos-nz)
- [Shift4](/demand/nz/brands/shift4)
- [Skyzer](/demand/nz/brands/skyzer)
- [Smartpay](/demand/nz/brands/smartpay)
- [Verifone](/demand/nz/brands/verifone)
- [Windcave](/demand/nz/brands/windcave)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among EFTPOS terminal providers in New Zealand?

In August 2026, Windcave was the most searched among EFTPOS terminal providers in New Zealand, with an estimated 5.2K branded searches and 44.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "EFTPOS terminal providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-eftpos-terminal-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-eftpos-terminal-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.