--- title: "ECHO vs Ryobi: Which is searched more in New Zealand?" description: "Is ECHO or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-edger-brands/compare/echo-vs-ryobi" publisher: "Brandwave" --- # ECHO vs Ryobi: Which is searched more in New Zealand? Is ECHO or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECHO and Ryobi - **Competitive set**: Edger brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ECHO Share of Search**: 0.4% - **Ryobi Share of Search**: 21.5% ## Is ECHO or Ryobi more popular in search? - In September 2026, Ryobi had more branded searches than ECHO among edger brands in New Zealand. Ryobi had about 7,480 branded searches, while ECHO had 140. Ryobi made up 21.5% of all edger brand searches we track, and ECHO accounted for 0.4%. - Ryobi was ahead of ECHO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ECHO’s share of searches among edger brands in New Zealand moved from 0.34% to 0.4%, and its estimated monthly branded searches moved from 120 to 140. - Across the 12 months ending September 2026, Ryobi’s share of searches among edger brands in New Zealand moved from 17.5% to 21.5%, and its estimated monthly branded searches moved from 6.1K to 7.5K. ## Top edger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ryobi appeared in all five answers. ECHO did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Lawnmaster | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Ozito | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about edger brands - Asked ChatGPT "Which edger brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi - Asked ChatGPT "What are the best edger brands in New Zealand?": 1. Ryobi, 2. Stihl, 3. Makita, 4. Ozito - Asked ChatGPT "What's the best edger brand in New Zealand for a tidy lawn edge?": 1. Makita, 2. Ryobi, 3. Stihl, 4. Ozito - Searched Google, AI Overview "garden edger nz": 1. Lawnmaster, 2. Ryobi, 3. Stihl, 4. Ozito, 5. Makita - Searched Google, AI Overview "battery edger": 1. Lawnmaster, 2. Makita, 3. Ryobi Not named in any answer: Husqvarna and ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand edger brands in September 2026? - In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches. - Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. ## Month by month | Month | ECHO estimated searches | ECHO Share of Search | ECHO rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 0.34% | 7 | 6.1K | 17.5% | 4 | | Nov 2025 | 140 | 0.35% | 7 | 9.4K | 23.5% | 2 | | Dec 2025 | 140 | 0.37% | 7 | 9.4K | 24.6% | 1 | | Jan 2026 | 130 | 0.36% | 7 | 7.3K | 20.2% | 3 | | Feb 2026 | 110 | 0.32% | 7 | 6K | 17.5% | 4 | | Mar 2026 | 120 | 0.36% | 7 | 7.2K | 21.4% | 2 | | Apr 2026 | 100 | 0.31% | 7 | 6K | 18.5% | 4 | | May 2026 | 140 | 0.43% | 7 | 5K | 15.4% | 4 | | Jun 2026 | 120 | 0.4% | 7 | 5.3K | 17.6% | 4 | | Jul 2026 | 100 | 0.34% | 7 | 5K | 16.8% | 4 | | Aug 2026 | 120 | 0.38% | 7 | 6.3K | 20% | 4 | | Sep 2026 | 140 | 0.4% | 7 | 7.5K | 21.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ECHO’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure. - **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure. - [ECHO profile](/demand/nz/brands/echo) - [Ryobi profile](/demand/nz/brands/ryobi) - [All edger brands in New Zealand](/demand/nz/categories/nz-edger-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECHO or Ryobi more popular in search? In September 2026, Ryobi had more branded searches than ECHO among edger brands in New Zealand. Ryobi had about 7,480 branded searches, while ECHO had 140. Ryobi made up 21.5% of all edger brand searches we track, and ECHO accounted for 0.4%. ## Cite this page Brandwave. "ECHO vs Ryobi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-edger-brands/compare/echo-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-edger-brands/compare/echo-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.